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Swedish fashion label Lindex has hired Reese Witherspoon as spokesmodel for their Autumn 2011 campaign called “California Denim,” which arrives with a so-called breaking concept called “Get the Look.” According to Lindex, Reese personifies the company because she’s “positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour.” From the looks of the collection on the Lindex website, this is a fairly limited yet highly affordable fashion line based upon knitted garments and layers for the fall season. As part of her contract, Reese has also filmed a promotional video that contains a few commonsensical tips from the lady herself:
“A small secret about fashion I think every woman should know is learn what looks good on you.”
“The collection fits my lifestyle cause I think it’s sophisticated enough to go to a business meeting but also casual enough to be at home with your family.”
“Becoming a mother at age 22 was a huge defining moment in my life. It really changed my personality, I think for the better.”
“The best career advice I’ve ever been given is probably just do what you’re good at.”
So Lindex is aiming squarely for the Reese demographic here by including statements that would appeal to everyday (young) working mothers. Although I am a big fan of the red sweater look shown below, the fringe purse has to go, and the rest of the collection is cute and slightly 1970s but still sort of preppy as well. It’s definitely stuff that I can already see Reese wearing on her paparazzi runs with the kids too.
Speaking of getting papped, Reese is finally back from her second honeymoon with new husband Jim Toth. She was snapped out at the market while wearing one of her trademarked high-waisted skirts but, oddly, doesn’t look thrilled to be photographed here:
Photos courtesy of PCN and Lindex
Written by Bedhead
Posted in Fashion, Reese Witherspoon
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Love it!
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Love it! Simple and cute!
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Cute….very wearable and Reese is the right rep for this look.
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Photoshopped to a size 0? She doesn’t look the same.
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Cute. I love layers! Do I have to go to Sweden for a decent outfit?(the shoppping in my area is crap)
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*shopping lol
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boring!
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Very cute, especially the knitted stuff. I wouldn’t necessarily chose the cowgirl ensemble for myself, but definitely Reese seems like a good match for the brand, and looks pretty in the photos.
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Reese Witherspoon is always generic. (with the possible exception of her performance on Walk the Line – possible)
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This is all really cute. I want to buy every single thing too.
edit – WHYY is that red sweater not available in the USA? I need a similar one, I love sweaters.
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tis cute. Oddly…I don’t think Reese has the best style ever. I think she sometimes wears clothes that make her look a little chunky, which she’s not.
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@bitchbelying: Right?!? Lindex sounds like it’s something you’d spray around your house to keep Lohans out.
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Guys??? Either Reese is cross-eyed in the first pic or she has a glass eye…I just hate Photoshop doing this on a beautiful woman!!!
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I really like all of these clothes. Wonder if I can get my hands on any of them!?
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Cute and generic. She looks good though.
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Gorgeous and adorable, love it.
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Definitely cute. But why did they have to shrink her body so much?! She’s perfectly petite in real life, but her head looks doubled in size in the promo photos.
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I see an enormous Cyclopes pimple in that last photo. I wouldn’t want to get papped with that thing, either.
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I think she looks great. It’s simple but I like it.
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dread pirate cuervo: “Lindex sounds like it’s something you’d spray around your house to keep Lohans out.”
Bwahahahahahahahaha. And might I add Ha!
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She is so cuuuuuuuuuuuuuute!
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dread pirate – YES! Like a “Linds-B-Gone” type spray. To be applied generously around the Treehouse Vodka Vat and Tink’s RedBull can home.
I like the taupey sweater-lookin’ thing in the header pic.
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Its really cute–reminds me of h&m kind of. I want to check it out and possibly purchase! Only if its as reasonable as h&m lol.
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She looks so skinny!
I’d totally wear the outfit in the second pic. Love it.
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