Kylie Jenner’s butt cream company says they didn’t pay for endorsement

Kourt & Ky swim session

A photo posted by King Kylie (@kyliejenner) on

Kylie Jenner’s trend of posting uncomfortable selfies continues with this bikini shot. Yesterday, we talked about Kylie’s tush-centered selfie, in which she endorsed butt-plumping cream made by PureLeef. Kylie loves the company’s products because they use all-natural ingredients. The cream claims to puff up fat cells in the targeted areas, which is scientifically impossible. Some people do buy these creams, and they swear by the effects. I don’t believe any cream can achieve a dramatic butt-increasing effect, and it cracks me up that people rub cream on their tushes while trying to achieve a Kardashian butt.

Here’s the thing. Kylie belongs to the Kardashian klan, but she carries Jenner genes. Kim’s has always claimed that her prominent butt is due to her father’s Armenian genes. Kylie does not carry those genes, but she’s still looking to achieve the Kardashian booty with this cream, I guess. TMZ spoke with PureLeef, which denies any role in Kylie’s Instagram post:

PureLeef, the body plumping cream company that got a huge lift from Kylie Jenner, claims she did it all on her own, for free.

Kylie, who turns 18 August 10, got tons of backlash for what some say is an inappropriate Instagram photo promoting the company’s butt enhancement and breast plumping creams.

A lot of people are calling BS, saying she got her butt and boobs from surgical knives, not cream.

But the company insists the endorsement was unsolicited. They say they didn’t pay Kylie, but they don’t say if any money went to anyone else Kardashian related.

It’s interesting … the company is big on parental controls, saying they urge parents to get involved if the user is under 18. It’s unclear if this is an endorsement or a shot at Kris.

As for the cream, PureLeef boasts, “We feel our way is much safer and less final than surgery or black market ‘butt injections’ all while producing real results.”

[From TMZ]

The motivations here are interesting. PureLeef may have been quick to deny their involvement with Kylie because, yes, she’s still a minor. It looks skeevy for any teenager to post butt photos on Instagram, and Kylie does it all the time. PureLeef doesn’t want to be associated with the permissive tendencies of Kylie’s parents. The company is smart to get a plug in with TMZ while also denying paying Kylie.

Kylie’s motivations are an entirely different story. She may have wanted her followers to believe she was getting paid to sell the plumping cream. That way, she has another built-in excuse for her changing body, which also tells me we should expect other changes in the near future. Sad.

One more thing. Kylie, Kendall, and a few friends dressed up as angels for fun.

Sisters 👅

A photo posted by King Kylie (@kyliejenner) on

👼🏻

A photo posted by King Kylie (@kyliejenner) on

Kylie Jenner

Photos courtesy of Kylie Jenner on Instagram & WENN

You can follow any responses to this entry through the RSS 2.0 feed.

75 Responses to “Kylie Jenner’s butt cream company says they didn’t pay for endorsement”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Shambles says:

    HA. Pureleef is like, “Betch, no. Don’t use us as an excuse.” I love whoever spoke to KMZ.

    Also, the angel pictures would be really cool coming from anyone else.

  2. LAK says:

    Poor Kylie.

    A butt cream doesn’t grow a butt.

    Back to the drawing board of plausible excuses.

    • Wren says:

      This family has long wandered away from “plausible excuses” into outright lies. They just keep going thinking we’ll all believe them forever.

      As for the cream, I’m sure it does something, but it’s probably not anything more than those cellulite creams that plump up the skin cells temporarily to kind of smooth everything out. You can do that with a cream, but not a whole lot else unless we’re talking prescription drugs.

    • Moneypenny says:

      Next they’re going to tell us there’s an app that helps grow your butt. Just put your phone on your butt for a few minutes each day and Blamo! Instant ass.

  3. Lexie says:

    “CRACKS me up.” You’re funny, Bedhead!

  4. celine says:

    Can’t we just have a day when we don’t have to see anyone from this family? It’s bad enough having to see them everywhere you look plastered on a magazine cover or tv.

  5. lisa2 says:

    I remember seeing pictures of her and Kendall when they were younger, people would comment on how Kendall was the pretty one and Kylie was the “other sister”.. She has been working on changing that. I think it bothered her.. She reminds me a bit of Khloe and how she has also changed over the years to mimicking KIM and how she looks. I think they both suffer from low self esteem issues. With both of them it is all about how they look.

    • AB says:

      Totally agree. Whatever she did to her face- she does look really pretty and I hope she stops messing with it, cuz she will end up with that weird plastic surgery frozen look that Kim has.

  6. Lilacflowers says:

    As I said on the other thread, poison ivy is all natural too but I’m not going to rub it on my butt. A 17 year old should be endorsing zit ointment, not butt cream.

