NYDN: Beyonce & Jay-Z will split post-tour, in September & Jay-Z is ‘so over it’

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The NY Post has been doing daily stories about Beyonce and Jay-Z and how the end is coming and we all need to prepare ourselves for The Biggest Split Ever. I actually think that’s what’s happening here – it’s like the media knows the Bey-stans are going to lose their minds and so there’s a process of preparation happening. As we discussed yesterday, Beyonce’s crappy media/crisis management isn’t helping at all. I guess she’s too much of a control freak to hire outside people to manage her PR. So, we’re left with Bey’s weird attempts at damage control, which more often than not is just Bey posting some random Instagram photos. And now, funny story, another NY paper is coming after them. The NYDN reports:

Expect Beyoncé to post a staged Instagram photo of herself and hubby Jay Z any minute now, because things between the couple have never been worse. A close pal of the hip-hop power couple says Bey and Jay are being advised to play up their happy family act for the paparazzi and on social media, despite the collapse of their marriage. They will release a joint statement addressing the rumors in late September, once their current tour wraps, the friend says.

“Let’s leave it at it’s only a matter of time (until they split.) It’s so obvious now it’s embarrassing,” a source tells Confidenti@l. The duo are currently on the West Coast leg of their successful On the Run tour. “Around the time the tour ends, they’ll make a choice on whether they want to separate or admit trouble.”

Another pal of the couple says they will finally address the problems because Jay is “so over it.”

“He wants this tour to end and he wants the rumors to stop,” says our second source.

Our first insider says the couple, who married in 2008 and had daughter Blue Ivy in 2012, are both impeccable performers who have been fooling their fans for two years now and that their relationship is “strictly business.” And while Jay has told friends he wants out immediately, we’re told Beyoncé is fine with keeping the act up indefinitely.

“This (trouble) has been brewing longer than anyone knows,” says our first source. “They’re performers. And they’re good performers. It’s a business now, and they are business partners. And they don’t even fight. They know what it is.”

The News hears the majority of the trouble comes from Jay’s extracurricular activities with other women — he’s been rumored to have been unfaithful to Bey numerous times since Blue Ivy arrived.

… But now, whispers of the relationship’s epic collapse are so loud that Bey and Jay have been reaching out separately to pals, complaining they’re unhappy because the energy of keeping up appearances offstage has become unbearable.

“They are both being advised on how to look like they’re together. A negative report comes out, or a breakup report comes out, and they are advised to post a picture with Blue Ivy,” says our second source.

So why stay together? “Why do you think?” the source said. “Money. They will play the public as long as they can and get richer doing it.”

“This is a classic case of damage control. Staged photos, tweets, it’s a business relationship,” says our well-placed insider. “They’re on tour and to get through the tour they have to put up a persona. It’s all spelled out. It’s more financially beneficial for them to continue the tour and the Instagrams and tweets while all this is happening. That’s how damage control works.”

[From The NYDN]

Well I never! Yeah, this sounds a lot like the NY Post story over the weekend. The NYDN even confirms Page Six’s story about Beyonce checking out a “bachelorette pad” in Chelsea too. I guess the new information is that Beyonce is fine with keeping up the charade and Jay is the one over it. Previously, we’ve heard that Jay wants the marriage to work and Bey is still mad about the other women. Here’s what I think though: if they are having problems, they won’t admit it unless they’re really going to split. They won’t come out and say “we’re working through some stuff, give us some space.” They’ll either ignore the rumors and stay together or they’ll address the rumors and split.

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Photos courtesy of Beyonce’s Tumblr.

 

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80 Responses to “NYDN: Beyonce & Jay-Z will split post-tour, in September & Jay-Z is ‘so over it’”

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  1. Kiddo says:

    Man, they are playing out this break up like the coming attractions to a blockbuster movie.

    (Zombie Don LaFontaine): In a world where two superstars combined to form the greatest power and commanded attention around the globe, for seeking attention, no one would have expected the apocalypse that was to follow…(lots of explosions and fire, catastrophic city destruction scenes). Coming in September, the world’s biggest tragedy, the most devastating break up, ever, will be coming to a city near you…. are you ready?

  2. dorothy says:

    So split already. I guess now Kim and Kanye will split since their entire lives seem to revolve around Jay Z and B.

  3. Maria says:

    why be angry if someone “cheats” when its only a business anyway and therefore wouldnt be infidelity? as long as he isnt caught i dont know why she would care. this article seems to contradict itself.

