It can be exhausting covering Lady Gaga’s antics, and this story is no exception. To recap, Gaga gained a little weight. It wasn’t bad or anything, but people noticed, so she claimed she’d gained ’25 pounds’ and made sure we talked about her. She launched some kind of body awareness campaign by posing in her underwear, which was mildly inspiring if you suspend disbelief where Gaga is concerned. She then quickly lost the weight again and walked around in a bra and some daisy dukes for photographers. That’s pretty much the extent of it. But now she’s set to put out her own special water, and sources tell The NY Daily Mail that she’s going to tie the branding for her water in with her weight loss. Of course she is, and that makes people assume that her whole weight issue was a just a big put-on for publicity and cash – just like everything else she does. It would make me mad if I could manage to care much about Gaga, but that time has long since passed. Here’s the story, from the NY Daily News:
Just weeks after photos surfaced of Lady Gaga looking thick around the middle, Confidenti@l has learned the pop superstar is on the verge of launching a “healthy drinking water brand” that will be floated out through a multimillion-dollar global advertising campaign.
“Gaga has been at the center of a lot of attention over her weight increase,” a spy tells us. “Losing her weight in such a short time and launching a healthy water drink may be part of a plan.”
According to Hollywood correspondent James Desborough, designers at the Haus of Gaga creative team are putting the finishing touches on Gaga’s bottled water marketing campaign. The shape of the bottle remains a closely guarded secret among a small team of executives, under Gaga’s orders.“Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies,” says our snitch.
This news comes a month after Gaga launched her “Fame” perfume with a party at the Guggenheim Museum, where she cocooned inside a giant version of the bottle. It had finger holes, which allowed fans to reach in and touch her.
“We know that the water drink is due out in the near future,” says our insider. “No one has seen prototypes of the bottle.”
“Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.”
As much of an innovator as Gaga is, she’s following rapper 50 Cent’s lead on pimping bottled water. In 2004, Glaceau VitaminWater offered Fiddy a minority share of the company and later let him create his own concoction, grape-flavored, vitamin-enriched Formula 50. When Coca-Cola purchased Glaceau in 2007, Forbes magazine estimated 50 Cent cleared $100 million, which put him at the top of its “Hip Hop’s Top Earners” list.
If Gaga’s water brand succeeds, it may buoy her back to the top of Forbes “Celebrity 100” ranking, where she was in 2011 after earning $90 million. This year, her relatively paltry $52 million income landed her in fifth place, while J.Lo skyrocketed to Forbes’ No. 1 spot.
Designer bottled water annoys me. I will admit to sometimes buying bottled water when I’m out and have forgotten to bring my bottle with me, but I buy cheap store brand water and then refill the bottles. My fridge has filtered water (I even replaced the filter a little while ago and felt super handy) and I don’t see the point of paying money for something that should be free. (Studies have shown bottled water is no purer or better than tap water.) Plus, I’m conscious of the environment and bottled water just uses up resources and sits in landfills.
I googled “Lady Gaga environmental” to see if she supports green causes, and I couldn’t find anything other than a tangential relationship to one of her charities, so it won’t be easy to call her a hypocrite for this particular issue. (On other issues, it’s possible.The only relevant thing I found was a green outfit she wore along with sporting green hair, to somehow support Japan after the tsunami and earthquake.)
Lady Gaga is a money making machine, and what better way to bring in cash than to convince people to buy something that’s free? She’s already put a perfume out, may as well convince the rubes to pay good money for some water with her name on it. Hey she lost weight with it, it wasn’t just a big marketing ploy to sell people some magic water, look it works!
Lady Gaga in 2009 with Perrier. At least that has bubbles in it.
Lady Gaga is shown dressed like a witch to hang out with Julian Assange on 10-8, launching her fragrance at Harrods on 10-7, and walking around in Daisy Dukes on 10-5. She’s also shown in the Liz Hurley dress on 10-2. Credit: FameFlynet and WENN.com
Lady Gaga has to be the most contrived and manufactured artist of this generation. Everything about her “artistry” is fake and I am sure her record label is behind most of it. She is just a product endorsing and shilling more products.
+100000000. It really speaks to the dire state of the music industry when artists (I use that word lightly) are really just literal brands. Girl needs to stop with the “Haus of Gaga” crap, it’s just Intocoke records doing the electric slide over all the money she’s grabbing from insecure teens. And ITA about bottled water. I rarely buy it, it’s nothing but a waste of plastic and, well, water.
Exactly. She is like greedy troll.
This! She needs to go away.
Agree. It’s exhausting reading about her. Lately, I get pissed off more at the people who buy her act (and her products/”music”) than I do at her. I mean , how can people not see what a contrived mess she is??? And what does it say about us that someone like her is so popular??? Even Elton John buys into her charade. Jesus. No wonder the music industry is such sh*t these days. “Self-made” musicians are like self-published books. Just because you can doesn’t mean you should.
