Taylor Swift dropped her self-aware (?) ‘Look What You Made Me Do’ music video

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At this point, it’s more than clear that Taylor Swift’s first single, “Look What You Made Me Do” is all about Kim Kardashian and Kanye West. She went from “I’d like to be excluded from this narrative” last year to using the narrative to “hit back” on Kimye this year for daring to call her a lying snake and providing the receipts. The Swift stans can debate this for hours and days, I’m sure, but truly, listen to what she’s saying and watch what she’s doing. She’s still pissed about all of it. She’s pissed that there was a #TaylorSwiftIsOverParty. She’s pissed that she got called out on her bulls–t. She’s telling Kim and Kanye: look what you made me do. What’s still unclear to me is just what, exactly, she’s “doing.” She’s still wielding her forever-victimhood as a way to avoid responsibility for her actions, which at this point is like saying “water is wet.” Taylor is always going to be the victim of something or someone – it’s the throughline throughout her various brands which she cycles through every two years. So, here’s the new video for “Look What You Made Me Do,” which debuted in the first hour of the VMAs last night:

SO MUCH SNAKE IMAGERY. Even if you don’t really understand what’s happening, you get that she’s embracing the snake now, which I guess is the point. CB theorized that Taylor is making fun of herself and her personas, and telling her fans that these personas have been forced on Taylor by the media, by her enemies, at least in Taylor’s mind. But here’s what I kept thinking… no one has forced Taylor to do any of this? She’s not making fun of herself, she’s mocking her discarded brands, from the Innocent Surprised Taylor to the I’d Like to Be Excluded From This Narrative Taylor to Country Taylor to the Dead Taylor and more. Those are mostly personas of Taylor’s own creation. The larger narrative is still confusing to me… it’s as if she’s arguing (lyrically) that she had no agency in creating these personas? I’m still befuddled. That’s not a slam on Taylor – I’m sure I’m just being stupid, obviously, because I just don’t think this video was easy to understand given the actual lyrics of the song.

Also: the dancers wore “I Heart TS” tanks. Cough. There are also so many visual allusions to Kim Kardashian in here. One of the “personas” is Katy Perry, correct?

PS… Taylor didn’t even go to the VMAs, it seems. That was a good call. Dragons trump snakes.

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Screencaps courtesy of ‘Look What You Made Me Do’.

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302 Responses to “Taylor Swift dropped her self-aware (?) ‘Look What You Made Me Do’ music video”

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  1. Miles says:

    That music video was brilliant. The level of detail that went into it was insane. She has Nils Sodjberg buried in the beginning. The DOLLAR BILL in the bathtub to shade the DJ and everyone else who tried to say she countersued for attention and money and then when shes sitting in the bathtub, she’s referencing the people who would joke and say she cries in a bathtub full of diamonds lol The various set pieces from her other music videos. Her squad part where she’s having the board meeting. The I<3TS shirts had me screaming. And then at the end her You Belong With Me self has all her friends names that stuck by her written out like Selena, Abigail, Gigi, Blake & Ryan, and Lena.

    THAT WAS A VIDEO. The song is so awful. It really doesn't deserve a video of this magnitude. But well done Taylor Swift. Credit where credit is due. That was very entertaining and definitely allows people to dissect the music video in so many different ways.

    I'll probably have to go to Twitter so I can see the other Easter eggs. Her fans will have them all figured out by now.

    • Millennial says:

      Yeah, I’m not a huge fan of the song, we all know she can write better, but that video was pretty damn amazing.

      I watched it in bed after GoT and I was in hysterics at the I <3 TS shirts. My husband was so confused.

      • LadyMTL says:

        I laughed out loud when I saw the t-shirts. The rest of the video was okay, IMHO. I’m not a huge TSwift fan (that said, I don’t hate her either) and I found parts of the video to be a little overwrought, but the t-shirts, plus the snakes pouring tea…that had me laughing.

        Too bad the song is just blah.

      • Marlene says:

        It’s just like with Blank Space where she also nailed it with the video.

        As a song LWYMMD is – dunno, medium? – but it’s almost just background music to the video.

      • MollyBetween says:

        (Un)fun fact: Breitbart was full-on tweeting all the lyrics to her new song yesterday.

        The video is amazing but if you have time to dismiss a story of you surreptiously coming and going out of a suitcase from your apartment, but not the time to say ‘Hey alt-right, white supremacists and nazis, I don’t want your endorsements.’ There’s nothing to lose from that – unless you don’t want to alienate members of your fanbase and lose their money.

      • magnoliarose says:

        @MollyBetween

        YUCK! She needs to distance herself.

      • not a real think says:

        Apparently she doesn’t have problem with it. It isn’t first time that KKK or other all-right are worship her and she didn’t say a word for many years now. They name her the perfect Aryan women. And she said 0. But can debunk stupid gossips about her. like being in a suitcase. Isn’t it strange? Torch producer didn’t want to be connected with all-right, but Tay Tay doesn’t see a problem.

      • Erica_V says:

        @Marlene – I’ve been calling it Blank Space 2.0. I loooooooove it.

      • Emily says:

        This article does a great job of summing up all of the imagery and speculating on the album.

        https://www.buzzfeed.com/elliewoodward/there-are-way-more-hidden-meanings-in-the-new-taylor-swift?bffbmain&ref=bffbmain&utm_term=.gel9kK2Ra#.mijK4g3Yq

        Basically, there were 15 Swifts at the end. There are 15 tracks on reputation. There is one Swift in the background, steering the plane that no one really sees (aka the real her).

        The receipts Swift is sixth in line. Look what you made me do is the sixth song.

        When I heard the song I wasn’t impressed, but the video and my hopefulness that speculation is accurate and Taylor isn’t turning into the snake character in this video has made me like it a lot more.

    • A Croatian says:

      I agree. She is a genius. The video is magnificent!
      I just wish she was truly a feminist, not petty and really self-aware, at least enough to admit her mistakes.

    • Elisa the I. says:

      the song itself is annoyingly catchy but that video is all kinds of awesome and IMO she is obviously mocking herself (especially at the end). The amount of references is crazy.

      • It'sJustBlanche says:

        Seriously, it’s not great but I found myself singing it to my 10-year-old this morning when he was complaining “I don’t trust anyone”.

    • nch000 says:

      I agree. I was pretty ‘meh’ on the song and I’m definitely not in her target demo but that video is great and so detailed.

    • Louise177 says:

      I know Taylor fans think she walks on water but I just can’t get past she keeps playing the victim. She’s the one who made her image or forced her decisions. She’s the one who used an alias for the song with Calvin Harris, she’s the one who mislead about the Kanye song, she’s the one who always trashes and makes games of her exes in her songs. She needs to grow-up. It’s getting old.

      • Erica_V says:

        She used an alias for the song because she wanted the focus to be on the song itself and not on the fact that she and Calvin collaborated and that’s a bad thing?

      • Scout says:

        @Erica_V Yes, it’s a “bad thing” when she sees the song being successful and goes back on a shared agreement because her ex-boyfriend is a big ol meany and she desperately needs to shift away the narrative from Hiddleswift. And she didn’t just take credit, she had talking points pushed by her team about how Calvin Harris was disrespectful to her and thought he was too good to be associated with her.

    • Talie says:

      Yeah, I loved the video…it was exactly what they should be. She brought DRAMA! It was a real throwback to when Justin and Britney and that generation used to go there.

    • Em' says:

      Is is genius though? Because nothing about this video is subtle. The least of it, her acting.

      • Miles says:

        It’s genius because there are so many details in it. It gets people talking. It gets people trying to dissect it and trying to understand it. You could watch it ten times and not catch everything. And it’s pure entertainment. Which is Taylor’s job. To entertain. If it’s not for you then don’t watch. Plain and simple. No one is forcing you to watch or try to figure out the details in the video.

      • Em' says:

        @Miles Or I can watch it, be entertained by it (and the petty drama) and still don’t think that the word “genius” applies here. Plain and simple.

      • Miles says:

        Fair enough

      • Laly says:

        That word means nothing anymore!

    • Apsutter says:

      I have to agree actually. I can’t stand her and the song is awful but that vid was hilarious. So much detail! The I ❤️ TS shirts had me DYING!!

    • Diana B says:

      That vid totally saved the song. It WAS genius. The song was just average but the video elevated the whole thing.

    • MollyBetween says:

      Whoops wrong box

    • lannisterforever says:

      Yeah, I’m not really a fan of the song but the video really elevates it – super cool cinematography.

    • V4Real says:

      Wow the video and the song is just horrible. And I’m just realizing she really isn’t that attractive.

    • Moon Beam says:

      I’m not a fan of the song, but I was digging the video.

    • Mar_time says:

      What about the fact most people think the bathtub scene is a Kim mock? It’s right when her lyrics say “perfect crime” and she holds up gun fingers. She’s the worst and I will never defend her. She’s not a genius, she’s a psychopath and I hope people call her out on her shit.

      • Saks says:

        It’s not, that’s from an interview she gave back in 2015 where she said that everyone thought she goes back home to shower in tub of diamonds or smth like that. You are making a faulty interpretation to call her names, but that’s on you, not her

    • Saks says:

      Agree 100%

    • Ayra. says:

      The video was pretty amazing, honestly.
      Thr I <3TS shirts referencing her boyfriends. The squad factory. Her robbing a streaming company and getting her money.

    • Eleonor says:

      I was thinking that if there is one popstar who is following the Madonna’s route is her: she has the same level of image control, she menages to reinvent herself the same way Madonna used to do.
      And I can’t get that song out of my head…

    • Silent Star says:

      Hm, I had the complete opposite impression. I always listen to new songs without the video first, and I loved the song — it’s catchy and I love the bass line.

      The video, though well produced, was just too damn obvious to me. Made me feel like she thought her audience might be too dense to catch subtle references so she had to ram them down our throats. I was almost willing to like it for its campiness, until the last scene where her personas were arguing, and then I had to suppress a dry heave. Just mean and awful. Enough already.

    • Betsy says:

      I have to admit, I laughed hard. That video is awesome. I don’t mind the song.

      She’s totally self aware she comes off like a total doorknob. It’s hysterical.

    • Jess says:

      Read this online and I think it’s true:
      Kim kardashian was forced into a bathtub and robbed of her jewelry at gunpoint.