  7. Lara says:

    It makes me sad that every picture she poses in a sexual way. The picture with her sister and friends – boobs and butt pushed out, you’re with your friends and sister!

  8. Lenn says:

    Id Kims butt is armenian, it makes me wonder where Khloe got her butt, because her father is not Rob Kardashian. Does hairdresser guy have big butt genes?

    • Shambles says:

      Khloe got her current butt from a plastic surgeon, but I still don’t think Robert Sr. was her biological father.

    • Jules says:

      Khloe bought her butt from the same place Kummy Kakes did.

    • Dani says:

      Or maybe she got it from her mother?? Why does everyone feel the need to throw it in her face that Robert Sr. wasn’t her father? I can’t stand this family but something so sensitive is so rude to pick on someone for. It’s not her fault her mother slept around and it’s not her fault she was raised by someone who may have no been her father. There is no definitive proof out there. Poor girl.

      • jwoolman says:

        Rob Sr. was indeed Khloe’s father, regardless of whether or not he was the sperm donor. He knew the odds, since his wife had the restraint of a cat in heat, but he claimed Khloe as his daughter and loved her. Why is that so hard to understand?

    • lisa says:

      meanwhile kourtney’s ass does not lie

  9. GlimmerBunny says:

    I love the blue hair and I do think she’s pretty, but it makes me uncomfortable that she’s using blue contacts so often. Say what you will about Kim but at least she owns her exotic looks and brown eyes.

    • Josephine says:

      Kim got rid of anything that was the least bit exotic about her look. She looks like a plastic, generic doll now. The only one that owns her look is the model; the rest have butchered themselves.

    • FingerBinger says:

      Kim was wearing blue contacts for awhile. Kanye did too. Kim was also photo shopping Nori giving her blue eyes.

      • Otaku Fairy says:

        That’s messed up. A little girl does not need to be taught at an early age by her own mother’s photoshopping of her pictures that she’s not pretty enough without blue eyes. If she chooses to experiment with different eye-colors as a teen, that’s different. But her mother photo-shopping a picture of her as a baby with blue eyes doesn’t exactly promote ‘self-acceptance’.

    • Norman Bates' Mother says:

      She uses contacts most of the time, not only blue but also dark brown. In the childhood photos, her eyes are light hazel with green spots, so she has contacts in the photo with a lilipop as well. She’s also naturally relatively pale, not even close to the skin tone she has now. There’s nothing exotic (if we have to use that word) about her as Kris is ethnically English-Dutch and Caitlyn is mostly English. If anything, she does everything in her power to look Armenian.

  10. Jane says:

    She is so utterly vapid that posing for pictures in a sexual way is the only way she can express herself. She wants to be idolized and a cult figure. It probably feeds what is left of her ego that some older men look at her picture and find her sexy. That is exactly what she wants. She is certainly not doing all of this for just teenage boys. It’s very disturbing that she is so narcissistic and setting the worst example for girls her age.

    • TeaAndSympathy says:

      I agree, Jane. There are a couple of fellas that are always posting comments on DM about what a goddess Kylie is, and what they’d like to do if she only looked their way… That’s me paraphrasing, to be clear, but it’s still skuzzy.

      I’d believe she doesn’t do any housework, cooking, washing etc., but how does she manage her personal hygiene with those talons?

      • Jane says:

        In all honesty, @TeaAndSympathy, my nails are almost that long and artificial (I do them myself). I can actually do a lot with them. However, in a couple weeks when I put my classroom together (obviously I’m a teacher), these talons will be taken off so I can get down to the nitty-gritty of moving things (putting up bulletin boards wreaks havoc on my hands). I totally understand what you are getting at with the private bits and pieces of daily health care. She looks as if she doesn’t do a bloody thing at home other than eat, take pictures change clothes and take more pictures. She cannot be bothered with ruining one hair on that body of hers because she wants to desperately be the next Kim Kardashian West.

      • Otaku Fairy says:

        To be fair though, men and women post sexualizing commentary about female and male teen celebrities and teen Olympic athletes they find attractive all the time. Even with Emma Watson, the Olsen Twins, Selena Gomez, Amanda Bynes, and Victoria Justice- all of whom dressed conservatively (in my opinion) as teens and had good girl/non-sexy images. I’m not saying it’s right that adults in their 30’s, 40’s, and even older may do that. I’m just saying that modesty isn’t a preventative measure toward creepy or crappy behavior, especially when it comes to public figures, and I think the blame is on the people doing it, not on the teen celebs in question.

        That doesn’t mean I automatically assume Kylie is an empowered woman either. I don’t know her well enough to judge her feelings on the matter, but what I do know is that she grew up being taught that being a certain kind of beautiful and sexy is everything, and that by her own admission she’s insecure and very sensitive to what other people think about her.

