A few years ago, Gwyneth Paltrow and Tracy Anderson announced a new collaboration, a food-delivery service called 3 Green Hearts. It would basically be an exorbitantly-priced delivery service for wealthy women who only want to nibble on some quinoa salads every other day. After the announcement, it didn’t feel like 3 Green Hearts went anywhere? Like, I think they were trying to build the market in the Hamptons and NYC, but nothing was really sticking. So now 3 Green Hearts has morphed into a cafe adjacent to Tracy’s newest fitness studio. Don’t worry, peeps. If you spend $900 a month for a membership to Tracy’s studio, you get discounts at the cafe.
If her annual cleanse wasn’t enough, you now have even more opportunities to eat like Gwyneth Paltrow. The goop founder (and cookbook author) and her business partners Tracy Anderson and Maria Baum are expanding their organic café 3 Green Hearts to Anderson’s largest upcoming fitness studio on 59th street in New York City. The healthy restaurant opening March 1 promises to be much bigger than the newly-opened Tribeca location, with a fully-stocked industrial kitchen.
Coffee, freshly-made juices and smoothies, and prepared meals like gluten-free pastas, quinoa salad, fish tacos and grilled salmon will all be available for pickup when the studio opens — and the trio plans to rollout delivery in the New York City area in the next few months.
“Each meal is designed as a healthy, fresh and organic option with weight loss and weight management plans available,” reads a press release.
Discounts for the café are available through a $900 per month membership, which also includes unlimited Tracy Anderson Method classes (the workout responsible for the enviable bodies of stars like Paltrow and Jennifer Lopez), custom programming and discounts on retail.
Anderson told PEOPLE in 2015 that the partners decided to open the health-food company because: “We are moms. We are nurturers. We understand the demands of dreaming big. And we want nothing more than to have access to the healthy, happy lifestyle you so deserve,” she said. “If I can be a part of making it easy for people to eat natural foods and be able to feel like they can lead a natural lifestyle and have it be affordable, that to me is really key.”
If I’m spending $900 A MONTH on a gym membership, that better come with FREE SMOOTHIES at the very f–king least. I spent less than $50 a month on my YMCA membership and I still feel like that membership should come with some perks. As for the rest of it… rich women who have more money than sense will love this sh-t. And I love how the “cafe” doesn’t seem to include any eat-in seating. You just go into the cafe and pick up your food and if you try to eat it in front of Gwyneth and Tracy, they will yell at you for being fat. That is the “Tracy Anderson Method.”
Photos courtesy of WENN.
I don’t know if this is the day I finally lose my mind but I’m – again, like on the Oscar voter post – laughing my a** off. It seems so ludicrous and out of touch and yet. Of course. Of course this is what Goop and Tracy are thinking about. I mean bless them. Whatever. It’s not like I’m their target market or anything.
A fool and his money….I mean a gwyneth follower and their money, are soon parted.
Well, I guess the plethora of frozen meals (Lean Cuisine, WW, organic) in every supermarket is simply gauche.
More money than sense, indeed.
Those frozen meals are full of additives and tons of sodium, so they really aren’t the same as freshly prepared whole foods. They make you bloated due to water retention. That being said, I think it is a decent choice if you add fresh veggies to a lean cuisine if you absolutely are having an emergency and can’t pack your lunch. I work in an office so it is a constant struggle!!
No offense meant at all, I just think the hatred for Tracy and Goop on here is overblown!
God, I want off this planet.
Me too! Between Drumpf and Gwenyth’s quinoa bowls I’m like, well, this is the end.
Well, Prince, Robin Williams, and David Bowie are way ahead of you. The cool people have left the plant.
Will people actually pay that much for a gym membership? Serious question. I know women that have a large income but I can’t imagine they would pay that much for this. I don’t see this business being successful.
Boutique fitness studios near me generally go around $300-$500 a month, depending on what they offer – and I’m not in NYC, which I presume has a premium on it. So yeah, that does not strike me as unbelievable, given the location and the clientele.
Never, ever underestimate the desire of people to pay giant sums of money to feel superior to others.
Yes they will. Yes, both men and women would pay for this. For two reasons, firstly acquiring or confirming social status and secondly, to mingle with likeminded people. In other words, the same reasons they pay up a fortune for dumb stuff. This business will not only thrive, it will open a Beverly Hills branch in the next year. Watch.
Honestly, I live in NYC and my first thought was, “I wonder what is included in the membership.” I already pay close to $200/month for an Equinox membership, and until I canceled it was also paying a similar amount for a yoga studio membership. Obviously, $350/month is a far cry from $900/month but I’d be curious enough to check it out. $900/month would be a BFD for me, not couch cushion change like it is for Ms. Goop, but I wouldn’t say it’s totally out of the question for many New Yorkers.
You don’t know? Social climbers will pay any amount to look down on others. My socialite friends Pau $30,000 a year to work out, eat, and golf with other rich fools
I know people who pay considerably more than that for a personal trainer each month. Back when I had one for 6 hours a week, that cost me $600 a month, and that was relatively cheap.
Tracey’s workouts involve small classes and at the upper end, one on one customised workouts. Most people who pay the $900 will be attending classes and receiving personalised workouts at least 5 days a week. Its not like a normal gym where most people are just doing their own thing with some equipment. It’s more like going to a dance class everyday and then having a one on one session where the instructor makes up dances just for you.
Oh, thank goodness. Won’t someone please think of the starving rich women? Yes, Goop and her little friend will champion that cause.
