These are some new photos of Orlando Bloom, promoting his new gig in London. Orly has become the new “face” of Hugo Boss’s fragrance for men, Boss Orange Man, which seems like a completely random name for a cologne. Orly is joined (in spirit) by the face of Boss Orange Woman, Sienna Miller. I have to say… Orly needs the gig. Even though he’s gotten some film roles here and there over the past year, Orly needed to get his face out there in some kind of professional setting. So that’s why he looks so nice in these photos – he’s happy to be working. Orly also sat down for an interview with Elle UK at the event:

On fragrance
‘I wasn’t really a ‘fragrance guy’ before, but Boss Orange is so easy to wear. It adds another dimension to my personality’, Orlando told us. ‘I wouldn’t have done it if it didn’t fit my personality; it’s so easy going, you can go mountain biking in it if you want!’

On inspiration
‘I love to people watch whenever I can. I’m also inspired by nature, books, art, films, old TV shows, music, architecture and travel, so much inspires me’.

On home
‘London is definitely home for me. The underground has a really ‘specific’ smell which I remember from travelling to school and college. I also love the smell of fresh cut grass in summer, it reminds me of Kent (where Orlando grew up) and cricket’.

On travel
‘I love Africa. And I especially love Nepal. The people are amazing, really free-spirited.’

On his look
‘For me, I have to be comfortable in what I’m wearing and in my own skin. But if being groomed to the nines gives you a click in your step makes you happy then great… I do enjoy a frock, when I’m playing a character, it adds another dimension!’

On style icons
‘Steve McQueen was always a stylish man and Johnny Depp definitely has his own style’.

On women
‘I always like the smell of a woman, the neck, behind the ear; she can be wearing a fragrance or not. I don’t like fragrances that wear a woman though’.

On film
‘I really like the film Perfume, it’s really hard but they definitely captured the spirit. It would be great if, like 3D cinemas, they could add smell to films’.

On the future
‘I always try to evolve, take myself out of my comfort zone and push myself forward’.

[From Elle UK]

He’s really rather harmless, isn’t he? He’s not a bad guy, he’s just not super-talented or anything. And yes, I know I’m bringing the wrath of the Orly-loonies on my head for that one, but honestly, I could say much worse. Besides, I’m liking Orlando more and more these days now that he’s a dad. He seems… calmer and sweeter.

Here’s the ad for Boss Orange Man:

Photos courtesy of WENN.