      Here we have Taylor in a tub drenched in jewelry making gun signs.

      She really is sick.

      • FLORC says:

        Jess
        I think it was a closet. She was locked inside and found there after the robbery. Don’t remember reading it was a tub. Maybe wrong.

        Video was basic. Lots of references crammed in. Lots of hypocrisy. Lots of gaslighting. She’s not looking to move forward from drama. She’s in no subtle way looking to directly provoke people she doesn’t like, like that’s ok. It’s unhealthy. She needs to move on. Song was meh.

      • jwoolman says:

        It sounds as though the reference is actually to something Swift said in an interview years ago. Not anything about Kim. It would be rather a stretch to interpret it that way anyhow. Taking a bath in diamonds (shades of Scrooge McDuck diving in his money bin!) is far removed from being tied up in a bathtub during a burglary.

    • Ronaldinhio says:

      I thought the video was dire. It is clear she is massively thin skinned and her video proves it.
      I think the song is weak and the video is just not clever enough to carry it. Being impressed by a woman of almost 30 being unable to apologise and/or simply move on isn’t for me.
      She needs to grow up.
      No one has made her make poor choices except her.

  2. Alleycat says:

    The only thing Taylor Swift’s new video proved is that she still has plenty of fucks to give. She is so thin skinned that she remembers every criticism she received (valid or not) in her entire career. Girl, move on. Know what would have been edgy? Admitting you were wrong last year and moving on. Showing you don’t care about your critics.

    Also, I read that she making fun of Kim’s robbery? Since Kim was put in the bathtub. I don’t care enough to watch the video again but yikes if true.

    • Shambles says:

      The diamonds in a bathtub thing is pretty f*cking suspect. I know everyone is going to say it’s a reach, but I really don’t think it is. If she’s not making all these very personal, very below the belt digs at Kim and Kanye on purpose, she sure didn’t think too hard about how some of it would come off. And I don’t believe that about Taylor, she thinks waaay hard about how everything will come off. At the very least, she wants us musing over these very things, with just enough plausible deniability to say “oh, that’s not who/what THAT was about!” It’s what teenagers do when they have drama with someone on social media. It’s her MO, forever and always. She is a nasty, nasty, nasty human.

      • bros says:

        fully agree. she can’t get over anything. nothing rolls off her back. she just catalogs everything for use later when she can kvetch about it in her songs. The idea that that is somehow a reinvention of her persona is laughable. this is some same ol same ol if I ever saw it.

    • L84Tea says:

      “The only thing Taylor Swift’s new video proved is that she still has plenty of fucks to give. She is so thin skinned that she remembers every criticism she received (valid or not) in her entire career. ”

      THIS!!!!!! This video is literally her pink polka notebook filled with all of her “haters” come to life. Damn girl, way to show the world how badly everyone and everything gets to you so bad. I can picture her there in front of her laptop screen scrolling through comment boards screaming, “Bring it on people! Bring. It. On.” 😀

    • Saks says:

      Again, a reach. She is “quoting” a 2015 interview where she said that’s how some ppl picture her. The video has mostly to do with herself and the things she’s bring criticized for, not with kimye

      • jetlagged says:

        The joke only works if everyone recognizes the punchline. Very few people – besides Taylor herself and her super-fans – will even know she said that. Everyone else is going to associate that image with the bigger, and more recent, headline. And knowing what I know about the guy who directed the video, I think that was actually the plan all along and the line from an old interview just gives them cover.

      • Saks says:

        Yes, you only get it if you recognize the reference, her fans do, still is doesn’t make it invalid if the rest don’t know what she is referring to. And don’t get me wrong, I get your point but ppl interested in dissecting/researching every scene in the video will easily find that reference.

        I for once, would never had related that to Kim K bc if there’s someone I truly not care about is her, so besides the horrible fact that she was robbed, I didn’t knew any details. When I read some were theorizing abt this being a mocking to that I was surprised so I went to read a bit about Kim’s unfortunate incident and I don’t think they are making fun of her. The scene is more consistent with what Taylor said to the reach of mocking Kim’s robbery. I’ve said this many times before, Taylor is petty and childish, we know, but she is far from the monster many ppl portray her to be.

      • Nick says:

        I find that HIGHLY suspect. Considering the context of the rest of the video, the lack of subtlety, and the believability that Swift would sink that low I ABSOLUTELY believe Taylor is mocking Kardashians traumatic experience. It is wonderful that Swift has that little interview to fall back on when people accuse her of being a petty person.

      • detritus says:

        The thing is, symbolism works on multiple levels
        I do not doubt that Taylor understands the levels of implications, and hence this becomes the perfect shade, Kim is unable respond without seeming petty, because ‘2015 quote’.

    • Erica_V says:

      Why tho? real question – why does she have to move on? Why can’t she show that all the little digs got to her? How come little digs said over and over and over can’t add up until she finally said something blatant?!? Why does she have to be above it all?

      • Carmen says:

        Because she’s an 27 year old women and needs to learn to let shit go are you seriously asking
        “Why why cant T-Swift be petty and vindictive?!!!!!!!!!!???”
        Because being petty and vindictive are bad qualitys nobody should have to explain that to you

    • littlebowbee says:

      ALL OF THIS. Thank you.

  3. QueenB says:

    If you just mention criticism leveled at you thats not self awareness. Thats something she will probably never get. Its about admitting being wrong, apologizing and changing.

    What I liked is that she pulled Hiddlestom back into it. He deserves a little more purgatory.

    • Thebees says:

      Bingo, and the video doesn’t add to the lacking song in my opinion.

    • LucyHoneychurch says:

      The ending makes it clear that she’s making fun of HERSELF with all these little references though. The old Taylor is dead. I think this video is her way of addressing the drama one last time “look what you made me do” = talk about it *again* and saying she is moving past it now. Hopefully the rest of the songs on her album has a different theme.

    • pascha says:

      Exactly! Acknowledging your own petty/shitty behaviour doesn’t negate it at all.

      I did laugh at the reappearance of that shirt, and the fact she made it part of her official tour merchandise. That I <3 TS shirt, roping his family into an 'unplanned' pap walk on the beach with Taylor, and the infamous GQ Bolognese article ending in him knocking on a journalists door at 6am… that guy sure knows how to play himself.

      He may have been <3ed by TS last year, but this year he's getting clowned by her.

    • lie it says:

      So mocking and dragging him for more than a year isn’t enough? So what next? Maybe he should stop making move as a punishment? Don’t worry more months of dragging and his carrier really will be over. So yours goal is near.
      I’m so fed up whit it after a year. It was funny to make a little fun at beggining but now it is so stupid. And TS just will play that card, because she want to blame TH for all that last summer mess. She even wasn’t there guys. She knew that mocking him she will shift all this sh*t into his direction. And she even sell now t-shirts with I love TS. Look how cool she is.

      Seriously I would love that media and GP drugging with such passion Casey Afleck, Mel Gibson, Johny Depp or Woody Allen. But apparently the biggest crime now is to wear a silly t-shirt and made some bed PR moves, than be a racist abuser or molester. Well it is a world in with Trump is a president, so I guess everything is ok.

      • virginfangirl2 says:

        AGREE! So many awful behaviors that go unnoticed, yet wearing a silly t & getting papped was seen as the crime of the century. I don’t get it.

    • tealily says:

      Yeah, I have nothing but the biggest eyeroll in the world to give this video.

  4. NeexKC says:

    At the end after the song: Is she saying Kim edited the tapes?

    • poorlittlerichgirl says:

      Yes, that’s how I understood it.

    • LizLemonGotMarried says:

      That’s been the rumor for a while, that KK edited the tapes to make it much worse than it was (not saying it was good). I’ve seen it on a few more neutral sites-this site is pretty solidly anti-Taylor, which is absolutely their right-so they may not have covered it.

      • jwoolman says:

        The conversation between Swift and Kanye had gone on for more than an hour and Kim released only a few 10-sec excerpts along with her own interpretation of it all in interviews and social media. She never released the whole conversation so people could hear it all in context. So of course she edited the tapes. We have no way of knowing if she just chose continuous excerpts or if she got a little more creative by clipping within the 10-sec pieces. But just choosing specific clips is editing and can definitively rewrite history.

        This is a problem similar to the e-mail releases from Wikileaks. No way to know if context is missing from selective choices of which e-mails were provided to Wikileaks. Also with an expert Russian team involved- no way to know if selective alteration of headings or body of the messages occurred that could fool current authentication tools..

        People really need to record everything when they talk with either Kim or Kanye after that…. Really. It was all so junior high.

    • Shambles says:

      Sorry, I just don’t believe that.

      Remember when Amber Heard’s people released those texts between Amber and Johnny Depp’s assistant, begging her to come back after he had physically abused her? Depp’s defense was “she edited the texts!”

      Now I’m NOT saying Taylor is equivalent to a physically abusive person, not at all. But this is the classic response of narcissistic assholes who don’t want to take responsibility for their behavior (ehem, “FAKE NEWS”). And we do know that Taylor is perfectly comfortable using the language of abusers– see song title.

      • UmYeah says:

        Well Kim has always been a pinacle of honesty……….

      • magnoliarose says:

        I am with you Shambles. No fan of Kim K but that excuse doesn’t wash. I totally believe Kanye that Taylor lied and that Kim was getting sick of it. I can’t blame her there because when someone lies about someone you love or care about it, it can irritate you more than it even does them. Taylor thought it was her moment for revenge. It backfired.

    • Hikaru says:

      She has a long tradition of leaking video content for fame and lying about it not being edited or released on purpose.

      • ORIGINAL T.C. says:

        Kim K’s receipt proved that Taylor knew and approved of Kanye doing the song. She knows Kanye’s music and how he writes. Her outrage was fake and furthermore we all saw her lie about not having anything to do with the song when clearly Kanye had called her up initially for her approval. She made a huge stunt on TV about it.

        If Kim’s receipts were fake, petty Swifty would have hit back but what did she do instead? She tried to bury Kim’s Vanity Fair interview and audio receipts with a faked-up romance in the middle of quiet America with a team of Paps to fully document said “romance”. Then flew rapidly to Tom’s family in the U.K. to do photo-ops to give her new love story further creed and again take over the news cycle. Innocent people don’t do that. Guilty people do. See Trump and tweets to distract from his lies being outed.