  11. Matador says:

    Kylie Jenner’s Butt Cream Company is going to be my fantasy football team name this year.

  12. Mimz says:

    Meh… she’s confused and has self-esteem issues. And they all (except Kourt), seem to be trying to upstage Kimmy and her plastic self… I mean, everytime i see a clip or an old episode of KUWTK Kourt is the only one who looks the same. Almost exactly. And Kendall also hasn’t changed much. Kylie is a whole different person and Khloe is super fake too.
    Anyway… Sad all around.

  13. Mrs. Wellen Melon says:

    Fake tan. Fake hair color. Fake lips. Fake breasts. Fake butt. Fake ethnicity. Fake maturity.

    It must be exhausting.

  14. snarky mcsnark says:

    I call complete BS ! A Kardashian/Jenner doesn’t endorse ANYTHING if they aren’t PAID for it!

    • TeaAndSympathy says:

      Ditto, snarky. It’s Kris who does all the wheeling and dealing. Are 17 year old legally able to sign contracts in the U.S.? If not, as I suspect, then they might have done the deal with Kris. She collects, takes her 20% and pays Kylie. Technically and legally, they have not paid Kylie. This PureLeef mob might well be singing a different tune on August 10, though.

    • zzzz says:

      +1.
      Also, the way the company worded their reply, it leaves the gate open for a lot of possibilities. Off the top of my head:
      i. they didn’t pay kylie directly, but her momager PMK, of course
      ii. they didn’t pay her to TALK about it, but she gets a percentage of sales

  15. GirlOnFire says:

    I find it interesting that even Taylor Swift doesnt want to be ‘fwwiends’ with Kylie. Thats how tragic this how ordeal is.

    • Lynnie says:

      That’s because Kylie’s image is too wild child* for her fanbase and their moms. She has no problem “hanging out” with Kendall though.

      * NOT endorsing Kylie’s antics.

  16. The Eternal Side-Eye says:

    IF (haha, no) PureLeef isn’t sponsoring her they’d better do a little research on what happened to the CandyLipz company that was associated with those things you suck to ‘naturally’ plump up your pout that Kylie endorsed. Here I’ll save you a Google, the company hates that their product ever became associated with Kylie, their business has a terrible reputation now and they’re barely making any profit.

    Considering this dumb dumb dumb item is likely just as terrible and the customer base will develop a rash of 14-18yr old girls having some sort of allergic reaction I suspect another company will go downhill based on her ‘love’.

    • Lynnie says:

      Was that lollipop thing an actual ad she did, or was it just one of her many excuses? Why did ANYONE think that would go over well?!

    • Lynnie says:

      Btw LOVED your comment on yesterday’s thread

  17. The Eternal Side-Eye says:

    On the hammock Kendall and the girl to her left are the only ones who don’t look 40.

    In a desperate bid to look sexy Kylie’s going to end up looking like a well preserved 60yr old woman. Amazing how fast she’s aged herself.

  18. Yoohoo says:

    She’s only showing it off so stuid people will think she used it instead of the butt injections and breast implants she really got.

  19. kira says:

    Is anyone able to explain why the dead-eyed look — patented by Kim and adopted by Kylie — is considered sexy? It really creeps me out.

  20. enya says:

    How does a young woman of 17 have a body like that? She seems to have the body of a person in her mid-20s. At 17 I still had baby fat.

  21. Blue.Melca says:

    Yep, Kim’s Armenian butt that only inflates and never deflates when she loses weight.

  22. Amy B says:

    Maybe if she actually went to high school (and did not pretend to graduate from one) she would be somewhat educated and know that you cannot rub a cream on your body to “stimulate fat cells” to grow! Please!! LOL

  23. 9 says:

    I recall a pic of the trout-pout-drop-out liar with her sister, Pinocchio butt, out shopping and she had a little flat butt wearing overalls. Maybe Pinocchio butt gave trouty some of the fat she sucked out to put in her butt

  24. Michelle says:

    I don’t believe that they aren’t paying her. They just don’t like the backlash they’ve received because she is only 17-years-old. She is being compensated, I’m sure, and this was her own lame attempt at covering up the butt injections that she has so obviously had. On the contrary, she is only drawing attention to them.

    Before:
    https://sevafrica.files.wordpress.com/2015/02/remeber1.jpg

    After:
    http://i0.wp.com/okmagazine.com/wp-content/uploads/2015/04/kylie-jenner-butt-injections2.jpg?fit=600%2C9999

    These pictures are a year apart. That is not how puberty works, and there is no cream in the world that could do that.

    • TeaAndSympathy says:

      Oh, wow, Michelle, thanks for the links. That second pair of photos…what a massive difference. Lawd, what’s next, I wonder?

      • The Eternal Side-Eye says:

        More eye work, another boob job and repeated yearly butt inflations ala Kim Kardashian.