Yes, the music industry isn’t about the music, it’s about the $$$$
I’ve grown to really hate her. And it pisses me off that I actually give half a f*ck enough to even feel THAT towards her. (sigh)
Lizzi, exactly!
Right, Gaga doesn’t care about money she always says. LOL These water bottle companies are a big ripoff. I couldn’t believe it when some of the expensive water I was buying I found out wasn’t even from a spring after an expose on it.
Dasani water is filtered tap water.
ha, my brother says it’s about as clean as drinking from a hose in the back yard and costs about a quarter total.. that’s why I switched to filtering and just reuse bottles..
To answer your question, I don’t think so. To this day, I still think the whole, “love your body” campaign was just another way to get a bunch of people to kiss her ass. And now her next scheme is to make bottled water. As much as I like her music, you couldn’t pay me to buy that. It’s a waste of money when you can buy the exact same water anywhere else.
I don’t understand how people can act as if Gaga orchestrated the whole “fat” thing. Do people forget that numerous websites were calling her fat, and she was just responding to them? That she was asked about it by radio show hosts because the “fat” comments were being hurled left and right?
Ditto on the fridge with the filter and filling up cheap O water bottles.
I hate it when we go on vacation and they put out Voss or Voxx water by our bedside and then try to charge us $15 for it — and we did not even drink it.
Water is water, move it along.
The bottle will be made of fur and meat scraps with a dominatrix inspired buttplug lid. All class… all the time.
0MG! Too funny! But please don’t give her anymore ideas
And taste like blood
My family doesn’t drink tap water because it comes from the lake, which is both contaminated with mercury AND infested with algae, and we don’t have the under-sink space for an adequate reverse osmosis system.
So, I buy the jugs and refill the jugs, and we drink that. But I recycle EVERYTHING (cereal boxes, tp cardboard rolls, etc…) and when I buy a single water bottle, I just refill it and wash it and keep re-using it.
I’ll pass on ANYTHING LG (the performer, not the appliances) is selling, thanks anyway.
TOB I find it funny you can set such a good example as a gossip participant that I have never met and yet when someone like LG tries to its just irritating! We thankfully live in WA where we have fresh glacial water so we can drink the tap water with no consequences. That sounds like a pain to have to get the big jugs! (Sounds an implant joke…). Glad to hear you recycle, sorry your water isn’t the greatest. When is LG going away? As an artist it embarasses me every time she misuses the word art. Its not art its bullshit on a conveyer belt of publicity and money.
Bree – I LOVED the water in Washington and Oregon when I went to visit a friend! You’re SO lucky!
Yup, my big jugs have to haul other big jugs to the car – no fun! 😀
I hope LG and Ke$sha and KP and pretty much the whole lot of the current “music stars” go away, and soon.
It’s so bizarre to me that recycling is so rare in the US. Here, we have separate trash cans for recycling and trash, and the local council comes around to grab your recycling stuff every fortnight. It’s so common here – everyone does it because it’s so easy and convenient.
We actually pay an extra $7 per month to have a second recycling bin (we get one, plus a yard-waste bin, with our trash bin) because we recycle SO much stuff. (The garbage company actually suffered a significant loss of revenue when the recycling was implemented.)
Plus, since we live in Podunk Nowhere, we mail-order a lot, and those flattened boxes (plus our usual stuff) can fill the recycling bin real quick.
They pick up our trash & recycling on a weekly basis, the yard-waste once a month.
Uh it is in the US too actually. Everyone I know recycles and there are recycling bins on every curb on trash day.
Rare in the US? Not in Oregon, or any of the other seven states in which I’ve lived. In one area of NY where I use to live, we had to buy clear garbage bags from the city. Residents were fined if items that could’ve been recycled where instead discovered in the garbage bag.
Yeah, we’re fined too, if recyclables are in the trash or trash is in the recyclables, and I live in Podunk Nowhere, NoCali, as I said.
My ghetto-trash neighbours have no qualms about mixing their trash into their recyclables (“We’ve never been caught yet” is their mantra), as they pay for the smallest possible trash bin available.
We pay extra for a larger bin, and the additional recyclable bin, as I mentioned above.
In our OLD neighbourhood, the property management company opted to “discontinue” the recycling program (which wasn’t mandatory at the time) as they were TOO CHEAP to provide security for the neighbourhood and got tired of the dumpster-divers.
I was a property manager right next door (LITERALLY!) and we had recycling bins, and I just called the cops when we had “interlopers.” I can’t repeat the names I was called by trespassers who were dumpster diving, as I would be banned for life here. And that’s just not a risk I’m willing to take! 😀
Fake Water, Stupid Water, Monster Water, Fame Whore Water, Born This Way Water, I don’t copy Madge Water, Delusional Water, …
You forgot Kaballah water and $cilon water …
Just what we need GAGA water!
