'08
Lindsay Lohan’s epically terrible film I Know Who Killed Me won a record 8 Razzies, which I’m pretty sure makes it legally the worst film of all time. That’s right, it’s so bad you actually have to invoke the law to explain how awful it is.
Starz – one of those premium movie channels (the sucky kind that makes HBO look really, really good) – must have gotten a pretty good deal on the rights to the film. Which I’m guessing means the studio is actually paying Starz to air it. Needing some kind of advertising – and sensing that the also needed to justify airing such unmitigated crap – Starz came up with a novel approach to market the film to its subscribers.
In a relatively novel approach to movie marketing, cable TV premium film channel Starz has launched a promotion for its airing of Lindsay Lohan’s box office bomb, “I Know Who Killed Me,” by urging people to tune in not because it is good, but because the movie is so bad!
… Starz’s June 14 airing of “I Know Who Killed Me,” tells of twin girls stalked by a serial killer. Lohan plays both twins. The movie not only tanked at box offices ($7.5 million U.S.), it was killed by critics (only 8 pct had good things to say, according to review aggregator rottentomatoes.com).
With its promotional tongue firmly planted in its TV cheek, Starz trumpets the bad reviews in its ad promoting the movie. “A disaster that exerts a perverse fascination,” Variety wrote in its review last year, as it appears on the Starz ad.
While promoting bad movies is rare, it is not unheard of. A few years back, Starz did the same thing for 2003’s ”Gigli,” another poorly reviewed film that tanked at box offices. It starred Ben Affleck and Jennifer Lopez. “It did extraordinarily well” for Starz, said the spokesman, although he did not have exact viewer figures. “More people watched on Starz than probably went to the theaters to see it.”
[From Reuters via Gossip Rocks]
Lohan was so terrible in the film that she was actually nominated for two Razzies for her acting – one for each twin she played. I’m sure what applied to Gigli will apply to I Know Who Killed Me. If 14 Starz viewers just leave the television on while they clean the house, that’ll be more people than actually sat through it in the theaters. I was going to try to watch it, just to see why it was so terrible. But then my illegal download failed, and I realized I’d been saved by some cosmic force. Though I commend any of you who try.
Here are stills from the film, courtesy of Allmoviephoto.






