      • Michelle says:

        I think a nose job is in the works also because it’s all she’s really missing to complete her transformation into Kim.

      • sassy says:

        theres similar ones of Khloe floating around with her butt of lies

  25. Maple says:

    All this butt talk – your butt is actually a muscle – three of them in fact. I think these girls possibly (overdo) the squats, lunges ect

  26. 9 says:

    She must be rubbing that cream on that giant FUPA of hers

  27. Otaku Fairy says:

    I also think she’s just using their product as an excuse for her ‘butt growth’. The company may or may not be paying her. While her lips and butt are definitely fake, her boobs could possibly be real. In this picture they look more natural, less full and perfectly round than they do in some of her red carpet photos, where she could be using contouring make-up, push-up bras, and tape to make them look fuller. There was a time in my teens where I went up two cup sizes, so it’s possible. But she’s also a Kardashian, so I also wouldn’t completely rule out surgery. With all the drama round this girl though, I’m really not bothered by someone who will be 18 in a week posting a bikini selfie.

  28. sassy says:

    in other news Tyga has been sued AGAIN this time by some breach of a club contract for $100,000….Kylie just finished paying off his $50,000 rent lol… he better lock that down soon or the money train will find itself a new train to be part of…….*see what i did there *

    • The Eternal Side-Eye says:

      I fully believe Kanye had a sick and correct point about Tyga getting in early. It’s not every single older guy/younger girl relationship but damn does this just reinforce that perception.

      Maybe it’d be one thing if she’d met him when she was older and had higher standards but it’s pretty clear she’s wrapped up in this loser. Dude will drain her of thousands for as long as they’re together and no one in her family cares enough to intervene.

  29. G says:

    Unless she’s injecting this cream in her cakes I highly doubt it. And while we’re at it if Kim, Khloe and Kylie’s asses are so real, please explain Kendall and Kourtney’s who clearly kept theirs natural?

  30. sassy says:

    NExt she’ll be telling us that she used Full Body Shampoo on her whole body and Viola …she got a full body 😉

    • Linn says:

      Does it work on her brain as well? Course it sure seems like it’s in desperate need of filling.

  31. yep says:

    Its going to suck, when the butt fat injections they all get, sag to the middle thighs in a few years.
    Kylie especially. I mean, crimminy! Those ass cracks are a mile long and deep!
    It just bothers me that this hoecake is shilling
    lies and never is called on it.

  32. alicegrey12 says:

    butt cream, kylie stop trying to look like kim!!!

  33. sassy says:

    rumour has it Khloe had liposuction in Australia….would explain why she came back to LA dressed for winter…..

  34. jwoolman says:

    A lot of people are skirting the law (or outright lying) this way about obviously paid endorsements, often for products they just as obviously don’t really use themselves. The laws are pretty clear: on social media such as Twitter and Instagram, you must disclose if you have been paid for a recommendation of a product. The law says just an appropriate hashtag such as #ad is enough. Honest reviewers will disclose even if they just received free product or coupons so they could review the product. Kylie could still claim to use the product herself and to be a happy customer while admitting she is now profiting from sales. Admitting such connections doesn’t mean the review or recommendation isn’t real, it’s just a matter of honesty and obeying the spirit of the law. Since Kylie is a minor, I would automatically assume that Demon Mother set it up and is the one who is paid, directly or indirectly. But she undoubtedly does that for all of them so she can take her cut. Besides, that’s what managers and agents do. Kylie probably doesn’t even know how to cash a check by herself…..

    Kim did at least admit she had “partnered” with the company whose pills she was shilling, but she should have identified it as a paid advertisement as well. She is getting compensated in some fashion, whether by a percentage of the profit or by the click to their website or a payoff to her Demon Mother. I’m quite sure the same is true for Kylie. These people don’t waste staff time writing their tweets and IG copy out of the goodness of their little hearts.

    I hope the laws are tightened up or at least enforced. Obviously the honor system doesn’t work with these folks. Let the lawsuits begin– I’m sure she will be dragged into any litigation, and the financial ties will come out then. The company certainly got a lot of bang for the buck – not only did her gullible little followers hear about their ridiculous cream, but also their name spread around the net because of negative reactions. Despite the criticisms, there will always be a certain percentage of gullible people who will buy the stuff just in case it works, even if they heard about it from someone who denounced it as a scam.

  35. Tala D says:

    The two other girls are Sama and Haya Abu Khadra (they’re twins). I actually know them because they went to my highschool, The American School of Dubai, and were honestly really sweet. They are Palestinian and I believe their mom is a designer. I went to one of their birthday parties too. I ran into them in LA in April and they pretended not to remember me and seemed quite different. I guess that happens when you start to roll with celebrities like the Kardashians and Hadids. Although they were drunk (we were all outside a club) so maybe that’s why.