Is it just me or the cold medication I’m on but I can swear I see stretch marks on her breast in the 5th photo down after the article.
Take a look at the pic of Gaga and the lady walking behind her. Whoever she is, she looks much hotter than Gaga.
How DARE she have stretch marks on her natural boobs!! Ugh what is this world coming to when women have stretch marks?
@ Amanda Jeez girl slow your roll. It was just a comment; I didn’t say anything was wrong with it. I love when celebrities have imperfections it makes them seem more real and not some photo shopped version of themselves.
Gaga Water is the stupidest thing I’ve ever heard of. I really, really can’t stand this chick.
GMAFB, this chick is beyond pathetic, is there nothing she won’t sell?
I agree with you Kaiser; bottled water is stupid. I don’t get it. Then again, I grew up with “redneck” parents and have no problems drinking from a hose as a kid and even now.
What is a “Water Drink” – a fancy name for Kool-aide?
I don’t get the bottled water thing. It takes 2 seconds to grab a refillable bottle in the morning out of the fridge (we use a filter on the tap because our town water might be clean… but it also turns my whites tan, so… on goes the filter. I also keep a 2 1/2 gallon jug with a spigot in the fridge for ice water – extra bonus because it helps keep the fridge cold longer if the power goes out) and if I want to get fancy I’ll toss lemon, lime, or other oddments in. Does the market really NEED another piece of crap to fill the landfill with? And who takes a look at Gaga and thinks “Wow! She is healthy, I should do/drink/eat what SHE does?”
Famous people and rich people just… confuzzle me.
Oh for god’s sake. Pick one thing and do it well. I’m tired of celebrities who launch clothing, perfume, water brands. What’s next, rhinestone Caca pooper scoopers for your dog?
Oh I’m sure Paris Hilton has that one covered. 😉
It’s marketing pardon body revolution baby!
*adding cucumber to your water is super delish!
(just sayin)
The fruit or flavouring?
Slices of the fruit itself in water is indeed very good.
…Lady Gargle Water?
whatever
I am curious where she purchase that big gold Christmas tree topper from. I like to have one of those for my tree this year.
Like we really need anymore bottled water.
No sh-t, like we need more plastic anything. She’s probably doing it to raise awareness of the GIANT floating body of trash in the Pacific, ugh.
I can’t believe she’s going out with Taylor Kinney, he’s so hot, and she’s such an annoying famewhore
Who said that even hot men aren’t attention wh*res and opportunists eh? 😉
yea, that’s totally true! hahaha
Their relationship is basically very private. He’s not been dating her for well over a year and only recently have they actually acknowledged it really. So I doubt it was to get publicity traction out of it.
you guys need to watch this video where this crazy group basically has a lion eat lady gaga.
http://www.youtube.com/watch?feature=player_embedded&v=AIXUgtNC4Kc
BEST THING EVER.
Check out her twitter where she and her makeup artist are bullying the band for releasing that video.
Gaga, an advocate for kindness… LOL
Is she wearing the famous Liz Hurely safey-pin dress?
Yes. This is that iconic dress. What’s next? JLo’s green Grammy gown? BTW she should fix her Nat Geo boobs.
I finally heard one of her songs a few months ago for the first time. I was surprised by the fuss around her. Her voice is thin and reedy and nothing remarkable at all. I felt like an old crotchety lady, bemoaning the talented singers of days gone past. I then told my kids that I feel sorry that they have to grow up in a time when flash supersedes substance.
No, her voice isn’t thin at all. I’m no real fan of most of her music these days, but really love some of it, but for pop, she has a good voice, with a lot of power. But here’s a live, acoustic performance of the Edge of Glory, just her and the piano. Beautiful performance of a song she wrote regarding her beloved grandfather passing away. One of my favorite songs of Gaga’s.
http://www.youtube.com/watch?v=sI1cz_sjMys&feature=related
Yeah her voice is nasally and annoying.
Did you know that wherever you live in the US, your county has 2-3 people in charge of the water quality, whereas there is ONE person who oversees the entire bottled water industry’s safety. There is a ton of bacteria on those bottles from being handled so many times, and the BPAs in them are carcinogenic, and those chemicals leech out within a year, so probably before it gets to the consumer.
If you HAVE to buy a bottled water (hey it happens…), do NOT refill it over and over. That’s disgusting.
Also disgusting? The closeups of Lady Gag’s saggy stretched out boobs. Girl, no.
