*This is the official image that Chanel released with the announcement.
It’s official now! Reports surfaced yesterday that Brad Pitt was being signed as the new face of Chanel No. 5, one of the most famous perfumes in the world. I already talked about the rumors here – and now it’s been confirmed. Chanel released an “official” image of Brad Pitt (that’s the header pic), and they confirmed Brad’s deal:
Ooh, la la! C’est Brad! Brad Pitt’s famous mug has landed him a major deal unrelated to blockbuster films — a spokesmodel deal with Chanel.
“Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL No. 5,” the brand said in a release.
The Chanel deal mark two firsts: it’s the 48-year-old actor’s debut beauty spokesmodel gig and the brand’s first time having a man represent its famously iconic women’s scent that launched back in the 1920s.
Pitt follows in the footsteps of Nicole Kidman, who starred in the short film No. 5 The Film in 2004 and Audrey Tautou who has held the spot as the scent’s visage since 2008.
[From Us Weekly]
Everyone is still claiming that Brad will take home seven figures for this deal… which I believe. I don’t think Brad even bothers with commercial work unless it pays more than, say, $5 million a pop. Here’s what I don’t understand: why hasn’t Chanel announced a female companion for the ad campaign? I just don’t understand how the commercial (much less a print ad) would even work unless they paired Brad with an actress or model. Or is the campaign going to be of the “Brad Pitt says you ladies should smell like this” variety with Brad just holding up the Chanel bottle? So many questions.
Oh, and I caught some of you blaming Karl Lagerfeld for this. You know what? I don’t think Lagerfeld had a hand in whatever this is. Lagerfeld famously and publicly bitched about Audrey Tautou becoming “the face” of the perfume, and I don’t think he has much to do with the Chanel perfumes or anything. He’s just about clothes and handbags.
Header photo courtesy of Chanel, additional images by THR.
Wuh… The first one looks like he’s pushing, you know, on the toilet.
Haha, that´s exactly how the scent smells to me 😀
In this case, Eau de Toilette could be right!
(I know, it’s parfum, not eau de flush it).
LOL! I was wondering what Gen Y women thought of Chanel No 5 because Gen X saw and sees it as old lady perfume and having an actor pushing 50 as the spokes model is not helping.
Bleh. “Chanel no. 5, For those days when you want to smell like a homeless man that lives under a bridge”
Get a proper haircut and shave, Brad!
Co-sign! I think the future wife and 6 kids have not been kind to him in terms of aging well. BLECK.
Am I the only one that thinks Brad has monkey face sometimes?
Gaspard Ulliel kicked ass as a Chanel spokesman. I love him.
http://tinyurl.com/758t5sk
He does
Gaspard is so frigging hot it hurts! Especially when he talks… Wonder if it’s true what they say about men with big noses?
For me Gaspard Uliell is exactly in the same line aesthetically wise as Vincent Cassel (another one who recently endorsed a perfume without triggering the kind of harsh comments Brad does).
He has weird average features in a too long face that remind me of some animal, hence he is at times casted as the evil character, the pervert, ect.
What save him and Vincent look wise : his incredible magnetic manly stare, the same he will use for demented characters he often portray. He oozes animalistic magnetism and the focus is most of the time on his stare more than on his beautiful facial features, as oppose to an Henry Cavill for example who is extremely beautiful face wise but doesn’t ooze or render half of this magnetism, masculine sex appeal.
The only one in France who had both beauty and magnetsim and endorsed a perfume when he was in his height career and beauty wise is Olivier Martinez 10 to 15 years ago.
Ha! Marjalane that made me laugh so hard!
Great looking man
I don’t care what anyone says..
+1
+ 2. Still would.
+2
+3
+4. That man is fine. People get older, we can’t expect him to look like JD forever. And with 6 kids running around, I really don’t expect him to be as buffed and polished as George.
The man is fine from head to toe,
The more I think about it, the more I can picture a campaign where it’s not full-on Pitt, but pieces of Pitt. Dude has great hands, a great smile and lips, adorable eye crinkles. Arms, walk… his booty is still good too.
