Natalie Portman’s Miss Dior Cherie commercial: tragic or cute?

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Ugh. Below is the new commercial for Miss Dior Cherie perfume, starring Natalie Portman. Natalie is also the face of the perfume in print ads too, which I think were probably done before Natalie was pregnant, or when she was just a few months into conceiving her conception. I don’t even have words for how much I dislike this commercial. It was directed by Sofia Coppola, and it uses the famous Serge Gainsbourg and Jane Birkin song, “Je t’aime…moi non plus”. But I didn’t realize that at first, and I thought Natalie Portman was singing – Birkin sounds like Natalie, or vice versa.

It’s just awkward. Like, it was aiming for girly and fun-sexy, but it’s odd seeing Natalie pretend to be silly and fun while her default expression is “Imma gonna cut somebody” bitchface. In the last shot, where she undoes the tie from her neck, she looks less provocative and more pissed off. And I hate the way the dude jerks Natalie back onto the bed. It seems rude.

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42 Responses to “Natalie Portman’s Miss Dior Cherie commercial: tragic or cute?”

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  1. Marc says:

    She is overrated.

  2. Solveig says:

    I think it’s cute. At least it doesn’t pretend to make her uber sexy (which she’s not) and provocative.
    If only she’d smile more…

  3. liz says:

    I think the commercial is Coppola-charming with the lighting and the setting. I find it rather otherworldly and think that if Natalie weren’t the focus, certain people would think it is lovely.

  4. normades says:

    At almost 30 she seems too old to be fronting this perfume. A young early 20-something starlet would have been more appropriate. And speaking of overrated Sophia Coppola kinda sucks more and more as a director.

  5. Lindsey says:

    too bad that pic is almost a carbon copy of kate moss’ old chanel no 5 campaign

    they just girled it up a little bit.

    http://thewire.sheknows.com/2011/01/06/gossip-girl-blake-lively-named-the-new-face-of-chanel/kate-moss-for-chanel-no-5/

  6. Blaster says:

    They should’ve just extended Charlize’s contract. Now THAT was a commercial.

  7. anti says:

    it’s seems off. nothing special, just off.

  8. Violet says:

    i agree with normades. emma watson or diana agron would have been better choices. someone young and flirty.

  9. Anon73 says:

    ROLF — re : her default expression is “Imma gonna cut somebody”

  10. Mimi says:

    Not sure what it is about this woman that bugs me so much but my goodness she is aggravating. I used to be one of her biggest fans. It’s like she puts up this bitchy front and then expects everybody to adore her when she does the whole “nice and funny” act. She doesn’t seem genuine. On a happier note she does look beautiful in the print ads lol.

  11. Gabriela says:

    Well, I like it, I think Natalie is really pretty and young-looking. But since Mila vs. Natalie debate is really heated right now, I’m gonna have to say Mila Kunis would be perfect for this. She has exactly the profile they were going for. Young, funny, sexy, fresh-faced and big hazel eyes that could just melt anyone’s heart.

  12. Pete says:

    The overuse of the word “tragic” on this site is annoying.

  13. brin says:

    She needs to do a Zaxby’s commercial, then we can see how good an actress she really is.

  14. e says:

    The timing in the commercial is weird. WHY sunglasses in the bathtub; it is just stupid. I think maybe Bob Dylan back in the day could pull off sunglasses in the bathtub but it seems forced here.

    The whole commercial feels forced. Like a mediocre SNL skit with bad comic timing that only Chris Farley could have saved.

  15. carrie says:

    cute and so dull commercial(so vanilla)

  16. harfang says:

    I just saw Black Swan, and actually, I now AM sold on her as an actress… although I don’t think she will achieve that level again. But this is so cheap and stupid. I don’t think she has perpetual bitchface, I just think the whole thing sucks. And she has always maintained classiness in the past. Why did she need to do this? Bleagh.

  17. harfang says:

    …And yes @e, the Blu-Blockers in the tub are probably the worst part.

  18. xxxyyy says:

    she’s perfect and stunning. it makes me wanna buy this perfume now.

  19. Anna says:

    I love Natalie, but this is just completely generic. Oh well.

  20. Maritza says:

    @Blaster – I agree with you!

  21. Johnny Depp's Girl says:

    ***Snore**** Wha..? What happened?

    ***Dozes back off to sleep***

  22. Gwen says:

    Isn’t Charlize still the face of J’adore?

  23. kimberly says:

    I like her, but she’s not right for the ads.

    She appears more like a small child than a seductive woman in each shot.

    kinda creepy

  24. Mia135 says:

    This ad is not very good.
    I like the opening shot of her smiling and sniffing the white flowers but that’s about it. The part when the guy pulls her back onto the bed looks rude AND rough – not playful at all, or as if they have any chemistry – it looks forced. And the shot of her in the tub with the shades is out of place with the overall tone of the ad and looks as though it doesn’t belong in there at all.
    I agree with the earlier commenter. I like Natalie, but someone like Mila Kunis would have perhaps given this ad a more sultry and playful vibe.