        Additionally many non-famewhore musicians have dropped hints that they can’t say their honest feelings about Swifty because of the huge music industry behind her. She is two-faced and many famous people were happy to see her outed. People objecting to Kim and Kanye recording this snake (they record everything unless you have been hiding under a rock for the past 10 years) would have had no issues if Taylor recorded Kanye or Kim being duplicitous. The want to blame the messenger and not the message. Don’t look at the snake, let’s attack Kimye instead. Hmmm

    • Karen says:

      I still don’t get the receipts as is… She said she didn’t know what he wrote and was shocked/ disappointed, so they released a tape where he said he was writing her into his song (But didn’t tell her what he wrote) and she just said I’m not going to tell you what you should write for your music (considering her catalogue is blind item songs it’s her only real response).

      Just because she knew it was something doesn’t mean she still can’t be surprised when finished. I think the whole thing is both sides playing the victim/ playing for publicity over a non-story (over lyrics to a just ok song). Neither came out good, secretly recording people doesn’t smell good either to feigning additional surprise.

    • Marianne says:

      But to be honest, Kim never released the whole video. She did release small clips at a time. And unless I missed something, i never once saw an actual video where Kanye played the lyric and Taylor then went “Yeah sounds good”.

      Im not saying that taylor didnt approve it, but as far as Im concerned (unless there was a video I missed) Kim never actually proved anything.

    • Erica_V says:

      Yes it’s def edited because if you watch the full video of all the snaps it’s clear that it was a long conversation and Kim snipped out juuuuust the right bits to make it seem like Taylor agreed to the lyric. However, all you really hear is her commenting about how he didn’t know her before that night and then a splice in where she says something about “if you say still might” which could be in reference to the “I think Taylor and I might have sex” BUT at no point on the video Kim released does he ever actually say the final lyric – I think Taylor and I might have sex – why?
      Because I made that bitch famous. So IMO if it never shows him saying that lyric, then it never shows her agreeing to the lyric and therefore she didn’t lie.

  5. OhDear says:

    Every Taylor step is calculated by her team – who is fantastic btw – and I can’t imagine a better way for her to deal with the situation after she was exposed.
    People are saying she should have ignored and moved on but that was not gonna happen. People would continuously ask for a reprise or call her out for being a two faced snake. She had no choice and she played that the best way possible.
    I’m not a fan of hers but I’ll give her that. The effort that was in making all those references in the video was a great work and makes a great narrative for her.
    I don’t think is true though as you said I also think she care very much about how she is perceived and she would never let go of the perfect victim persona if was up to her.

    • LucyHoneychurch says:

      I agree that she played it the best way possible. The song is not her strongest but the video is fantastic and puts a much more appealing TIC spin on the song, which before people were assuming was a serious attempt at revenge. I was baffled at first by the choice but I can see now why they lead with this single. It reminds me of how she released Shake it Off before Blank Space, which is arguably the better song. Hopefully she has some good stuff coming down the pipe.

  6. HH says:

    The video had too much going on and Taylor doesn’t do dark, brooding, or vampy well. It was visually pretty though.

    ETA: Also, lyrically there is a disconnect between saying karma will catch up to your enemies and then also stating “look what you made me do.” I guess she’s doubling up on the ill will? “Karma will get you, but in the mean time I’ll find ways to screw your over” lol

  7. Nev says:

    Not. A. Bad. Bitch.

  8. OhDear says:

    The I s2 Ts shirt just killed me. Poor Tom.

    • A Croatian says:

      and all of the men wearing heels. ouch 😀

    • Sixer says:

      Even I feel sorry for poor old PuddleTom!

      • Shambles says:

        And what if she made him wear the tank top and is now making fun of him for the world to see? So cold. Poor Hiddles.

      • Sixer says:

        I know! Didn’t he already lose enough dignity on her behalf?! I’m not known for the river of the milk of human kindness that flows from me to the Tomster but good grief. Hasn’t he suffered enough?

        (Might possibly be laughing too, this side of my keyboard. Oops. I’ll never get to heaven!)

      • Sixer says:

        I don’t have the patience to try and work out all the meta levels of shade, Jaii. I’ll take your word for the intent! Either way, mocking him or the reaction – don’t you think the Tomster is hoping nobody ever mentions or even alludes to The Great Tiddlesbanging ever again? So I still think poor PuddleTom!

      • littlemissnaughty says:

        Jaii, the problem is that she’s just not very good at the mockery part. Coupled with her personality and public persona, it’s never really clear when she’s mocking perception or something/someone else. And – also in line with the Taylor we know – she can always mock the person and then say “Oh no, I meant to mock the press.”

        I do feel bad for poor Tom, no sarcasm. I’m not even a fan and I don’t love him as an actor or person but my god, woman. He’s a fool but she’s just awful at this point.

      • Sixer says:

        I loved laughing at him at the time but I am mean like that. 😉

        And I kinda think he deserved to be laughed at. But it’s over and done now and he’s not part of any ongoing beefs in this alarmingly childish and spiteful pop world. I reckon he took his punishment at the time and should be left out of it now, you know?

      • no no says:

        No he can’t be left alone. Apparently most idiots from SM won’t be happy unless he stop his career, couldn’t find job in any movie or at least has some public breakdown. It is what people are constantly writing about him. Seriously they’re people who sayed that they can’t wait when he will depresion on quite cinema. Because you know, he made just a crime. If he beat a wife or molest somebody it would be ok, but that t-shirt? They should never give him a job. Hey he can be worst than Anne Hatawey and she is such a monster right? I love bullies from SM and now Tay Tay is they’re queen.

      • jetlagged says:

        @Shambles – if there was ever any doubt that Taylor herself was the “friend” who handed Tom the tank to wear, I’d say having it included in the video pretty much answered that question. Tom was the one who took the brunt of the ridicule, not Taylor, why would she be so miffed the media mocked it/him? I think she was the one who thought it would be seen as cute and clever, and then got pissed when no one got the joke.

      • no no says:

        Who cares what kind of song she will write about him – media will drag him eventually. So even if she wrote petty song about Calvin, media will said it is about Hiddles because CH is an old story and shade at TH is selling better. And it won’t prevent SM from mocking him. I’m just so tired with this. I met Hiddles once and he seems such a nice guy. Yes he tried to hard, but at the end he is harmless like puppy. And t is sad that GP can’t drag the real awful people. But you know it easier do it to harmless one – it is a mentality of bullies. It is a new sport. The same was with Anne Hathaway.

      • Erica_V says:

        @Jaii – exactly! All the dancers are goofing off until she comes in and snaps her fingers and they all come to attention. it’s totally a dig at the idea that all her relationships are contracts. Plus yassss 8 dancers for 8 exes.

      • virginfangirl2 says:

        Maybe if he goes to TS rehab the world will forgive him.

    • Jobo says:

      Who needs enemies with friends like TS? Hope things come back to bite her sooner rather than later.

    • lie it says:

      So mocking and dragging him for more than a year isn’t enough? So what next? Maybe he should stop making move as a punishment? Don’t worry more months of dragging and his carrier really will be over. So yours goal is near.
      I’m so fed up whit it after a year. It was funny to make a little fun at beggining but now it is so stupid. And TS just will play that card, because she want to blame TH for all that last summer mess. She even wasn’t there guys. She knew that mocking him she will shift all this sh*t into his direction. And she even sell now t-shirts with I love TS. Look how cool she is.

      Seriously I would love that media and GP drugging with such passion Casey Afleck, Mel Gibson, Johny Depp or Woody Allen. But apparently the biggest crime now is to wear a silly t-shirt and made some bed PR moves, than be a racist abuser or molester. Well it is a world in with Trump is a president, so I guess everything is ok.

      • Iris westallen says:

        TS hasn’t mocked Tom for a year. What have you been watching?

      • Justme says:

        Well @Iris westallen. She appears to be mocking him now. If she isn’t, the media consensus seems to be that he is being mocked or shaded, so it really doesn’t matter if she intended it or not. Mocking has recommenced.

      • Justme says:

        Also I believe that @lie it was referring to the media and SM mocking and dragging of TH for what was about 20 minutes of wearing a silly tshirt. People had started to let it go finally. Then Taylor brought it back.

    • Lensblury says:

      I <3 TS = "I love tedious sh*t".

      Anyway, I think it's funny to see so many new user names on here saying so many outrageously positive things about TS once this article was posted. Hello, PR team. Sure, this entire thing is a clusterf¨ck and hard to control, and yes, you got a lot of work to do, but this is just way too obvious. I don't know if you care at all about credibility, but in case you do: next time, to step it up a notch, have some people comment regularly for at least a few months before a new Tay project comes out. See you next year, maybe.

      ETA: hate to admit this, but all you're managing to evoke in me is an increased sympathy towards Hiddles and KP, and even KK.

  9. BengalCat2000 says:

    I liked the Black Mirror reference (White Bear episode).

  10. Enough Already says:

    It’s pretty much official that Taylor’s single owned Kat’s Swish Swish. I wonder how this will affect this tiresome feud.

    • Belle Epoch says:

      This ^^^ !!! Katy should pack up her lack of talent and go home. I’m not even sure how she got so famous, except for sheer ambition.

      • Lol says:

        Katy is actually more talented vocally than Taylor (who isn’t?) But she needs better songs.

        I do still respect Katy for treating her dancers well. The way they spoke about her vs how they spoke about Taylor speaks volumes.

        Katy will always be the winner because of that.

  11. SM says:

    Talk about the lack of imagination. It really proves you do not need much talent to get far in the industry as long as you ride a wave of a narrative that sticks.

    • QueenB says:

      Dont forget her wealthy family kickstarting her career.

      • OhDear says:

        Of all the pop artists out there I think she is the one with the best team behind her and also the best parents/managers
        Just look how Katie or Miley turned out because of a messed up family and not as good preparation for performances

      • Lolo86lf says:

        Taylor Swift being beautiful and talented would have succeeded anyway even if she didn’t have wealthy parents.

      • Saks says:

        Many ppl have wealthy parents or on the industry campaigning their children careers but completely fail. Taylor may not be the most talented at anything but she is a consistent artist in her own right and she works hard. One thing is that you don’t like her music or whatever bothers you, other that she is not talented.

