Reese Witherspoon debuts as the new face of Lindex: cute or too generic?

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Swedish fashion label Lindex has hired Reese Witherspoon as spokesmodel for their Autumn 2011 campaign called “California Denim,” which arrives with a so-called breaking concept called “Get the Look.” According to Lindex, Reese personifies the company because she’s “positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour.” From the looks of the collection on the Lindex website, this is a fairly limited yet highly affordable fashion line based upon knitted garments and layers for the fall season. As part of her contract, Reese has also filmed a promotional video that contains a few commonsensical tips from the lady herself:

“A small secret about fashion I think every woman should know is learn what looks good on you.”

“The collection fits my lifestyle cause I think it’s sophisticated enough to go to a business meeting but also casual enough to be at home with your family.”

“Becoming a mother at age 22 was a huge defining moment in my life. It really changed my personality, I think for the better.”

“The best career advice I’ve ever been given is probably just do what you’re good at.”

So Lindex is aiming squarely for the Reese demographic here by including statements that would appeal to everyday (young) working mothers. Although I am a big fan of the red sweater look shown below, the fringe purse has to go, and the rest of the collection is cute and slightly 1970s but still sort of preppy as well. It’s definitely stuff that I can already see Reese wearing on her paparazzi runs with the kids too.

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Speaking of getting papped, Reese is finally back from her second honeymoon with new husband Jim Toth. She was snapped out at the market while wearing one of her trademarked high-waisted skirts but, oddly, doesn’t look thrilled to be photographed here:

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Photos courtesy of PCN and Lindex

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24 Responses to “Reese Witherspoon debuts as the new face of Lindex: cute or too generic?”

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  1. aenflex says:

    Love it!

  2. Flounder says:

    Love it! Simple and cute!

  3. brin says:

    Cute….very wearable and Reese is the right rep for this look.

  4. bitchbelying says:

    Photoshopped to a size 0? She doesn’t look the same.

  5. corey says:

    Cute. I love layers! Do I have to go to Sweden for a decent outfit?(the shoppping in my area is crap)

  6. corey says:

    *shopping lol

  7. Evie says:

    boring!

  8. lucy2 says:

    Very cute, especially the knitted stuff. I wouldn’t necessarily chose the cowgirl ensemble for myself, but definitely Reese seems like a good match for the brand, and looks pretty in the photos.

  9. Liz says:

    Reese Witherspoon is always generic. (with the possible exception of her performance on Walk the Line – possible)

  10. gee says:

    This is all really cute. I want to buy every single thing too.

    edit – WHYY is that red sweater not available in the USA? I need a similar one, I love sweaters.

  11. danielle says:

    tis cute. Oddly…I don’t think Reese has the best style ever. I think she sometimes wears clothes that make her look a little chunky, which she’s not.

  12. dread pirate cuervo says:

    @bitchbelying: Right?!? Lindex sounds like it’s something you’d spray around your house to keep Lohans out.

  13. Kelly says:

    Guys??? Either Reese is cross-eyed in the first pic or she has a glass eye…I just hate Photoshop doing this on a beautiful woman!!!

  14. Happy21 says:

    I really like all of these clothes. Wonder if I can get my hands on any of them!?

  15. Dani says:

    Cute and generic. She looks good though.

  16. Camille says:

    Gorgeous and adorable, love it.

  17. Amy says:

    Definitely cute. But why did they have to shrink her body so much?! She’s perfectly petite in real life, but her head looks doubled in size in the promo photos.

  18. RuddyZooKeeper says:

    I see an enormous Cyclopes pimple in that last photo. I wouldn’t want to get papped with that thing, either.

  19. chris says:

    I think she looks great. It’s simple but I like it.

  20. I Choose Me says:

    dread pirate cuervo: “Lindex sounds like it’s something you’d spray around your house to keep Lohans out.”

    Bwahahahahahahahaha. And might I add Ha!

  21. Jane says:

    She is so cuuuuuuuuuuuuuute!

  22. the original bellaluna says:

    dread pirate – YES! Like a “Linds-B-Gone” type spray. To be applied generously around the Treehouse Vodka Vat and Tink’s RedBull can home. 😉

    I like the taupey sweater-lookin’ thing in the header pic.

  23. MerryHappy says:

    Its really cute–reminds me of h&m kind of. I want to check it out and possibly purchase! Only if its as reasonable as h&m lol.

  24. Cookie says:

    She looks so skinny!
    I’d totally wear the outfit in the second pic. Love it.