    • SnarkGirl says:

      Maybe there are too many rumours for Bey’s liking. She is known to be a total control freak about her image and having Jay being a little too indiscreet isn’t going to go over well. There was probably an agreement of “do what you want, but don’t let me read about it in the gossip sites” and he’s crossed that line one too many times.

      • Nikki L. says:

        That’s my guess. Honestly I think that’s what happened with Paula Patton and Robin Thicke as well. She doesn’t mind if he sleeps with the occasional random, but she doesn’t want him to start any rumors or be too obvious about it, because then it gets humiliating for her.

    • theoriginalbellaluna says:

      The problem with “agreements” is that discretion is the only rule. Violate it, and the other party is humiliated. Humiliate the agreeing partner, and watch the wrath unleashed upon you.

  4. Hissyfit says:

    Weren’t there blind items last year about them splitting after the very lucrative tour will end? It seems like it’s coming out full force right now.

    Their brand is everything for this couple so I don’t think they’d want to ruin that. I’m not going to believe this not until they actually announce that they’re splitting.

  5. FingerBinger says:

    Why is everyone so invested in them breaking up? This is just getting weird.

    • eliza says:

      It’s the same with Pitt-Jolie and Aniston-Theroux. People seem to have passionate disliking for those couples and Beyonce and Jay-Z, therefore they want a huge scandal.

      I personally do not think it is a huge love match between Beyonce and Jay-Z but I think it is kinda creepy how so many people are salivating at the prospect of a break up. As if it will be life altering or something to throw the planetary alignment off.

      • springingforward says:

        No, not like Pitt-Jolie or Aniston-Theroux who don’t put all of their personal lives all over social media ( well, Pitt-Jolies don’t….. ;-)
        The point is, Beyonce and Jay-Z ADVERTISE on a DAILY basis how committed they are to one another as a family.
        The general public is just looking for some truth and honesty which is what will be revealed when they break up.

      • lisa2 says:

        I agree; Brad and Angie are not putting things on social media.

        I think Social Media is going to be the down fall of so many celebrities. The instagram pics and such are not being seen as a way for her to connect to her fans but a way to deflect the gossip. I actually prefer my favorite celebs not be on Social media.

      • eliza says:

        My point is people act as if their lives hinge on the destruction of these relationships, regardless of if they are on social media or not.

        I don’t care about any of the couples I mentioned one way or another BUT I find it pretty foolish how everyone waits for the “separation” bell to be rung. People need to maybe focus on the reality of their own relationships and stop drooling over the demise of celebrity breakups.

      • littlestar says:

        REALLY agree on celebrities and social media. It’s one thing to use it (Twitter, Instagram etc) to promote your work, but when you are using it to advertise your private life and deflect rumours…. That’s asking for BIG trouble, imo.

    • Sozual says:

      I think social media should be used to respond back to fans every once in awhile and to give them something free. Posed photos are just for her ego trip.

  6. Monie says:

    Marriage IS a business relationship. You don’t need marriage to love each other, live together, and have a family. Marriage just affords you certain legal rights.

    • Nicole says:

      People treat each other and the relationship differently when they’re married. Not everyone, but a lot of people seem to take it more seriously when they know that they aren’t an easy break up away from the back door.

    • Sue says:

      My marriage is not a business relationship. It is a commitment to someone I love and have respect for that has lasted 21 years so far. It is also a lot more, but I won’t bore you with the details. :) But it is definitely not a business……

      • Monie says:

        Congrats on the longevity of your relationship. Marriage notifies the government of your relationship and affords you rights as a spouse. That is all marriage is, technically. You loving, respecting, and staying with your spouse says more about your commitment to each other, not necessarily an attribute to marriage. I used the term “business” because your relationship was no less valid prior to your marriage certificate. All it affords you is certain protections and rights under the law.

        Let me say, I’m no single, Bitter Betty who is downing marriage because I’m alone. I’m not downing marriage, I just look at it for what it is instead of the Cinderella fantasy it is depicted as. I live with my long term boyfriend. I am in no real rush to get married because 1) I feel our relationship is valid without it and 2) I don’t want kids so no concern about thrusting an “out of wedlock” title upon them. Once our lives and property become more intertwined, we may seek out the protections that marriage affords.

      • lisa2 says:

        I don’t know why people reduce a celebrity marriage or relationship to just being business. I’m not that cynical. I think celebrities can fall in love and have a successful love relationship just like everyone else. And just like everyone else they can stay together for many many reasons that have nothing to do with “business” or a “contract’.

