Gwyneth Paltrow is pretty sure she was wearing masks before everyone else

Gwyneth Paltrow at the Grand opening of the JVP International Cyber Center

Gwyneth Paltrow’s Goop has a new product: a Goop-branded vibrator. It’s already sold out, which is basically why Gwyneth spoke to the NY Times a few days ago. The interview was supposed to be Gwyneth shilling for the new Goopbrator, but she ended up bragging about how she’s always ahead of the curve on everything. Nevermind the extensive documentation vibrators and other toys have been selling out throughout the pandemic because people are stuck at home. Which would mean that Gwyneth is riding a wave, yet again, but she always believes she’s setting the trend. Let’s see if that comes up again in this NY Times piece:

What she was thinking with the Goopbrator design: “I think we were just trying to do something … perhaps a little more intellectual.”

New hobbies during the pandemic: “I wouldn’t say that I developed new ones, but I’ve definitely recommitted or doubled down on some, like meditation. I do that every morning. Before, it was maybe once every couple of weeks, or maybe not at all. Also, I’m cooking all the time, like everybody else in the world.

Playing Patient Zero in Contagion: “I remember being on set and people saying, “This could really happen, and this will happen in our lifetime.”

Posting an Instagram in February 2020 where she wore a mask: “This is a familiar pattern in my life. I do something early, everyone is like, “What is she doing? She’s insane.” And then it’s adopted by the culture. I had to take this trip to France when it was all kicking off. I wore it on the plane, but I didn’t wear it to the function that I was going to, and actually ended up getting Covid and coming home, and being one of the first people that I had heard of to have it.

Whether she plans to take the vaccine: “I still have antibodies. I want everybody else who isn’t protected to go first.

Having to pay out $145K for making dubious and false health claims: “That was stuff that happened a number of years ago when we were still a little company curating and buying third-party brands that were making claims around their products. We’ve come a really long way from being that small start-up. Even with the Yoni eggs. That was really around claims, but it didn’t involve the product. That egg is not dangerous. We still sell it.

[From The NY Times]

My God, she’s such a douche. Shrugging off her site’s consistent pseudoscience as “that happened a number of years ago,” like she doesn’t still host Wellness events where speakers suggest that their stickers cure cancer. And the thing about masks… once again, Gwyneth appropriates something Asian and pretends that she invented it. She did it with yoga, Korean skin care, Yoni eggs and now public mask-wearing. Japanese people and Korean people have been huge mask-wearers for years, even before the Covid pandemic. We don’t talk about that enough, how she steals Asian cultures, puts her white-woman branding on it and acts like she invented everything.

gwyneth mask1

gwyneth mask2

Photos courtesy of Backgrid, Avalon Red and Instagram.

You can follow any responses to this entry through the RSS 2.0 feed.

46 Responses to “Gwyneth Paltrow is pretty sure she was wearing masks before everyone else”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Snuffles says:

    Yeah, I was about to say that billions of Asians were wearing masks before Gwynnie. It’s a part of their culture long before COVID. If they feel under the weather, they wear a mask out of respect for other people’s health. It’s so common they were turning it into fashion statements long before anyone in the West did.

    • Elizabeth says:

      This is definitely true. Back in 2018 I had a cough, on a small Pacific island with a significant Asian population, and my Filipina coworker very graciously offered me a box of disposable masks. It was new to me. Asians are way ahead of the curve on mask-wearing for public health.

    • Sarah says:

      Not the first time she’s stolen from Asian culture and it certainly won’t be the last.

      • Carol says:

        I think “stealing from Asian culture” is a bit much. Almost everything we do here is taken from another culture. That claim is too severe IMO. But I do think Goopy is an albatross and its a bit rich that she is now claiming that 3rd party product companies are to blame for the stupid health misinformation she spews.

    • Annaloo. says:

      THANK YOU. She has been appropriating Asian culture for too long now. I remember years ago her white girl spin on bibbimbop… And my Korean grandma shaking her head. She would not have this clout had she not poached Asian lifestyle and packaged it as a “clean” alternative up to sell to her vapid, insecure audience. I’ve been studying goop’s media and working on an art piece about her Asian appropriation (as well as Gwen Stefani who literally used asian women as props); she definitely needs to be called out for her cultural bologna, but ALSO she is STILL spreading pseudoscience TODAY. Her most recent goop podcast’s guest is a 5G conspiracy spreader, FFS! She’s really trying to latch and associate her company w degrees and titled doctors and scientists, but then sells something her chiropractor is pushing on to her light brain. the whole thing is like her netflix series: one good episode Trojan horses in the bullsh*t of the rest of the episodes

      We need to talk about her Asian appropriation more, AND how it is messed up for Gwyneth to sell a jars of cow turd philosophy at exhorbitant prices. There is a line at “stupid rich women buying her snake oil”, but Gwyneth is also adding to the divide of food wealth with her categorizations of “clean” food. Clean food at those prices are not accessible to everyone, and the food elitism she pushes is real and so problematic.

