PETA scored one of the most desired ladies on the planet for their latest campaign in the fight against fur. Eva Mendes appears nude in the “Fur? I’d Rather Go Naked” ad that PETA has made famous. She will also be making a nude appearance in NY today.

“The 33-year-old starlet will be at New York’s Rockefeller Plaza in just a couple hours to unveil her new “Fur? I’d Rather Go Naked” ad for the animal rights group. Yup, Mendes appears in her birthday suit. While her chest is strategically covered by her arms and hands, her bare buttocks are in full view.”

[E Online]

Mendes isn’t the first to strip for the animal activists. Pamela Anderson and Christina Applegate have also bared their bods for the campaign. Each made appearances in the buff in hopes of spreading the word that fur is a faux pas. Eva graciously gave an interview to the people behind PETA. She revealed that she has worn fur before due to her ignorance.

“What drew you to the idea of working with PETA on our “Rather Go Naked Than Wear Fur” Campaign?”

“I wasn’t familiar with PETA early in my career. I remember having my first premiere in New York City and being so naive that I didn’t have a coat with me. My stylist sent me a fur wrap for the evening and I ignorantly wore it. PETA then wrote me a beautiful letter commenting on my less-than-educated choice. I was so impressed that I vowed to them and myself to never wear real fur on the red carpet or in my life again.”

Over a thousand posters will be circulating through the Big Apple next week and giant billboard will be up in a matter of moments. Don Flood was the lucky photographer that managed to show just enough of Eva’s skin to tease onlookers. To avoid any mob scenes in the city PETA is keeping the location of Eva’s appearance a secret.

How very stealth. You know I think PETA would have more success in using someone who isn’t drop dead gorgeous to threaten nudity. Over half the people that see the ad aren’t going to realize anything is even written on the board with Eva’s rump exposed. Just a suggestion.

Picture note by Celebitchy: Header image thanks to The Peta Files blog.