Forbes names Paris Hilton as ‘most overexposed celebrity’

File this one under “DUH!” Forbes Magazine has just released its list of the 10 most overexposed celebrities, and not surprisingly, Paris Hilton sits atop that list. Once the tabloid “it” girl, Paris is now regarded as little more than filler when it’s a slow gossip day. She can be counted on for doing or saying something stupid, but other than that, nobody really cares about her anymore. Britney Spears and Lindsay Lohan are close behind on the list.

According to studies by Encino, Calif.-based E-Poll Market Research, which provides appeal rankings for more than 3,000 celebrities, 70% of the U.S. population would use the term “overexposed” to describe Paris Hilton, up slightly from a year earlier. To put that in perspective, most celebrities average between 3% and 7% on the E-Poll index during the peak of their careers.

Consider pop tart Britney Spears, whose every move from club-hopping to head-shaving has grabbed gobs of tabloid ink. But rather than earn her adoration, the recent media onslaught has resulted in eye rolls. And worse.

According to studies by Encino, Calif.-based E-Poll Market Research, which provides appeal rankings for more than 3,000 celebrities, 72% of the U.S. population would use the term “overexposed” to describe Spears in 2007, as compared to only 54% five years earlier. Worse: During that same period, her “talented” score, the presumed basis for her celebrity, fell from 35% to 25% on the E-Poll index.


Here’s the top 10:
1) Paris Hilton
2) Britney Spears
3) Lindsay Lohan
4) Pamela Anderson/Nicole Richie (tie)
6) Mary Kate Olsen
7) Kim Kardashian
8) Tom Cruise/Heidi Montag/Donald Trump (tie)
9) Michael Jackson
10) Spencer Pratt

I’d say this list is pretty accurate- although I would not have included Michael Jackson, and Kim Kardashian should be higher up on the list. I am so sick of her “over the shoulder, show off my butt” pose on every red carpet in L.A. Michael Jackson is beyond overexposed- he’s a has-been. At one time, his scary face was on every tabloid on the world on a daily basis; now, poor Mike probably has to pay someone to take his freaky picture. And while I do concede that Heidi Montag and Spencer Pratt are overexposed (do I really need to provide a link to those Easter photos? Nauseating!), I refuse to believe that they are actual celebrities. Which brings up a new question not covered by Forbes: at what point does a person make the transition from reality show curiosity to bonafide celeb? Maybe that should be the topic of their next poll.

Paris Hilton is shown out on 3/15/08, thanks to Splash News.

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10 Responses to “Forbes names Paris Hilton as ‘most overexposed celebrity’”

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  1. Syko says:

    Yeah, I’d move Kim Kardashian up to about no. 4 too. I can’t stand her. What has she ever done, other than be born to the guy who tried to help OJ escape? And I couldn’t agree more about those looking back over the shoulder, showing off the giant ass pictures. I just don’t see the attraction.

  2. Sam says:

    I suspect that Paris is about over too.

  3. cc says:

    We should have big party when people stop covering these girls.
    I will bring the margaritas!

  4. Jody says:

    I could not agree more about these pseudo-celebs– I see them more as infamous rather than famous. It used to be that you had to wait tables or wash cars before you got your ‘big break’, now you just need money and a talent of some kind will be assigned.
    Waking up and deciding to become a recording artist is not reality, and the fact that a complete moron somehow managed this is beyond my comprehension.

    Help bring back a more civilized society, and stop watching crappy quasi-reality TV!

    Alright, I’m off the soap box– sorry for the rant.

  5. mollination says:

    Those pseudo celebs have ruined it! Celeb’s used to be rare and exciting to hear about, but now EVERYONE is a celebrity!

    Think about it, basically you just have to rich or shameless. Or both.

    People are tiring of it. I really hope it comes full circle and that this trend dies REAL quick!

  6. Kelly says:

    Brangelina should be on that list. I am tired of them. But now they are no longer over exposed as they have been.

  7. headache says:

    Only five of them are actual celebrities and even then 3 of those 5 are has beens.

  8. lola lola says:

    Msat: You hit the nail on the head with the KK over the shoulder pose! Got her & her big ass should be given the heave ho (accent on ho)…why oh why does she have a tv show? Why is her photo anywhere? If she disappeared, no-one would notice.

  9. Legend of Zelda Octorok Hunter – Made this mettlesome in a some days, ease employed on it :) The neutral is to blackball every adversary as alacritous as possible

  10. anonymus says:

    Funny, I work behind the camera (I studied a degree in art and majored in film production) and had not noticed me until I finished my studies and went to work as much as these reality shows can help people like me, while they last these shows we have a salary, food, and we pay the bills and telephone floor and it is not only that, for me, helped me to get a job as production assistant on films and Indie money to have if you ever encouraged me to produce a film, when he has earned enough money. On the subject it is, well, let me tell you, this girl shows no scandals or would not do anything because as everyone knows has no artistic talent. Is that okay? It depends, everything is relative, people criticize him but after reading the news and it goes well aware of his foolishness, basically people like it that way does not think of their miseries and focuses on the adventures of this little rich girl.