      • Jayna says:

        Lisa2, you use common sense. That’s sometimes not popular on here with people that hate certain celebrities. I’m over their baiting us with their are they over or not during tour, but I have no doubt they married for love and have had a good marriage for many years. What it is now I don’t know, but they are on tour and making it work whatever is going on. But if they are breaking up now, I don’t care, because they are using it on tour. But I do believe they were a real marriage for years.

      • JenniferJustice says:

        Sorry, but marriage is alot more than mere business or a governmental category. When you live with someone and you are committed, there is love, devotion, and you are a couple. But once you are married, it evolves into a union that is hard to describe if you haven’t experienced it. You are now one – Mr. and Mrs. in the eyes of family, friends, and society as a whole. You take vows and if you mean them, they mean alot and you never forget what you promised. It’s no longer a matter of having arguments and thinking you could stay with a friend or your mom even for just a night or two – it means you work it out and fight your way through it or you are serious having marital problems. It’s just different. I lived with my husband for 4 years before we got married. I thought it wouldn’t be much different after we actually tied the knot, but in your mind, it’s very different. I have heard Oprah, Goldie Hawn, Cameron Diaz and so many others say that marriage is just a piece of paper that makes it legal. That is not true and they don’t understand it because they’ve never done it. It’s not the paper that changes it either, it’s the ceremony. Again, I can’t put it into words other than to say swearing before your friends, family and God, exchanging rings, witnesses, pastor, the formality of it and the kiss that clinches it, changes everything! In a good way.

      • Sue says:

        Monie, I am rotfl right now….. Who died and left you the boss of what marriage is? Marriage is obviously a lot of different things to people. Please don’t tell me what my marriage is “technically”. It is what you make it. Thanks!

      • Mrs. Darcy says:

        I appreciate the seriousness of the thread but all I can think about right now is the Flight Of The Conchords song “Business Time” and giggle.

        But seriously…as an almost old married lady who got married in full fledged crazy in love (forgive me Bey) mode, while at the same time needing to get married for legal reasons because my hubby and I are from two different countries, I can relate to both sides. I know people who were together for a long time, got married and split. Marriage changes everything, but at the same time it doesn’t change the things people tell themselves it will. Marriage is a strange, indefinable thing that means something different to everyone, internally. I know people who said they would never get married and did when they suddenly met “the one”. I know people who got married and it ruined everything.

        To put it in a small box and call it a “business” doesn’t really grasp the fact that for most people it is more. It’s fine if that’s how you want to see it, it’s much easier to look at a couple like Bey and Jay and say it was a business arrangement from the start because they do sell their life as something for people to buy into, I get the cynicism. But I do think there is something more between them too. I don’t think people would care so much if they didn’t feel that. It doesn’t mean I buy everything, or most of, what they sell, and think that if they do split they have set themselves up for this kind of scrutiny….I mean, if it was all business, all the time. why did Solange go so absolutely ballistic on him? Is that kind of fierce, protective passion all about money? I’m not cynical enough yet to buy that.

      • Sue says:

        Monie I think you and I are going to have to agree to disagree. It’s been fun.

      • SamiHami says:

        Monie, your comments on what marriage “really” is are ridiculous and simply wrong. You do not know what you are talking about, so you really should refrain from trying to tell other people what their marriages are all about.

      • Monie says:

        @SamiHami: Google is your friend http://en.wikipedia.org/wiki/Marriage. By definition, marriage is a legal construct as I stated. Also, I did not resort to insulting anyone yet you found it necessary to do so. Very classy.

    • Monie says:

      So your relationship wasn’t valid/real until you proclaimed it in front of others at a ceremony? I guess another caveat is that I’m not religious so validating my relationship in front of God is not something I am concerned about.

      • Monie says:

        No one made me the boss of anything, but marriage is essentially a legal construct. If more meaning has been added to that by society then kudos, but it is what it is. Based upon the previous comments, it seems like you are interpreting what I am saying as “marriage is dumb”. What I am saying is that relationships and commitment are not validated by it. You and your partners loved and cared for each other prior to marriage. If the ceremony caused you to become even closer, great.

      • Artemis says:

        @Monie:

        I’d like to believe it’s more romantic than business but growing up has made me lean toward ‘more business’.

        When the romance is gone, a lot of people endure misery just because it can be messy going through a divorce, even if it’s amicable. That’s the legal side. Or I don’t know how many times I’ve heard from people who are perfectly happy in their marriage that they got married because ‘it’s harder to break-up’. Again, that’s a legal aspect; that’s actively relying on the system to make your marriage work or last longer.

