Mimi was in New York yesterday to launch her perfume, “M.” The singer who can break glass with her high notes showed up at Macy’s to a crowd all wanting to catch a glimpse of the diva. For $130 the fans received a bottle of her perfume and the honor of being in the presence of Mariah. But if you were willing to shell out $300 you were allowed to take a photo with Mimi in the vicinity.

Mariah Carey introduced her new perfume at Macy’s in New York yesterday, and the stench of divaliciousness was thick in the air. TMZ was on the scene where fans were stacked eight and nine deep to catch a whiff of Mimi, who arrived in a Rolls-Royce droptop, with the kind of police presence normally reserved for heads of state.

[TMZ]

If you got to close to the her you were told to back away. Dear Lord, don’t touch “The Mariah!” An “absolutely no hugs” rule was spelled out to each of the fans. The purple bottle with a butterfly that contained the scents of Moroccan incense, Tahitian flower and toasted marshmallows. I kinda thought it would smell like strippers and fear. Also, if you can recall the feud between Puff Daddy and Mariah we’ll soon have a winner. At the end of September Diddy challenged all women to crank out a scent that was better than his. Mini retorted with some quips about Diddy basically being a male slut.

“I heard about this competition, and I wish Puff all the best with his new fragrance, but I think we’re actually appealing to different types of women. M by Mariah Carey is about being unforgettable, not unforgivable. It’s not about a ménage á trois or a one night stand, it’s for the woman who wants the man to fall in love with her immediately, stay in love, and treat her like royalty.” – Mariah

Mariah Carey is shown at the launch of “M by Mariah Carey” at Macy’s Herald Square in NY on 10/23/07. Thanks to PRPhotos.