Justin Bieber signs on as adidas spokesperson with gold Bieb shoes: ridiculous?

Justin Bieber

As if he didn’t have enough money already, Justin Bieber just inked a two-year deal with adidas as both spokesperson and ambassador of these tacky gold shoes pictured in the above photo. Yes, these kicks are ridiculous, but I am genuinely wondering … are these girls’ adidas shoes? Because I cannot possibly imagine any boys wanting to look like Justin Bieber (even though I see plenty of them walking around in front my daughter’s school with their pants around their knees before hiking them up and heading into educationland — I think that’s more of a general trend than a Bieb emulation). Many girls, however, will want to buy Bieb shoes to be “closer” to their teen idol just like they bought over 1 million bottles of Bieb nail polish. Obviously, this adidas line will sell like unfortunate hotcakes:

Justin Bieber

adidas NEO Label has appointed global phenomenon and POP/R&B superstar Justin Bieber as its style icon.

As NEO’s new global style icon, Justin Bieber will inspire young consumers with the label’s stylish and fresh teen looks through a two-year partnership until end-2014. As well as sporting his favorite NEO looks, Justin will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front NEO’s seasonal campaigns under its “Live Your Style” positioning, with Spring/Summer 2013 to debut in February.

Talking about the news, Justin Bieber spoke of NEO, the newest addition to a brand he has always loved. “I found a real connection with NEO because it is about fashion, freedom and being true to who you are. With my new album, Believe, I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too,” he said.

Hermann Deininger, Chief Marketing Officer adidas Brand, said Justin Bieber possesses an undeniable young, fun spirit and energy that embodies the adidas NEO Label. “Justin makes his mark in his own bold and expressive way through fashion, music and style. Justin will help us spread the spirit of NEO worldwide and showcase the brand’s sports and lifestyle inspired apparel and footwear silhouettes,” he added.

adidas NEO Label is one of the proud sponsors of Justin Bieber’s “Believe” world tour 2012/2013.

[From Marketwire]

Oh, the classic “believe in yourself” and “being true to yourself” inspirational lines. How original of Bieber’s spokespeople to write that line for him. I hope not all the shoes are painted gold because that seriously looks tacky, and it seems a bit squicky for adidas to hire Biebs when the company’s unofficial tagline is “All day I dream about sports sex” (although officially, that’s not the case). Anything that even vaguely associates Bieber with sex is really disgusting in my book.

Here’s some photos of the Bieb live at MGM Grand in Vegas on 9/12. He’s such a soulful lipsyncher.

Justin Bieber

Justin Bieber

Photos courtesy of Adidas and WENN

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80 Responses to “Justin Bieber signs on as adidas spokesperson with gold Bieb shoes: ridiculous?”

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  1. dorothy says:

    So, I’m guessing this is part of Adidas childrens line?

  2. Jennika says:

    I don’t understand how that the older he gets, the more feminine he looks. And LMAO at the last picture!

    • lucy2 says:

      I know! It’s really strange, isn’t it?

      • Veruca says:

        I agree. And for some reason, it seriously bothers me that he still has no indication of facial hair. There’s something just wrong there…

        I guess I’m fearing a “Boys Don’t Cry” kinda thing.

        Although Hilary was more masculine looking…

    • Amelia says:

      “Jack … I’m flying, Jack!”

      Bieber, sit down you silly kid. You’re not Usain Bolt.

    • Canda says:

      Any time I see this kid performing, it looks so phony and inauthentic that I can literally see him at the end of each show walking backstage and laughing at all the losers in the audience who are lining his pockets. He can’t possibly take those screaming nutbars seriously, and for some reason I really get the “joke’s on you” vibe from him.

      • TheOneAndOnlyOnly says:

        Excellent point canda – this is why I read this site – the insights and comments are much better than most of what you get in the mainstream media – which have mostly become cheerleaders for our junk pop culture.

