Trump supporter and notable “positive person” Tom Brady wants to sell you some food. Which is like saying that Donald Trump wants to sell you some ethics. Brady’s diet has been widely discussed over the past few years, mostly because his two private chefs have given multiple interviews about what Tom and Gisele actually eat at home. Tom has given interviews about his diet too. Here’s the big diet secret: just gnaw on some organic grass. That’s basically it. Most of Tom and Gisele’s diet is raw, organic vegetables. Maybe they eat some fish once a week. No carbs, no strawberries (Tom has never eaten a strawberry in his life), no cheeseburgers, no coffee, no dairy, no sugar, no flour, no mushrooms, no nightshades, no peppers, no desserts and barely any fruits. And now you too can enjoy The Brady Diet. But only if you spend $78 for three meals.
Becoming a Super Bowl MVP might be out of the picture for you, but eating like one is within reach. Five-time champion Tom Brady is partnering with vegan meal kit company Purple Carrot to bring plant-based dinners to your home via the subscription delivery service.
The New England Patriots quarterback, who once confessed he’s never had a strawberry or sip of coffee in his life (!), says the meals are designed for someone “looking to achieve or sustain their own peak performance.”
“Whether that’s in the gym, on the field, or at work. We want to inspire everyone — not just athletes — to be their best, and I think these meals will be a big step in that direction,” Brady told CNBC in an email.
Each TB12 Performance Meal kit feeds two people and costs $78 a week for three meals. And similar to the strict diet the Brady-Bündchen household follows, customers can expect each meal to be gluten-free, high in protein and low in refined sugar. Many of the recipes are inspired by or expected to come directly from Brady’s $200 TB12 Nutrition Manual, which features foods like avocado ice cream and sweet potato gnocchi with escarole. If the meal kits are anything like his cookbook, which sold out in no time after its release, you’ll want to jump on pre-ordering the subscription service today.
The “meals” sound like what you can buy for yourself at your grocery store’s produce section. Just walk around and grab some cabbage, carrots, one avocado and sh-t, I don’t know, maybe a zucchini? Is zucchini a nightshade? Anyway, you get the idea. You could spend $20 in the produce section and basically get the same “meals” that Tom Brady will send you for $78. Which brings me to a question… like, is Tom Brady poor? He is not poor. So why brand himself as the dummy-football-player version of Gwyneth Paltrow?
Photos courtesy of Getty.
Lol! True. You’re so funny, Kaiser.
It’s via Purple Carrot, to which I already subscribe, and is less than $10 more than the regular meal plan. Some of us travel for work and/or live in places that don’t have a nearby Whole Foods or other high-end grocery with nice produce.
I’m not going to make a call on whether or not this will be a success, but why down people for using meal plans?
Yeah, this is only about $10 more than services like Gobble or Blue Apron. I have mixed feelings about meal deliveries in general (they *are* expensive as a regular thing, and when I have tried them I find even the “healthy” ones are often high in fat and simple carbs), but his isn’t outrageous compared to the norm. You know if Goop was doing this it would be $200 for the same thing.
Hey I live near stores with produce and I still use a meal delivery plan. It’s convenient and we actually save money and no waste with buying too much and have it spoiling. It may not work for everyone but works for my family.
But I will add, he also restricts nightshades so what is really left to eat?! I’m going to have to look this up. I won’t be snarky. I have an autoimmune disease and will probably be going on a highly restrictive diet. I don’t know how people do it. I have no will power. I’m basically a frat guy when it comes to eating healthy lol hey! That’s probably why I have an autoimmune disease 😒
ETA: I went to the site and looked at his sample menu and it doesn’t look bad. Actually I like the sample meals there better than on the regular purple carrot site. *ducks and hides*
Haven’t gone into the site beyond the Purple Carrot home page but there’s a picture of cauliflower with beets and green beans and orange sauce that looks yummy.