      • Scotchy says:

        I am with you Queen B, without the parents to buy her a label, pay for the production and writers fees.
        Her mediocre singing and teenage lyricism would not have gotten her to this level at all.

      • Portia says:

        QueenB – Not just that but do you see how she monetizes everything to give the illusion she has a bigger fanbase than she does? From the merch and ticketmaster gimmick to the Target one with collecting all the Reputation paraphernalia, ensuring she can gouge thousands of dollars out of her stans and end up on top selling lists. She’s lucky she’s got financially apt and cunning parents. Without all these deals and these schemes to inflate album sales, she’d probably have average to less than average sales. Daddy is still finding ways to buy his little princess’s records lol She’s not making money because huge amounts of people are buying her stuff, she’s making money because a mediocre amount of people are buying huge amounts of her stuff.

  12. Gutterflower says:

    The song isn’t great, but when coupled with the video I liked it.

    • poorlittlerichgirl says:

      Me too! I hated the song the day it came out but when I watched the video it made the entire song sound different somehow. Much better in my opinion.

      • ArchieGoodwin says:

        I feel that way about Bad Romance. I like the song, and can run to it, but just to sit and listen it’s not a favorite. But the video just blew me away.

    • i don't know her says:

      Unfortunately……THIS.

  13. Mary says:

    Song is just ok but I really liked the video and the video was NOT like lemonade at all, thank goodness! I don’t think anything about this song or video is about Katy perry. That’s reaching in my opinion. Now i do believe it’s about Kim and Kanye and I have no problem with that even though the best thing she could do is let it go.

  14. Nicole says:

    The song and video don’t match. Was the video well done? Sure. But she still isn’t “owning” anything. She’s still the victim. The media did this. Kimye did this. The haters did this. She has no agency.
    She’s either not self aware, thin skinned or just a sad person to believe that she has zero accountability or agency at 26

  15. KLO says:

    This video is well done. The song still underwhelming though.
    This is the first video of Taylors that I have sat through without turning it off.

  16. iris west-allen says:

    Warning I have free time to I will be posting a lot! Boss is away!

    Anyway the video clearly shows the she knows what people are saying about her and she is trying to kill the old version of herself.

    Only time will tell what the rest of the album will be about.

    But I did check with HR, the date Kanye West’s mom died is a holiday so Taylor really shouldn’t be dropping an album on that date.

  17. grabbyhands says:

    However visually pleasing the video may have been, it is still part of overall victim persona, just shrouded as an “empowerment” anthem.

    The whole thing is presented as “look at all these things that people say about me FUNNY RIGHT?? RIGHT?? I’m SO above it”. But she isn’t. She isn’t calling it out to make fun of it and herself, she’s calling it out to frame it as “this is how unfair everyone is to me”. Same old shtick, just repackaged.

    • A Croatian says:

      THIS!
      And thank God you said it, because I feel the same way, but she is such a deceiving snake that she left me with inability to express what exactly bugs me with the video!
      😀

    • Nicole says:

      This. But her fans will see it as owning it when this is the same old Taylor narrative

    • nat says:

      THIS x 100000

      TS she basically confirms she’s a snake and a horrible person.

      I don’t like the song or the video , I think I preferred her as this innocent girl as that was the image she was trying to sell and it was also good for her audience.

      She’s behaving now like Miley was two years ago or so.

    • tealily says:

      Bingo. And I’m not even that sure I’d call in repackaged. Same old, same old.

    • magnoliarose says:

      My problem is that people are acting like this was some other worldly creative happening. I am not even that much older than Taylor but her video seems like a teenager came up with it. There is absolutely nothing edgy about it.

  18. Justine says:

    Am I the only one who watched the video and thought “okay, Taylor needs therapy.” I get it, she has a schtick, a brand, what have you, but I thought that the video was quintessential petty, and moderately confrontational. She didn’t win any points with me.

  19. sereneeirene says:

    She. Is. Brilliant.

    • Nessa says:

      She is. I think people are way too caught up in the excitement of bashing her to truly appreciate her genius. She is crazy talented whether you like the music or not. She knows how to write a pop song. Shouldn’t we show our daughters / sisters / nieces to appreciate a woman at the top of her game? Look at her success!!

      • Olive says:

        “Shouldn’t we show our daughters / sisters / nieces to appreciate a woman at the top of her game? Look at her success!!”

        ANY woman at the top of her game? No thanks! I’d rather be discerning on which female role models we promote. Taylor can’t even stand up and call out Trump’s hateful self, because the $$ of her Republican fans is more important than having principles.

      • Nessa says:

        Taylor is a pop star, not a politician or activist. I think it’s unfair to expect them to step up . I definitely respect people who do, but don’t think we should expect them to.

      • Lensblury says:

        Thank you, Olive.

  20. lolo86lf says:

    Taylor looks absolutely stunning in the dominatrix outfit.

  21. littlemissnaughty says:

    I don’t understand. I think she’s trying to tell us that she has risen above all the petty sh*t but then the song and video ARE petty sh*t all over again? I don’t understand what exactly her “evolution” is supposed to be or what she is trying to tell us except that she apparently has been keeping a sh*t list for 10 years and this is her big … well, whatever it is.

    I could maybe get on board with the effort but 1) I don’t like the song, it’s a little creepy, 2) I DON’T UNDERSTAND and 3) she ruined even the effort with that ending. I could’ve been convinced that maybe (!) she is making fun of herself a little but with the different personas it becomes clear that she is making fun of the career narrative that others have allegedly written for and about her. Except she wrote the damn thing herself! Don’t micromanage every aspect of your image and then turn around and mock the people who reflect it.

    I loved 1989 and had high hopes but this is tiring.

    ETA: Some of the styling is TERRIBLE. Girl, who did this to you?

    • LizLemonGotMarried says:

      The hair in the dance section is KILLING me. I had perms as a child that looked better.

      Sadly, I’m still here for it as a whole, but that hair…

    • Silent Star says:

      Yes! Total agreement @LITTLEMISSNAUGHTY

    • Erica_V says:

      No she’s not saying she’s above the petty shit. That was the old Taylor. The new Taylor embraces it. The new Taylor takes your snake emoji harassment and makes millions of dollars out of it.

      Every single shot is a reference to all the little digs aimed at her over the past few years. It’s Blank Space 2.0 and IMO it’s perfect.

  22. Maria says:

    The video makes the song better, I couldn’t stop humming the song in my head last night. She ended up turning it around like Eminiem at the time end of 8 Mile, throw it all out there, own that shit and drop the mic. Well done Taylor.

  23. Cleo says:

    As much as i dont like her music thank you to Katy Perry for actually paying your dancers a living wage and donating to planned parenthood when this cow can’t even denounce the Nazis who love her because she wants to sell albums. Megan Kelly Swift only cares about issues when they effect her.

    She’s truly the perfect pop star for the Trump era.

  24. Adrien says:

    Why is she mocking her growth as an artist? She has already mocked her brand in Shake it Off. The video while fun to watch looks like a live dramatization of internet comments. I am now convinced she reads us. Oh, Taytay, you Robin Daggers, you. You are only making Kim more famous and important. And it took a year to respond to Kimmie?

  25. Keaton says:

    I dunno. I have mixed feelings about this video. On the one hand it was definitely entertaining, especially the last part with all her discarded personas. On the other hand it left a creepy taste in my mouth. Was she really mocking Kim being attacked with that diamonds in the bathtub scene? (Especially with the gun hand motion?) That’s disgusting if true. Also, it is disturbing how much attention she pays to what people say about her. Does Taylor lurk on messageboards, twitter, tumblr, etc? Good lord.

    I don’t think she’s a destructive vile POS like Trump but wow she sure does remind me of him: A petty vindictive self-pitying bully who *can* be entertaining (I’m sorry but I did laugh out loud everytime Trump would call out Ted Cruz for being Canadian, sue me) but goes way too far and has an obsessive cult following. To be clear, this observation is far more of an indictment of Trump than Taylor. Taylor is a billion times better than Trumpy but damn they remind me a lot of one another.

    • nch000 says:

      I think the bathtub was some reference to comments that were made about Taylor crying in a bathtub of jewels over her boy drama.

    • Mari says:

      I thought that scene was clearly directed at the DJ, who assaulted her. You can see the one dollar bill she won in the bath tub. She is already bathing in her own money/jewellery, so no one can accuse her of trying to destroy a man because of HIS money. She is telling the thruth. I thought she was talking about his crime when singing “I don’t like your perfect crime. How you laugh when you lie. You said the gun was mine. Isn’t cool, no, I don’t like you.”

      I mean in the photo he is smiling when croping her and he blamed that if she felt assaulted, then why was she in the photo with him. Why didn’t she just leave. He implied that it was her fault (gun was mine). But the jewellery on the floor spells out “NO”, as in he had no right to touch her. And therefore she won the one dollar bill and send a message to him.

      • Cleo says:

        It wasn’t. Joseph Khan the director once said Kim and her female family, not rob, was responsible for oj getting away with murder. Seriously.

    • magnoliarose says:

      It was about Kim K. Her fans want to think differently but her messages aren’t subtle. This is about Kim K.

  26. OhDear says:

    She was caught in a lie and didn’t have a better way out of it. Simple as that.
    She couldn’t ignore and pretend it never happened it would have followed her foverer so she created a narrative where she took care of it.
    It’s a plus to her that the Kardashians are hated (for a reason I must say) and Kanye doesn’t have his mental health in check (Btw between her and Jay-Z coming after him I wonder how he will deal with all).

    • iris west-allen says:

      Taylor has to respond to the kim and kanye. Why would anyone allow themselves to become a meme.

      What people hate is taylor is making coin off of the situation. No matter what her reputation is.

    • UmYeah says:

      I think the biggest threat to Kanye’s mental health is Kim

    • Nanny to the Rescue says:

      I doubt Kanye at this point cares what Taylor does. The Jay-Z comments are something else, tho.

      • OhDear says:

        Oh he cares. He’s obsessed with her. Of course he will say otherwise now to look like the better person. I’ll wait for his next rant

  27. ArchieGoodwin says:

    That ending made the video. I am petty, judgmental and fickle enough that it made me laugh out loud, especially the Kim shade.

    Immature of her (and me), yes, but well done Taylor.

    • MellyMel says:

      Same here! I enjoy ppl being petty! It’s so immature but it’s hilarious!

