Wednesday afternoon, Hailey Bieber confirmed that she was selling her beauty company, Rhode, to e.l.f. Beauty for $1 billion. Hours later, Hailey stepped out in LA – those are the photos in this post. She attended an event for Audemars Piguet. Given the sheer volume of photos of Hailey entering and leaving the event, it feels like Hailey called up every paparazzo in the greater LA area because she wanted to show off her business triumph. As I said before, I don’t have an issue with Hailey starting a “billion-dollar company” and selling it in three years. She was smart to do so, and I’m glad she’s getting paid. I’m a Hailey-and-Justin defender – I think they get a raw deal a lot of the time, and people make mountains out of molehills. That being said, Hailey sometimes lies. Take, for example, this People exclusive.
Hailey Bieber is in celebration mode. On Wednesday, May 28, the rhode founder, 28, announced that e.l.f. Beauty would be acquiring her beauty brand in a lucrative $1 billion deal.
A source tells PEOPLE that Bieber didn’t even have to look for a buyer.
“This deal came to her,” the source shares. “She’s incredibly excited about this new step. She’s proud of how far rhode has come, and she truly believes that teaming up with e.l.f will help take the brand to the next level. The resources and support they’re bringing to the table are everything she’s been hoping for.”
The insider continues, “To be acquired and recognized by such a powerful global company feels like such an honor to her. She can’t wait to take rhode global. She also received a generous cash payout as part of the deal.”
Following the big announcement, Bieber stepped out for a celebratory dinner in Los Angeles in a black strapless mini dress by Saint Laurent by Anthony Vaccarello. She also wore black slingback pumps and a pair of black sunglasses.
The lie is that Hailey “didn’t even have to look for a buyer.” That is complete horses–t. All year, whenever any mainstream outlet or industry outlet wrote about Hailey or Rhode, they talked about how she was actively looking to sell Rhode. It wasn’t a secret, and Hailey was publicly pitching her desire to sell. It was even mentioned in her recent Vanity Fair cover profile! Now, I’m sure that Hailey had interest from other companies, and maybe she had her pick of buyers, but they’re acting like e.l.f. Beauty came to her out of nowhere with an offer.
As for the “generous cash payout” – I won’t pretend to know how Rhode is structured and what Hailey’s ownership stake is in the company. I would assume that e.l.f. literally bought out her stake in the company, thus the “cash payout.”
Photos courtesy of Backgrid.
- Los Angeles, CA – Hailey Bieber steps out for a celebratory dinner at Alba in Los Angeles, glowing with billionaire energy just days after news of her Rhode Beauty empire sale Pictured: Hailey Bieber BACKGRID USA 28 MAY 2025 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Los Angeles, CA – Hailey Bieber steps out for a celebratory dinner at Alba in Los Angeles, glowing with billionaire energy just days after news of her Rhode Beauty empire sale Pictured: Hailey Bieber BACKGRID USA 28 MAY 2025 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- West Hollywood, CA – Hailey Bieber steps out at Alba in Los Angeles, for the Audemars Piguet event. Her first public appearance, Hailey was glowing with billionaire energy just after news of her Rhode Beauty empire sale for $1 Billion to e.l.f Cosmetics. Hailey will remain Chief Creative Officer and Head of Innovation at Rhode, as well as work as a strategic advisor for e.l.f. Pictured: Hailey Bieber BACKGRID USA 28 MAY 2025 BYLINE MUST READ: LAGOSSIPTV/BLUELOVEIMAGES / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
Hey it’s a vegan, gluten free and cruelty free product (unless elf allows testing in China). Looks like a good product but I don’t really get it. It’s nothing new. And someone had to research the market, formulate the products, build the marketing. What does it mean when a young celeb “creates” a beauty line?
Yeah, the media energy around them, and particularly her, has been non-stop sh*ty. Headline in the Daily Beast about the sale didn’t use Hailey’s name, just referred to her as Justin Bieber’s wife.
What sexist BS. I’m no fan but if an entrepreneur member of a very prominent family can’t even be treated like a full human, that shows what all other women have faced.
Good for her. If someone offered me a cash me out I’d be thrilled.
Absolutely! Take the money and enjoy life
100% PR spin JP Morgan had been shopping it around for awhile. It’s a win win for her. She secures her financial future with or without Justin. She still has ties and E.L.F. get to expand it’s portfolio venturing into more luxury brands. And can invest the money to elevate the brand with more products. I just hope they keep the quality. I haven’t used Rhode but I know it has a cult following with the younger generation.