It’s almost like the opening scene of O13… despite being decked out it black clothing/mask, you knew it was Brad Pitt, because those who have enjoyed the visceral charge he gives out don’t forget it.
Even the old, rugged, worn, 50 year old BP looks years younger than Clooney.
I’ve never gotten Clooney. He’s always seemed middle aged to me, even in the 90s.
During the Oceans movies I used to be amused at how BP looked at least 15 years younger than Clooney when he is only 2 years younger.
Now it’s maybe only 5-10 but he is definitely a lot younger looking and seeming than Clooney.
+10
+5 In fact I think far more attractive now than his younger days.
I’ve never found him attractive (honestly). But he looks good in that first picture. That’s the best he’s looked in years — meaning, I can see why people have always found him attractive (though I myself am not).
@Eve – photoshop
BP is or was attractive but never really my type from the neck up. I tend to like brunettes but the body was always immaculate.
+5.
The man looks good for his age. Seriously, you can’t expect him to look good 24/7, do you really? Even David Beckham who’s metrosexual still has days that he’s not all dressed up and clean shaven. Men are not as into their looks as women are. Let’s be honest here. If Brad wants to look good he can and without trying.
Brad will ALWAYS BE SEXY.
He has a swagger like no other…
NO ONE can command his red carpet dominance or looks, even at age 48.
The younger hotties still stand in his shade…
Totally agree with you, Josephina!
Seriously, Jo! I never would have even considered snooping around the Chanel counter, but now, just because of the BP connection, I just might!
Brad still is good-looking. Chanel must be really struggling with brand identity to put a man (any man) as its face of women’s perfume. Maybe they’ve realised that in such a cluttered market of women’s perfume that all ads look the same now (pretty woman looking really nice). No 5 smells like cat’s wee on me. Lots of other amazing perfumes to choose from. I think the myth/mystique of Chanel is old and musty and has had its day. It has no relevance to me. I don’t think anyone really “buys” the premise anymore of customers choosing Chanel perfume because they can’t afford the clothes.
Agreed.
My body has never been more ready for this.
hahahah that was an awesome comment
+6
He’s hot! I would take Brad over Tom, Johnny, and George in a heartbeat.
+7!!! I agree…MAN IS STILL THE BUSINESS! buck what anyone else says! Still top 10 hottest actors to me.
Blerch. He hasn’t been attractive for about 5-6 years now.
that’s his official “what have i gotten myself into” face, i reckon.
Okay then. I still find this funny/weird.
The goatee MUST go. Ugh, I hate the goatee. The goatee made its appearance in the 90s before the word hipster was really a thing. It is the fugliest look any guy can have. Please for the love of God shaaaaaaaaaaaaaaavvvvveeeeeeeeee
i see an ad commercial like “a guy ,the odor of a mysterious woman(the perfume),he looks for her” in clear like the last commercial with Audrey Tautou but from the male point of view
I think you are right.
I also think that introducing that originality (a man’s view instead of a woman) may be a marketting tool to rejuvenate a very old icoNic brand and modernize it.
I’m thinking the same thing, too
LOVED Audrey Tatou as the face of Chanel. So very chic and french in the best ways.
nothing compares to you ..i think bard uniqueness comes from the so defined masculine features sculptured beautifully
This is not bold, exciting or avant-garde. It’s just lame. Who are they going for here? Aging housewives?
Since this brand had had an actress who could pass for Brad’s mother, Catherine Deneuve, I don’t think they are far from their target.
Plus while the US embrace celebrities and stars own perfume, Europe and Asia usually embrace icons or international stars (at any age) who are hired by well renowed brands.
i am pretty sure 60 years old Paul Newman could have been given that type of endorsment in Europe. European brands don’t hesitate hiring 40, 50 and even 60+ years old stars to advertise luxury products such as perfume, rolex, cars, ect…
Um, okay. Catherine Deneuve is, what, 70? So, is your point that they were already targeting aging housewives?