    • Cleo says:

      Honeestly if she was making fun of kim’s robbery I don’t know why someone would find that funny?

      • UmYeah says:

        I think she was referring to the “editing of reciepts” not the robbery

      • MeloMelo says:

        I dont think she was (?) Pretty sure it was shade towards the DJ. Theres a dollar bill next to her while shes bathing in riches.

      • ArchieGoodwin says:

        oh have a seat. It obviously refers to Kim editing the tapes of Taylor saying yes to Kanye’s lyrics.

        Stop trying to create controversy where there is none.

      • Cleo says:

        Guys Joseph Khan the director has said really gross things about Kim in the past though. He’s also massively racist.
        I’m not buying that was accidental.

  28. MellyMel says:

    The song still sucks but I hate to admit it, the video is really good. It actually makes the song better. I do have to laugh at the Katy shade tho. Katy has spent the last couple of months saying she’s over the drama with Taylor and she would like to make up. But what does crazy ass Taylor do? Dress up in leopard print (ROAR shout out), with that horrible blonde hair Katy is currently rocking, holding a Grammy which Katy DOES NOT have lol! I cackled longer than I would like to admit. It’s so damn petty lol.

    • OhDear says:

      I hope Katie doesn’t fall for it though, she needs to regroup and come back with good songs. I really want to like her again.

  29. Brandi says:

    I could not believe how much I loved this video, especially after being underwhelmed when I first heard the song.

  30. LucyHoneychurch says:

    “Look what you made me do” = bring it all (the drama) up again/made me talk about it yet again.

    I actually quite liked the end with the various Taylors. That was cute and funny. It puts a TIC spin on the song that wasn’t there originally.

    • Erica_V says:

      That’s how I take it too. That she wanted to stop talking about it but then Kanye came out with his Famous video, Kim released the edited snaps, Katy made the song SwishSwish and she was like ok i was done but you brought it up and made me respond again so here we go.

  31. Giulia says:

    It’s an ok video and the song is basic, but I like that she’s poking fun at her various guises. She is very much an active partipant in this game and to me she’s telling us that it’s all artificial, her personas, the beefs, the affairs, all of it. LIke a comic book story of a pop star.

  32. Anon says:

    Every time Swift tries to be sexy, I have to chuckle. Btw, there are two options: either she is mocking ppl who were mocking Hiddleston or she just outed him. Ehm. What?

    • OhDear says:

      Either way the episode will not be soon forgotten for Tom’s utter despair and shame

    • MellyMel says:

      Oh wow I didn’t even catch that…interesting.

    • Steph says:

      Or she outed herself too? I read that some songs in 1989 were about Diana agron. Lol

    • Marianne says:

      I dont think she was outing him. I mean there have been rumors in the past about how shes a beard for celebrities, so maybe its playing off that narrative. But , I think mostly she was poking fun that media insinuated that she made me him wear that shirt.

      • Erica_V says:

        It’s totally a comment on how the media claims all her relationships are all PR contracts and she makes them all do what she says. 8 dancers one for each of her 8 exes.

  33. Selena says:

    The video was funny and I did not take it seriously, but the funniest part was my friend who hates Taylor Swift, but follows everything she does, texted me a list of things she hated about it.
    I laughed for five minutes about it because I feel like the people who hates Taylor pay the most attention to what she does and takes it all way too serious.
    I don’t like her, but the video was just funny.

  34. Eener says:

    Still trying to figure out what Rick James did to her that she would steal his hair-do.

  35. FishBeard says:

    She’s so damn petty and ridiculous. I’m really enjoying this, as much as I hate to admit.

  36. Anon says:

    She is beyond cringey

  37. Jenni says:

    It’s really good video and let’s face it is rare thing these days. BTW I don’t care about her but I have to admit that her feuds and grudges are very entertaining… more than her music. LOL.

  38. Merritt says:

    The video is better than the song. But in 2017 watching videos and the overall impact is completely different than it was years ago.

    • Beth says:

      I miss the 80’s and 90’s music and music videos. MTV wasn’t just reality shows back then.

      • KLaw says:

        Me too. I love a great music video.

      • Lensblury says:

        I still miss old MTV sometimes, too. I dislike how videos have to have so many layers to them – 1) it has to be a PR short story summary of everything that happened since the last video, 2) it has to have a complex story with twists, 3) it should be somewhat offensive and/or intimidating, just in case you dare question the singer’s No. 1 status (funny how many Number Ones there can be) or their ability to kick your ass if need be, 4) the popstar’s pedestal has to rise even higher with every song, 5) I almost forgot that it should also be sexy, etc. So many of today’s music videos mostly just reek of unfreedom. Many of them are so cold, mechanical, armored, shielded towards every possible angle, often army-like, hyper-choreographed, and not very inviting. I’m a fan of more ‘human’, playful videos like Björk’s “it’s oh so quiet” and Pharcyde’s “Drop”, which were both directed by Spike Jonze. I loved the creativity and the directness.

  39. Hikaru says:

    This is the year where people who whine about Taylor officially out-whined her whining.

    • Selena says:

      I kind of agree. It’s a endless circle. Taylor whines people whine about what she does, Taylor disappears people whine about what she’s going to do.She makes a video everyone watches it then whine about her whining about whining and whine about her fans liking it or fans whine about other people not liking it.
      As I said above, I feel like half of the views on the video are from people like my friend, people who hate her but watch everything she does.
      And there’s nothing wrong with it. Not my cup of tea, but hey, what can I do about it?

      • Marianne says:

        This is what I dont get. The people who hate her with such vitrol cant seem to stop talking about her. Like the more articles and comments you leave about her just generate even more articles? Or clicking on her videos even out of curiousity is helping her to become the number 1 most watched video? Like, she’s just laughing her way to the bank.

    • Saks says:

      Seriously! it’s funny to me bc even when I do like Taylor, in this site I look like the biggest swiftie ever bc ppl get wild with their complaining. If they don’t like her, why follow her every step and analyze every song/video/interview? At the end all these ppl who hate her are only giving her more relevance

  40. chosen guy says:

    She’s as thin skinned as Trump is. Makes fun of Kim being robbed. Awful song, decent video, awful person.

  41. Katherine says:

    Self-improvement and personal growth would be better though

  42. TeresaMaria says:

    I don’t think everyone should write songs about world peace etc, but seriously – how self centered can one person be?
    Listening to TS songs makes me wonder whether she has ever taken any interest in anything except herself

    • ash says:

      most entertainers are relentlessly self serving, self centered, and highly narcissistic…. its what brings the great visuals and gossip and entertainment but also brings the drama and fan exhaustion LOL

  43. Naddie says:

    I haven’t watched it and I’ll save it for later because she makes me feel… lazy, I think. I see her as that petty high school mate that makes you think “oh, it’s just the teen phase, soon she will grow out of this”. Then you meet the person at colege and say “ok, everyone has a lot to grow up in their 20s, give her a break”. Later, when you’re about to turn 30 just like her, you just accept and give up.

  44. Sassback says:

    The video was pretty brilliant until the end,nwhich was overkill. But all of it-the gilded cage, the “bank robbery” part which I assume alludes to all her Etsy fan-made item controversy, the I <3 TS shirts with the effeminate back-up dancers, the back up dancers-which I think alludes to all the criticism that she doesn't need back up dancers, the SQUAD ARMY SCENE. Very good.

  45. MI6 says:

    Genius? Brilliant?
    I am now more convinced than ever that La Swift’s IQ and that of her fans is on par with her favorite #13.

  46. browniecakes says:

    Hoping the car accident isn’t about Kanye’s very serious car accident many years ago. Just like I hope the bathtub is not about Kim. Yikes.

    • Astrid says:

      She has a Grammy in her hand during the car wreck -likely symbolizing the wreck Kanye made of her Grammy speech.

      I do like the robbery visuals 😂

  47. Marianne says:

    Personally, i think the “look what you made me do” is an allusion that she had to come to out of the closet (so to speak) and show her true colors. Cause no one would believe if she played the sweet innocent card (she even alludes to this in the end by saying “you’re all fake”).

    I also really liked the part with the old taylors climbing up to the new Taylor. Aesthetically, I think that was a really cool shot. And I liked all the references. At first, i thought that robbery scene was alluding to Kim, which I thought was a little tasteless but then in the background the banner is mentioning streaming, so its more to do with her drama over spotify.

    And the song itself is growing on me. Maybe because its just so catchy.

    • LL says:

      YES! They have forced her to drop her facade(s) because she’s been exposed and nobody would believe her anymore if she continued with the same schtick.

      Her sawing off the wing and otherwise destroying the plane support her tearing down her old reputation and way we (or mainly her creepy superfans?) used to keep tabs on her.

      To me, this video shows her agreeing with some of the criticisms that were lobbed at her (“Maybe I got mine…”) and deciding to rip it apart in a playful / campy / hilarious way so she can start anew.

    • sunnydaze says:

      I’m more with your first theory than the others being posted. I’m kind of surprised no one mentioned in the official lyric video the snake eating itself – there is something kind of symbolic in there, that the more she tries to “get on top of it” the worse it gets – it’s very much like a snake eating itself. “Look what you made me do” – essentially cannibalize my own career. I guess I don’t see it as the bully anthem being touted. *for me* I see the lyrics and video more as “you pushed me and pushed me and look what you made me do – make a fool out of myself, lose credibility, rip my fingernails trying to climb out of the hole I keep digging myself into”. The scenes are either showing her blatantly ripping off other artists, or blatantly acting like a psychopath. I think that was more intentional – there’s very little that’s flattering. I’m ambivalent about Swift, but isn’t it possible she’s capitalizing on the one association no one else is looking at? A snake eating its self as stressed out snakes in nature are known to do.
      http://www.iflscience.com/plants-and-animals/stressed-out-snake-eats-itself/

  48. OhDear says:

    This +1000

  49. Freddy Spaghetti says:

    I didn’t care for the song but the video is brilliant. I laughed so hard at all the “Taylors” at the end.

  50. Case says:

    Listen, I’m a fan of Taylor. She’s a gifted songwriter and I don’t think she’s the devil incarnate as some people are keen to paint her as.