  3. Audrey says:

    I’m so glad I don’t have kids so I don’t have to deal with Bieber et al

    • Canda says:

      I can assure you and the rest of the planet, that if I had kids they would NOT be allowed Bieber anything. If they whined and wanted to know why, I would tell them. A friend of mine’s daughter was 6 and wanted a Bieber themed party, and she got one. I thought that was highly inappropriate for that age group (of course I didn’t say anything) but I swore that no matter how much a child whines and cries at me, I won’t spend a penny on that crap.

  4. ladybert62 says:

    So when are they coming out with his gold gloves that he has on in the pictures? I am sure this would sell well also. ^_^

  5. dooliloo says:

    The last picture is EPIC! 😀

  6. Skipper says:

    I really don’t see the harm in the Biebs. His music is fine and he’s an okay role model. Mind you I have a six year old that has just discovered Chris Brown music so that’s my alternative. What the hell did we listen to when we were kids?

    • Skipper says:

      That said, I don’t want jb to be any sort of style icon for my son unless its Halloween

    • Erinn says:

      I listened to some SClub7, backstreet boys, N*Sync, Aaron Carter, Britney Spears… not anything better than Biebs really haha. I did however listen to my parents music too- but I loved me some boy band music when I was in the 6-10 year old range

      • Amelia says:

        Oh my GOD, S Club 7 takes me back! I remember when I was in primary school we were all obsessed with them.

      • MizzVJJ says:

        SClub7.. Primary school? Holy hell I was in high school when that garbage was big.

      • Skipper says:

        Yeah I was too old for those. I know when I was that young Madonna was making some rather innocent music and my mom had an 8 track in her car so we has to listen to oldies. And I remember loving “lets hear it for the boy” and “uptown girl”. I’m old 🙁

      • Hakura says:

        I listened to the same exact things you did. My teens fell in the decade when boy-bands & slutaciously-dressed pop-tarts roamed the earth.

        But in my defense, I also loved a lot of my parent’s music. Eagles, Beatles, Elton John, Eric Clapton, Fleetwood Mac, (vintage) Madonna, ect. All kinds of music.

    • Audrey says:

      I listened to Donnie Osmond, Harry Chapin and The Captain and Tennille. MUCH better that what’s on the radio today.

    • Riana says:

      Yeah I don’t see much harm in him either, I’ve come to believe sometimes its the fact there’s a spotlight on certain people that offends than what they actually do.

      So far save for the excess money, and as such liberties, he seems like the average 18yr old guy.

      Even in designing those shoes. Give any guy just out of high school that much money and I can guarantee you their shoes would be about the same style.

    • JustaGirl says:

      My kids are 9 and 11 and must be old souls. They always flip the station to classic rock, and they are annoyed by most pop music. I thank my lucky stars every single day. 🙂

  7. PinkG says:

    Maybe it’s my age, but I cannot take him seriously.

  8. Macey says:

    I dont mean to sound mean but his childhood “cuteness” is not really carrying into his adulthood is it? I never thought he was attractive but i could see why teens would but now..not so much.
    As far as Adidas, Im thoroughly disappointed with them. They used to have motivational athletes as their reps, like the runner with one leg, and now they’ve stooped to this kids level. Dont think Ill be buying their brand any more.

  9. Riana says:

    There are plenty of guys who will wear those shoes, I can look at them and already see droves of guys wearing them at the mall or something.

  10. V4Real says:

    I don’t get the appeal of this kid. His voice isn’t that good, neither are his songs, plus I do not find him attractive at all.

  11. Elle Kaye says:

    He really has grown into an attractive young woman.

  12. Hautie says:

    Is that a leather Onesies he is wearing? Seriously?

    And he seems to be mesmerized by shiny things. Like that dumb car he owns.

  13. Nava says:

    He looks like Zach Morris, (Saved by the Bell) with a little bit of Miley Cyrus..

  14. DeltaJuliet says:


  15. MSL says:

    They look like moon boots! Like something Napoleon Dynamite would wear.

  16. Lindsey says:

    This f–king kid: I want to punch him in his dumb mouth.

  17. Onyx XV says:

    Ridiculous. Like everything else about this trashy kid.

    • Nessa says:

      I literally was going to write the exact same thing, minus the “trashy” part. That was a great touch, though!

