Sep 18
'12
Jennifer Aniston’s latest “pregnant” Smartwater commercial: funny or dumb?

Jennifer Aniston stars in yet another Smartwater commercial. She’s worked with the brand for years now, starring in both print media campaigns and commercials. For the record, I kind of liked Aniston’s 2011 Smartwater commercial, the one where “the bit” was all about Aniston trying to go viral. This new commercial is all about all of the “lies” told about Jennifer Aniston, like she’s always pregnant or that she wears wigs or whatever. Maybe it’s too “meta” or too much of a dry, witty satire, but I didn’t really “get” why the pregnancy stuff was supposed to be funny:

I think the cutest part is about her wearing a wig. Mostly because I personally believe that if she left her hair alone, it would probably look like that – naturally curly or wavy, and much darker. As for the pregnancy stuff… haha? Haha, she gave birth to Jimmy Kimmel and an alien baby and she’s pregnant with triplets, haha. Haha.

By the way, back in June, Page Six reported that Jennifer had appealed to Justin Theroux to help her with the next Smartwater commercial, and that they “are working on a short film spoofing the gossip coverage of their lives.” Allegedly, Justin was going to “help” Jennifer “write and direct” the “short film”/commercial which would parody “the paparazzi and tabloid interest in Jennifer’s life.” I wonder if that’s what this is?

Screencaps from commercial.

Written by Kaiser

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Posted in Advertising, Jennifer Aniston


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174 Responses to “Jennifer Aniston’s latest “pregnant” Smartwater commercial: funny or dumb?”

  1. Macey says:

    She really is lucky to have the hair she has and the people to work on it, what a difference a hair style can make..lol

    as for the baby bump, it looks more natural than Beyonce’s, she should save it in case Bey wants another.

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  2. kj says:

    How embarrassing!

    She is just showing everyone how she reads all the tabloids. She has no life or substance.

    Just a boring celeb with nothing to talk about.

    She acts like she is the only celeb with pregnancy rumors! She needs to ignore them.

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  3. Kit says:

    Those wigs prove just how homely her face really is! No wonder she usually hides half her face with her curtain hair. A plain face.

    She is 43 and acts like a 20 year old celeb. Why does she care so much about what the tabloids write about her? She needs to live her life rather than google herself all day .

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  4. Kit says:

    How many pregnancy stories has Angelina had??? AS much as Jen & she would never sink this low. Instead she uses her time to do good.

    Why does Jen think her fake pregnancy stories deserve this stupid commercial?

    Jen has entered D-list territory with this thing.

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  5. paranormalgirl says:

    I thought it was cute and kind of funny. Harmless.

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  6. spinner says:

    “More refreshing than the truth”

    What a great line & it ties everything together. She certainly has no qualms about spoofing herself.

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  7. Cam S says:

    Is this the same kind of trickery that they used for Beyonce’s fake baby bump? :)

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  8. Weyo says:

    I can really see how ugly her face is with those wigs. Her hair really is her best feature, which she uses to hide her face which is her worst feature!

    And is she now a Kardashian or a Hilton???? No a-list celeb does this.

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  9. Alexandra Bananarama says:

    I might get slammed for this comment, but I didn’t like it. Her acting and delivery of lines was like she’s never acted before or maybe it was suppose to look like that?

    It’s terrible, she’s not funny, and smart water is a joke and scam. More so than other bottled waters.
    *braces for backlash from JA fans*

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  10. Tanya says:

    just as I’ve always said, you can tell a true beautiful woman’s beauty by how she looks without hair, or crappy hair..without her blonde hair, she is pretty darn plain. Isn’t she naturally brunette?…although at this point, she may be quite gray?….. oh well..for not being very attractive she’s done quite well for herself in a town that worships beauty..so she has the last laugh.

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  11. KellyinSeattle says:

    I can’t watch it on my computer. Sounds like it’s funny, though, from what everyone is saying. I really don’t like her or her shallow sense of humor but, maybe she nailed one for once.

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  12. Ally says:

    Made me laugh, especially the Jimmy Kimmel bit but liked the viral one more.

