Here are some photos of Gwyneth Paltrow slumming it with Tracy Anderson at the (clutch your pearls) 2013 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas yesterday. HOW GAUCHE. To mingle with the Las Vegas peasants, Gwyneth wore a blouse with nonsensical boob and armpit ruffles and ill-fitting black pants (what’s with all of the crotch wrinkles, Lady Goop?). Don’t you see? Goop is one of us. She wears terrible boob-ruffle blouses (and no bra, again?) just like us. She deigns to go to somewhere called “Las Vegas” and she speaks to people who make merely six-figure salaries. She will need an extra-strong juice cleanse to dump out all of the peasant toxins after all of this is over. Poor Gwyneth.

Gwyneth’s appearance at the Licensing Expo was announced months ago – Gwyneth actually gave the “keynote” speech, which I have to think came with a nice paycheck, right? Gwyneth had another reason to go to Vegas too, of course. Our Goop, always a multi-tasker. Gwyneth came to Vegas with Tracy Anderson because they are taking their businesses global, or at least that’s the plan. Gwyneth wants Goop to go global – I guess right now, Goop is merely Western European and American, maybe some Canadian – and Tracy and Gwyneth are always looking to expand their gym businesses, their “blow dry bars” and Tracy’s diet and fitness programs, which Gwyneth is invested in. Gwyneth did press while in Vegas, of course, and she spoke about her dreams for Global Goop and where her next steps are (hint: GOOP FOR MEN).

Paltrow talked about the genesis of Goop — it started as an extension of her sharing recommendations with close friends — and joked self-deprecatingly, talking about the lesser-known movies she made before hitting it big with “Shakespeare in Love.” But ultimately, she was there to promote her website and her fitness brand.

“I really want Goop to feel like one friend talking to another,” Paltrow said.

Over the years Goop has established a loyal readership in more than 120 countries. Last year, Paltrow added ecommerce. The site also just launched mobile app city guides of New York, Los Angeles and London.

“Goop really came out of my closest friendships,” Paltrow said.

As for the Tracy Anderson brand, Paltrow partnered with the fitness guru after Anderson got the actress back in shape after having her second child.

“When she was done, not only did I have less ass, but I was ready to kick some as well,” Paltrow said.

Anderson said she works hard not to offer trend exercises but those that will stand the test of time. Her system gives new content every 10 days.

“We’re offering something that’s relevant and real,” Paltrow said. “That’s what’s made it successful.”

As for the company’s future, the workout brand is continuing its teen series and is getting ready to launch a men’s program.

[From The Las Vegas Review-Journal]

“When she was done, not only did I have less ass, but I was ready to kick some as well,” Goop said, smiling smugly at her turn of phrase, momentarily forgetting that she had juice-fasted away her strength and bone density. “Don’t try to touch me, my bones are like porcelain,” Goop said softly, lightly fluffing up her boob ruffle. Goop sighed deeply and wondered how long she had to deign to speak to these commoners.

Photos courtesy of WENN, Fame/Flynet.