Side-by-side images courtesy of Styleite.

This is the cover of TodaTeen, a Brazilian magazine aimed at teens and tweens. And amateur drag queens, apparently. From what I can see, The Bieb is wearing eyeliner, foundation, powder, lip stick and a dab of mascara. HuffPo accused TodaTeen of “Photoshopping” the makeup on The Bieb digitally, but the magazine’s editor just denied that: “We could not help noticing your comments and tweets from the picture of Justin on the cover of Star Todateen. We would like to say that there was no change made in the area of the singer’s eyes. We had a technical problem that darkens certain areas of the photo. We also want to say that all of us find Justin very naturally beautiful. We’d never think it’s necessary to alter pictures of him. Natural beauty says it all, right?” UH… so The Bieb wears all of this makeup to pose for pictures, I guess that’s what they’re saying.

Speaking of The Bieb being pretty and girlish, you know he’s releasing a perfume, right? That was announced a few days ago, and The Bieb even gave an interview to Women’s Wear Daily about his thoughts on how girls should smell. Jesus. Christ.

Get ready for another outbreak of Bieber Fever. The teenage pop phenomenon Justin Bieber is bursting onto the celebrity fragrance scene, with a twist. Rather than introduce a traditional fragrance housed in a glass bottle, the 16-year-old tween and teen heartthrob has teamed up with the newly formed company Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are slated to launch in Wal-Mart stores on Black Friday.

The unconventional approach is fitting for the pop star, who catapulted to fame after posting homemade videos of himself singing on YouTube. Bieber, who plays the drums, guitar, piano and trumpet, is learning the notes of the fragrance game, too. Before a concert Friday evening at Arco Arena in Sacramento, Calif., Bieber told WWD over instant message that he spent part of the day smelling different scents.

“They actually brought me a bunch of stuff to smell today,” he said. “One of them smelled too young, too fruity. One was really good.”

As for what type of scent he finds alluring on girls, Bieber said, “I actually like the Britney Spears perfume on girls. It smells good.”

While Bieber has lots of other products bearing his name, this is his first foray into the beauty arena. Could a hair care deal be far behind? Bieber gets a lot of attention for his locks — even New England Patriots quarterback Tom Brady has grown his own variation of it, which led Bieber to post a humorous rap about it on YouTube: “Sacked like a sacker. Call up Mr. Brady. Tell him to leave his hair to the guy who sings ‘Baby.’”

While Bieber, a Canadian native, wouldn’t talk about the rap, he describes his manicured mop as “a Canadian hockey thing.” Styling is easy: shampoo, condition, blow dry, a shake of the head and “no product.” But all those fans who covet every follicle of his mane should be warned: Bieber isn’t married to his signature look. “I’ve cut this style different ways, but I was thinking about shaving it off or changing it. But I know now isn’t the right time. Maybe [for my] next album.” (The shocked screeches of teenage girls can be heard throughout the land.)

As for fashion, he said he is a “big shoe guy,” adding that before his fame he couldn’t really afford a lot of pairs. “So, now I’m going nuts. Supras are my favorite. I just like finding shoes no one else has, exclusives. [I] love shoes. [They’re] kind of my thing.”

He’d like to design his own shoes, and is open to collaborating with a shoe company he likes. So add designing to his To Do list, which currently includes singing and acting. In addition to juggling his concert tour, which he plans to extend into next year with some international stops, Bieber has a recurring role on “CSI: Crime Scene Investigation,” and is gearing up for the release of his 3-D documentary and concert film on Valentine’s Day called “Never Say Never.” He is said to be favored to be the host of MTV’s reprisal of the prank series “Punk’d,” and would like to do even more acting on the silver screen.

“I just like to try new things,” he said.

[From Women’s Wear Daily]

Look, I’m not trying to bully the kid, at all. I think it’s fine for a teenage boy to be interested in “unisex” perfume, and for a boy to actually have thoughts about nail polish and hair styles. I also think it’s fine for boys to wear makeup – I mean, whatever, you know? I’ve known some hetero guys who loved to have their ladies apply some makeup. It’s all good. What kills me, though, is how The Bieb is being sold: like he’s the little, hip, gangster ladykiller. And he’s just not.