  2. Lexy says:

    February was not that early to be wearing masks? Like wasn’t Europe already partly in lockdown? I love thats she claiming she was one of the first people to wear masks/get covid.

    • emmy says:

      I just checked because it feels like that to me as well but here in Germany we went from everything’s fine, just a small epidemic in late February to total lockdown about 2-3 weeks later. It all happened so quickly, the masks came in March. By then Italy was in crisis and everyone was in shock. Can’t believe it’s been a year. I only started wearing masks when it became mandatory which also happened very quickly. Everyone kept saying they’re useless.

      Goop needs to shut uuuup.

      • Mel says:

        Besides cultural appropriation, the other issue I take is that at the time, in France, where I am, masks were not available! The only reason masks took so long to be mandatory is because we have no mask production in the country and the entire planet wanted masks!
        The privilege is off the charts!

  3. lucy2 says:

    When you’re head is that far up your own @$$, do you even need a mask? Asking for a friend (named Gwenyth).
    Can you imagine being almost 50, having had a decent run as an actor and now a successful (snakeoil) business, and being THAT obsessed with being a trendsetter? To the point where you claim you are responsible for yoga and masks in the US? Girl.

    Also, raise your hand if you think she had COVID around the same time as Tom and Rita and kept it quiet until now.

    • Noodle says:

      @lucy2, if her head is up her a$$, I’d think her bowel and colon would probably provide significant protection against inhaled viral particles. She must not have practiced her ass yoga in France when she got sick with Covid.

    • Annaloo. says:

      I wonder .. when were the Oscars last year? Was it a superspreader event, possibly?

      Gwyneth mentioned getting Covid in a jan 21 or dec 20 podcast of goop, she mentioned her husband still has not recovered his sense of smell or taste. She also mentioned-insufferably- how she’s part of a UCLA study (there’s that wagon-attaching again…) to help find a cure for covid. Slow clap for the effort, but you can take off the cape and put down the first place trophy megaphone, G. No one cares. Sit your “25 yr old stripper” ass TF down

      • lucy2 says:

        Oscars were 2/9/20. She’s claiming she got covid during her trip at the end of February.

      • Annaloo. says:

        When did Tom Hanks and Rita Wilson get it.. I should Google this stuff… But I do wonder if the event was a superspreader for Hollywood. I think a lot more celebrities got Covid than are letting on bc they weren’t sure about the stigma. G says in the interview that she didn’t announce it at the time bc she didn’t feel it “added to the conversation”, or whatever airyfairy-speak she used… .but looking at it now, perhaps it was that she was thinking how to capitalize on it for goophealth…

  4. MrsRobinson says:

    So she had covid but then traveled home? Hmmm…
    Also it looks like she has the kind of mask with an exhale valve that protects you but no one else.

  5. Charfromdarock says:

    “I was into the pandemic before it was cool. “

  6. MrsBanjo says:

    I can’t imagine the state of her nostrils after having her head shoved up her ass for so long. That can’t be healthy for the sinuses.

  7. My3cents says:

    I’m just waiting for her to say she invented the vaccine.

  8. Darla says:

    What does an intellectual vibrator do? Does it quote Sartre afterwards? I am intrigued.

  9. Va Va Kaboom says:

    I’m going to need further details on how exactly an eponymous vibrator of any design is something “perhaps a little more intellectual”. Does this woman ever stop getting high off the smell of her own farts?

  10. SarahCS says:

    I never cease to be amazed by her ability to make everything in the world about HER. I came to this story checking myself and thinking maybe the headline was just a bit of an in-joke around here based on the ridiculous things she’s said in the past. Nope, front and centre. With added offensiveness because as you say, this is already a huge thing in other cultures.

    I’m just angry about the anti-science dangerous stuff.

  11. Shelby says:

    Even in Southeast Asia where I am from, mask wearing is a norm. If we are feeling under the weather, we wear them to protect everyone from ourselves. And yes, we should call out this woman more often with her constant appropriation of Asian culture and making money out of it. She is problematic AF.