  25. Newbie says:

    I like her. She’s been a good actress since The Professional. She’s just now getting the recognition for it (horrible years of ‘Star Wars’ melodrama be damned). Who knows if she’s really that into herself? Maybe so, but at this point, she deserves it a little bit. As for the ad, it’s completely stupid.

  26. lrm says:

    she has the same and it’s a weird one-smile in all her pics and movies too….
    it’s half smile almost like she’s a society lady on meds or a psychopath with ulterior motives…
    it’s worse than i’m going to cut you bitchface,IMO.
    and i used to love her-
    now cannot stand her and no desire to see black swan, either.

    andooooo,i so agree! mila would’ve been GREAT in this. a real contrast to the white/dewy film and lighting. yet mila though darker features, has that angelic energy.

    yea, well nat’s having her moment so she’ll be everywehre A La goopy back in the shakespeare days…it won’t last though.

  27. Angel says:

    So sexy 😀 LOVE IT 😉

  28. Sara says:

    I HATE that bow headband. Are they trying to make her look 12? I’m 29, I feel like this is being marketed to 14 year old girls who watch gossip girl. Wouldn’t buy it.

  29. what says:

    “It’s just awkward. Like, it was aiming for girly and fun-sexy, but it’s odd seeing Natalie pretend to be silly and fun while her default expression is “Imma gonna cut somebody” bitchface”

    This. pretty woman but looks totally pissed off throughout that ad-someone you wouldnt wanna cross. not necessisarily a bad thing (maybe for the ad, but not in general)

  30. mystified says:

    How can someone be so beautiful yet so NOT sexy? Natalie seems to have gone straight from girl to matron without ever having been a young woman.

  31. Az says:

    I liked Kiera Knightley’s ads better.

  32. TeeTee says:

    I think its cute and I love the perfume!

  33. Kat says:

    I don’t think the ad is either tragic or cute, but rather very irritating. Mind you that has everything to do with Natalie Portman being the new ‘face’ of Miss Dior Cherie, and nothing to do with the product itself. I don’t think fashion houses realize just how much in sales they can potentially lose out on by using a star who does not have a wide ranging appeal or likeability. Natalie Portman might be everywhere at the moment, and she is a decent actress but I have personally never found her likeable. Dior using her for their Miss Dior Cherie campaign has definitely put me off purchasing or even feeling motivated to find out more about their product.

  34. Kat says:

    I totally agree with #24@Mia145: Mila Kunis would have been a much better choice. She gives good face, unlike Natalie who looks stiff and awkward.

  35. Jennifer says:

    ok commercial. have to agree with those talking about Charlize’s Jadore ad–that commercial definitely set the standard (hot, hot, hot!)

  36. Venus says:

    I think Natalie is very pretty but very overrated as an actress. Also, she comes off very annoying/snotty to me — not at all down-to-earth/likable.

  37. lucy2 says:

    I can’t see the video anymore, but the still shots look weird. Agree they should have stuck with Charlize, her commercial was pretty great.
    I’m kind of surprised Natalie is doing a commercial at all, she doesn’t seem the type. Of course I can’t figure out why she followed her amazing performance in Black Swan with an Ashton Kutcher movie either, so…

  38. Angel says:

    I tire of people calling women in their late twenties-early thirties too old for anything. It isn’t old, for Christ’s sake, it’s plenty youthful; youthful but not to the point of immaturity. Which is preferable, actually. When I read this I always assume the person saying it is either a self-loathing 30+ year old, or just a baby who doesn’t realize hows very young they are. Being older than you does not equal old, darlings. Such an inane thing to say.

    Anyhow, not a fan of Portman. The video has been removed.

  39. normades says:

    @Angel: When I was in my early 20s my style was “punk babydoll”. Now in my late 30s I would feel silly wearing that stuff. Taste and style do change with age.

    I didn’t mean that Nat Portman is old, because she’s not. It’s just that her image does not go with the perfume which is young and flirty. Portman is too established and high brow and she just seems awkward and out of place in this spot.

  40. Lushus L. says:

    I’ve never tried to cut and paste before but this is cute! http://www.youtube.com/watch?feature=player_embedded&v=cBAhSs1IhA8

  41. jay says:

    Charlize is the face of Dior J’adore. This is Miss Dior Cherie. Two different perfumes for Dior.

    The old commercial was better (also directed by Coppola). They’re similar in concept but the older one captured the sorta “fun, free, girly” atmosphere and they used a model instead of a starlet. Natalie is cute and all but she’s just not fun. Someone a bit younger and more funny girl inclined would have been better like Mila Kunis or even Emma Stone.

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