The Duchess of Sussex didn’t post any new photos on her personal Instagram for her 44th birthday, but As Ever’s IG posted the above photo of Meghan. The caption: “Celebrating the woman behind it all. She pours her heart, vision & magic touch into every detail, and today, we raise a glass to her! Happy birthday to our founder @meghan” Nice. “Pours” and “raise a glass” – in case you didn’t catch the not-so-subliminal messaging, Meghan hopes you’ll celebrate her birthday one day late by buying the newest batch of As Ever wine today. From the As Ever promotional email sent out on Monday:
Today, our founder celebrates another year (Happy Birthday, Meghan!) and tomorrow, we’re raising a glass to celebrate our newest release!
We are thrilled to share that our 2024 Napa Valley Rosé is available tomorrow, Tuesday August 5 at 12 PM PT / 3 PM ET.
Harvested under the California sun, this dazzling vintage embodies everything we love – it’s where timeless elegance meets the spirit of summer.
We’ve worked thoughtfully to bring these exceptional bottles to you, and more of your other favorite As ever products are also being restocked shortly. There is so much to celebrate, and we’re honored to share these special moments with you.
Cheers to birthdays, a new vintage, and the last golden weeks of summer.
The As ever Team
[Via As Ever’s email]
You can go here to As Ever’s wine portal to order the 2024 Napa Valley Rosé. I assume that this will sell out in a matter of hours, if not minutes. I’ve seen some more credible numbers flying around, numbers not from the British tabloids, and it’s safe to say that Meghan is definitely making a lot of money from these wine lines. I don’t begrudge her success in wine, I just wish there was some jam to buy for all of us who don’t drink!
Photos courtesy of As Ever’s IG.
Which numbers and where?
Make your millions Meghan! While the salty tears of your haters could make a great batch of bitter ale.
At this rate, Meghan may have her own vineyard soon. If not already.
Now how about some cheese? Would love to see her cheese range paired with the wine.
I love cheese but it’s a perishable so difficult to ship. I’m hoping for home wares soon.
Yes to homewares. I’m hoping that is coming in 2026. I love Meghan’s style and would buy everything.
Count me in! Was on vacation for the last one and missed it.
I am also waiting for my promised jam. But I’m very excited for the rosé 👏🏾👏🏾👏🏾
The original raspberry jam- my jar is almost empty!!! It is so good.
It is the only thing on the as ever site marked as “coming soon”- so every few weeks i check in on it.
I like the apricot too, but the raspberry is next level.
I’ve already set reminders and I’m ready to get my rosé!
I still have 2 bottles left from the last order, so I will wait. I too want some raspberry spread. I didn’t get any last time.
I got raspberry in the first drop- but it is SO GOOD, my jar is almost empty.
Next drop of raspberry, i’m buying 2.
My raspberry lasted 2 weeks and was mostly eaten strait out of the jar. Once Meghan is able to produce it at a larger scale, it would be cool if she could partner with nice hotels and have it available in tiny jars as part of the guest experience.
@JAIS my raspberry spread lasted a weekend. And I ate it out of the jar.
The apricot lasted a whole week (because I was lucky to get more than 1).
Meg’s jam is so freaking good.
I’m thrilled by the little nugget they dropped in the promo email about other products being restocked soon. Can’t wait to get my hands on some of that raspberry spread!
I’d love to know some of the profit numbers on the wine. I hope Meghan is making a mint 💰
Meghan received birthday greetings from all over the world, and her friends posted funny photos of her on their Instagram.
I want my apricot jam lol.
I still have one bottle of the rose left from my last order – its very good but it definitely is a little bit stronger than most roses I’m used to. I would order this one but we’re going away next week for 10 days so I think I’ll miss the shipping window. whomp whomp.
I was away too for the last shipment, and at least where I am I had the option of shipping it to a third party – a nearby Walgreens. They held it until we were able to pick it up, but I think they would only hold it for a week, so maybe the timing would still not work out.
And yes, the rosé is strong! But that makes it last longer because I learned to stop after one glass!
I checked – my FedEx location will hold it for 7 days, but depending on when it ships that might still not be enough. oh well, its only wine, lol. still, bummed that the timing is just a bit off for me.
“Stronger”? In taste or alcohol content? I found it so refreshingly light in taste from start to finish. Others in my group loved it too! I paced myself, tho, because of the % of alcohol content.
alcohol content. It wasn’t super sweet which I appreciated bc while I love rose, some of them are way too sweet, but it was definitely stronger alcohol-wise than I am used to with wines. I definitely had to pace myself.
I’d like some apricot and raspberry jam too. And some more cookies. But sigh I guess I’ll take some more wine for now.
I hope Meghan had a wonderful day. It was nice to see some of her friends send out greetings. Good luck to those buying wine today.
Nice that As ever has informed that other products will be restocked soon. Hoping the raspberry spread will be included in the restock
I’m not a rose drinker but if she comes out with a great Cabernet I would give it a try! I wish her continued sell outs on her products!!
I’m guessing a red will come at some point. How soon though idk.
As a Californian, I love how Meaghan & Co are continuing to be so thoughtful with the timing of the product releases! Working West Coasties like me can jump on this release during lunch.
Got my wine order in 🙂
Same! Got it in and done by 3:02 EST
Thank God for PayPal for the auto fill assist lol
I was 3:03 when confirmed and it felt like it was taking a week to process, whew. 😅 This scarcity thing with Meghan’s products has gotten me hooked, it’s scary. I’m still smarting over the spreads, boohoo.
ShopPay charged me twice but I got mine too. So, not sure if I’m getting 6 bottles or 3!
I got mine!
Got my wine order in for 6 bottles instead of three this time. Hopeful for more of her products being available soon. I will definitely reorder more cookie mix and hopefully some jam.
baby I got in on time this time
cheers to us all, luxuriating in our caftans with our rose living our best life
Got my order in, 10 minuter after they opened. I was certain it would be sold out.
I ordered 3 bottles this time because I ordered a lot last time and still have many bottles ( which I’ll gift some of). Want to compare to the current batch, which we love. Dry and crisp and pairs well with a lot of dishes.
Just got my confirmation email.
3 pretty pink summer treats!
Me too. Late to order but lucky!!
Just ordered three bottles, having it shipped to my local FedEx for pickup. As of 5:30 ET it’s still available!