Last Friday, we heard an either mildly amusing or truly disturbing story of a random hookup that Peaches Geldof (the very stupid 21 year-old daughter of Sir Bob Geldof and the late Paula Yates) had with some guy that was visiting her roommate in LA. The guy had a very detailed account of a drunken, drugged-filled night with Peaches along with photographic evidence. The story was pretty funny because Peaches and the guy ended up getting a sauna detox at a Scientology center the next morning. (The guy claims he woke up puking in the sauna.) It was disturbing because he drove wasted and the two were doing heroin, at Peaches’s suggestion. Peaches’s mom, the late British TV personality Paula Yates, died of an accidental heroin overdose ten years ago when she was just 40. It was Peaches’s her daughter Pixie’s tenth birthday.

A rep for Peaches denies that his client did drugs with the guy but does admit that she was drunk and let him take some naked photographs. There’s no denying that that glassy-eyed tattooed girl is Peaches. Anyway apparently Peaches still has some people left who are surprised, or at least financially affected, by what she’s up to private. She’s been dumped as the spokesmodel for Ultimo lingerie following this mini-scandal. They should have just stuck with Mel B. Peaches was even seen wearing the brand in the photos (link NSFW!), a little band-aid with blood seeping through visible on her upper thigh.

Peaches Geldof has been dropped as the ‘face and body’ of underwear line Miss Ultimo following claims about her private life.

The company said it would be removing visuals of the 21-year-old, who was appointed in May last year, from all shops and window displays.

The news comes after Peaches caused widespread controversy when lewd pictures, taken during what was alleged to have been a heroin-fuelled one-night stand last November, were published on the internet.

The drugs claims have been strenuously denied by Peaches’ lawyers.

In a statement, a spokeswoman for Miss Ultimo lingerie said: ‘We have been in meetings all morning with regards to the stories that have surfaced over the weekend about Peaches and unfortunately we have no option but to terminate her contract.

‘Miss Ultimo is a brand geared towards a young female audience and as a company we have a social responsibility to ensure we are promoting only positive role models that young women can aspire to.

‘We are thus in the process of removing Peaches from the website and we are working with Debenhams to remove her visuals from all Miss Ultimo shops and window displays throughout the UK.’

Michelle Mone, the founder of the Ultimo brand, said: ‘We’ve given this a lot of thought, but there’s a point where a business must stick to its principles and as a brand that targets young women, we feel it is impossible for Peaches to continue to work with us as the face of Miss Ultimo lingerie.’

The Miss Ultimo range is geared towards women aged 18 to 25 and has been stocked in Debenhams stores and online.
Geldof is thought to be currently in Los Angeles.

A lawyer for the model and socialite has denied the reports of drug-taking, saying Geldof was drunk.

[From The Daily Mail]

I love how straightforward and matter-of-fact the Ultimo people are about their decision. Often with these type of statements you get only a vague hint at why a spokesperson is dropped, but Ultimo makes it clear that Peaches screwed up and they can’t be associated with that. Peaches is thought to have received a six figure contract with Ultimo back in early 2009.

I knew Peaches’s mom died of a drug overdose but until I checked out her wikipedia entry I had no idea that it was heroin! Maybe someone close to Peaches will step in and do an intervention. Heroin is not a drug you dabble in recreationally and I hope her new boyfriend isn’t doing it with her.