  12. Astrid says:

    I saw on the DM today that she’s now extolling the virtues of intuitive eating, as if she just invented a new way to eat. It must be exhausting to be married to her and all her “brilliant ideas”.

    • lucy2 says:

      Yeah a while ago she claimed she was on the forefront of food being connected to health. You know, because no one EVER thought of that before.

  13. Midge says:

    OMG a positive antibody test does not mean you are protected. She is such an unfathomable idiot.

    • Faithmobile says:

      True, but CDC wants anyone who has had covid to go the back of the line and only get one dose.

      • Midge says:

        I am a healthcare worker who had covid in March 2020. It was recommended that I get both doses of the vaccine, which I did last month. From the CDC website:

        If I have already had COVID-19 and recovered, do I still need to get vaccinated with a COVID-19 vaccine?

        Yes, you should be vaccinated regardless of whether you already had COVID-19. That’s because experts do not yet know how long you are protected from getting sick again after recovering from COVID-19. Even if you have already recovered from COVID-19, it is possible—although rare—that you could be infected with the virus that causes COVID-19 again. Learn more about why getting vaccinated is a safer way to build protection than getting infected.

        If you were treated for COVID-19 with monoclonal antibodies or convalescent plasma, you should wait 90 days before getting a COVID-19 vaccine. Talk to your doctor if you are unsure what treatments you received or if you have more questions about getting a COVID-19 vaccine.

        Experts are still learning more about how long vaccines protect against COVID-19 in real-world conditions. CDC will keep the public informed as new evidence becomes available.

  14. Louise177 says:

    She was probably one of the first Americans to wear a mask since it was relatively early but Gwyneth is acting like she started a fad.

  15. psl says:

    This woman is insufferable. How does she have any friends?

  16. MARIA says:

    I am surprised that delusional Gwyneth hasn’t claimed that she invented masks.

  17. Vizia says:

    We went to Japan the last week of January 2020 (the week that the cruise ship docked in Yokohama) and 50-ish% of people I saw on Tokyo trains were wearing masks. And wearing them like it’s no big thang.

  18. Blues says:

    Rolls eyes. Brad Pitt is her soulmate. Clueless and a huge hubris! How did she get away from him?

  19. Merricat says:

    Gwyneth Paltrow is one of the most privileged white women on the planet. Nothing she says comes near anything like reality.

  20. elle says:

    I saw this interview in NYTimes over the weekend and have been waiting to see it here!

    “This is a familiar pattern in my life. I do something early, everyone is like, “What is she doing? She’s insane.” And then it’s adopted by the culture.

    Even if one believes this about themself (also a WTF), WHO says things like this out loud?

    • Annaloo. says:

      This is a familiar pattern in our lives, Gwyneth being a smug moron

    • Jules says:

      She keeps saying this, and clearly has no one in her life to tell her what a smug a-hole she sounds like. She’s tone deaf and surrounded by people who continue to feed into her smugness.

  21. observing says:

    Wasn’t everyone worried about a shortage of masks in various countries? I think they didn’t want to run out so they expected us to use them sparingly in the West.

    I do vaguely remember Naomi Campbell not taking any chances and wearing a full-on suit of some kind.

    I just assumed whatever knowledge Gwyneth had about pandemics came from Contagion, not research or natural intelligence.

    • Irish eyes says:

      Yes there was a shortage in the beginning. I work in a medical practice. For the first month it was almost impossible to get supplies of masks or surgical gloves. We were instructed to use each mask for 2-3 days in a row and then seal it in a plastic bag for 10 days and re-use it. Felt icky and not terribly safe, but it was all we had.

  22. Marigold says:

    I basically want to know what makes the vibrator special! 😳😇

  23. Grace says:

    Gwyneth’s familiar pattern..being insufferable. She makes me wanna vomit every time she speaks. Totally intolerable.

  24. Jenn says:

    I mean, okay, she WAS the first celeb I saw in a mask. (It was right before the mask-shaming began. People were going, “You need to save those for people who need it!” at everything from n95s to homemade cloth masks. It was bananas.)

    I did think it was pretty bold of Paltrow to post on Instagram from an AIRPLANE, but I actually did buy an Airinum mask as a result of her post. If it’s good enough for LA smog…! (The brand everyone wears to work here in NorCal during wildfires — some type of cute respirator mask with cool prints — was completely sold out way, way early on.)

  25. Teresa says:

    She had Covid in February/early March and still has antibodies? Highly unlikely. At least not to the amount that is protective.