    That said — there are very real, very scary things going on in this world. Hitting back at past criticisms in this music video is quite clever, but in the era of Trump, it mostly just feels wildly self-obsessed. I do think she gets far more flack thrown at her than she deserves, but good god, does she ever worry about anything other than what her critics say? There are white supremacists marching in the streets, Taylor. I’m not in the mood for this nonsense. She can’t exist in a vacuum.

    It’s not her job to be political, but her utter silence on EVERY social issue bothers me, particularly since she’s putting out petty revenge music. She has a brilliant platform. Even if she doesn’t want to talk politics (perfectly valid), she can publically fight for women’s rights, disadvantaged youth, ANYTHING to show she’s not so in her own bubble that she doesn’t realize the real world is falling apart. She was so powerful during that sexual assault trial. I expected a strong and empowering song following that ordeal. Everyone was falling all over her just a few weeks ago because of how well she handled herself — it would’ve been SO EASY to capitalize on some non-threatening, non-controversial girl power anthem. Nope. Instead we get a song I honestly feel icky listening to.

    • OhDear says:

      Well now that she won the sexual assault lawsuit she’ll probably use that to pose as a feminist, an example for victims of assault etc. So there’s that.
      I don’t feel she should talk about politics if she doesn’t want to.

      • Jobo says:

        +1 she’s a singer, that’s all. Nothing she says is likely to change the world.

      • Case says:

        Like I said, I don’t need her to talk about politics, per se. But so much is happening in the world and she doesn’t do as much as retweet for something as simple as flood relief efforts. She doesn’t say a word about any social issue in any way, even extremely mild, non-controversial issues, and when she’s putting out particularly vapid music, her silence is deafening. Almost all of her peers at least try to seem like they’re in touch with the outside world.

      • QueenB says:

        But she did talk about politics. Just how it affected her of course. She talked about feminism, being “the national rod for slut shaming”, girl power etc. She totally talked about political issues. She was just silent on Trump and her right wing fans.
        You dont get to cash in and defend yourself with feminism and then be silent with such a platform.

        If she had always been a silly artist that never said anything political, alright we could talk about it. Taylor though was political, again in terms of how she could use it for her own gain.

    • Marianne says:

      Sometimes though in times of trouble you need a silly song that doesnt remind you of the real bad crap going on. You need that escape.

    • LL says:

      She takes stands plenty of times by donating money, she just doesn’t make statements…

  51. Jenna says:

    This is the first TS song I’ve ever been able to sit through. And the video was amazing. She’s a vapid pop star – I could care less about her motives but in her defence, Kanye was a total jerk to her on many occasions. I’d want to call him out too. The Grammys in particular, when she was so young.

    *runs for cover*

    Remember the goats shrieking cover of her song trouble? Haha. Her music has always been fairly crappy. I like the musical direction she is going in… the song for 50 shades was super catchy.

  52. perplexed says:

    When she embraces her “evil” image, she’s better at coming across as some version of “sexy.”

    I thought she was kind of making fun of herself. The end part seemed to come across that way (i.e like when everyone screams “shut up”). It all seemed tongue-in-cheek to me. I didn’t think she was necessarily saying that these personas have been forced on her though. She did say “I’ll be an actress in your bad dreams.”

    Whatever she’s thinking, she’s probably laughing all the way to the bank.

  53. Latanya says:

    Didn’t care fof the song but i love the video. Also her ass looks bigger. Haven’t read the other comments yet

  54. Chloe says:

    I rewatched the end of the video and noticed that the persona right before the “I’d very much like to be excluded from this narrative” one is supposed to be Kim Kardashian. She’s taking selfies and says in Kim’s vocal fry voice, “I’m getting receipts. I’ll edit these later!” (paraphrasing). Sneaky sneaky.

  55. Nadine says:

    One thing I can say about Bey and Swift is their fandoms and hatedoms walk hand and hand.
    They both give them way too much power, they both will watch/listen to anything they do. They both will defend their positions to the death. They both know how to rile people up. They both seek them out.
    All the other comment counts are in the 10’s. I think they probably make more profits from the hatedoms then the actual Fandom. It’s a odd thing.
    (Also get ready for 6 Taylor threads a day!)

  56. alexandria says:

    Hahahahah! I love this video!!! Kudos to the director and creative team, even Taylor for taking this up. Title still sucks and the song is as pop as it can be (nothing new or groundbreaking) but the video rocks! I think my favourite part was the last shot.

  57. Mike says:

    Swifty puts out a good tune every once in awhile, but this ain’t one of them. I don’t know how anybody could waste another 4 minutes of their life listening to this again after hearing it once. Lame

  58. Jobo says:

    Can she take it as well as she dishes it out?

  59. angie0717 says:

    I can’t brIng myself to watch the video but I did read Just Jared’s breakdown ha! I wish she were making fun of herself, I wish she were less delicate. Holding onto shit isn’t worth it. Stay assertive TS but lose the pettiness. It gives us girls a bad name.

  60. Jobo says:

    You remember that girl at school who gathered a little clique around her that so many wanted to be part of, but who made some kids’ lives a misery because they weren’t “cool”? Taylor I am looking at you.

  61. Squirt says:

    Danggg. She hit a lot of people and hard too. I seen beyonce,katy,lady gaga,kim, kanye,dj, hiddles. Who else?

    I think she’s tired of acting and is dropping it. She’s gonna be what she is. Calculating. She’s vying for top dog.

  62. Nacho_friend says:

    Anything for a dollar

  63. Vovacia says:

    No, you’re not misunderstanding. This is a dumb video. You can’t mock your own creations as if they were constructs of others. It actually makes me feel a bit sorry for her. It must be exhausting to be this self-absorbed and also unaware.

  64. Marty says:

    Only a white women could center her career and profit off of victimhood for so long…

    I’m glad I never gave her my views or my coin, this s**t is so damn unoriginal and boring.

    • Cleo says:

      Her director, Joseph Khan, is also racist and a huge misogynist. It posses me off how much she uses him

    • Artemis says:

      It’s very Britney circa Blackout but that album was a gem with lots of personal admissions about her love life and career which was truly iconic as she’s been through a lot and was looking back while moving forward. Taylor is whining (what self-awareness?) about all the criticism she received over the past year which was part her own fault anyway. Girlfriend lives on the internet that much is OBVIOUS but is too thickskinned to deal with it and make an actual good song about it. And reality check: Britney was 25 and been through hell when she made the Blackout, Taylor is closer to 30 than 20 with no growth and keeping old-ass beefs alive!!!! No matter how great the MV is, the background of it all is pathetic at her age. Bad bitch? Nah weak insecure crazy bitch who knows how to make coins out of it.

  65. Aerohead21 says:

    My previous comment is gone…the one where I said that I wonder if these “dramas” with other people are them working together to help shed images and go from her sweet country roots to a bad bitch (it was there, someone replied to it)…anyway

    The video is awesome. The song is a good, basic song. Nothing spectacular but a good beat. Anyway, I find her making fun of everyone for saying all these things about her, including mocking the images people think she has.

    Are they her own doing? Of course…maybe not 100% her own doing. I’m sure her labels had something to do with it just like Disney did to all those girls. She played the part that helped her brand her and make her famous.

  66. Vizia says:

    The ending made me laugh and laugh.

  67. Angel says:

    MEH MEH MEH…. seems like a childish and weak response to the drama in her life! There’s more POWER and MATURITY in MOVING ON! Get over the facts that not everyone is going to love you and you are not for everyone…. straight childish.

    • Aerohead21 says:

      But there’s more money and attention if she talks about it.

      She’s making bank on THIS reputation.

      • Artemis says:

        Being that petty and vindictive and always wanting to be on top no matter what (I mean, she started the KP feud after all) sounds exhausting. If money and attention make her so much happier than letting things go and show off writing that displays some maturity (she’s nearing 30 now, come on) than she’s truly lost it mentally. The amount of details she put in this video referencing different events/people just shows how occupied/obsessed she is with sticking it to people but she’s always been on top anyway so what is truly her problem at this point in her life and career? Even the reference to the men she dated, gurl put it behind you!

      • Elisa the I. says:

        ITA with you Aerohead. The reason why she is following the (petty) drama strategy? It sells.
        Adele still holds the YouTube record for viewership in the first 24 hours (27.7 million views in 2015 for Hello). You can basically watch in real-time how TS is also breaking this record (she has already reached 25 mio).
        I’m aware that many on here find her problematic, but I have big respect for her success as a business woman.

      • Diana B says:

        Also, she’s reclaiming the insults. How is anyone still gonna bitch about the same things she already mocked herself? They called her a snake? she’ll make millions out of snake jewelry.

  68. jammypants says:

    I feel sorry for Katy a bit. This gets a bit much and she seems like a lost flopping mess. First the album release “coincidence”, then the song drop on her Swish Swish video release, then gatecrashing her hosting gig with a video (and not showing up). Yikes. It doesn’t help that Katy is pretty terrible at comebacks. It’s strange we are celebrating pretty looking bullies now.

  69. graymatters says:

    The video was fun, but I still don’t understand what who made her do what.

    I liked the end, with all the Swifty personas. That showed a sense of humor not heard in the song — which on its own, sounds like a juvenile rant about all the meanies at school.

    I didn’t like the way so much of the video could be read as mean-spirited swipes at other people.

    KK in the bath during the robbery. But if it’s against the DJ who sued her, that’s cool. Would she have had time for that, though? How long did she need to plan and produce this video?

    KP as a car-wreck of a performer.

    TH, emasculated by the I <3 TS T-shirt. He just wore the shirt as a joke. She put it on cross-dressed back-up dancers, though, so maybe that's something to do with KP drama? Is she dissing the dancers?

    Taylor, in front of the T in lights (Taylor, Tom?) and her personas as the "actress of his dreams". I would have liked this if it didn't feel like a comment on Tom wanting to be part of a famous couple.

    Robbing the bank with the streaming comment. Could that be against Calvin and his stake in Spotify?

    Her girl-power squad has turned into an army of mannequins. The models who didn't make the cut devolved to mannequins, some of whom ended up in an awkward pile on the floor.

    Why was she sawing off the wing of the plane at the end? Because her more rabid fans could use it to track her movements? Because she named it reputation and now she's disabling it — destroying her own reputation? That would be pretty funny and more self-aware than the lyrics alone suggest.

    I feel like I'm in some sort of celebrity-special literature class, where I need to decode all the references to get an A. But Taylor's no Shakespeare.

