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Audrey Hepburn’s dance in 1957′s “Funny Girl” “Funny Face” has been appropriated by failing retail giant Gap to sell skinny black pants. Set to AC/DCs “Back in Black” the spot puts Hepburn, who passed away in 1993, against a tan background while using cheap kaleidoscope image manipulation tricks and star art to make the dance segment seem more modern.
It’s dumb, it’s not catchy, and it won’t do much for Gap except generate controversy:
The LA Times reports that Hepburn is one of the most marketable dead celebrities, ranking just third among late female starlets:
Audrey Hepburn’s son, Sean Ferrer, approved the ad and worked with the company on the spot. “We ran everything by him, and he had lots of things to say.”
Gap has admitted that people don’t really care about their crappy clothes or ads starring forgettable celebrities, and that they just want people to notice them again:
Madonna would agree with you, Gap marketing person.
Written by Celebitchy
Posted in Audrey Hepburn, Deaths, Endorsements, Video
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Did you mean “Funny Face”?
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I like this commercial!
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that was a heinous crime against everything elegant she stands for.
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This commercial takes “The Gap” to new lows. I will not purchase anything from them until they apologize for this abortion of a commercial. Gotta wonder what happened to Sean Ferrer’s soul!
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Yeah I think it was Funny Face. Funny Girl was Streisand.
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Whoah, that’s as bad as the Gene Kelly commercial from a few years back. Talk about crass! What – they really, really can’t think of anything new?
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This commercial is despicable, and downright deplorable. It makes Audrey Hepburn look like she’s having an epileptic seizure with a Tourette’s Syndrome tic when it’s taken out of context from Funny Face.
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I happen to like the new Gap ad with Audrey Hepburn…It made me want to go browse around a Gap store again!
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You ppl are taking this ad way too personal! The ad was fun and entertaining!
I loved the ad!
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i liked it
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I thought it was witty and fresh… especially to AC/DC.
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