Katie, 33, is “disgusted” by recent trends including beauty parlours offering toddler tanning and pre-teen makeovers.
She says: “It is disgusting. I don’t agree with it at all. I think surgeons and mums who encourage these young girls to have cosmetic work done, or have fake false boobs, should be shot.
“It’s horrible when you see these pictures of young children wearing make-up, having fake tans and so on. It’s sad.”
Katie’s comments come 48 hours after Prime Minister David Cameron met internet industry representatives to discuss how to stop youngsters accessing pornography online. It is something she strongly agrees with.
Of course, it is a shock to hear the surgically-enhanced, knicker-flashing, heavily made-up star come over all Mary Whitehouse. After all, she has made over £30million marketing her sexy alter ego, Jordan. And you only have to look at the fans who flock to her book signings to realise she’s the poster girl for a generation of fame-hungry youngsters.
So can this really be the same Katie who enraged ex-hubby Peter Andre with a Facebook shot of their daughter Princess, then two, in full slap and false eyelashes?
Am I talking to the same doting mum who bought her little girl 100 pairs of shoes before she could even walk, straightened her curly hair and now uses Princess to model her kids’ clothing range online? Yep.
But Katie is adamant she has done nothing wrong. No, blame Britney Spears instead.
“That photo of Princess wearing make-up was from my sister’s Facebook page and was never meant to be made public,” she says.
“It was a one-off and I didn’t approve it. But Princess loves all that girlie stuff. She and her friends are always raiding my make-up bag, trying on my heels, trying to find new things. I think all little girls are like this. I don’t encourage her – it’s quite the opposite. I tell her, ‘Do as I say, not as I do’.
“Yes, she had her hair straightened. She begged me to do it. I think people assume I’m there every day, irons at the ready, when she comes out the bath, wanting to straighten her hair. I’m not! It makes me mad. Everyone blow dries their little girl’s hair and that’s all I do – dry it and brush it the way she likes it.
“If Princess said, ‘Mummy, I want to have fake boobs’, I would say, ‘No’. Of course I wouldn’t let her. It’s sick, it’s just wrong.”
The over-sexualisation of children is a subject close to Katie’s heart. At the age of six she was in a park with her friend when “some weirdo” indecently exposed himself and inappropriately touched them.
It has clearly left some deep-seated emotional scars.
She continues: “It makes me really sad to think about childhoods nowadays. I was a tomboy when I was growing up, climbing up trees or whatever – innocent stuff.
“When you look at young girls at senior school today, they’re wearing the shortest skirts and all trying to look like Britney.
“So I suppose maybe that’s where it all started – with Britney’s Hit Me Baby video, with her running around in that school uniform.
“I think the pop industry has always encouraged this kind of thing, though.
“Kids see these girls dressed in this provocative manner and want to copy them. It makes me angry, but it sells.
“To people who accuse me of in any way contributing to this over-sexualisation of kids, I say, ‘What have I done sexually, or otherwise?’ I don’t sleep around and I love being in relationships – I’m not interested in dating loads of guys or having one-night stands. And what have I done with Princess that’s so wrong? What have I done generally?”
For someone who clearly has a lot to say for herself, Katie was uncharacteristically lost for words when she addressed the Oxford Union yesterday. Her speech lasted just eight minutes before she dried up.
Katie, who wore a cream top, shiny leggings and black boots, admitted: “I’m absolutely petrified. I don’t really know what to say.”
Describing herself as a “rich chav” and “common as muck” she told her “posh” audience: “You are our future in here. You must be so intelligent, so brainy and fascinating to be around. I bet hanging out with you lot I’d actually learn a lot.” And she got a few laughs, when she added: “I wouldn’t like to play Trivial Pursuit with you.”
It was another side to Katie, who has had five boob jobs and whose nights out are rarely quiet affairs.
That “do as I say, not as I do” argument never works. This is a woman who is famous for having her enormous fake tits hanging out and for wearing so much makeup, self tanner and fake hair that she looks like a real doll. It’s “disgusting” to her that moms are subjecting their daughters to the same treatment she regularly showcases on the red carpet, and it’s all Britney Spears’ fault. Oh and she’s holding a reality show contest in which people strip down to their bikinis and try to earn entry into a “boot camp” where they get to learn to be just like her. (It’s a flop in the ratings, thankfully.) That’s totally different and so less harmful to kids than Britney Spears dancing around in a sexy schoolgirl outfit in a video from 1998.