Coach @boomerrphelps is ready to play in the water and show Becks the ropes as a new big bro. 😁 But first, we need your help creating the @huggies Water Playbook. Send us your favorite water activities and memories this summer using #WaterPlaybook. #LittleSwimmers #ad

A post shared by Michael Phelps (@m_phelps00) on May 1, 2018 at 11:44am PDT

I am sure every water-related business has tried to get Michael Phelps as a spokesperson. (Even though Bruce the Shark can still kick his a$$ – where’s his endorsement?) But Michael and his family are choosing their partnerships strategically. He choses socially-conscious endorsements, benefitting causes like mental health or water conservation. His latest partnership is with Huggies Little Swimmers diapers. But Michael’s angle is not just to sell diapers, it’s to promote both water safety and family bonding. Michael and Nicole are putting together a #WaterPlaybook with some of their best tips on water safety for children.

The retired Olympic athlete and his adorable family — wife Nicole and their sons Beckett Richard, 11 weeks, and Boomer Robert, 2 on Saturday — star in Huggies‘ new campaign for their Little Swimmers water-friendly diapers, posing in the pool together and helping to promote water safety for the entire family.

“Sharing our love for the water with Boomer last year was very special for Nicole and me,” Phelps, 32, said in a statement about the partnership.

He added, “We are looking forward to enjoying the water as a family of four during Beckett and Boomer’s first summer together and are excited to partner with Huggies Little Swimmers to create the ultimate #WaterPlaybook for babies so they can be confident and comfortable in the water too.”

The family of four will star in a series of photos and videos for the campaign, giving tips for playing safely in the water year round and helping Boomer create a #WaterPlaybook for his baby brother.

“Huggies is thrilled to partner with the Phelps family again to encourage child parent bonding in the water,” Rebecca Dunphey, president of Kimberly-Clark Baby and Child Care North America, said in the statement.

Dunphey continued, “Whether having fun in the pool, running through sprinklers or enjoying a day at the beach, playing with water is great fun for parents and children alike.”

[From People]

Huggies use of the wording of “water-friendly” refers to the diaper holding up to prolonged use in a pool, not its environmental impact. I know the debate of disposable vs. cloth is still going on but when it comes to swim diapers, some public pools insist on the disposable ones. As far as the #WaterPlaybook, it’s not posted yet but it will have both safety tips and water games (plus lots of photos and videos of the Phelps boys – yay!). I had my kids swimming as soon as it was allowed but that’s because I grew up in the water. Pools and large bodies of water can be scary for first time parents with small babies so this will be a great guide for folks who aren’t as familiar with that.

But – who are we kidding? Although the Phleps family commitment to water play/safety is admirable, this post was really an excuse to show Boomer and Beckett pics so let’s get to it – Happy Friday, y’all!

I’m all about #babywearing and it made me so happy when I saw Boomer trying to wear his “baby brother monkey”!! He started by placing him in his shirt and we when figured out what he wanted to do we found him a sling small enough!! And he’s been walking around the house with his baby just like mom & Beckett 😍 *this was the best picture 🙈 he kept running from me when I asked for one #almosttwo

A post shared by Nicole Michele Phelps (@mrs.nicolephelps) on Apr 6, 2018 at 10:25am PDT

Big bro !! #ilovebeingabigbro

A post shared by boomer phelps (@boomerrphelps) on Apr 5, 2018 at 10:07am PDT

Hoppy Easter 🐣🐰

A post shared by Nicole Michele Phelps (@mrs.nicolephelps) on Apr 1, 2018 at 8:43pm PDT

Photo credit: Instagram WENN Photos. This post has not been sponsored nor have we been contacted by Huggies.