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  13. marie says:

    she looks like a koala bear with the curly hair.. cute commercial though..

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  14. Holden says:

    A parody of their tabloid lives should be riveting.

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  15. Kelly says:

    Am I reading too much into this or are they having a go at environmentalists with all the SmartWater bottles being emptied into the pool? Is this a response to the criticism she gets over disposable plastic bottles and their wastefulness? Oh well, she’s free to make fun, I guess, but it just leaves a bad taste for me.

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  16. Anon says:

    Isn’t her natural hair dark and curly, being Greek (high school pic)? I agree that Aniston reads tabloids and message boards, narcissistic. Oh well, we all know she needs the career boost at this point.

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    • Alexandra Bananarama says:

      She’s only half greek though, right?
      I’m greek and my hair is a very light brown and straight even in the rain. My many cousins have dark to light brown straight or wavy hair.
      Bing greek doesn’t mean you have dark wavy hair by default.

      I do bet it’s gray by now without coloring though. We do tend to go gray early on.

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  17. Sirsnarksalot says:

    She and Goop ate known more for their product hawking these days then their acting careers. And good god Anniston is fugly without her bleached straightened and professionally blown out mop she normally sports.

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  18. G says:

    I don’t see this selling water. I also don’t see it going viral. Her fan base is too old for that.

    It is kind of amusing, but to what end?

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  19. Darlene says:

    I think it’s light-hearted and fun. I love that she is poking fun at herself. And no, I don’t think she has wavy hair. Some people just have straight hair. She does. I do. I WISH it had some wave. :)

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  20. lop says:

    Does she not realize she is to blame for all the pregnancy stories? She and her publicist wrote the whole narrative 7/8 years ago when she whined and cried to Vanity Fair. Jen’s own words about how in 5 years she would have kids, how she wants kids and will have them. At almost 44 I really doubt she wants kids. Nothing wring with that but she needs to stop lying to make her fans happy.

    Cameron Diaz has escaped those tabloid stories because she does not tell every magazine that kids are coming.

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  21. maya says:

    Why does she think pregnancy rumors are such a joke and so funny? Why does she think it is funny to mulitple times pretend she is pregnant with triplets.
    She thinks pregnancy is one fat joke.
    But again this is the same Jen who thought a cartoon of her holding a gun while talking to Angelina was the “funniest thing she ever saw”

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    • Mira says:

      It’s funny because after a point all the persistent rumors sound silly. Come on, if you were hounded like she has been (irrespective of whether or not she’s contributed to the tabloid mess), there will be a point when you would laugh it off than worry about it. Her tabloid life is truly funny, in fact bordering on atrocious.

      She has managed to survive as an A-list just by being on the cover of every tabloid. And this is even more hilarious. I think her next smart water commercial should parody her A-list status in Hollywood – how she does not even attempt to take on roles outside of rom-coms, how they have been tanking at the BO, and how she continues to be an A-list star thanks to her presence in the tabloids.

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      • maya says:

        Her A-list status, now it is really B, is all because she was once married to Brad!

        That is a fact. She would be right where the other Friend’s stars are now if not for that. Her fans won’t accept that. She does not have the talent or looks to be an A-list star on her own.

        No one would care about her today if not for who she was once married to.

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      • TheOriginalKitten says:

        Her *celebrity* exists because people just can’t stop talking about her for some reason, even incessantly bringing her name up on Angelina Jolie posts-nice double exposure for her there.

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      • Mira says:

        Calm down, Maya. I get your intense dislike for JA but don’t throw out the humor. I think the commercial is cheeky. I also think she should push the envelope for the next commercial. A parody about her primary job of being an “actor.” I don’t care if she’s A-list or B-list. She has managed to make millions just by starring in atrocious rom-coms and by being a tabloid fixture. Laziness actually pays off in Hollywood. That’s tragic humor.

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    • Emma says:

      Wait. What. Did Jen really laugh at a cartoon of her holding a gun to Angelina? If so wtf. I can’t believe there are so many people out there that feel sorry for her and can’t see through her manufactured woe is me image.

