Sean Combs has decided to become Puff Daddy again

At this point, we may need a flow chart to keep track of the numerous moniker changes made by hip-hop producer/mogul Sean Combs. First, he was “Puffy.” Then, he was “Puff Daddy.” Then, post J.Lo era, he became “P.Diddy,” which was later shortened to “Diddy.” However, for his fashion label, he goes by “Sean John.” And when he’s doing film or TV roles, he uses his actual name, “Sean Combs.”

This is what we in the marketing world would call “brand confusion.” A classic example would be back in the 80s when Coca-Cola came out with two versions of Coke- New Coke and Coke classic. People got so confused over which one was the original Coke, sales of both beverages plummeted. (See, I DID pay attention in marketing class!) It looks like Combs may have finally realized that, and has decided to take back his original stage name.

So long P. Diddy, Diddy, Sean John, and Puffy.

Sean Combs has started using his Puff Daddy namesake again – over a decade after he achieved stardom with the moniker.

“They call me Puff Daddy… he’s back,” the mogul raps on the remix of O’Neal McKnight’s single “Check Your Coat.” (McKnight is Combs’ former stylist.)

“Yeah you heard me right – I said Puff Daddy,” he continues. “I’m about to back on that Puff Daddy sh*t.”

Combs also posted on his MySpace page: “This is your boy Puff Daddy!!! Yes Puff Daddy.”

[From Us Weekly]

I bet this guy goes through a fortune in monogrammed towels and stationary. I don’t know what prompted this most recent name change, but hopefully this one sticks. Sean, let me give you some advice: Real legends don’t have to change their name. You don’t see Cher changing her name every 6 months, do you?

The artist with multiple names is shown on 6/7/08 at the Tribe Hyper Club as part of Formula One week in Montreal. Thanks to WENN.

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17 Responses to “Sean Combs has decided to become Puff Daddy again”

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  1. curegirl0421 says:

    Oh who gives a shit. Seriously.

  2. Ron says:

    Thank God he’s back to the original Douche Daddy!

  3. Megan says:

    HAHA it’s like a kid who can’t decide on their super-hero name. Gotta love him though. I like Puffy best, go with Puffy!

  4. lulu says:


  5. Banana Boat says:

    Fucking idiot. I seriously think this guy is nuts and has a hard core personality disorder or three.

  6. vdantev says:

    A judge should force him to take the name Douchebag for a whole year to teach him a lesson.

  7. velvet elvis says:

    I seriously think he’s retarded or something

  8. devilgirl says:

    And we care because………………?

  9. lola says:

    OMG, the earth just moved. NOT.

  10. Kevin says:

    Meh “Puff on this daddy”

  11. Mairead says:

    Oh for *%*)@””& What a *≈˝˚πóú©ˇ∂ß. I mean YAAAARGH 👿

    We should just rename him Stupid Gobshite.

  12. Elle says:

    I guess he’s emulating Prince, formerly known as “the artist formerly known as Prince”, formerly known as (insert transgender symbol here), formerly known as Prince, formerly known as Rodgers Nelson.

  13. vdantev says:

    But the difference is Prince had to use a symbol because the record company he was working for owned the rights to the name Prince, so he couldn’t use the name anymore for a length of time. Sean on the other hand is an overpaid attention-sucking douchebag.

  14. Kevin says:

    Prince also was (is) mega mega talented. He may have been a tiny little freak but anyone that has seen him in concert playing multitudes of instruments…playing them to their limits, knows how insanely talented the lil freak is. He also bedded some of the hottest Hollywood babes during their peak,,Kim Basinger,,Appolonia,,Sheena E. Man I’m jealous just listing them..if Sean combs wouldn’t have boned J-Ho during her peak (which passed a long time ago) no one would have heard of him outside of the hip hop world…and his music sucks mightily. He is a jay Z wanna be yo!!!!

  15. Because I say So says:

    How about we just name him Parasite Hilton and get it over with? Same breed, just different color. Maybe then we can collectively ignore them all!

  16. geronimo says:

    Regardless of what he calls himself, he’ll still be a knob. Someone needs to tell him his ship has well and truly sailed.

  17. gg says:

    What does he do again?? Besides make press announcements about his most recent name change.

    Sean – asshole – nobody is participating but you in this name changing crap. No need to make an announcement.