From what I have read of his diet, it’s an elimination diet very similar to the Clean program diet (that Goop likes to shill). I have done the Clean elimination diet in the past and found that while it takes some work/planning to get going, you can still eat plenty of satisfying/tasty food (though it is very hard to do long-term/100%…). Nightshades for me were definitely the trickiest to get rid of, because there are SO many tasty/healthy recipes that involve tomatoes or tomato sauce, but it was possible. I will say I felt freaking awesome while I was on the diet and I have been fantasizing about doing a hard core 21-day Clean cleanse once I persuade my 12-month old that he’s done with nursing…
I agree. My husband and I both work demanding jobs, and I have neither the extra time nor mental energy to plan out my meals for the week and shop for multiple ingredients. Having someone else do this for me via a meal delivery service is well worth the extra money. My only complaint about it is that the estimated prep times listed on the recipes are damnable lies.
Yeah, I’m slow when it comes to chopping and prep stuff to begin with so I have to start early. But it’s really nice having everything ready and you just have to clean and chop.
I’ve used Blue Apron in the past and loved it. No planning, no shopping, no waste. Very unique delicious meals. I will say though that it’s 30-40 minutes prep for an experienced cook (quite challenging for a beginner).
Who says I’m not already at peak performance? *grabs peanut butter M&M’s*
Listen, I can whip up a healthy and tasty soup for 4 people and not spend more than €4-5. Granted, food is incredibly cheap in Germany. But still. People don’t need this. What they need is to learn how to cook from scratch.
Also, low in refined sugar??? Honey, if I pay that kind of money, there better be NO refined sugar involved.
Lol and exactly! It’s so much cheaper and so much healthier to cook yourself. I hate salad, so I make a lot of soups, eat a lot of rice, oatmeal, all super cheap and nutritious. If you cook a big pot of soup or whatever and then you freeze half if it, you will save so much time and you’ll always have a nice home cooked meal waiting when you can’t be bothered to make something new. Re: Brady: I could not imagine life without fruit. Or coffee. What’s the damn point of living then, if you can’t have a latte and a strawberry cheesecake once in a while?
I usually make something ahead on Sundays. Soup, a big box of chopped veggies/salad that lasts about 3 days in the fridge. Get home, add dressing and maybe some feta, done. I absolutely understand if people don’t want to cook every day. I HATE cooking. But you can buy chopped salad for god’s sake. Throw some potatoes wedges in the oven, sprinkle olive oil and salt over it, make a dressing, done.
I don’t spend more than 15 minutes in the kitchen when I get home. Speed is of the essence. On the weekends, sure. But my god, I’m not going to make a gourmet meal on Mondays.
Having said that, if this is how people want to spend their money? It’s not the worst way by any means.
I love rice,oatmeal, soup, but they’re full of carbs and sugar. Soup broth usually has a little extra sodium. Brady, like many others, don’t eat carbs, sugar,or sodium. Cheap to make but not always the most nutritious. I wouldn’t survive without a little unhealthy food! I don’t know how he does it
His expression screams, “Simpleton!”
hmm yeah … with a soupcon of bumpkin
Yeah I was going to comment that Brady IS an overpriced vegetable lol.
“So why brand himself as the dummy-football-player version of Gwyneth Paltrow?”
Yeah maybe because he is.
Yes! Instead of Goop we should call him Stoop or Goopid or Bradiot or Patrioderp
#NoNightshades I wanna be super crass and say this: Men that don’t eat veggie/fruits taste awful so I can Only Assume and imagine that every secretion on his body tastes/smells like murder *deepest shudders* Is not like he already doesn’t look like a storybook Frankenstein Hybrid already
It sounds like he DOES eat a lot of vegetables, I think your assertion is more true for meat & potatoes kinds of guys. Nightshades is really just tomatoes, peppers, and eggplants, and potatoes. You can still eat all sorts of green vegetables or other veggies. I did an elimination diet at one point with no nightshades and still ate things like lettuce, kale, cauliflower, broccoli, brussels sprouts, cabbage, carrots, celery, leeks, asparagus, cucumber, chard, collards, green beans, snap peas, alfalfa sprouts, beets, etc. Probably some other stuff I’m forgetting too.
