Blake Lively doesn’t have a lot going on. I sometimes debate whether this is by design or whether the rest of Hollywood is a little bit smarter than Ben Affleck and Anna Wintour. Blake is a “Fashion Girl” who tried to be a movie star for a little while… until she got the pink diamond from Ryan Reynolds. Now she’s all home renovations, WASP-y vacations and cupcake-baking. I kept thinking that she would get knocked up right away just to firm up her new Suzy Homemaker image, but that hasn’t happened. Which surprises me – and I bet it surprises Ryan Reynolds too. Anyway, since no one is sending Blake any scripts, she’s decided to do the same thing Gwyneth Paltrow decided to do when she stopped getting good scripts: launch a “lifestyle” brand. Yes, Blake Lively is going Full Goop.
BLAKE LIVELY is launching her own company, and this time it has nothing to do with acting.
“It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre,” Lively told us. “I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”
Lively says that she has had the opportunity to branch out into new projects since she finished filming Gossip Girl just under a year ago, and took part in Gucci’s “amazing” Chime for Change concert this year as well as continuing as the face of the fashion house’s Premiere fragrance. But fans of her work needn’t worry, it certainly isn’t the end of her acting career.
“A lot has changed for me in the last year! I got married, I finished Gossip Girl after six years, I had my first break in a while and I’ve been working on this company… it has been nice to have a separation from my show. The first film I did coming out of Gossip Girl, I wanted it to be different from anything I’ve ever done but also representative of where I want to go, because now I’m in a different place,” she told us.
“When I was doing Gossip Girl, I had these short breaks where I could play a character on weekends, but there’s a movie I’m really excited about that I’ll be doing this winter and one of the most enticing parts of it is that it spans from the 1900s until now. The fashion is amazing, and my character gets to experience all of the different time periods and tell the story through fashion. It’s not a movie about fashion, but it’s an integral part of who she is and the whole story.”
WTF? No seriously… WTF is she talking about? “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.” So, basically, she’s launching some kind of squishy lifestyle brand that will teach people how to live like Blake Lively? Sure, that’s “one of a kind,” but let’s not pretend that “it’s without a genre.” The “genre” of lifestyle branding/aspirational living stuff has been around for a LONG time, chica. At best, this will be a knockoff of Martha Stewart. At worst, it will be a really budget version of Goop.
Photos courtesy of WENN, Fame/Flynet.