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  22. RN says:

    I enjoyed it. She seems like she has a good sense of humor, and I like the fact that she’s able to poke fun at all the rumours that have swirled around her for years.

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  23. Toot says:

    Yep, still ugly. Now I know why she keeps her hair in her face and blond.

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  24. Nava says:

    Wig reminds me of Brady Bunch episode when Jan thought a black curly wig would make her popular at a party, instead all the kids laughed at her..

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  25. lisa2 says:

    I could be wrong but didn’t her rep issue a statement saying they were not going to do this because Jennifer doesn’t read the tabloids.

    Why even do this for a commercial about water. Why make it about you “private life” that you scream you like to keep private.

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  26. velouria says:

    Man, Macey you SAID it! She is beyond average…

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  27. Kim says:

    Well I guess this proves again that she hasn’t had miscarriages or fertility issues as some of her fans have contended.If she had I doubt she would be sporting naked baby bump.JMO Question why dont I ever see her ads on TV?

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  28. Xantha says:

    Someone’s thirsty for attention. People only cared about her engagement for a week and she quickly got pushed aside for The Duchess of Cambridge’s bare breasts and Blake Lively’s secret wedding and much more in terms of celeb gossip.

    Yes I know this is an ad but she’s a willing participant and could’ve put her foot down if she didn’t want to do it. This just proves how much of a famewhore she is.

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  29. AmyLynne says:

    Eh, I thought it was funny. It’s just a commercial, no dumber than half the other dumb commercials out there.

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    • Rhea says:

      That’s what I think, too. I’m not really expecting this commercial to be a genius script so I’m not watching it too seriously and could get a good chuckle from it. Have to admit that I couldn’t see why this commercial would be good for smart water as a brand, though.

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  30. Joyce says:

    Mann, thank god for her mil. this woman does not have an untractive face w/out the 50,000 hair.

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  31. hmm says:

    This woman is as wretched and intolerable as Gwyneth.

    But these are funny and cute. Not gonna lie.

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  32. lisa2 says:

    This is one reason I hope her fans realize this woman never had any miscarriages. No way would she make a joke about pregnancy if she had ever gone through anything like that.

    I don’t think it was bad..but not really funny either. And it took away from the product. I guess my sense of humor is off because I just didn’t find it that memorable

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  33. hmm says:

    How cathartic this is for Maniston Stans, right? To finally see her with the preggo belly they’ve been hoping for for so long. LOL

    Not gonna happen folks.

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  34. Fudge you, I'm going to Guam! says:

    That’s what her natural hair looks like.
    I remember seeing an old interview with her and her dad and she had curly dark hair.
    Isn’t she Greek?

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  35. Emmav1 says:

    Mhmm all it proved was that Jennifer is not pretty without her fabulous hair.

    That said it was pretty cute and Jen obviously was acting silly on purpose, so some of the above comments on her acting ability is irrelevant in this case.

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  36. Leah says:

    (Anxiously waiting for Liberty to comment)

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  37. Leah says:

    Lol, Lainey calls this embarrassing.

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  38. Paloma says:

    I did not even smile; she is a great comedienne and I do know she can do funny. This didn’t do it.

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  39. serena says:

    LOL she’s hideous with hair like that.

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  40. GrandPoobah says:

    It’s cute and funny and random.

    The pregnancy/baby jokes are common stuff from the tabs-she’s having triplets, she’s had an alien baby, she has a secret adult child that no one knows about.

    Personally, I think she looks GREAT with the curly dark hair. Maybe because it’s her natural look. But she is entitled to do whatever she wants with her hair. Oh well.

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  41. Jackson says:

    Not a surprise, but she is downright homely without the pretty hair.

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  42. Frances says:

    It is very funny, very funny and well made, and she is so good in comedy. And “elle ose”, and that prooves she is clever and has humour.

    I continue to see Friends on Dvds too, and she acts actually very well in Rachel’s part.

    Making people laughing is the hardest work for comedians. You need to keep your ego on side (sorry english is not my mother language, I hope you can understand the idea)and you need rythm.