        A lot of people put more stock in the legal side then they dare to admit. Plus, if you just look at the success rate of marriages these days then it would be a good case of don’t rely on romance alone to make your marriage work. Society is so fluid right now that people bail on marriage the first second it’s not ‘fun’ anymore and multiple marriages are more common than anything. People have more freedom in their romantic choices and it shows. Marriage is a joke based on the statistics alone so I fail to see how it validates the relationship tbh. It validates people’s need to have constant passion in their lives while failing to see that a deep connection that comes through hard work and spending time together is worth more. That’s my idea of marriage and I will not settle for anything lower.

        In the past, marriage has much more meaning which shows in the comments of older people defending theirs :)

      • Monie says:

        @ Artemis

        Yeah, seems I hit a nerve, huh? It was unintentional. Marriage IS a legal construct. Weddings are a social construct. All I was saying was that marriage is a joining of two lives legally and symbolically. Marriage alone does not define the amount of love in a relationship or the success of one, as you stated in regards to statistics. When my comments are read without injecting emotion, I feel they make sense, but to some I have made myself a marriage authority when that is not the case. Oh well. If comments here have anything to do with marriage, weight, or motherhood you can expect to get jumped on. LOL.

      • Pandy says:

        Sure, your relationship is valid and real without needing a ceremony (civil or secular), but when you take it that step further – proclaiming to the public that you choose that extra step of committment … well, you one up the living together thing. It is an extra committment being made toward your partnership. It just is.

  7. Jayna says:

    I’m over them and their game-playing on this tour and twitter and selfies, the cat and mouse game they are playing and could care less when or if they separate.

    The tour together is fantastic, though.

  8. word says:

    I don’t know how much of this I believe. I do find it telling that Beyonce has gotten her “IV” wedding tattoo removed. That says something.

  9. eliza says:

    Meh. I am kinda over these stories, period. Like I keep saying, I will believe it when I see it. This is like every other big name celebrity couple, stories abound about splits and they never do.

    Tom and Katie were a big name couple who you didn’t know had split until they did.

    These two are too into the brand they share. I do not think they are going to split right now. The Solage Elevator Beat Down of Jay-Z fueled all of this. If it hadn’t happened, no one would be talking in my opinion.

  10. lem says:

    I’m sure their relationship is a business arrangement, but I think these stories are just fueling their tour at this point. It feels like a “OMG the last time they’ll ever perform together! must get tickets!” sales tactic. Maybe they will split, but I don’t buy that this isn’t being approved by both of them to increase revenue since they are all about money.

    • mary says:

      @ lem

      Thank you. Your comment is what I’ve been thinking for awhile now. Bey-J love attention and have used their relationship as a promotional tool since its inception. The tour isn’t selling well, and this alleged break-up is getting them attention they wouldn’t have gotten naturally. If Bey-J were really going to break up, the news would have randomly leaked on a Friday afternoon through media outlets the pair typically use to leak stories; then the news would subsequently have been confirmed to the mainstream press with a joint public statement. The divorce announcement would be very controlled without a lot of details, to ensure that neither bey nor j took shots at the other. Basically, like business partners going separate ways.

      • Ashley says:

        Their tour sold out months ago

      • mary says:

        @ ashley

        The tour didn’t sell out actually. Corporate ticket scalpers (like Stubhub) bought out all the tickets in advance, believing bey-j’s hype about being the queens of the music industry. But the scalpers couldn’t sell out the tickets to the public. So now bey-j and their pr teams are pretending that the concert sold out because the scalpers bought it out, even though their divorcing routine reeks of desperation and its well known they have plenty of tickets left at each venue.

    • TheOneandOnlyOnly says:

      Good point; if their music is so great, why can’t it sell on it’s own?

  11. Victoria 1 says:

    I saw this in the paper yesterday and got pissed. NYDN should focus on real news… this is celebrity gossip, not breaking news. Whatever. It’s probably more hype to sell tickets if this is their last tour together

  12. bns says:

    This is so weird. Like, if they were going to split up I thought they would just out of nowhere confirm it through their publicists and shock everyone. I’m surprised that they’re leaking information to NYDN and Page Six, so people are already anticipating it and it won’t have as much impact if and when they confirm it.

    Nothing about Beyonce and Jay Z gets out unless they want it to get out. That elevator incident earlier this year was an extremely rare misstep in their game.

  13. Louisa says:

    Doesn’t anyone else think that a split might be the best thing to happen to Beyoncé now? She can play a whole new game – the betrayed, cheated-on woman taking the high road or single mom who’s so relatable to all the other hardworking moms out there.
    We all know the marriage is a sham, so no point in keeping up that pretense any more. I think a break up might be the natural next step for her. And probably a very successful one.