I doubt that housewives of any age doing their chores at home or watching TV are the ones who can afford using expensive perfumes on a constant basis while staying at home.
They are definitely the least target for luxury goods such as perfumes.
European and Asian working women, probably middle class from 30 to 60 years old, definitely.
What exactly is an ‘aging housewife’? Is this different from an ‘aging single woman’? Or an ‘aging business woman’?
Is it just me or does including Catherine Deneuve and housewife in the same thought doesn’t conjure up an image of dowdy. Belle Du Jour anyone? And along with being profoundly beautiful, no matter her age, she is the embodiment of more there there. And maybe, just maybe, the snide comments that are coming because the same argument can be made about Brad.
I don’t like No 5 now so I don’t think looking at Brad Pitt’s empty gaze will change my mind.
Truly, this man wears his wrinkles well!
Me no care. I think sometimes he looks like Clark Gable
Bizarre branding. Who even wears Chanel No.5 anymore?
I am pretty sure many Europeans and Asians still wear it since it is in every ‘perfumeries’ in Europe and front placed like other iconic brands.
Otherwise, i am sure Chanel would have put it down a long time ago like other perfumes that are disappearing, as many perfume from one my favourite brand : De Rochas.
I am sure the intimate association with Marilyn Monroe is one of the reason, that perfume is still in the market as it sales are still high.
will Chanel N°5 suck? yes,it’s too old-fashion and it doesn’t smell well on any one but N°5 is THE Iconic Perfume and it’s always in Top5 best-seller perfume in the world
I wear the lotion, combined with my perfume=tons of compliments…
You all know none of the above are the Chanel photos right?
Carry on with the hate.
and?
I’m sorry, but are you sure that the pic is from Chanel? Because it looks like pics he took while promoting Moneyball, specifically, the pics for Sports Illustrated.
Brad is so dreamy, he’s gorgeous.
hi Brad
so silly. it’s a perfume for women and audrey tatou was a bad idea too. both of them, in addition to brad being male, lack the sense of mystery that you get from this perfume. i have been using it for 2 years now but they could def do better at the commercial department
we get men ads women and male perfum in europe. it depends how it’s done.
celebrity endorsed perfume like JLO don’t do as well.
i see this like the Matthew McConaughey ads for Dolce and Gabbana
hmm i’m european too but i haven’t been paying attention i guess. i remember seeing matthew m on some perfume commercial a long time ago but only in passing. didn’t notice it was for a ladies scent.
I think of Chanel #5 for old ladies.
I agree that Chanel #5 target an older clientèle just like Shalimar of Guerlain while Chanel #19 is younger.
i think perfumes are like wine. The old ones that are still on the marketing, passing the test of time are like classics, while the new ones tend to disappear after a few years only and tend to be ‘season’ perfumes.
I personally beleive a perfume is like part of your personality and when i found mine as a teenager, i wore it 20 years before it was permanently removed.
Perfume are luxury goods, they are expensive and people who wear them on a constant basis are usually those 30 to 60 years old working class.
Younger people tend to chose the fashionable and then change it.
The main target for iconis perfumes, the main clientele who stay faithful to that type of perfume for years and even decades are well pass 30 years old.
I also think that the target of this campaigns are Eastward oriented, Europe and Asia. Definitely Asia.
The rising Asian middle classes, to be specific. They are just now finding the “icons”.
From my own personal observation in my neck of the woods, Far East/South East Asia, the younger set (late-teens, pre 20s; as well as the older, working mid-20s to mid-30s) are very vintage oriented. If they come from a well-to-do upper middle class family (meaning, their parents are self-mades from the 60s or 70s), they’ll raid their parent’s wardrobes for the vintage branded stuff.
You can see them prancing in high-end malls with vintage accessories/bags/clothes/shoes that are older than they’ve been alive.
Many of the high end malls here are pushing vintage/iconic (read: old) mainstays to younger, well-heeled clients.