Perfect, a cafe for rich ladies to not sit and stare at their barley and quinoa.
I pay $395 a year for a rec center membership and it has a soda and snack machine, so I am nearly as fancy as Goop and Tracy, right?
Fancier !
I couldn’t get past the $900 a month for gym membership….That the equivalent of my mortgage a month….seriously though. I know I dont live in New York and live in the country in Ireland….but still like
Outrageous, isn’t it?
I am in the US, and work close to a nearly-new Y center that charges 30 dollars per month. I prefer to save a gym fee and work out at home, partly because I am a germaphobe (and a little cheap).
Me too. It feels like I waste so much time at the gym, while at home I can do a workout, shower and get ready in 1.5 hours.
I would rather look like myself, flaws and all, than look like Tracy Anderson.
+1
If I could afford a $900/month GYM MEMBERSHIP, wouldn’t I rather pay for a personal trainer and personal chef? This sounds very peasant-y. My dream self would pass.
funny and totally on point.
Yeah but then how would people know that you are wealthy?
It’s all about showing off and being the recipient of jealousy.
But how would you arrange pap strolls in your designer workout clothes?
The top picture doesn’t inspire me to join their gym, no matter what the cost.
They look so odd standing next to each other.
Because TA is, what, like 4’3″?!
Sadly her neck is also shorter than… a longer neck would be.
What are those suede monstrosities track is wearing with a sequined dress?
Every time I see Tracy Anderson I don’t think about how in shape she is because she dresses herself SO terribly for her body. It’s absolutely ridiculous for someone who is supposed to make her money on the idea that she can make your body look enviable. Someone please get her a stylist.
I’m built very similar to Anderson (but 20 plus years older.) She can’t help the way she was born, her basic body type but she does not know how to dress for her size and shape. She dresses like what a very poor girl would imagine rich people dress like and it comes off all askew. It looks even worse standing next to Paltrow, who you notice has not helped her friend look better because by contrast, Paltrow looks much better. They are however equally insufferable.
Zuzus Girl I hope you didn’t think I was knocking her body type because that was NOT my intention! I just think she doesn’t her shape any favors with the clothes she chooses. And that always bums me out, whatever the body type, when these people have access to so much in the fashion industry. Especially when she’s attending events! It’s not like it’s just a bad outfit she’s wearing in her street style – her style does her no favors for major events. Why????
If I wanted to starve I’d just visit the cooke aisle in the supermarket without money.
Wtf is with these people? They sound like assholes.
Plus they look awful and I would never want to look like either of them.
I don’t know what depresses me more, our burgeoning neo-nazi state or the fact that Gywneth is still seemingly successfully peddling her lifestyle crap.
i might be a fat slob who needs some serious diet and exercise help but i don’t want to look like tracy anderson. she has horrible proportions and isn’t attractive. i have no idea how she has been able to charge so much to aspire to her aesthetic but whatever – i don’t live in a place where humans pump themselves with plastic and look like taxidermy fish.
I really don’t see Tracy Andersons’s appeal. She looks so awkward standing beside Gwyneth, almost like she went through one of those before and after TV makeovers. The bitchy side of me is imagining that Gwyneth is taking her classes because deep down she knows, she is the more attractive one and will be no matter the amount of exercise.
What I like about workout is that it is non-discriminating when it comes to sweating. You can pay $900 or $9 a month and you still gotta break a sweat if you want to get results. Also Kaiser, you’re getting an imaginary Pentecostal “Praise the Lord / hands in the air” emoji for that “rich women who have more money than sense will love this” comment. You nailed it.
A lot of work done on Gwyn’s flunky. You’d have to get a plastic surgeon and dermatologist to deconstruct just what the hell she did to her face.
I think Gwyn gets a primordial thrill out of hulking over the diminutive Traci. Ego booster supreme (along with all that money and an ex-husband who would “still take a bullet for her”).
900$ A MONTH!??!?!?!?!!!!!!!!!!!???!?!???????????!?!?!!!!!!!!!!!!!!!!!!
For what, to exhaust yourself and starve???
Hell you can do that for free, take up a shovel and do construction work for a minimum wage and you’ll be exhausted and barely able to eat.
Jesus these women need to be bitch-slapped so hard it makes me sick.
If I had that kind of insane money to spend on a GYM every month I’d rather give it to STARVING POOR people and go for a run or cycle all for free.
For $900 a month, you could rehab your house – yourself, so you wouldn’t spend the money on junk food and you wouldn’t be eating while you were working on it. And you’d actually have something to show for it at the end.
Affordable. LOL. So completely out of touch.
They’re both ridiculous. Have you seen the Twitter account @Highgatemums? It’s a fancy-pants area of London and someone is compiling these pretentious moms’ comments and they’re HILARIOUS in their lack of awareness. Every single one i read in Goop’s voice.
I’m totally not trying to come off wrong by saying this but doesn’t it look as though she has male pattern baldness with the way her hair is styled? And if so, I wonder if it’s a product of her extreme dieting and excercising?
First of its kind, surely! Give me a friggin’ break. This isn’t special or new, and she acts as if they’re unveiling an original concept.
Do these two do anything besides launch businesses that seem to go nowhere?
Who in their right mind would sign up for this? If I was that rich I would just hire a personal trainer.
That first pix of them together is everything 😀
I think Gwen is beautiful withor without make up. She appears to be a good mom and a friendly person. I love her with.Blake and happy. Be happy for her.
I’m gonna pray for the poor souls that have to work with them that clientele.