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  43. eric says:

    Dumb, and her voice is grating.

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  44. Mara says:

    Very funny video but we want to see her real baby soon she is getting old already and will be to late to have a baby.

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  45. Mira says:

    Okay. I definitely smiled. Jimmy Kimmel and alien baby. Lol!

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  46. Jezi says:

    Omg its a commercial. It was lighthearted and funny. People are taking this way too seriously.

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    • SleepyJane says:

      I know! Being a celeb isn’t worth it, as far as I’m concerned. At least it’s fun to watch people get so offended over a bottled water commercial.

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    • connie says:

      Seriously! I’m no JA fan and agree with others that think she is not the most beautiful woman in the world, but some of these posters feel so passionately about it. Also, there seem to be verrrry similar sentiments coming from numerous names I don’t see that regularly. Are these really different people that find her so pathetic or commenting under different names? genuinely curious, I guess I never really realized how many people take her life so personally….

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      • TheOriginalKitten says:

        I agree with you guys. I wasn’t trying to politicize it but the bottled water issue just drives me crazy.

        But yeah, people get WAY too uptight over everything this chick does.

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      • spinner says:

        @ connie

        Yes…I noticed the same thing as well. I think multiple names come into play here. What purpose this serves is ???

        @originalkitten

        the bottled water issue drives me mad but they all do it. Just a ploy to buy more, more, MORE. Then they tell you that you cannot refill the plastic bottles because it is bad for you, so that you buy more, more, MORE.

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  47. maya says:

    I bet when she is sixty she will still be making pregnancy jokes!

    She is not funny or attractive. And she is now like Paris Hilton.

    No true a-list star sinks this low.

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  48. mln76 says:

    I think the actual premise is pretty predictable and bland (as well as the lighting which washes her out completely) BUT she seems to having fun no? Much more then in any of her films Jenny Poo go back to TV!!!

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  49. Emma says:

    I hate that she makes fun of and complains about the tabloid stuff because her career thrives off it and she knows it.

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  50. TheTruthHurts says:

    Hilarious. Best part, the wigs and her “real hair.” LOVE HER!

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  51. Kayla says:

    I’ve never heard a rumor about how she wears wigs.

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  52. mk says:

    I like that she doesn’t take herself too seriously. She has a great sense of humor

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  53. videli says:

    I thought it was pretty funny, and big baby Kimmel was the best. The SmartWater part felt grafted, though. What’s she trying to say, that she’s stupid without that (stupid) water? And I think she looks so much better, cuter, younger with that frizzy hair. Blond slick tresses = all the suburban prunes I see at Costco.

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  54. hoopjumper says:

    This was great! Don’t love bottled water, but I thought JA was fantastic.

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  55. Lisa says:

    She looks like Julie Kavner with those curls.

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  56. skuddles says:

    What’s next – wrinkle cream infomercials and Burger King endorsements?

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  57. lower-case deb says:

    in the “wig” picture (labeled CH23?),
    she sorta looks like minnie driver

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  58. Krock says:

    That is one of the creepiest things Ive ever seen. And not in a good way :/

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  59. Gal says:

    Love it!! Jen and Justin might have some input but the is writing by a creative director. Don’t blame Jen. It’s a commercial people!!

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  60. Mimi says:

    If this doesn’t prove what a PLAIN JANE this old lady is nothing will

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  61. Alexandra Bananarama says:

    Why? Why does every post of AJ or JA have to be a battle of who is better or prettier or whatever? It’s dumb.
    But to answer the question The Jolie/Pitts have numerous charities in the USA. Some side charities and some big ones. Like Brad’s charity to rebuild homes wrecked in Katrina. The progress there has been amazing and he’s still going where other charities have stopped once the cameras left. And They both give atleast 1/3 of their annual income to charities. Some of those charities are in America. Some of those charities are specifically for famine and children right here in the USA.

    Google the rest for yourself before asking others to do research for you. The results will answer your question.