  18. TheOneAndOnlyOnly says:

    The rich and talentless become even richer but still stay talentless;
    The Backstreet boys are way better than this douchnozzle and are still at it btw.
    Yes, Audrey even 70s pop the best was better than this How about Abba,Donna Summer, Bay City Rollers,etc.
    Justagirl great to hear your kids music choices; DO yourself a favor get Zeppelin’s How THe West Was WOn (1972)cd; my son and his friends, many of whom play instruments and/or are in local bands, turned me on to it – Live great music that you will never ever hear again. This live cd was about a year before Zep really blew up.

  19. bokaki says:

    it’s something kanye west would wear….

  20. jani says:

    If I were him I’d rilly, rilly, rilly avoid PINK LIP GLOSS at all times. Gold shoes and gold demi-gloves too. But he’s got $100,000,000+ and I don’t, soooo who’s rilly the idiot here?

  21. beauty says:

    you guys can hit your heads on the wall…JB is still makin his money

  22. Ann says:

    Aren’t Adidas (or any other sporting good) icons supposed to be athletic? I highly doubt he does anything in these shoes other than look at how pretty and shiny they are.

  23. sillyone says:

    You know Usher will be sporting a pair.

  24. skuddles says:

    Hideous runners!

  25. Ben says:

    He would do much better selling Bieb purses.

  26. Hakura says:

    Ugh. There really is no escaping this arrogant little douche-copter is there? Gold hightops, of all the asinine ideas…

    • Right? says:

      The only fan I see first in line for these “Lamay Hightops” would be Richard Simmons.

      • Hakura says:

        I think, if it wasn’t Beiber thats’ associated with them, the hip hop community would love them, ostentatious enough to be called ‘pimp shoes’ or ‘bling’.

        Adidas is making a big mistake using Beiber to represent them. Yes, he can draw in his fans, but I think even loyal customers will be turned off &/or annoyed. The brand is athletic, but is allowing itself to become just another gimmick. (a tacky as hell design, to boot.)

        I can see Usher wearing them (to promote), & *maybe* Kanye might.

  27. judyjudy says:

    Nice jumpsuit.

  28. mike says:

    why are u goings hating on an 18 yr old hes got a lot to learn in life and y wud u want to punch his face wud u lyk urs punched and those who say he not attractive look in the mirror bfore u talk……am not a bieb fan but i dont say things dat wud offend me if said to me…….he jux a kid cut him some slack u old bitter f***ks

  29. Man those are some crazy looking shoes. I personally wouldn’t see myself, or anyone I know for that matter, wearing them. But that is a whole different story.

    I wish Adidas would sign me to sponsorship deal…

  30. katie says:

    Let’s be honest. What about the Beibs isn’t ridiculous?

  31. Kapowski says:

    Is that a leather jumpsuit? And I swear it looks like he’s sweating glitter.

  32. Beatriz says:

    I don’t see a problem with the shoes. I don’t like them, but they look like the kicks every rapper is wearing right now (reminded me of Kanye West’s red Louis Vuitton sneakers). I think the problem is that Bieber is endorsing them, so I’m not sure a lot of guys would want to buy these, because of the association.

  33. lisa2 says:

    Sorry if this has been addressed..

    but I know that Justin has a huge young female following. But does he have a male following at all. Other then very young boys. So far his marketing has aimed at young girls. the perfume and lipstick or whatever he is marketing. But my question is does he have a male following. I don’t really see him hanging with guys his own age. Usually he is with older men.

    I never liked him but I’m not his demo so not news.

  34. orion70 says:

    The 80’s called, they want their aerobics totebag back.

  35. Kristin says:

    God, he is such a tosser.

    I can’t wait for him to get a drug addiction and then fade into oblivion somewhere in Hollywood.

  36. Anna says:

    Since when Adidas is “adidas” not “Adidas” and when I missed it?

  37. princesslizabeth says:

    Why won’t Bieber go away? Why? I am sooooooooooo tired of seeing his snotty face. Grrrrrr.