Drew Barrymore is in New York to promote her Flower Beauty line at Beautycon, a beauty blogger and social media influencer conference. She was also there as part of Adweek, another conference devoted to advertising and promotion. Curiously, she was at Adweek with her ex father-in-law, Arie Kopelman, and her ex brother-in-law, Harry Kargman. Arie is the former president of Chanel and serves on the board at Chanel while Harry runs a mobile advertising firm called Kargo. The three were on a panel together discussing mobile advertising. We’ve heard that Drew remains close with Will’s family after their divorce earlier this year. She even appeared on Will’s sister Jill Kargman’s
reality scripted show this summer, and I guess she continues to have a professional relationship with his family. Here’s part of what they said together in an interview at Adweek and you can see the video at FoxBusiness.com. Drew said that she uses Instagram to promote her business instead of traditional advertising, which is smart.
“I will never quit acting, it’s my first love and my first family in so many ways,” Barrymore, founder of Flower Beauty cosmetics tells FOXBusiness.com.
But now, “The Wedding Singer” actress is shifting her focus toward building her brand along with her four businesses; Flower Beauty, Flower Eyewear, Flower Flims, and Barrymore Wines.
“I will always feed the meter and check back in every once in a while, but doing these companies gives me a chance to have the kind of life that is more conducive to be with my children and my family,” she says.
Family is important to Barrymore. That’s one of the reasons she has teamed up with her father-in-law, Arie Kopelman and her brother-in-law Harry Kargman at this year’s Advertising Week to talk about how to successfully build a brand in a mobile centric world. Kopelman is the co-chairman of the iconic brand Chanel, while Kargman is the CEO of Kargo, a mobile ad company.
“She’s so passionate about her companies. I see herself pouring herself into the products,” Kargman tells FOXBusiness.com…
Barrymore says that although she values her brother-in-law’s advice when it comes to how she runs her companies, advertising is one area that she operates completely on her own. She chooses to advertises solely through her Instagram account.
“I really try to do, just like in my businesses, to keep it personal and very heartfelt from the core of who I am and not to use it as just a business channel because people start to smell that immediately,” she says.
And, it’s working too. Flower Beauty, which is currently only sold at Walmart (WMT), is in its fifth, and most successful year yet.
Drew looks great and sounds so knowledgable about her business. I have hope that she’s in a good place after the tabloids were running unflattering pics of her a few weeks ago drinking a big beer during the day. She seems fine though and the giant beer may have been her way of punking the paparazzi who were following her. This makes me wonder what’s going on with her relationship with her children’s father. They went through with the divorce quickly and she’s still doing appearances with his family. She hasn’t been too open about how they’re coparenting but I would bet it’s amicable. Also, we heard in June that Drew might be getting her own talkshow – it was in Variety and everything. What happened with that?
This is what Drew Barrymore’s makeup looks like at Beautycon (below). She has her own makeup line. I don’t get how she’s popularlizing this look. Her style, romantic boho, is decent but that blue eyeshadow is a no. Her makeup at Adweek is pretty though.