At this point, we may need a flow chart to keep track of the numerous moniker changes made by hip-hop producer/mogul Sean Combs. First, he was “Puffy.” Then, he was “Puff Daddy.” Then, post J.Lo era, he became “P.Diddy,” which was later shortened to “Diddy.” However, for his fashion label, he goes by “Sean John.” And when he’s doing film or TV roles, he uses his actual name, “Sean Combs.”

This is what we in the marketing world would call “brand confusion.” A classic example would be back in the 80s when Coca-Cola came out with two versions of Coke- New Coke and Coke classic. People got so confused over which one was the original Coke, sales of both beverages plummeted. (See, I DID pay attention in marketing class!) It looks like Combs may have finally realized that, and has decided to take back his original stage name.

So long P. Diddy, Diddy, Sean John, and Puffy.

Sean Combs has started using his Puff Daddy namesake again – over a decade after he achieved stardom with the moniker.

“They call me Puff Daddy… he’s back,” the mogul raps on the remix of O’Neal McKnight’s single “Check Your Coat.” (McKnight is Combs’ former stylist.)

“Yeah you heard me right – I said Puff Daddy,” he continues. “I’m about to back on that Puff Daddy sh*t.”

Combs also posted on his MySpace page: “This is your boy Puff Daddy!!! Yes Puff Daddy.”

[From Us Weekly]

I bet this guy goes through a fortune in monogrammed towels and stationary. I don’t know what prompted this most recent name change, but hopefully this one sticks. Sean, let me give you some advice: Real legends don’t have to change their name. You don’t see Cher changing her name every 6 months, do you?

The artist with multiple names is shown on 6/7/08 at the Tribe Hyper Club as part of Formula One week in Montreal. Thanks to WENN.