Mila Kunis is the new face of Dior! These are some of the images from Mila’s new Dior campaign – I find the campaign shots to be gorgeous. Except for the shot where Mila has the red bag – they overdid the Photoshop on her face in that one. But the other shots are gorge.

Dior took a big hit, public-relations-wise, in 2011 when their head designer, John Galliano, revealed himself to be a drunken, racist, anti-Semitic Nazi sympathizer. Galliano was pushed out, and he went to rehab, and Dior is now being looked after by…? I don’t even know. I know that towards the end of last year, there were many names being thrown around, like Marc Jacobs and Alexander Wang, but I think it went to (or is about to go to) a relative unknown by the name of Raf Simons.

Anyway, Dior girls of the past and present have included Marion Cotillard, Charlize Theron and Natalie Portman. Portman was very vocal in her criticism of Galliano, and it’s very interesting to me that it seems like Portman is totally out of her Dior contract and she seems to have been replaced with Mila.

For a young actress — for any actress — getting a big beauty endorsement deal for print and television advertising campaigns is an enormous boost to the career. First of all, it’s very lucrative. Second, it means the world will be exposed to your face, shot by one of the best photographers on the planet. And finally, you become associated with the brand’s international image — which in this case is Dior.

Up until recently, French actress Marion Cotillard has been Dior’s face. While they’ve been working with Charlize Theron for many years on the perfume front, it’s unusual for Dior to have an American actress be their face when it comes to clothing and handbags. Mila Kunis will debut in the new spring/summer 2012 ad campaign shot by Mikael Jansen in New York and will break this month. Kunis is featured in chic black clothes and a red iconic “Miss Dior” bag. Her hair is pulled up in a French style chignon.

“I am absolutely thrilled to be working with Dior,” Kunis announced. “The brand is iconic in so many ways. It defines fashion, elegance and sophistication.”

Kunis has just wrapped Oz:The Great and Powerful with James Franco, and while the actress started her career in broad comedy, this will only elevate that leading lady image she’s been heading for. Will Kunis show up for Dior’s couture show next week in Paris or their ready to wear show in March? We have a feeling there’s a strong possibility. Also, next time she shows up at an awards show, you can bet it will be in Dior.

[From The Hollywood Reporter]

I think this endorsement deal is a smart one for both Dior and Mila – it’s a very good combination. Mila will hit a younger demographic for Dior, and the international ad campaign will help to launch Mila as a bigger international star. I wonder how much Mila got paid? I’m guessing… maybe $2 million?

PS… Mila is not The Big One! Think busted and older.

Photos courtesy of Dior.