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	<title>Comments on: Justin Timberlake is named most high-impact celebrity for charity</title>
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	<description>Stylish celebrity escapism</description>
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		<title>By: Jasmine</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-576801</link>
		<dc:creator>Jasmine</dc:creator>
		<pubDate>Sun, 27 Dec 2009 21:50:52 +0000</pubDate>
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		<description>Why the hell is Matt Damon not even mentioned?He pops up first on my list. :/</description>
		<content:encoded><![CDATA[<p>Why the hell is Matt Damon not even mentioned?He pops up first on my list. :/
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		<title>By: Lee</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-566320</link>
		<dc:creator>Lee</dc:creator>
		<pubDate>Fri, 18 Dec 2009 08:05:35 +0000</pubDate>
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		<description>I think it says a lot about personal prejudices when someone rags on Angelina for having FIVE whole people give more money to charities than she does. because, I mean, she should be listed as first, not sixth. clearly, this means she&#039;s a fake attention-whore that isn&#039;t as charitable as she seems. 

isn&#039;t it better to be photographed and followed while doing charity work than be photographed and followed while getting starbucks or dressing well? </description>
		<content:encoded><![CDATA[<p>I think it says a lot about personal prejudices when someone rags on Angelina for having FIVE whole people give more money to charities than she does. because, I mean, she should be listed as first, not sixth. clearly, this means she&#8217;s a fake attention-whore that isn&#8217;t as charitable as she seems. </p>
<p>isn&#8217;t it better to be photographed and followed while doing charity work than be photographed and followed while getting starbucks or dressing well?
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		<title>By: Kylie</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-566259</link>
		<dc:creator>Kylie</dc:creator>
		<pubDate>Fri, 18 Dec 2009 05:22:04 +0000</pubDate>
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		<description>Wow.  Thanks for this posting.  I always thought he was an arrogant twat but maybe Im wrong.  
Sorry Justin. :)</description>
		<content:encoded><![CDATA[<p>Wow.  Thanks for this posting.  I always thought he was an arrogant twat but maybe Im wrong.<br />
Sorry Justin. <img src='http://www.celebitchy.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />
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		<title>By: Diane gillan</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-566246</link>
		<dc:creator>Diane gillan</dc:creator>
		<pubDate>Fri, 18 Dec 2009 05:02:04 +0000</pubDate>
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		<description>Good for him. As for raising malawi..it&#039;s madonna&#039;s so she ABSOLUTELY HAS AN AGENDA and if it was registered, she&#039;d have to fork over some of that green she so loves. She doesn&#039;t belong on any charitable lists</description>
		<content:encoded><![CDATA[<p>Good for him. As for raising malawi..it&#8217;s madonna&#8217;s so she ABSOLUTELY HAS AN AGENDA and if it was registered, she&#8217;d have to fork over some of that green she so loves. She doesn&#8217;t belong on any charitable lists
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		<title>By: Emily</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565834</link>
		<dc:creator>Emily</dc:creator>
		<pubDate>Thu, 17 Dec 2009 21:54:44 +0000</pubDate>
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		<description>@princess pea, she&#039;s been a face of PETA for years. And they apparently calculated how much awareness they bring to the cause as well.</description>
		<content:encoded><![CDATA[<p>@princess pea, she&#8217;s been a face of PETA for years. And they apparently calculated how much awareness they bring to the cause as well.
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		<title>By: Liz</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565818</link>
		<dc:creator>Liz</dc:creator>
		<pubDate>Thu, 17 Dec 2009 21:33:31 +0000</pubDate>
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		<description>Firestarter and Su, this actually DOES prove people need to have their mugs out there every day, that is the main part of the methodology. 