  14. Skins says:

    I always thought this marriage was more of a business deal anyway. For some reason I don’t think she is into guys, can’t remember her having any boyfriends before Jay. Think she is just into herself

  15. BeckyR says:

    Could care less if they stay together or not. Don’t like either of them. However, she looks seriously ridiculous in that net cap/face mask. Seriously ridiculous!

  16. lucy2 says:

    I don’t think they’re obligated to a release a “we’re working on it” statement, but trying to combat the rumors with photos of their kid is just kind of sad.
    I’ll be shocked if they dissolved the corporate partnership – I mean split up. But if they’re both unhappy, it might ultimately be better for everyone.

  17. A says:

    Splitting is September is a bad move for the brand. They need to ride it out until the tour is further in the past or their fans will feel duped by all the happy family “personal photos” bs they are peddling on stage and on social media right now. For the brand, waiting longer to announce a split is better and if their pr people are telling them to release daily happy family photos right before announcing a split then they are dumb and just setting themselves up for more backlash than is necessary.

  18. Artemis says:

    They will release a joint statement addressing the rumors in late September, once their current tour wraps, the friend says.

    Uhh, Beyonce released an album without one leak. Her circle is tight. There is no legit source (like Vanity Fair with Paltrow) or news outlet that will chase these stories which speaks volumes.
    Besides, they split a few times before they got married and nobody confirmed/knew about it until B and J made songs about it so bye Felicia!

    It’s a business now, and they are business partners.

    The News hears the majority of the trouble comes from Jay’s extracurricular activities with other women.

    ‘Now’? It was always a business, since ’03 Bonny and Clyde. They were making bank together before they got married. They didn’t need marriage to do business together.

    He cheats and in other news, the sky is blue. B will never leave him. That much is clear from her songs (Jealous, Mine etc). Add the fact that her own parents marriage was bad and J never had a father as a role-model, there is much more at stake than finances. They are still human in the end.

    Money. They will play the public as long as they can and get richer doing it.

    Nah, B is consistently making more dough than J for years now. Whether that is thanks to J is debatable. J has his own businesses and they will flourish without B. They don’t really need each other. Most people hate them as a couple and/or think B can do WAY better (she can) so this ‘money’ argument is weak at best and delusional at worst.
    If they split, it will be amicable and boring and they will still be able to perform together and make money, like Sonny and Cher. Whatever the outcome, this is fact: they will make tons of money. Together or alone.

  19. LC says:

    “They will play the public as long as they can and get richer doing it.”
    That is what irritates me about this whole situation. If this is true, it’s that they think they’re so above all the dim-witted peasants that they can “play” us. Of course it’s working, and they’re rich as heck, but the arrogance is astounding.

  20. NEENAZEE says:

    All the stories and rumors help sell tickets to fans who are afraid they’ll never get to see Jay and Bey perform together again…
    Never fear, they already have a reunion tour scheduled for 2037.

  21. db says:

    I just find them as plastic and boring as Barbie and Ken, and that this drama is the only thing remotely interesting about them. It wouldn’t be a surprise at all to find out someday that these stories are all negative P.R., to get the Stans in a lather.

  22. Cheryl says:

    Please keep publishing the black net ski mask photo. It captures the Bey psyche/campaign so well. It’s as iconic as the photo of someone else being lifted out of the car seat by the body guard.

  23. Candace says:

    I don’t really like Beyoncé or her husband who looks like a turtle. Why do they need to shill family values to make money? This is a mockery of ordinary people. He screws around. She probably screws around. Sounds about right for filthy rich people. I wish they would own up to who they really are. This family values tour and shake your ass feminism is a lot of smoke and mirrors. Many entertainers are addicts, multiple divorcees, and broken, sad souls. We still buy their tickets. Beyoncé will eventually see that she just needs to keep gyrating and look attractive forever to make money. She doesn’t need Jay or her prop baby Blu Ivy for her career.

  24. Leaflet says:

    These rumors have been fun. The insufferable pretentious act is exhausting. It’s quite noticeable that JayZ is over the pretentious “togetherness”. He was never the guy to post pics for media attention; it’s mainly Beyoncé. BeyZ is sort of channeling Gwynneth Paltrow and her split. She wanted to continue the pretentious “unified act” but Martin was no longer interested and basically just wanted to be free to openly bang a new piece of @ss without having to hide it. I get that same vibe coming from JayZ. He just wants to be free to openly bang whomever he wants without hesitation or fear of being caught by the public. This marriage is so phony, it’s pitiful.

  25. Anastasia says:

    I never bought them as a couple in the first place.