True story: a few months ago, I was at the cosmetics section to buy some nail polish. Not far from me was the till, a young girl in a senior high school
uniform was paying for a Chanel no. 5. She was accompanied by some of her girl-friends and they were squealing like mad, off their heads. “Like Ohmygodohmygod…” It’s her first Chanel no.5 apparently. I don’t know whether she saved for it the old-fashioned way, or her parents money paid for it.
Plus, despite his diminishing currency in US and Europe, Brad Pitt, like Keanu Reeves, still have a lot of squealing girly following in Asia. Or at least my neck of the woods.
So I guess, those are the kinds of people, Chanel no. 5 is marketing to.
ETA P.S. I’m not sure whether these vintage/old-Europe orientation is really taste, or whether its an example of neo-colonialism (inferior complex or whatevs). Anyway, i’m i’ll equipped to discuss this. *zipping up now*
I also think of Chanel No. 5 for older women, and I am one of those older women. I think they are trying to get the younger generation as a customer and think Brad Pitt will accomplish that. But, Pitt is middle aged and the scruffy look loses something when you reach middle age. I think they would do better to get someone younger and either GQ him or make sure he is well groomed, but still scruffy. It would probably get them just as many younger customers with the money to buy Chanel No. 5, and the younger guy would probably be cheaper to hire.
A lot of younger women can’t afford Chanel No.5. They’re trying to scrape up the rent money from one month to the next.
I’ve long thought it ridiculous for the fashion magazines to promote clothes that only look good on women under 35, when the only women who can afford them are over 35.
perfect branding then Jane
They need a lot of airbrushing for his face these days. The real Brad Pitt looks at least 55 and not an attractive 55.
http://oi51.tinypic.com/2chnz0g.jpg
http://bradpittfan.com/gallery/albums/Appearances/2012/Oscar/1_281829.jpg
Well, at least they did a good airbrushing job, non? Or that first picture is an old one.
I am so tired of the he is so old argument. Was he supposed to be 25[ his age when he hit movie stardom] forever?
Yes, movie stars are held to a different standard but really, unless he turns into the botox queen like Tom Cruise, he is aging very well. Compare him to his contemporaries or guys younger than him, and he still looks good.
And then when you measure him against the average joe….
U would have a point if his pr didn’t sell him as some uber hot young looking guy. The Chanel ad will be based on his “good look” but the truth is he is only good looking with help from the airbrush tool and makeup lady. W/out it -as you can see in the above pix – he looks very old and nowhere near as hot as his pr team wants u to believe.
he looks like an ugly beaver and/or william h macy
…and here I was worried that he would be outta the limelight save for family outings and red carpet premieres!..and tabloid headlines..plus possibly wedding photos…and whatever publicity the machines cranks out..anyway
Two things:
1. They’ll make him clean up to do the advertising and, apparently, he needs someone to make him do it. He actually looks good when he makes an effort.
2. It’s probably a damned good paycheck for not much of anything and, contrary to what some believe, Brad ain’t above the paycheck. In one sense, don’t blame him…easy money. In another sense, doesn’t he have enough? Isn’t the added publicity supposedly something that just isn’t worth the paycheck?
When you have six kids, travel all the time (they probably have their own plane and pilot) and homes all over the world to maintain, there is always a need for more money.
Enough with this man, his wife to be and his former wife!!!!!!
I’m still waiting for the return of the Van Dyck.
Why not? He’s Brad Pitt. Angie’s man is still a hunk.
I don’t get why people are able to waste so much money on a perfume. Like my mother always says : ” water and soap are your best beauty products”.
Yes, water and soap, and then walk through a cloud of perfume, sprayed into the air, for the finishing touch.
His face is so derpy. There is no depth behind those eyes. All I see is someone who has really bad hygiene. No thanks Chanel.
Ewww, Pepe le Pew D:
For those of you knocking Chanel, try the much more youthful Mademoiselle scent. I absolutely love it and I hate No5.