&quot;Specifically, VMS, a leading media-monitoring firm, pulled broadcast television mentions of each celebrity and associated charity in the last two years and calculated the corresponding value of the mention or segment. We then averaged those years to determine similar impact. Similarly, using Lexis-Nexis, we pulled all newspaper and magazine clips over the last two years that mentioned both the celebrity and the charity. Another top news-monitoring company, BurellesLuce, provided estimates for the value of each clip as follows: Newspapers with daily circulation over 600,000, $35,000; newspapers with daily circulation between 600,000 and 200,000, $25,000; and newspapers with circulation under 200,000, $15,000. Magazines were designated with similar benchmarks. Magazines with circulation greater than 2 million, $35,000; magazines with circulation between 1-2 million, $25,000; magazines with circulation less than 1 million, $15,000. We then averaged that figure. Lastly, we considered Google results within the last year to measure online presence. Each result was valued at $1.&quot;</description>
		<content:encoded><![CDATA[<p>Firestarter and Su, this actually DOES prove people need to have their mugs out there every day, that is the main part of the methodology. </p>
<p>&#8220;Specifically, VMS, a leading media-monitoring firm, pulled broadcast television mentions of each celebrity and associated charity in the last two years and calculated the corresponding value of the mention or segment. We then averaged those years to determine similar impact. Similarly, using Lexis-Nexis, we pulled all newspaper and magazine clips over the last two years that mentioned both the celebrity and the charity. Another top news-monitoring company, BurellesLuce, provided estimates for the value of each clip as follows: Newspapers with daily circulation over 600,000, $35,000; newspapers with daily circulation between 600,000 and 200,000, $25,000; and newspapers with circulation under 200,000, $15,000. Magazines were designated with similar benchmarks. Magazines with circulation greater than 2 million, $35,000; magazines with circulation between 1-2 million, $25,000; magazines with circulation less than 1 million, $15,000. We then averaged that figure. Lastly, we considered Google results within the last year to measure online presence. Each result was valued at $1.&#8221;
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		<title>By: Su</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565795</link>
		<dc:creator>Su</dc:creator>
		<pubDate>Thu, 17 Dec 2009 21:03:11 +0000</pubDate>
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		<description>OMG Firestarter, you took the words right out of my mouth!!! 
&#039;headlines trumpeting good deeds&#039; is exactly how i feel when it comes to the you-know-whos, so it feels nice to see someone who isn&#039;t necessarily immediately identified with charity, come out on top (not suggesting  that its a competition  or anything...)After all, as stated, it is the most money made, that counts.

btw Justin is NOT ugly, he just prefers to dress that way, dont ask me why...

and ANOTHER thing MAJOR lolz at lolabella&#039;s comment, you are sooo right, get back in the studio Justin!</description>
		<content:encoded><![CDATA[<p>OMG Firestarter, you took the words right out of my mouth!!!<br />
&#8216;headlines trumpeting good deeds&#8217; is exactly how i feel when it comes to the you-know-whos, so it feels nice to see someone who isn&#8217;t necessarily immediately identified with charity, come out on top (not suggesting  that its a competition  or anything&#8230;)After all, as stated, it is the most money made, that counts.</p>
<p>btw Justin is NOT ugly, he just prefers to dress that way, dont ask me why&#8230;</p>
<p>and ANOTHER thing MAJOR lolz at lolabella&#8217;s comment, you are sooo right, get back in the studio Justin!
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		<title>By: Sumodo</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565746</link>
		<dc:creator>Sumodo</dc:creator>
		<pubDate>Thu, 17 Dec 2009 20:29:04 +0000</pubDate>
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		<description>JT? What a surprise! This made my holidays brighter.</description>
		<content:encoded><![CDATA[<p>JT? What a surprise! This made my holidays brighter.
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		<title>By: Samantha</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565744</link>
		<dc:creator>Samantha</dc:creator>
		<pubDate>Thu, 17 Dec 2009 20:27:28 +0000</pubDate>
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		<description>I still think he is hot, after 10 years of oogling. So far he has done no wrong, appearance wise.</description>
		<content:encoded><![CDATA[<p>I still think he is hot, after 10 years of oogling. So far he has done no wrong, appearance wise.
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		<title>By: princess pea</title>
		<link>http://www.celebitchy.com/85436/justin_timberlake_is_named_most_high-impact_celebrity_for_charity/#comment-565731</link>
		<dc:creator>princess pea</dc:creator>
		<pubDate>Thu, 17 Dec 2009 20:14:52 +0000</pubDate>
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		<description>How on earth is Pam Anderson on this list?  Having her attached to a cause seems like it would scare money away, frankly.</description>
		<content:encoded><![CDATA[<p>How on earth is Pam Anderson on this list?  Having her attached to a cause seems like it would scare money away, frankly.
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