Rihanna’s new video for “S & M”: tacky or cute?

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While I don’t think much of Rihanna as a musical talent, I do think highly of her as a visual artist. She’s a pretty girl and she makes interesting music videos, and that seems to be enough for millions of people. Rihanna’s like Lady Gaga without the voice – and both Gaga and Rihanna learned from Madonna that one of the best ways to promote your music is to make an interesting video, even if “interesting” means “tacky” or “trashy” or “what just happened?”. I kind of liked Rihanna’s video for “Rockstar 101” even though the song sucked. Hard. Anyway, RiRi’s new single is “S&M”. Because Rihanna is still working some crap out, I think. And she’s still playing with the dynamics of violence and power and sexuality. But I’m not sure what I think about the imagery in “S&M” – presenting it as flashy, nearly child-like Pop Art just feels wrong. Oh, and Perez Hilton is in it. Ugh.

Yeah, the Perez stuff… so, he’s Rihanna’s bitch? That makes sense. The part that bothered me the most was Rihanna dressed up in colorful, child-like outfits while tied up and preening for the camera. I mean… lots of her fans are kids, right? Ugh.

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Screencaps from the video.

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39 Responses to “Rihanna’s new video for “S & M”: tacky or cute?”

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  1. photo jojo says:

    Is this even still a question? Girl needs some serious therapy. Stat.

  2. kg says:

    evidence of drug abuse

  3. Quest says:

    There is some tacky sh#t in that video, not artistic, not for teen choice. The start is an imitation of a Busta video.

    She could be trying to “push the envelop”, but the mailman gave up on this delivery. Oh well!

  4. Jaana says:

    Its amazing!!!!!!!! I love it!!!!!!

  5. ycnan says:

    seductively eating a banana, omg, how lame. nothing new here people, move on.

  6. Shay says:

    Sorry, I’d have to disagree. I don’t think of her as a visual artist, because stylists are employed to project Rihanna and create her image.
    She used to be cute but now she is a combination of trashy and slutty. To think that these sorts of popstars are projecting their slutty images on to children. It’s disturbing. Definitely not cute. Certainly not artistic. What is the difference between Rihanna and a porn star? Clothes?

  7. Audrey says:

    I think you’re giving her too much credit as an “artist”. How do we know how much of this video was imagined by her vs. the artistic directors, film directors, etc.?

  8. SoulLovah says:

    I liked it. As far as the song title and lyrics, she could have gone WAY overboard and could have been WAY more offensive than this. I think it’s…not exactly “cute,” but definitely tasteful. The colors were fun. Some corny moments (whipping Perez…bleh), but not that bad, honestly. Not one of her raciest videos IMO.

    The only scene that seemed childlike was when she was in that yellow polka-dot number — it was kind of reminiscent to a baby wailing around on the floor, but I think she put enough edge to it where that’s not the first thought that came into my mind…

    I don’t know, maybe I’m just too naive for my own good.

  9. OtherChris says:

    It’s completely lame. Real S&M ladies are laughing at her.

  10. carrie says:

    funny but very low-class and the song is mehhhhh

  11. Helen says:

    Trash. Unadulterated trash. Indeed, she’s not much of a musical talent, so all she’s got is her image – why eff it up? It’s a shame cuz she’s a pretty girl, and this is trying too hard…

  12. guesty says:

    So tacky. Not watching.

  13. MarenGermany says:

    the candy colour kiddie porn thing, by the way, is what bothers me most about Katy Perry. That and her ever so present
    “Whoops, I just dropped my lollipop”-face.
    Cant stand her.
    I know that got nothing to do with Rihanna, but I cant make a judgement, the video is not running here 🙁

  14. Ben says:

    Urgh, Perez.

    Anyway, I like the video. The ‘kids like her’ thing is totally irrelevant to me. It’s not her fault if they do – parents should control their children. Her last album contained songs like Russian Roulette and Rude Boy – she’s not for kids. It’s like when soccer moms got all up in arms cos ‘MY EIGHT YEAR OLD HAD HER BRITNEY CD ON AND SHE WAS SINGING F U C K ME!!’. People, Britney’s been doing masturbation songs (for example) for years. Don’t buy this stuff for your impressionable youngsters.

  15. Deven says:

    No one out there has any real talent any more. If any one of these people were asked to stand there and just sing, they’d drop dead. It’s all gimmicky, tricked out crap by people who want to be rock stars but would never make the time to learn how to play the guitar. Jaded trash artists for people who don’t know any better.

