
Chris Brown has finally wised up a teeny, tiny bit and retained the services of a professional PR firm. Brown stupidly had his friends and family defending his actions and character last week, after he was arrested for severely assaulting his then-girlfriend Rihanna. He also made a few unfortunate comments on his Facebook page, which he of course now denies.
Brown has hired Sitrick & Company, who have a long history of helping celebs try to manage PR nightmares. There’s probably not much they can do to improve Brown’s situation, except speaking on his behalf. Which is still better than Chris speaking for himself.
Embattled R&B singer Chris Brown has hired the Los Angeles based crisis management PR firm of Sitrick & Company, as he attempts to counter a wave of bad press following his alleged altercation with his ex-girlfriend, pop star Rihanna, RadarOnline.com has learned.
Sitrick is considered an expert in navigating celebs through negative publicity because of unseemly situations stars may find themselves in. Chris Brown’s statement on Sunday was issued on behalf of Sitrick & Company, the first time the company has ever issued anything involving Brown. RadarOnline.com contacted p.r. brass at Sitrick, but was told they could not comment on when Brown retained them.
Michael Sitrick, whom reportedly charges $695 an hour, is well known for handling high profiles celebs when they find themselves on the wrong side of the headlines. From Halle Berry’s alleged hit-and-run mishap, Rush Limbaugh’s oxy-contin scandal to Kim Basinger’s bankruptcy, Sitrick’s client roster reads like a dossier of by-gone scandals.
Sitrick wrote in his book, “Spin: How to Turn The Power of the Press to Your Advantage,” ‘Correcting a problem is necessary, but alas, rarely sufficient; that is where the spin comes in.” Sitrick may attempt to spin the tragic events of that night, but the best p.r. professional probably won’t be able to save Chris Brown from the person that seems to be hurting him most, Chris Brown.
[From Radar]
Many celebs are speaking out, saying they don’t buy a word of Brown’s supposed apologies. Rosanne Barr shared a piece of her mind about the scandal, pointing out that Brown even uses the language typical of abusers.
Say what?
In a blistering new blog, comedienne Roseanne Barr lashes out at Chris Brown.
Roseanne writes:
“make me want to beat the crap out of him…he uses the language of the perpetrator just like every sleazy bastard who ever smacked his wife, kid mother or girlfriend around uses. you dirty bastard, I hope you go to prison for ten years. IT’S YOUR FAULT, A** HOLE! as for all the mealy mouthed hollywood and music scene chicks that can’t bring themselves to condemn a misogynistic bully, let me say this: your time as whores for propaganda is ending, bitches.”
[From Radar]
Us also asked ¾ of Hollywood to weigh in on the situation. Nearly everyone has an opinion, though several celebs chose to play it safe in their comments. Here are a few.
Gayle King said she wasn’t moved by Chris Brown apology, in which he said Sunday he is “saddened … over what transpired” with girlfriend Rihanna. “I can’t think of anything that makes me support anything that Chris Brown is saying at this time,” King tells Extra. “And my heart just aches for Rihanna.”
JAY-Z
“This is a real situation. You have to have compassion for others. Just imagine it being your sister or mom and then think about how we should talk about that. I just think we should all support her. She’s going through a tough time. You have to realize she’s a young girl, as well. She’s very young.”
UGLY BETTY’S MARK INDELICATO
“I don’t really know that much about it. I think that doing that to a woman is wrong in any way. It doesn’t matter who did it to you. But, you know, I don’t know that much about it, so I can’t really comment too much on it.”
MOLLY SIMS
“It’s so sad. I don’t think anybody knows the whole truth, but I guess the truth really doesn’t matter when [abuse] is the result. That should never happen, no matter what. And I love his music. That being said, I think [about] Rihanna: No girl, no woman, no mother, no sister, no friend, no one deserves that. Absolutely.”
MARK CURRY
“Women, throughout history, have been beaten and prostituted. Even today in movies and music, they’re portrayed as low-grade, so you know, he’s a youngster, and he can correct his ways. It’s just a tragedy – women and abuse.”
[From Us Weekly]
Rihanna is said to be appalled” “with Chris Brown’s half-hearted, self-serving apology. I was surprised that many celebrities decided to remain so neutral. I can understand making a “no comment.” But in Us Weekly’s article, Heidi Montag, Kellie Pickler, Carrie Underwood, Mary J. Blige, Ruben Studdard, Lindsay Lohan, and Nia Long all made some sort of ambivalent statements.
The comments ranged from things like, “They’re young, they can change,” to “I don’t know what happened, it’s between them,” to “they both have great careers and seem like nice people.” I tend to agree more with Rosanne (never did I think I’d use that sentence). I don’t need to know what happened, because there’s no excuse for how it ended.
Here’s Brown at the 2008 American Music Awards in November. Images thanks to PR Photos.