Ummm… Love Brad… Still cannot afford Chanel 🙁
Sometimes perfume is too heavy, heady. If you like the smell, buy the eau de toilette.
Congratulations!
+1
I don’t understand the confusion….he is perceived as the dude that most women WANT…therefore, if he is touting a scent as something that turns him on, or that he is into, this will make women flock to get the scent. Well-played Chanel…well-played.
Will it really work? Not sure…but I totally get the intent.
Yes, I do too (get the intent). I hope it works. I will certainly check it out. There are so many perfumes around, it makes you dizzy.
I stay away from celebrity perfumes.
he’s as hot as ever!!
hot hot hot!
Well…just a theory: Chanel No. 5 was developed as a counterpoint to a woman’s beauty (it was intended to be “ugly” to create a contrast that heightened the wearer’s beauty); perhaps by having Brad as the face (with his stunning counterpart) they are tapping into that original dynamic of “looking better for who/what you’re with!”
Or older women dig him, whatever. I’m almost 37 and starting to feel “older” in a lot of these discussions!
I’m 5 years older than you and feel “older” in these discussions but – I don’t feel old and this perfume is for old people and I mean OLD as in pre-Baby Boomer.
On the flip side why are we still discussing “Brad” “Tom” and “Johnny” and “Ben” and all these guys my age and older. Why can no one replace them? Same for “Angelina” and “Cameron” and “Charlize” “JLo” “Aniston” “Nicole” “Rachel”
Because the younger generation while looking fresh and beautiful lack one component that these stars had at their age and still have today : CHARISMA !
I am always smiling when people say how boring Angelina is today for being into a long relationship with kids when most of the young stars today are having the same lifestyle : married and out the dancing party, very discreet, very laidback style (Megan) sometimes with a little kid looking like everyday people with no aura whatsoever.
Where are the young Brad Pitt, the young Depp, the young Robyn Givens, the young Tom Cruise, the young Angelina Jolie, the young Richard Gere, the young Nastasja Kinski, the young Matt Dillon, The young Irene Cara, ect ?
NOWHERE because today stars are not creating around their aura, they are creating around relatibility, they are interchangeable and standardized and more seasonable than ever, usually attached to one big production that carry their stars for a while, then they return into their real vanilla value and kinda fade away once they hit 30/35 years old : e.g. : Robert Pattison.
I don’t get the appeal. Those pictures looks like he has perpetual duh face. No his face doesn’t make me want to buy Chanel. He looks like a hobo.
An aged Brad is still better than BLake Lively.
He looks a lot like Thor Hemsworth. Or Thor Hemsworth looks a lot like him. Either one.
Jeezus-effing-Christ… Why, Chanel, Why?
The soft, powdery scent does not evoke this mug, FFS.
Why to complain that brad does not look picture perfect in between movies? It has been only a recent fade from a while ago where blogs and tabloid sites post everyday pics of famous actors and actresses. Only the young ones that started their careers kind of recently have dealt with this pics being posted with such frequency, maybe they were followed, but they weren’ scrutinized every-single-day.
It was common to see actos kind of letting go a bit in between movies, and then get in shape and clean up for a movie or award seaso, and maybe not even for the award season.
Somehow, with the internet, the actors and actresses have to not only be stylish, but also look picture perfect everyday. It is silly.
If you have seen pics of Brad all along tbese years, you will see that he likes scruffy and then adopts the moviemlook he will be wearing for a while. He changes for his movies, and then gets comfortable in his daily life. He is not parading his Suits everyday for pictures.
Funny how he is being attacked, I have seen pics of some actor-writer that only wears the same tshirt and pants everyday. Now that looks stinky. And sweaty. Ick. Not a high paid endorsement for him any time soon.
I get what you are saying Mari and I do agree that it would be ridiculous for any “star” to go around “picture perfect” in everyday life.