Have you read a book on the subject of bottled water? I’ve come across a few and would like a recommendation if possible. I find the bottled water industry fascinating for many reasons, particularly the marketing involved in convincing someone to pay for something they can get for free. Also issues such as the environmental impact, which is enormous.
Hi Christian!
Yes I have some good stuff for you. I totally agree with the environmental impact, which is deplorable. There is a book called “Bottled and Sold” by a Peter H. Gleick, focusing on the obsession and history of bottled water, and then there is an excellent documentary called “Tapped,” focusing more on the environmental issue and sanitary issues, which I saw on Netflix a couple of years ago (so I don’t know if it’s still there, given all the crap they went through since).
If you read/see either, let me know what you think 🙂
I’d genuinely be afraid to drink water ‘specially made by Gaga’.
She might slip in a hallucinagin that makes you love her music!
Is that the Versace dress that Elizabeth Hurley wore in the 80s? The safety-pin dress I think that’s what they called it.
Yes, and Liz wore it better! 🙂
She is so gross.
Between Kate Gosselin and Jennifer Aniston talking about its de-aging and stop-aging effects and now that it is responsible for the revolution of bodies; water is having a banner week!
Agree with Hotpockets, Christian, Nanz and others – her greed and materialism are truly disgusting – In the last two yrs. she’s made 142 million dollars – have much of her OWN money has gone to any charity I’d like to know that.
What is pathetic is that many of today’s generation believe they are the hippest coolest ever, yet they and much of their “entertainment” are contrived and manufactured to a degee unknown even a few generations ago. THis is the plastic technophilia generation.
What does this fugly money machine have over the media that NO one will call her out?
Great comment!
She has got to be the most un-sexy woman I have ever seen. She’s fit enough, and has pleasant enough features but there’s just……0 sex appeal.
I see stretch marks on her boobies.
:o) That is all.
http://gagacheat.blogspot.com
This can’t be true! Mommy Monster hates money! She’s an Artiste! She wouldn’t just slap her name on a product to get money! Oh well, I hope the bottle is shaped like Her so I can drink her head.
For someone who was trying to start a “Body Revolution” about embracing all figure types, upbraiding the media for its unrealistic feminine beauty ideals, “my boyfriend prefers me curvier”, etc, she certainly dropped that weight fast, didn’t she?
I’m convinced this “Designer Water” of hers is just a massive plot to get us all to drink her THC-, cocaine- and Adderoll-laden urine. Perhaps the “water” will have different flavors like “Chatau de Marmont Coke (Endorsed by Blowhan Herself!)” and “Essence del Lana Del Rey (Which I Stole)”
Think about it– You can now go home after ordering $20+ for pasta at her corporate bigwig parents’ new restaurant and listen to Gaga’s music on her Heartbeats headphones, spritz yourself with her Fame perfume, wear one of her many officially licensed Gaga Halloween costumes and wigs, take pictures of yourself on Gaga Polaroid products, place the photos in a Gaga-branded folder from Office Depot, all whilst imbibing Gaga water. Corporate consumerist cult-ure at its finest (or worse)!
Her top lip is permanently huge now and her face is frozen. Lay off the fillers and ‘tox, Gagsy!
Okay,I say we start taking bets on what the name of this ridiculous waste of hard earned money is gonna be called, and what shape it’s gonna look like!
I think it’s gonna be called “Body Revolution” and it’s gonna look like a freaking monster claw or a penis! lol I’m probably not far off!
I think it will be Eau de Gaga and shaped like her.
If a new pop star would come out and sell nothing more than their actual record, I would buy a copy at full retail price just to support their modesty, even if the music really sucked.
Why must every damn singer/celeb these days have a perfume, a clothing line, a special set of headphones, a brand of liquor, etc etc?
And Lady CaCa-face is the worst of the bunch BECAUSE she has the audacity to be as shallow and money-hungry as the rest of them, but then constantly insists that she’s all about “the music”.
The real tragedy is that there are people out there who are so dumb (or brainwashed) to not be able to see her blatant hypocrisy and phoniness.
Damn I miss the old days.
M.I.A. said it perfectly years ago when she called Gaga the music industry’s last attempt at relevancy. It’s been known for years that she was manufactured by industry execs and her previous manager, Rob Fusari. Interscope pours more money into her than they have or do for other artists combined. I just laugh at those who think she’s actually genuine (she studied acting for years!). This woman grew up on the UWS, went to a posh school on the UES, and her parents were millionaires, yet she portrayed herself as some struggling artist who grew up in a blue-collar family. Everything about her is a lie. It’s all PR spin. Too bad so many are completely swallowing everything she has to offer and say.
Tasha remember the lawsuit Fusari filed against gaggles – that was totally ignored by the media, I’d love to know the details, I believe it was about his due for creating her – We haven’t heard anything about that incident – the PR machine is strong with Gaggles.