Aug 26
'11
Rafael Nadal’s shirtless Armani ads: hot, uncomfortable or ratty?

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I’m not a Rafael Nadal person. I’ve always preferred Roger Federer, as an athlete, as a gentleman, and just by comparative attractiveness. It’s not that Rafa is unattractive… he just doesn’t do it for me. I think he looks uncomfortable most of the time – like, the only time he ever looks in his element is on the clay, and beyond that, he just doesn’t care for the rest of the world. His discomfort does not turn me on, and I can’t see past it (much like with Kristen Stewart). Perhaps I’m being converted, though. These are some new Armani ads starring Rafa, who replaced Cristiano Ronaldo as the official crotch of Armani – Rafa and Megan Fox are the two current crotches of the brand, and I’ve included some of the older ads below.

Now, what is it about lovely black and white images (the campaign is shot by Steven Klein) of an athlete’s body that makes me stop and look? I think it’s because Rafa’s incredible body comes from true athleticism and hard work – he doesn’t look like a gym rat. He looks like he’s out there training. Hard. It’s hot. Plus, in these shots, his face doesn’t look so… ratty.

Nadal is due at the US Open, which starts next week. Time Magazine has a great piece on where Nadal stands right now, and whether or not his head is in the game – go here to read it.

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Ads courtesy of Armani.

Written by Kaiser

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Posted in Advertising, Rafael Nadal


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41 Responses to “Rafael Nadal’s shirtless Armani ads: hot, uncomfortable or ratty?”

  1. Christine says:

    Did he cut his hair???? Praise jeebus!!! I watch a lot of tennis, I like him as a player, but he just doesn’t do it for me. He’s totally giving “Blue Steel” in these poses.

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  2. bluhare says:

    I don’t know who thought he’d look hot in a men’s underwear campaign. He looks like Victoria Beckham!

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  3. Stubbylove says:

    Thank you Thank you for some props to Rafa – am looking forward to the Open and his ability on hard court’s main event this year. No doubt his body is amazing but I gotta agree, he’s totally got the “Blue Steel” going on! However, he’s a tennis player – not a model.

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  4. mln76 says:

    Rafa is so sweet but not sexy to me. Federer is
    the total package with his demeanor, grace and confidence. The other Spaniards Verdasco and Lopez and the Argentinian Del Potro now those are some hot men.

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  5. Jackson says:

    Uhhh, no, just no. TBH he looks like he is posing for gay porn. Great player, bad model.

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  6. ladybert62 says:

    I really am against these soft porn pictures that have become ubiquitous – they are everywhere – mags, television, billboards.

    No longer does a product sell by its merits, but by the sexy image projected along with the product.

    I think it really is disgusting – regardless of how attractive the person is.

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  7. lizzie says:

    my best friend LOVES nadal….on and on about how sweet and cute he is. whereas i much prefer Del Potro who my friend says looks like a very very tall hairy neanderthal. These pics creep me out. he must wax his chest. lol

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  8. Mari says:

    A tad gerbil in the face. Nice bod. Should definitely stick with tennis, though.

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  9. Feebee says:

    Well the first picture certainly captured my attention! I don’t care for the blue steel look of the last two. But ultimately he looks very different.

    Federer is no different from Nadal in having separate on and off court personalities. Federer’s (previously well documented) temper and occasion verbal volleys at the chair during changeovers have been whitewashed every since he became “Federer”. But really I can’t see the appeal in Fed’s closed in features.

    Doesn’t matter I prefer Djokovic’s play and personality anyway.

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  10. Truthful says:

    nahhh

    I keep hearing he is a nice guy though.

    good looking just not my type.

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  11. UKHels says:

    as we say in the UK ‘body off Baywatch, face off Crimewatch’!!

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  12. Becky says:

    Rafa looks fabulous. I’ve always liked his personality and his talent – down to earth compared to Federer. Federer is a notoriously sore loser too. And speaking of tennis “models,” Djokovic was in Vogue recently in a Speedo looking hot – he also has great court presence and sense of humor.

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  13. Eve says:

    Tacky and ratty. The posing is ridiculous too.

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  14. Mouse says:

    He’s pretty, but not sexy. Just doesn’t do it for me.

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  15. G says:

    They’ve tried to style him like a Latin Beckham…and failed miserably. Rafa doesn’t do “smolder” very well. He’s a tight, bouncy, energetic type of guy so why don’t they just let his real personality come through?

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  16. Zzzzzzzzz says:

    I think he’s scorching hot. Yum!

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  17. PeekaBooICU says:

    Ratty, hmm… no. Perhaps ferretish?

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  18. patricia says:

    Well….. I used to wonder why I didn’t like Federer’s face, until someone put a closeup of his face, next to a closeup of Quentin Tarantino’s face, and VOILA, they are twins, separated at birth!!! If you don’t think so, check that comparison out!!! It is hilarious, and I don’t look at Federer the same way anymore.

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  19. Jackson says:

    @patricia – yes, I think so too! QT looks like the less attractive older brother.

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  20. Onyx XV says:

    I happen to think viewing tennis is like watching paint dry, but – Oh yes. Those are some steamy pics. He’s hot.

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  21. Michelle says:

    These pics look as if they are targeted towards a male market – seems like the type men would like to look at. Semi-feminine, pretty, nice body.

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  22. olga says:

    ladybert62: agree!
    and he does look like Victoria Beckham lol

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  23. ZenB!tch says:

    Nice muscles but where is the bulge?

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  24. filthycute says:

    Why do I feel like I’m looking at pornography?

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  25. TG says:

    I like that he is long and lean but as someone said above these photos are gay porn.

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  26. crumbcake says:

    Rafa is okay. . . . seems like a very nice guy, but Federer is the one who does it for me. I love me some Roger Federer!!!! Roger is hot in an unassuming way (I don’t think he would ever dream of posing like this), he’s sweet, he’s a good sport, he loves his wife and their little girls. . . I love that man!!!!

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  27. guilty pleasures says:

    He’s my other boyfriend, when George is busy pretending to be interested in someone else.
    Rafa is smokin, I’ve never seen him more sexy looking, usually he’s in his gear, all sweaty-still sexy though!
    I KNOW he’s looking for a 40+ year old hottie! :D

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  28. eternalcanadian says:

    I guess those last two photos were aimed at the same-gender population as they’re all about the arse. :P

    I don’t care for underwear ads, whether male or female. It just sexualizes things and we have enough problems in society without having more naked and “come hither” adverts at bus and train stops.

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  29. snapnhiss says:

    I’ve never even heard of this guy before he’s spectacular looking. I’d lose the power of speech if I ever saw him on the street.

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  30. L says:

    He is a beautiful Latin man … It hurts to look at him … The pics are stylized to sell especially to gay men …

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  31. Marcel says:

    Rafael Nadal is hot and has an amazing butt. They should have had more shots of him from behind.. I’m just sayin’.

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  32. Amanda says:

    Apparently Im the only one who thinks he is good looking.

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  33. dahlia1947 says:

    HOt! He looks nice and now I have to track down those Vogue shots of Djokovic!!

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  34. arathi devi says:

    He is HOT!!!!!!!!!!
    The only reason why I watch tennis.

    Roger Federer looks like he forgot his DENTURES!

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