The thing is though it isn’t asking too much that they adhere to the same rules as the average joe. By that I mean, shave once in awhile and, c’mon, you are Brad Pitt you’ve got alot of natural material to work with. Would it be asking too much that he throw on something that looks a-list casual instead of wino-bum slumming it? I’m not saying he looks like that all the time but there are times when I’ve looked at him and wondered “WTF”? He’s certainly not the only celebrity that does this but he is one that does.
He has said that he does not like to be taken into account for his looks, so he probably does that in purpos. At the same time, he takes thes eendorsements that project not only his winner actor aura, but also his looks. I am not fond of some of his looks, like the beaded beard, but I’ll wait, he was in a hiatus anyway. The only thing where he was featured wearing that hideous thing was in the documentary for Jerry Weintraub’s movie. He was interviewed with his beard, and I have to say that he was very likable in his excerpts. Beads and all.
I like that he is doing this. I personally prefer the Chanel Allure perfume, but I love the short movies they have been creating for the No. 5.
Brad can do good things with his money, creating nice movies that he has said noone is greenlighting, like Moneyball and Tree of Life, doing good stuff in NOLA or donating to other charities and, of course, using it for his family, as many others do without apologies.
I did not see backlash for Audrey Tautou or Nicole.
Chanel is getting exactly what THEY want and are willing to pay for.
Wait to see what their vision is.
Brad was chosen as a first time man for the campaign and apparently the insiders did not know this was in the planning. Sorry for everyone’s big shock, but they let you down again.
This could be what he was growing long hair for and may prove a good move.
Brad’s swag will be all over this.
Newsflash. While Brad was getting older, so was everyone else. In case you forgot, your choices are very limited in that regard.
Like i said, in Europe, it’s common to use an actor or an actress of any age to endorse a luxury product such as a perfume.
People don’t see it as : ‘He is old’ or ‘she could pass for my grand mother’, they perceive it as Brad Pitt’s or Catherine Deneuve’s or Carole Bouquet’s endorsed product.
Icons have no age in the imaginary and the youth dictatorship is much less prevalent here or in Asia (the number one rising market for such products as perfume, high fashion, ect) than in the US with the extreme cult of beauty and youth, hence the overuse of plastic surgery procedures, botox to the max more than anywhere else.
And like i said earlier, Vincent Cassel who is 3 years younger but looks much older and less beautiful than Brad or than any other actor i have ever seen endorsing a perfume is the current spokeperson for one of Yves Saint Laurent’s perfume where he features with young female models all over him.
That’s to say that what may happen in the US is not what is happening in Europe and how they use actors despite their so called age, so called beauty to sell their product. They sell an actor, his aura, his international appeal, not his wrinkles or his age. And that has been a cultural marketing tool for decades, i can remember a mature Sofia Loren or a mature Elyzabeth Taylor or a mature Michael Douglas doing this…while in the US, most products will feature a younger model to sell a luxury product whose target is much older.
Oh and 77 years old Alain Delon is still endorsing many products including in TV ads, among which luxurious spectacles. In this part of the Ocean, it’s no big deal.
I used to think Brad was a handsome guy but these days, not so much. All I see are his wonky nostrils. don’t know why but they just draw my eye right to them. He has a squinty eye on one side of his face with a small nostril on that side. on the other side of his face, he has a normal size eye and a huge nostril. He is still cute but does nothing for me. Now when he had the body for Troy…yum but that body is long gone and he is tiny these days.
Chris Hemsworth is the new Brad. Way more handsome and has the body to boot. now that is yum! oh, the accent doesn’t hurt either.
Not my type.
I am not sure if I am still a fan of Mr Pitt.
He left his wife for another woman in such a messy way that we are still haunted by this stupid triangle story.
And now, now, he stole a job from other celebrity women who are desperate for any job out there — especially when they are as old as Mr Pitt.
I will say he is not a good friend of woman, this Brad Pitt.
Don’t buy No 5.
He always looks tired.
I think he looks hot in that photo, and I don’t normally much care for his looks.
Hate that perfume though *wrinkles nose*
I wish I had 10 seconds with those lips.
I can see the slogan…
Spray Brad all over you.