    • Artemis says:

      He just wore the shirt as a joke.

      If men don’t want to be seen with her, they get dissed. If they do want to be seen with her, they get dissed. Basically if she feels her feelings are hurt, people gonna get dissed but there doesn’t seem to be a real reason behind it besides coins and attention. I never believed she was sweet but her behaviour is so obsessive about trivialities it’s unreal.

    • jwoolman says:

      This discussion seems to be rapidly reaching biblical exegesis levels. Not complaining, though! 🙂

  70. Boodiba says:

    I actually like both the song and the video! Lolz.

  71. Cinderella says:

    Well she’s certainly controlling her narrative, both petty and bizarre.

  72. Amyday says:

    Wow, that video was awesome lol. It actually made me like the song better.

  73. Guest says:

    I honestly don’t get the mocking Hiddleston part. She is mocking the media with this scene. Not him. I actually even liked that part. And I like Hiddleston. Pretty sure that there won’t even be a track about him. The media is misleading readers with headlines like SHE IS MOCKING EX on purpose to get clicks.

    • A says:

      If people can’t immediately tell the difference between whether she is mocking her ex or mocking the media, then she isn’t doing a very good job of conveying her message, which is the whole problem.

      Things like mockery and satire have to be done well. They’re not a get-out-of-jail-free card. If they’re done poorly, and people misconstrue the message, that’s because the artist did a bad job of the whole thing. As Taylor did here.

    • justme says:

      The thing is that the T-shirt hullabaloo of last summer was not aimed at her. She wasn’t mocked for it – he was. So it was not something she had to address or feel attacked for. He did address it in the GQ article, and with time it had died down. Now it has been resuscitated and on top of everything else she is selling duplicate I heart TS shirts (for $50!) The media and most of Twitter are reading this as a jab or shade or a dig at TH. So if she meant it as a mocking of the media it didn’t work.

      • A says:

        @justme Speaking of merch, there was a suspicious article out about Taylor Swift and concert tickets and how she has her fans purchase merchandise to be able to buy ticket? The details are fuzzy in my memory, but if she’s out here selling I Heart TS Shirts for $50 a piece, that uh, that puts a whole different perspective on how she’s “owning” her image, doesn’t it.

      • Jobo says:

        $50 for the tee-shirt😐. And I read that about the tickets too!

        Next album will be all about how alone she is and can’t get a boyfriend!!

      • A says:

        @Jobo, ngl, the $50 for a freakin’ t-shirt part is what gets me. Cultural value aside, who tf wants or is going to pay $50 for a t-shirt that says I <3 TS?!?! WHO?? Aside from her most vehemently embarrassing stans??

        Not to mention, the idea of Swifty making a profit off the continued embarrassment of someone else is just, it makes it rankle all the more tbh.

      • jobo says:

        @ A totally agree with you. I may be missing something, but last summer’s debacle was so unlike Tom’s general behaviour about his family that it must have at least been 50% driven by her, so what exactly is her beef with him?

      • jammypants says:

        I think this just proves she needs these dramatic conflicts to drive her brand. Without it, she’s just bland. Her entire branding is a guessing game if who she is dragging. Imo, she needs these people more than they needed her. I’m sure their lives were much more peaceful before her. Just ask Jake, Tom, Harry.

      • not a real think says:

        Jammypants 100% right. She is so bland and boring without drama. She is like any other singing girl. And she not only sell t-shirts. On UOC side I saw that you can buy asigned piece of wooden floor apparently from her rehearsal room. And her fans are killing for it. She i selling floor with she touch, do you get it 🙂

  74. Jeanette says:

    Oh god this shit again, she said..and the video “Receipt” does not address, she agreed he could use her in the song..him calling her a bitch is what she took offense to, he did not clear that part.

    They have a warm hot relationship, it would have been like her joking around and saying to Kanye, “Ya psycho!” She doesnt know him well enough to go there, and he doesnt know her well enough to call her a “Bitch” even if its in a tone like, “Thats my bitch!”

  75. ValM99 says:

    A 27 year old woman going thru a teen rebellion phase, and still acting like a 16 yr old high school cheerleader? Why am I not surprised! Taylor is such a republican white woman. Always playing victim and acting like everyone is against them. If she grow up, and start taking responsibility, I’m sure her brand would fix itself. This album won’t be good for. Sales wise, chart wise, award wise because the media and people are done with her victim narrative. Plus I wonder how her fanbase will decrease. Gays in heels, dropping it like it’s hot and sexualizing her image? Middle America will not approve of this. Anyways if you want to hear Deanna free music with a girl with actually talent- go listen to Demi Lovato.

  76. Faust says:

    Lol is this her own version of Good Girl Gone Bad?

    Here’s hoping we get a Rihanna level transformation in Dame Taylor lmao!

  77. Summer says:

    This vid stirred so many thoughts for me (someone who doesn’t care for TS or KK).
    * I actually get the impression that Taylor Swift is a perfectionist people pleaser, which is why she often talks out of both sides of her mouths. Also, the shy side (pleasing parents) vs. the OTT media (pleasing her PR team). But with all this TS backlash, she’s having to stop and say, “Who the H am I?” And frankly dear, we don’t care much anymore.
    * I do think she is petty, probably because she never fully matured past the age when she became a superstar. I also think it’s possible the whole Kanye VMA thing was traumatizing for her — a grown man publicly humiliating her and the media making it her narrative. In fact, I think famedom may be traumatizing for her, because (again) as a people pleaser, she never wanted to be anything more than bubble gum and gauzy dresses.
    * HATE her sociopath soundbite lyrics — but am wondering if they have more personal significance to her than we know. Did KK say “look what you made me do?” to her at some point? Is this a line from an ex? Is it a saying her family says when crap hits the fan?
    * The hair? Why? Is it damaged? Was she so affected by her DJ experience that she is actually trying to play down her looks to get less unwanted attention? She looks like a model on a supermarket hair dye box for Very Ashy Blonde.
    * Will the real Taylor Swift please stand up? Because even her vindictive persona seems like an act. Does she just have the WORST people working for her? Are they feeding her insecurities? I’m less and less convinced she is playing the victim, and now thinking she is a victim. Young media starlets often endure some questionable management on their road to success.
    * No amount of TS crap will make me think she is a bad as Kanye. The receipts fell short, he routinely acts like an ass, and naked wax mannequins. Taylor is no angel (and may be a jerk), but Kanye is an unhinged narcissist, and his wife’s family is a selfie circus.

  78. MissAmanda says:

    of course i can’t find it now, but an instagram had a great breakdown of how her looks in the video are homages to some famous fashion photography.

    I don’t even like this girl but I get why she is doing this. It could be that her plan was to start somewhere and roll with how people perceived her (so her different ‘personas’ came out over the years reflecting peoples opinions back). Then, when she (if she didn’t have a clue it would happen) was dragged into the Kayne world, she tried to react how she wanted and it didn’t work out, so now she’s embracing what everyone is saying about her.

    whatever, but all that being said I can’t stand her hair! It’s so greasy in some looks in this video! LOL

  79. JennyJenny says:

    I’ve never been a TS fan, but this video was quite entertaining to me.
    The part I especially liked was the end where she played all of her alter egos since her career began. “Stop acting so surprised” made me LOL!

    • Kate says:

      The thing is, now she actually has to stop doing all that crap forever, otherwise all this is utterly meaningless and the opposite of self-aware.

  80. Fiorucci says:

    I like the song (though not the main line as you’ve all pointed out it’s too abuser ish) it’s a nice song to work out to. Not sure about the video. A little too flashy /abrasive to enjoy watching. But she made her point

  81. Ivy says:

    honestly? i freaking loved this video. from someone who works in PR, i believe this was genius and the best she could have possibly done. the video is so badass and the attention to detail is crazy. i’ve always felt neutral about ts and i definitely enjoyed seeing kim knock her down a bunch of pegs, but specifically taylor’s inclusion of her many former personas is so refreshingly satirical. if it hadn’t been for the bit at the end, i wouldn’t be saying any of this; it would have been just like any other spiteful video–however, she turns it back onto herself by literally owning everything, calling herself out as a victim, and making sure people know she’s not clueless to the public’s perception of her. you know what also interested me? how she said that thing about “editing the receipts later”…i’m sure it’s what she’s trying to do, but nevertheless that makes me wonder if there was more to that phone conversation than what we saw.

  82. MizNJ says:

    Question: In the Summer of Diana, is it in good taste to have a whole montage of a car crash victim being photographed posing sexily for paparazzi?

    • Iris says:

      The cult of Diana.

      Diana is dead because she didn’t wear a seatbelt and millions of people die from car accidents.

      • MizNJ says:

        Aaaannnnd… you’ve completely missed my point. Which is, specifically, that regardless of how she ended up in a wrecked car, the paparazzi stood around photographing Diana as she lay trapped and dying – they took shots of her bleeding to death. Those pictures ended up being published in some European magazines and were offered to UK magazines. And Taylor’s recreated these circumstances for her video. Also, I’d point out that Celebitchy has been posting stuff about the Summer of Diana, which is why the two items clicked together in my head. I’m wondering if the timing of Taylor’s imagery is perhaps insensitive, or distasteful, or wrong.

  83. JCZ says:

    Okay, yes the video throws a lot out there, too much at times, but videos have pretty much been like this for decades now (maybe that’s part of reason people lost interest in them since MTV’s heyday), but overall better than the song. I like how she played with her different images, and public perceptions of her. She showed humor showing those I love TS shirts ! All in all i don’t mind Taylor, don’t really see why she inspires such dislike. Katy Perry is not innocent in that high school like feud, she doesn’t have any talent, caught on because she presented herself like some live action Betty Boop. Swift is pretty , supposed to write her own songs, has done many acts of kindness towards her fans ( even if some were for publicity, still did them) and probably will be around longer than rest of her counterparts.

  84. Tanya says:

    People throw the word “genius” like baseballs nowadays to the point where the term’s diluted.

  85. Cali says:

    The video made me like the song more. I’ll admit that I love the petty digs and shade.

  86. Here's Wilson says:

    Shes so awkward

  87. A says:

    First up–credit where it’s due, homegirl knows how to get people talking. She really does. Which puts me at an impasse because now I’m torn between wondering if her mockery in the video is done poorly on purpose to ensure people have multiple different interpretations, OR if she actually had an intended message and didn’t do a good job of conveying it because she sucks.