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  62. Nikita says:

    If she is that annoyed by all the media, why does she talks so much stupid s.it in interviews ? Why does she allows everybody to ask her questions like that? Gwyneth P. does not allow personal questions. She could do much more to get out of the interest, maybe she should stop to mock The parents of 6 Children. It would help a lot but she loves it and she loves to make fun of it like shes soooooooooooooo A-List and a superstar blabla.. Look how Ben Afflek made it, he was in mayor tabloid press when he was with Lopez, look at him now. he avoids it very well. She could do it too but she doesnt wants too. People are already annoyed of it so she plays it now like shes some victom. of course! you know shes a-lit y´all…

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  63. YEAH says:

    She is a bore but when they wear fake pregers belly, you know they never been pregnant and probably never will because they always forget to give the boob a bit fullness as pregnancy usually do to women

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  64. Emma says:

    lmao Americans. Newsflash dingdong, America is not a third world country that needs help.

    And Angelina has donated millions to US charities including Joplin and hurricane relief. She sponsors numerous children in SOS villages throughout the country, has visited stationed and overseas American troops, donates to all kinds of charities that help American people including childrens hospitals and cancer research centers. She worked extensively in New Orleans helping displaced children find homes and education. Jolie haters need to stop talking out of their ass and embarrassing themselves.

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  65. Rhea says:

    I don’t think Africa/Kenya have food stamp, medicaid, WIC, and so many other government aids like in the US. Just saying….

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  66. ichabod says:

    Wow, first of all for all you haters, this is a SmartWater CAMPAIGN which probably has a huge marketing team on its payroll. SmartWater probably pitched their new idea to JA and because she doesn’t take herself too seriously, she apparently decided to go along with it. Compare this to AJ (don’t jump down my throat, the queen of spades has already been played on this thread) who has already been mentioned as a paragon of not taking herself too seriously. Really? It seems to me that, for instance, in AJ’s LV handbag ad campaign she is taking herself soooo seriously we might just overlook the absurdity, ridiculousness, and grossness of her using Cambodia (and her connection to it) as a backdrop to peddle a way overpriced, opulent handbag that only a privileged few can afford. Where is her handbag in the UNHCR photo ops? Right … because carrying that bag amongst the people she sheds her concerned looks upon would be incredibly insulting and insensitive. If the issue at hand is a comparison between AJ and JA and who takes themselves more serious, I will believe AJ doesn’t take herself seriously when she does a parody of herself and that LVuitton ad campaign.

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  67. Catherine says:

    I was waiting for it to become funny.

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  68. jc126 says:

    I’ve always thought JA had a very plain face, and that last pic proves it.

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  69. andy says:

    Where are the Cabbage Patch dolls and beanie babies?

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  70. lisa2 says:

    And what USA programs are Jennifer Aniston supporting?

    This is about her commercial not Angelina or Brad and where they give their money.

    Give us a run down now of the charities Jennifer is supporting. how much of that Smart water is she donating. What is she doing with her millions upon millions. She has stock in the company. Why is she not front and center on helping in the USA. She is after all America’s sweetheart.

    Yeah I won’t hold my breath. Leave Angie and Brad out of this crap.

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  71. Sugar says:

    no-kay I always respond negatively to JA posts but I thought it was a cute ad. i liked how she poked fun @herself when she said “nite Rachel” & took off the wig exposing that hideous hair. somehow she doesn’t look right preggers-oops was that negative-sorry

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  72. Janet says:

    So where is Justin? For an engaged couple they seem to spend a lot of time apart. I realize she’s working on some film but he can work anywhere. You’d think he’d want to be where she is. Just saying.

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  73. The Original Mia says:

    In that wig, she reminds me of one of the characters off of Sesame Street. Can’t recall the name.

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  74. Jayna says:

    The minute I saw this I thought I bet Justin wrote and directed it. I liked it.

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  75. Runs with Scissors says:

    Is that wig supposed to be some kind of dig, lol?

    http://www.youtube.com/watch?v=Q1veXdaZtI4

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  76. Runs with Scissors says:

    This Aniston thing would have been simply lame, but at least understandable if I hadn’t seen SO many pics of her over the years with her hand placed strategically over her belly to invite as much speculation as possible.