  16. Lynda says:

    It all sucks but I did like her bondage pumps.

  17. RHONYC says:

    i’ve gotta admit, even tho’ she was grating my nerves since that whole debacle…i’m kinda feelin’ this song & the video.

    i noticed her voice has improved alot on kanye’s ‘all of the lights’ and nicki minaj’s ‘fly’…and you can really hear it on this song.

    very 80’s. 🙂

  18. hairball says:

    Tacky and trying WAY too hard. Does NOT work.

    I find her totally GROSS.

  19. hairball says:

    To say a positive though, I will say it is nice to see a female body that is not a bony stick but actually healthy and attractive looking with curves.

  20. bros says:

    she looks like a human spermatozoa in that header.

  21. Jamgal says:

    well the video is a bit tacky & the hildish stuff could’ve been left out there’s nothing different from all the other music vid she has, but she’s still one sexy Caribbean girl.

    Hey anyone notice she almost looks like Tyra Banks in that white suit.

  22. Cherry Rose says:

    I don’t get Rihanna. It’s like she wants to be taken seriously as a rockstar, yet wants the media attention of a popstar.

    You can’t have both honey.

  23. Kayleigh says:

    Love the smell of sex? Yuck. And that “stick and stones” line is what the “hard core” kids said in like middle school. Yeah, no thanks.

  24. your momma says:

    what Shay said.

  25. Mingy says:

    the song is fkn awful….”na na na come on”….seriously?!

  26. Rene says:

    This is bad. I mean the song is about sex, as most Rihanna songs are, and whips and chains and the video is trying to act all innocent and cute about it? Idk…maybe im getting old but people like this? I do kind of like the making perez her bitch thing. Its a good way to say “F U” to the media I guess. The banana and ice cream thing was cheap

    Im shocked she has got 9 #1 singles the same as madonna I think.

  27. Jover says:

    Agree Deven partially but there is real talent out there. Just consider Esperanza Spalding, Florence of Florence and the Machine, Adele, Corinne Bailey Rae – all talented but not mass marketed and shoved down our throats like this vacant, auto-tuned gimmick (another reason to despise Jay-Z; he’s ruined authentic hip hop and now he’s ruining pop music by foisting the likes of RiRi on us); besides there is a disconnect between the amount of media whoring she does and her actual popularity. She doesn’t headline large venues; she doesn’t play in stadiums; she’s mostly a gimmick relying on vids and contrived music award shows where she can lip synch her stupid songs. Your right – I would love to see her do a two hour live concert before 25-35,000 people- then you would see how bad she and her music really are.

  28. hairball says:

    @Shay: Agree!

  29. Maddie says:

    i think its a cool video =]

    shes been weird ever since chris brown beat her up :s

  30. LunaT says:

    Um, hello, going for a Katy Perry/Lady Gaga combo.

  31. luls says:

    Ewww. that shit is def NOT appropriate for kids! and we wonder why so many tweens are sexually active…

  32. Kim says:

    TACKY! When is S & M never not tacky?? She sings nasty lyrics and sounds like a ho bag. To bad because she is cute & has decent voice but in her personal life she is a major screw up.

  33. Jesus Christ Superstar says:

    LOVE.IT.

  34. Conando says:

    tacky, derivative try-hard.

  35. ThatBoyLuke says:

    @Jover, actually Rihanna does sell out Arenas of like 20,000 etc…

  36. sammib says:

    It’s wicked cool imagery but I’m an adult. Presenting niche sexual behaviour as mainstream to children is just wrong. 12 year olds watch this sh*t,they don’t need to know about aberrant sexual kinks quite that young do they?

  37. Colinii says:

    Everyone has loved stars like Lady GaGa (who happens to be a man) that ALWAYS go to far with the nudity etc. This video, even though it was no Barney’s song teens, adults will all love it.
    Come one people about this not being for young teens- kids are not as naive as they used to be!

  38. tasha says:

    JUST LOVE U DON’T LIKE NO WACTHING

    BUT AS USUALLY IS JUST JELOUSE CUZ DA VEDIO IS HOOT AND FUNN

    I LOOOOOOOOOOVE IT GO GO GO RHIANNA E LOVE U DON’T MATTER WHAT OLD FOLKS ARE SAYING SHE IS YOUNG ! AND YOUNG PEOPLE LIKE HER A LOT

  39. tasha says:

    NO LIKEY NO WACTH IS A AAMAZING!

    RHIANNA NO LISTEN OLD FOLKS THEY ARE’NT LIKE US YOUNG AND FUN PEOPLE