Jessica Simpson becomes beer spokeswoman

Jessica Simpson has been sued twice for failing to represent brands she was contractually obligated to. In April, 2006, a clothing company filed suit against her for $100 million for not wearing the JS by Jessica Simpson jeans they paid her millions to endorse and for naming another brand when asked what her favorite denim brands were. In February of this year, a fitness DVD company sued for father for breach of contract for blocking the release of an exercise video they paid Jessica to star in.

Jessica’s latest endorsement deal is with a Dallas beer company called Stampede. She’ll be promoting their light beer. Maybe she’ll remember to not drink other beers in public since she’s has a 15% share of the company:

Ms. Simpson will serve as a spokeswoman and appear in ads in stores for Stampede Light Plus, which is made by Dallas’ Stampede Brewing Co.

But she won’t be just another pretty face: Ms. Simpson is taking a 15 percent stake in the brewer. Terms of the transaction were not disclosed.

“She’s the face of the brand now,” said Lawrence Schwartz, Stampede’s president and chief executive, who says sales have more than doubled in the past year.

Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”

“As an entrepreneur, I am always looking for ways to diversify my portfolio with good ideas and good people,” Ms. Simpson said in a statement. “Yes, I work out and take care of myself, but I also like a cold beer once in a while.”

[From Dallas Morning News via Us Weekly]

Jessica Simpson is now a country singer and a beer spokeswoman and she’s dating a quarterback who plays for the Dallas Cowboys. It seems like she’s going back to her roots – or maybe she’s digging to find something she can really succeed at. Her clothing and shoe lines are doing pretty well, though.

Jessica Simpson is shown out at Mr. Chow on 8/11/08 with her friend and hairdresser, Ken Paves. Credit: PRJ/Fame Pictures

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18 Responses to “Jessica Simpson becomes beer spokeswoman”

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  1. xiaoecho says:

    Stampede beer – that is SO Jessica Simpson 😆

    Didn’t she endorse pizza’s at one stage?

  2. princess says:

    I know she’s attractive and making a crap load of money but I always end up feeling sorry for her. I want to dislike her. I should dislike her. It is just that she is so monumentally clueless.

  3. ses says:

    Ummm, “entrepreneur”? “Diversify my portfolio”? I feel like her “portfolio” is covered with Lisa Frank stickers.

  4. vdantev says:

    Drink beer and you’ll end up a dumbtard like Jessica Simpson- there’s a sales pitch for you.

  5. geronimo says:

    “Stampede’s marketing is focused on its vitamin content, which it describes as “functional additives.”

    What now? Its vitamin content? Sounds like a match made in marketing heaven.

  6. Codzilla says:

    A vitamin-infused beer? What is this miserable world coming to?

  7. czarina says:

    vdantev-can you really help being dumb? If Jessica Simpson is just not that bright, isn’t it more appropriate to feel sorry for her than to take shots at her? I mean, what can you do about stupidity? There’s no medication for it. (so, OK, maybe that is where the beer comes in handy!LOL)

  8. Jessica says:

    Pizza Hut!!

  9. Kaiser says:

    @Czarina – I think Jess could choose to be smarter. She could choose to read a book a week. She could choose to watch the news several times a week. She could choose to be intellectually curious about something other than clothes and cowboy boots.

  10. lola lola says:

    Sounds like a deal daddy made in heaven. This chick is sooooo washed up. Stop selling your name for quick cash and find something to do with your life, you useless ninny!

  11. Frenchie says:

    The second picture is funny, looks like she is hidding that she miss the skirt with her huge bag

  12. kate says:

    endorsing beer…how christian. or is she not chrisitan anymore since she and her family discovered that they can all ride her boobs to fame and fortune?

  13. princess says:

    @Kate EWWWWWWW
    Mental picture I really didn’t need

  14. ri23 says:

    Yeah, this sounds about right.

  15. Jen in Dallas says:

    Piss off, bitch.


    The City of Dallas

  16. chamalla says:

    Aw, I think Jess is a good match for beer. Good for her for owning something lucrative, her tits are gonna fall sooner or later and she’s gonna be SOL. She should have some business savvy to fall back on.

    A lot of these smaller, local beers are being bought by Pabst. She could be setting herself up for a nice payout. So many of these young starlets have totally crappy money sense, and I think girls need to see some women role models make smart money decisions. Even if she doesn’t strike it big in a buyout, crappy American swill beer and big knockers go together like peanut butter and chocolate. This could easily be her best career move ever.

  17. Le Petomane says:

    Hey Tiff! Love ya!

  18. Kat says:

    Good god, who would want to drink a beer recommended by Jessica. All I can think of is the foam in her head.