    Secondly, as someone who gets Taylor’s MO because it was my own for a long time (I’m doing better now), I have to say that the whole being self-aware thing is nothing else except for a way to keep ahead of her critics. It’s all a way for her to just say, “Oh, you think I’m petty/manipulative/[insert insult here]?? Well guess what, I ALREADY knew that so what you say can’t hurt me anymore!” That’s it. That’s all it is. It’s just a way for her to be like, “Oh and? You expected something better from me?” to the people who call her out for her bullshit. It’s another piece of armour to deflect more and more criticism, while still avoiding doing the hard work of actually sitting down and parsing who tf you are as a person.

    Because my guess is, if Taylor actually sat down and thought about it, she’d have an immensely different album on her hands. In fact, I think her hiatus would take a lot longer than a year, she’d be out of the game for a few years or so. Because having to ACTUALLY sit down and confront yourself about your shenanigans? That’s actually hard. And Swifty is content to stay ensconced in her sweet little “I have no responsibility for this bs!!” bubble for the moment. But now, she has the power and the ability to say that she was smart enough to know what others have said about her, so at least she’s not ignorant.

  88. serena says:

    I must admit the video is highly entertaining, as much as I hate all the drama she creates this was kinda genius. Rebranding herself like a ‘villain’ is good, let’s see how long until she falls into the victmin act again.

  89. Jamieee says:

    I mean, she threw a lot at the wall, but there’s no cohesive message here. It’s a mess. A nice looking, very busy mess, but still a mess.

    It’s gross that she still works with this racist, misogynistic director. He’s truly vile and I don’t know why she thinks publicly associating with him is ok?

    She’s done as the ‘wholesome’ pop act people take their young kids to see now right? Surely? None of it was sexy, but no one can deny she’s very forcefully trying to be now.

  90. Freddie says:

    She is a spoiled, narcissistic Diva. And, she has the nerve to blame everyone else that she is a spoiled Dive. I am beyond over hearing about her.

  91. poop says:

    Wow! Looks just like Lemonade. Oh wait, except not all besides the 30 seconds of dancers. If anything it’s very Lady Gaga paparazzi or Artpop with her former personas

  92. Miles says:

    As I said above. This music video is genius. It just broke Adele’s record for most views in the first 24 hours and Hello had the advantage of being released once the audio was released. This video was released after the audio by a couple days AND it still has people talking. It’s probably going to hit 40 million views in that time period. She even has her haters clicking on the video to watch. She just knows how to get people to talk about her and generate business.

    • Div says:

      The way she rolled out the video kind of does make me believe there was a sliver of truth in her lie about Kimye. She is incredibly calculating about her image and business. Even before the Calvin songwriting credit mess, I seem to remember her snapping when someone questioned if she truly wrote her songs. While I do find her problematic, credit where credit is due…she is good at business and she doesn’t like people not giving her credit about it (society constantly tells women to be humble and not own it).

      I do think she was more angry and surprised that Kanye said he made her famous…more so than the comment that he might have sex with her. The fact that Kim only played a seconds long clip instead of the full audio makes me believe she didn’t get the full picture. However, instead of going after that she decided to full on lie and embrace the victim role….

    • Kitten says:

      I’m not surprised by the 40M views and I would be willing to bet that a good portion of the people watching are her critics and detractors. I’m completely ambivalent about Swift and have not heard the song nor have I seen the video but judging by the comment section here, the people who hate her most couldn’t wait to see it.

      Say what you want about TS, but she’s REALLY good at this.

    • Scout says:

      Nope, her fans have been re-playing the video for hours across different devices trying to rake up views – the director even re-tweeted about it. Her fans know she cares about these meaningless “records” and they go ham in trying to make her happy. Also, the term “haters” is trite and excessively juvenile. Just because you fans are so invested in your favorite doesn’t mean everyone else is. We happily express our opinions and move on. The only one stewing over Taylor Swift is Taylor Swift.

      • Iris says:

        Must be hard to acknowledge TS broke so many records not just based on her fans.

      • KLO says:

        To be honest i have never listened to any other Swifty song from top to bottom. THis one I have voluntarily listened to at least 5 times in the last 2 days already.

        I am not saying that the song or the video are brilliant (she herself has had better ones) But I am saying that they sparked interest in me and I paid attention.

        Whatever she is doing is working, there is no denying that.

      • Scout says:

        @Iris LoL, Taylor and her fans care about these asinine records, but you are free to do so yourself. I was pointing out a factor. Taylor earned those views and if her fans feel that level of connection with her then she is smart as heck.

  93. JCZ says:

    If she’s a spoiled narcisstic diva, what is Beyonce’ ? I’m beyond over hearing of her ! Way more publicized than T.S.

  94. detritus says:

    Well, when she commits, she sure commits. There is level on level of this. I’m both

    Honestly, girl needs to focus this effort on curing AIDS or world peace or something of value. She reminds me of Dierdre Robespierre for Kimmy Schmidt

    “I have a 150 IQ, but I spent all morning picking out dog stationery. Maybe I’m just tormenting you just to feel alive”

  95. Portia says:

    Lol at people calling her a genius over this video and song. The song is a nursery rhyme temper tantrum and the video is a hodge podge of Taylor doing the baby schoolyard mocking of her criticism and trying to pass it off as “self aware” and “no more Miss Nice Girl”. Self awareness would have shown her evolve as an artist. Instead she’s doing the same dog and pony show with glossier visuals and her stans as usual think it’s the most genius thing ever. I don’t think they know what the word means…

    • Iris says:

      TS is a genius because she is now selling snake jewelry and t-shirts and breaking records without being a good singer/dancer etc.

  96. Hel says:

    Is it just me or the lipsynching is off?

  97. Scout says:

    Teen Vogue just posted an article acknowledging the Kardashian robbery theory with the bathtub and said nothing about the fact Taylor “could never” do such a thing and that it would be cold if true. Taylor, you’ve really stepped in it this time.

    • Jayna says:

      Nope. That’s not what it’s referencing. As many of the things in the video, it’s referencing back to herself.

      “Taylor swift said in an interview in 2015 that the media paints her as some character who sits in a bathtub full of diamonds. “…

      • Scout says:

        Jayna, you’re free to be naive but don’t assume the rest of us are. Her quote was about pearls and the scene shows her biting into a diamond choker (Kim was gagged), singing about lying about the perfect crime as she makes the sign for shooting a gun, with diamond rings on every finger. Kim was held a gunpoint, gagged, placed in a bathtub and had her massive diamond ring stolen, along with other jewelry. Couple that with Joseph Kahn’s psychosis over the Kardashians – he responded to the SC drama by comparing Taylor to Nicole Brown and saying the Kardashians were responsible for the murder of Taylor just as they are for Nicole. He obsesses over that sex tape, he uses vile analogies when tweeting about them – to the point where he has taken major heat and has whinged about it. And you completely missed my point – I didn’t say what her reason for the scene was, I said what major publications were stating. That will follow her.

  98. Browniecakes says:

    Still prefer Michael Jackson’s ‘Scream’ with sister Janet for the ‘I hate everyone for hating on me’ genre of music videos: https://www.youtube.com/watch?v=0P4A1K4lXDo

  99. Andie says:

    Kaiser here is my take on the video.

    I think people are missing the overall narrative of the video, focusing too much on the perceived shade.
    I think the message she’s trying to show starts at the beginning and runs throughout. Her reputation is dead, and she wants to destroy whoever destroyed it, and rebuild herself. And the person she ends up destroying is herself, because she shows herself cutting the wings off her own reputation (the jet, which is named Reputation) and has all her old selves lined up ready to send them o the wingless jet. Also She shows her new reputation rising above all her old selves, literally saying she’s going to be better and stronger than they were. So in essence the song is her saying to herself…”look what you (her old ideals, behaviors, etc. made me do, I have to destroy everything and start all over because you killed everything I was”
    In my opinion she is accepting blame and trying to rebuild it with this new album. All the other parts of the video is just showing what happened to finally kill her reputation for good. The car crashing with her holding the grammy is showing when she was on top in her gold vehicle (life) right after the grammies, she crashed and everyone was there watching and documenting. I could go on, but that’s what I see.
    In a nutshell, she’s not saying others when she says “look what you made me do” but herself.

  100. MDM says:

    Why is no one talking about Taylor Swift’s ticketmaster scam!?! It’s shameless manipulation and exploitation of her young fan base and pure greed. I really hope her career ends and she goes away for good.

  101. kd1402 says:

    I see her as so petty. With all of the serious attacks going on in the world she’s upset at people exposing her for who she really is. And no made her write that terrible song.

  102. Sara says:

    The song is pretty catchy, and both the videos were good, though I have to laugh a little at her angry looks, she overdid it a LITTLE. But the video is smart. I think she’s going to make a lot of money with this album. And she seems self aware enough to be able to mock her past personas. She’s basically saying she reinvents herself all the time to make money (remember how often Madonna would remake her image?). The image of her crashing her car for the paparazzi while holding a music award? Come on, that’s hilarious.

    She’s going to be laughing all the way to the bank. This ‘feud’ with Kimye is just going to make all of them more money.

    And for real, I much much prefer the ‘snake Taylor’ to that sugar sweet persona or any of the ones before. I actually respect her for being able to embrace herself. Women are always thrown under the bus for not being ‘nice’. Let her be a snake. It’s refreshing.

    • sereneeirene says:

      I’ve seen so many misogynistic comments about how Angie wouldn’t have been who she is without Brad. Same thing with Taylor and so many, many other women. Not only people think Kanye made her famous, but Kanye himself said he made her famous. I’ve never listened to her songs, but was nice to hear that she broke all records after that sexist remark. Suck it up, Kanye!

    • Ksenia says:

      Also, the snake is her Chinese *zodiac sign*—it has NOTHING to w her suddenly pronouncing herself a cold blooded snake, and EVERYTHING to do w the fact she was born under the year of the snake, in Chinese astrology. LOL at those exclaiming: Ah-ha! At last she admits she’s a cold, calculating snake—when, in fact, she did nothing of the sort. I don’t like defending the spoiled seeming, largely untalented brat, but virtually everything she does is so misread and picked apart here, and so incredibly fact free, that it’s hard not to .