It can be exhausting covering Lady Gaga’s antics, and this story is no exception. To recap, Gaga gained a little weight. It wasn’t bad or anything, but people noticed, so she claimed she’d gained ’25 pounds’ and made sure we talked about her. She launched some kind of body awareness campaign by posing in her underwear, which was mildly inspiring if you suspend disbelief where Gaga is concerned. She then quickly lost the weight again and walked around in a bra and some daisy dukes for photographers. That’s pretty much the extent of it. But now she’s set to put out her own special water, and sources tell The NY Daily Mail that she’s going to tie the branding for her water in with her weight loss. Of course she is, and that makes people assume that her whole weight issue was a just a big put-on for publicity and cash – just like everything else she does. It would make me mad if I could manage to care much about Gaga, but that time has long since passed. Here’s the story, from the NY Daily News:
Just weeks after photos surfaced of Lady Gaga looking thick around the middle, Confidenti@l has learned the pop superstar is on the verge of launching a “healthy drinking water brand” that will be floated out through a multimillion-dollar global advertising campaign.
“Gaga has been at the center of a lot of attention over her weight increase,” a spy tells us. “Losing her weight in such a short time and launching a healthy water drink may be part of a plan.”
According to Hollywood correspondent James Desborough, designers at the Haus of Gaga creative team are putting the finishing touches on Gaga’s bottled water marketing campaign. The shape of the bottle remains a closely guarded secret among a small team of executives, under Gaga’s orders.
“Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies,” says our snitch.
This news comes a month after Gaga launched her “Fame” perfume with a party at the Guggenheim Museum, where she cocooned inside a giant version of the bottle. It had finger holes, which allowed fans to reach in and touch her.
“We know that the water drink is due out in the near future,” says our insider. “No one has seen prototypes of the bottle.”
“Gaga water is something that has been in the pipeline for a few months, and now things are really gearing up to an announcement and high-profile launch.”
As much of an innovator as Gaga is, she’s following rapper 50 Cent’s lead on pimping bottled water. In 2004, Glaceau VitaminWater offered Fiddy a minority share of the company and later let him create his own concoction, grape-flavored, vitamin-enriched Formula 50. When Coca-Cola purchased Glaceau in 2007, Forbes magazine estimated 50 Cent cleared $100 million, which put him at the top of its “Hip Hop’s Top Earners” list.
If Gaga’s water brand succeeds, it may buoy her back to the top of Forbes “Celebrity 100” ranking, where she was in 2011 after earning $90 million. This year, her relatively paltry $52 million income landed her in fifth place, while J.Lo skyrocketed to Forbes’ No. 1 spot.
Designer bottled water annoys me. I will admit to sometimes buying bottled water when I’m out and have forgotten to bring my bottle with me, but I buy cheap store brand water and then refill the bottles. My fridge has filtered water (I even replaced the filter a little while ago and felt super handy) and I don’t see the point of paying money for something that should be free. (Studies have shown bottled water is no purer or better than tap water.) Plus, I’m conscious of the environment and bottled water just uses up resources and sits in landfills.
I googled “Lady Gaga environmental” to see if she supports green causes, and I couldn’t find anything other than a tangential relationship to one of her charities, so it won’t be easy to call her a hypocrite for this particular issue. (On other issues, it’s possible.The only relevant thing I found was a green outfit she wore along with sporting green hair, to somehow support Japan after the tsunami and earthquake.)
Lady Gaga is a money making machine, and what better way to bring in cash than to convince people to buy something that’s free? She’s already put a perfume out, may as well convince the rubes to pay good money for some water with her name on it. Hey she lost weight with it, it wasn’t just a big marketing ploy to sell people some magic water, look it works!
Lady Gaga is shown dressed like a witch to hang out with Julian Assange on 10-8, launching her fragrance at Harrods on 10-7, and walking around in Daisy Dukes on 10-5. She’s also shown in the Liz Hurley dress on 10-2. Credit: FameFlynet and WENN.com
Written by Celebitchy
- Brad Pitt & Jimmy Fallon yodel [Pajiba]
- Jennifer Love Hewitt got her baby daddy a job [Lainey]
- D-Listed's comments are back! [D-Listed]
- What is Eva Longoria wearing? [Go Fug Yourself]
- Real Housewives of OC recap [Reality Tea]
- A candidate for next Taylor Swift boyfriend [Buzzfeed]
- Vintage gossip: Ava Gardner [Evil Beet]
- Popular celebrity baby names [Popsugar]
- Emma Roberts looking scrawny [Popoholic]
- Bear gets right next to guy in tree! [CDAN]
- Melissa Joan Hart and Ryan Reynolds? [Celebslam]
- Mariah Carey poses in monokini [Starcasm]