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As expected, X-Men: First Class easily took the weekend box-office prize with an estimated $56.0 million in tickets sold, and it did so without the decided advantage of 3-D that shall give a ridiculous advantage to many of this summer’s releases. I fully agree with Kaiser in her assessment that it was a very solid movie and quite the promising vehicle for mainstream stardom when it comes to the lovely (and quite bangable) Michael Fassbender. First Class also did something rather unprecedented by crossing genre and gender lines in its comic book appeal, which is rather interesting since a lot of the ladies undoubtedly went for the mutant eye candy provided by Fassbender and James McAvoy. However, none of this positive news will stop certain outlets from wringing their hands at the disappointing fact that this movie pulled the smallest opening weekend out of all of the X-Men movies.
As if on cue, Deadline calls First Class a “risky reboot” before going forth with the doom and gloom prophecy:
Wolverine’s $85M opening weekend (from 4,099 locations) swamped X-Men: First Class‘ debut — Friday’s total North American gross was $54 million for the weekend. This will be the lowest opening of a Marvel-branded movie in a long time — not to mention less than the $60M opening which Hollywood expected. Internationally, X-Men: First Class has already opened in France and Australia but broke no records and will roll out in 75 international territories on over 8,000 screens.
“Given that we are reinventing the X-Men franchise with a critically acclaimed director and top actors who are not really widely known to audiences, we’re hoping to be somewhere around Batman Begins ($48.7M) and X-Men ($54.4M). That seems to be a good target area for us,” said a Fox exec who was right on the money. The studio is hoping this prequel sticks around as moviegoers discover it. With a fresh cast including James McAvoy, Michael Fassbender, Jennifer Lawrence, and Rose Byrne but no big stars like Hugh Jackman in a signature role like Wolverine, tracking had been slow to build, especially considering how massive The Hangover Part 2 was impacting other movies in the marketplace. But Fox saw steady growth in the core audience, and then growth with females which was surprising because X-Men movies are more typically male. Meanwhile, a word to the wise to the arrogant [Matthew] Vaughn: stop bad-mouthing other directors publicly. Sure, it’s fun to bitchslap Brett Ratner and boast you could have outgrossed his X-Men 3 if only you’d been helming it — but not when your Kick-Ass didn’t do squat its opening weekend.
With it’s [sic] see-how-it-all-started angle, X-Men: First Class successfuly avoided the trap of most reboots like Batman and The Hulk and no doubt the upcoming Spider-Man (and Superman?): repeating the same storyline that’s all-too-familiar by now to moviegoers. Instead, it’s more like J.J. Abrams’ Star Trek by presenting the early backstory. Even so, this First Class (which is not 3D) can’t muster the same money as the original X-Men movie which made $54.5M, or $79M adjusted for ticket price inflation, back in 2000. Fanboys have expressed unhappiness that Wolverine is not part of this prequel which relies instead on the strength of the Professor X and Magneto charcaters [sic] as part of the new ensemble. Knowing it would be difficult for this reboot to become a blockbuster, Fox kept sending journalists a lot of early review reaction to show that the movie was being well received.
[From Deadline]
Don’t you just love the “ZOMG!” angle in regard this reboot not doing the same numbers as the drivel that was Wolverine? As if First Class were somehow a worse movie than Wolverine, when the latter’s awfulness probably left so many audience members feeling so tricked and underwhelmed that they simply didn’t want to give another X-Men movie a chance? One can only hope that the positive word of mouth for First Class will boost the next couple of weekends and prove to movie studios that we do like our comic book movies to be smart and critically well-received (still holding with a 87% fresh rating at Rotten Tomatoes); and, above all, not to be directed by the likes of Brett Ratner.
Meanwhile, a couple of two-week holdovers, The Hangover Part II and King Fu Panda 2, won second and third place with $32.4 million and $24.3 million, respectively speaking. Pirates of the Caribbean: On Stranger Tides continued forth with $18.0 million in its third week of release, and Bridesmaids pulled in another $12.1 million in its fourth week. Now, we’ll see whether J.J. Abrams’ Super 8 decimates them all next weekend.
Movie stills courtesy of AllMoviePhoto
















































































































