    Or if she didn’t keep saying stuff like this:

    “I’ve never in my life said I didn’t want to have children. I DID AND I DO AND I WILL! The women that inspire me are the ones who have careers and children; why would I want to limit myself? I’ve always wanted to have children, and I would never give up that experience for a career. I want to have it all.”

    –JENNIFER ANISTON

    She’s a heartless manipulator and this ad for “selfish water” only makes fun of her own fans for being so damn gullible.

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  77. Jill says:

    I didn’t make me feel all tingly inside. We as a society really have low standards.

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  78. Unfunny says:

    Did not crack a smile… but was not a “Friends” fan either. Kind of think it was a bit presumptuous that we care that deeply about her life. But, I guess I cared enough to watch. Shame on me.

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  79. JulieM says:

    The commercial was fun; it’s a good sign to make fun of yourself and not take yourself too seriously. I don’t think I’ll ever understand the intensity of hatred this innocuous woman engenders. And she has good comedic timing; which is not easy to do. Good for her. And Justin.

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    • Thalia says:

      Innocuous? Innocuous? That is a joke, right? A really sick joke, at that. If you’ve followed the nasty, scheming machinations to fuel a vendetta against a woman for the last 8 years, you’d see that she is anything but ‘innocuous’. She is malicious, conniving, spiteful and manipulative. She is very passive-aggressive, and I will never understand how come some cannot see it, and see through her. I will never ever understand why something so obvious to so many, her fans wear rose-colored glasses and maybe they just don’t want to see or acknowledge it. Maybe because she is so sly with her passive-aggressive bs, but come ON! Even some of her own fans on other sites have admitted they can see what she does. She is the opposite of innocuous. She is conniving, manipulative, passive-aggressive and malicious and she doesn’t care what lengths she has to go through to ruin a woman’s life and reputation. Wake up! Take the rose-colored glasses of and see what she has been doing for 8 years. If you dare to admit the truth to yourself. This blind love and obsession for this manipulative and destructive bitch is too weird and has gone on for far too long. Its time the starry-eyed fanbots saw her for who and what she truly is.

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  80. Dee says:

    Shmeh. People say she’s pregnant when she’s not. This is not an intrinsically funny situation and it’s true of pretty much every female celeb. Never heard any particular rumors about her hair and the idea that she might have hair like anyone else’s is not particularly funny either. Seems like a self-indulgent in-joke that utterly fails to sell the product she’s been hired to shill, perhaps designed to draw attention away from the fact she’s shilling vitamin water when she in no way needs any more money than she has.

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    • JulieM says:

      Wow- Who are you to say how much money she or any other celebrity needs? Do you know how many celebrities shill products overseas because they are embarrassed to do it in the US? Do they “need” the money? At least Jen is doing it here (in the US).

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      • Dee says:

        I don’t particularly care if celebs do ads but they ought to actually promote a product if they are doing them. I hazard to say not one single person is moved to buy vitamin water because of this little gem. But I suppose if they pay her to be self-indulgent instead of selling their product, then I can’t really blame her for being self-indulgent instead of selling their product.

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      • JulieM says:

        I’ve seen plenty of ads with Jen promoting Smartwater. It’s really rich how celebrities who are not JA are OK with shilling products, but she alone is self indulgent. How do you know what the company’s intentions are for this ad? This blind hatred of her is starting to get a little weird.

        And I say again: Who are you to decide how much money she or any other celebrity “needs”?

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  81. Maritza says:

    I like that she makes fun of herself by addressing the gossip of her always being pregnant. Funny commercial.

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  82. Thalia says:

    Firstly, that stomach looks absolutely NOTHING even remotely like a pregnancy stomach. The shape is all wrong. Probably the worst pregnancy prosthesis I have ever seen.

    Secondly, anyone who sells fraudulent tap water in a plastic bottle and advocates pollution is a waste of space and lacking in something up top. She certainly lacks ethics and morals.

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