ALL he eats are veggies and fruits…? I may be misunderstanding your comment….but I assume the man radiates the smell of ripe bananas and farts spring daisies. No rotting flesh in that gut!
(Ok, typing that was stomach-turning)
QQ, these meals are healthy and full of veggies. Organic food, like his own diet. Not junk food or TV dinners. He never even eats a cheeseburger or drinks coffee which is something plenty of people eat and drink all the time. I’m sure this handsome man would taste and smell fresh and delicious
I could never have the same diet as him! I do know people who eat the way Brady does. It’s not like he’s the only one. What Tom eats,does at the gym,etc must be working for him because at his age he’s still an @ss kicking football player. The TB12 meals that feed 2 people and cost $78 for 3 meals isn’t outrageously expensive. 3 meals feed 6 people. I spend more than that on myself going to a restaurant once and eating not so healthy food
Yes, I will get a recipe to cook and I go to the store and I will buy everything I need for it (and I try and buy organic and grass fed etc. whenever possible) and I can spend $50-$100 easy just for that one meal for my family. And going out to dinner the same. I’m loving the meal plans.
Problem with Brady doing this is that is he’s a record setting/breaking athlete who people will find anything to dump on him for. The reason lots of people don’t eat like this is healthy organic food costs more, inconvenient to get, and doesn’t taste great
I could eat like him if I got paid his salary. I’m sure the money makes avoiding a tomato and coffee that much easier.
It’s probably looking at my own paycheque that makes me crave that Snickers bar.
If Tom Brady showed up at my house I could offer him a bottled water and a hard boiled egg. That’s the only thing I can think of in my kitchen that follows his diet.
Okay, sample menu of the TB12 plan from the Purple Carrot website:
White lentil risotto with winter roasted vegetable, meyer lemon and cashew gremolata (there’s beets in there)
Ramen bowl with radishes, charred broccolini, gingered amaranth greens in a coconut broth
Crispy turnip cakes with quinoa tabbouleh, kumquats, and za’atar yogurt
That sounds super tasty actually, but I there are so many fantastic vegan and healthy food bloggers that I don’t know if this is worth the money.
But food bloggers don’t do the shopping and deliver the food to your home for you. Most meal services seem to be used by people with very limited time to do such things.
Ugh, this guy.
Lol, pretty much my reaction.
How nice! (quietly eating a chocolate chip cookie and drinking a second cup of coffee)
How is he sustaining himself on that?
I’m not a fan but this might be a nice idea for anyone who is on a super-restrictive diet and/or looking to create flavor profiles with beans, vegetables, etc. (I think some of us – meaning me – tend to add cheese or some kind of unhealthy sauce in order to make the medicine go down). However I think this diet is on the whole not based on scientific fact. Americans should definitely eat less meat, sugar and processed foods (which bring our sodium levels to bonkers), but demonizing all sugars and nightshades is not the answer for most of us. I try to cook & eat more like my grandma did – take time for the meal and no packaged foods, more fresh vegetables and sweets that are satisfying, not cloying.
Also, listening to Tom or Gisele makes dying of heart disease at 50 sound like fun.
I use some of the meal services. My husband and I work full-time, and we have 2 small children. The service saves me the trouble of picking recipes and then shopping for ingredients. So far, the portions have been huge, and I can get 3-4 meals out of a recipe the service says feeds two people. I bring it in for lunch the next few days. That means I don’t spend money buying lunch, which is what I have often done. So the savings in time and money make it worth it. I also don’t do it every week – just once or twice a month for a break as well as a nice shift in routine. I really love the variety the meal service provides. I know I’ll use the recipes again.
For a guy making tens of millions a year, married to an even more wealthy woman, selling meal plans seems kind of cheesey. Of course, that’s the only cheese he’s allowed…
You know he is NOT a Trump supporter… You are not stupid. Well, maybe you ARE stupid.
Why do you want to brand him as a dummy-football-player?
Boo this man!!!