Jennifer Lopez is trying to shed that hated J.Lo moniker once and for all and is trying to rebrand herself as “Lola,” as in “whatever Lola wants.” “Lola” has a new single out along with a laughable faux-mysterious website, WhoIsLola.com (warning: bad music on that link) that seems like it’s at least four years out of date, much like J.Lo herself. Lola wants a career comeback, but a new name isn’t going to cut it. The new single, “Fresh Out the Oven,” featuring Pitbull and produced by the Neptunes, is above. The song lacks the catchy dance appeal of Lopez’s old hits and there’s something super repetitive and annoying about it. Good pop music gets stuck in your head, this song just makes me want to switch it off.
In August, Lopez told In Style Magazine that she wouldn’t release new music unless she felt that it was authentic. “I’m at a point in my life when I just don’t feel the need to put out anything unless I totally, absolutely feel it says what I want to say.” What the hell is this then? It doesn’t have any message other than being a mediocre hookup song. I looked up the lyrics because I don’t want to have to listen to this song again, and they include “Love, fresh out the oven, straight sugar lovin,” and “you say you want the cookie, you’ve gotta wait for the cookie.” Is this “absolutely” what J.Lo/Lola wants to say – “wait for the cookie?” Maybe Lola doesn’t have the same standards as her highness.
In related J.Lo news, she’s got a new perfume ad coming out for “My Glow” in which she poses in the ads with a baby that’s not one of her twins. (Because, you know, babies love perfume and it’s so safe to spray it around them.) She also has an invitro comedy “The Backup Plan” coming out in 2010, and at least three films in the works. Maybe she should stick to acting. I have to admit that I find Lopez kind of likable in films with the obvious exception of Gigli. Her music career just seems like it should be over, though.
Jennifer Lopez and Marc Anthony are shown at the “Congressional Hispanic Caucus Institute’s 32nd Annual Awards Gala at Walter E. Washington Convention Center” in Washington, DC on 9/16/09. Credit: L.Gallo/WENN.com