Will Beyonce have to sink her own money into her Super Bowl performance?

Maybe I’m just particularly sleep-deprived (true story), but I keep blanking out about the events in-between the Golden Globes and the Oscars. I honestly plan my entire winter schedule around the Globes and the Oscars (don’t judge me – it’s my job!), but then I blank out about the Super Bowl (because I don’t give a crap) and then I completely forget about the Grammys (because I don’t care about Grammys fashion at all). Anyway, the Super Bowl is this weekend. It will be in New Orleans. Beyonce is the Halftime performer. She’s been rehearsing for weeks – in fact, it’s believed that Beyonce lip-synced the National Anthem at the inauguration because she was “saving her voice” for the Super Bowl. Because that is where her priorities are. Anyway, The Mail has an interesting story about how much money Beyonce is sinking into her Super Bowl performance:

Superstar Beyonce will pay ‘hundreds of thousands’ of dollars to sing at the Super Bowl, MailOnline can reveal. The NFL will pay only production costs – of around $600,000 – for Sunday’s hotly anticipated halftime show, but the costs of putting on the performance are far higher, meaning she will have to find the extra cash.

But don’t feel too sad for Beyonce. She will make millions from the performance due to the free advertising her music will be given, massively boosting sales. And she’s also signed a $50 million deal with halftime show sponsors Pepsi.

The 31-year-old singer is gearing up to perform in front of millions around the world on Sunday at the Mercedes-Benz Superdome in New Orleans. NFL spokesman Greg Aiello said: ‘We pay the production costs for the halftime show, there is no fee for the artists.’

While explaining the matter, Marc Ganis, president of the consultancy Sportscorp Ltd.told MailOnline the performance would be partly funded by halftime show sponsor Pepsi, with whom Beyonce recently signed a whopping $50 million deal. The deal will even see her face emblazoned across soda cans.

Mr Ganis said: ”Beyonce will not get paid, but her back up singers, her musicians, all the extras – they will be paid by the NFL production budget. But last year, for Madonna’s show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the same this year. This means the artists have to pay the difference out of their own pocket – it won’t be the act themselves, but their business side. Their record label, or even Pepsi could fund it for Beyonce.’

Madonna’s halftime show last year featured Nicki Minaj, Brit singer M.I.A, Cee Lo Green as well as electronic dance duo LMFAO – as well as toga-clad tightrope walker Andy Lewis. It was watched by a whopping 48.3 per cent of the available TV audience, and drew an astonishing 114 million viewers. She is believed to have been given a budget of $600,000 by the NFL to pay for the production – but spent well over $1 million for the performance, which also included chariots, cheerleaders and Givenchy haute couture for the superstar to wear.

While Madonna last year took the opportunity to plug her MDNA tour during the commercial break, Beyonce doesn’t have a new album or tour to promote. Her HBO documentary Life Is But A Dream will air on February 16.

However, Mr Ganis said: ‘A star like Beyonce is constantly producing in the studio, and her albums and hits are in constant rotation. She always needs to stay in the public eye. It will be far greater value to her to sell millions of albums and see her hits go back up the iTunes chart than to spend a few hundreds of thousands of dollars to subsidy this performance. Beyonce, like Madonna, will want to have the performance first class, in the best manner possible.’

In the end, said Mr Ganis, ‘Everyone is a a winner, YouTube replays the videos, iTunes sell the singles, Amazon sells the albums, the viewers get a great show and Pepsi gets a huge star to sell its product.’

Discussing the sponsor, Mr Ganis said that although the NFL selects its talent without looking at the issue of sponsors and artists, it would not have been likely that Beyonce would have appeared in a halftime show sponsored by Pepsi if she had a deal with rival Coke.

Amid swirling rumours Beyonce will reunite with her Destiny’s Child bandmates, Michelle Williams and Kelly Rowland – Michelle denied the reports today. Michelle, 32, told WRUG Media: ‘I’m going to be in the musical Fela! I hate to disappoint the people and tell them that it’s not true.’

[From The Mail]

It’s crazy that the NFL gives Halftime performers a budget of $600,000… and they still exceed it and have to eat the rest of the costs. That being said, I doubt that Beyonce will have to put up one dime of her own money. I’m sure Pepsi will be fronting any additional costs, or Bey will find some other sponsor.

Does anyone else wonder if Beyonce isn’t going to just lip-sync her way through the Super Bowl performance too? I’m sure she’s already done the prerecords, and she’ll decide on the day of whether or not to use them. I think the inauguration was a turning point for how people judge Beyonce’s live singing skills – she has a good voice and everything, but when you’re hired to sing live (say, at the inauguration or at the Super Bowl), you better SING LIVE.

Photos courtesy of Beyonce’s Tumblr & Instagram.

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56 Responses to “Will Beyonce have to sink her own money into her Super Bowl performance?”

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  1. Sarah says:

    I don’t know, is it really shocking? Singers are all auto tuned and pre recorded now anyway. Beyonce is a good performer, but she’s not the world’s greatest singer or anything.

    • Camille says:

      Exactly. She is well known for using so called LIVE TRACKS during her performances. I don’t know why people are suddenly so surprised. Get over it and deal with it. Don’t like it? Stop supporting her. It’s easy.

  2. GossipG says:

    She has a good voice??HAHAHAHA dont make me choke over here…If she had, she WOULD BE SINGING LIKE J- HUDSON, a real A CLASS singer.
    Why not hire her?Much cheaper and HuMBLER!

    • brin says:


    • Gracie says:

      Actually, I read somewhere that JHud was arrogant as well. I don’t like how she screams in some of her songs, but I’d take her much before Beyonce. But Beyonce is considered “hot” and she dresses like a stripper, so she gets the top gigs.

    • LadyJane says:

      Because ALL jHud does now is talk about how she is no longer fat. She stopped being a performer and has become a non-stop commercial.

    • bluhare says:

      If I hear that Weight Watchers commercial one more time I’m going to kill my TV.

    • Rikki says:

      She does have a good voice. Having a good voice doesn’t mean you don’t lip synch every now and then. J Hud lip synched her National Anthem at the 09 Superbowl.

  3. Liv says:

    I was such a fan of her, but all she’s doing now is faking everything and taking hundreds of dumb tumblr photos – I don’t want to see her posing in private! Ugh!

    • tabasco says:

      i know, the photos are just, ugh. narcissism much? i REALLY hope she takes a nice loooooonnnnggggg break after the superbowl cuz she is beyond overexposed.

  4. Faye says:

    I was so disappointed to hear Destiny’s Child weren’t really getting together at the Super Bowl. I don’t know why I thought it was officially confirmed. Now *that* I would have tuned in for. Beyonce alone . . .not so much.

  5. lucy2 says:

    I’m actually more OK with lip syncing there – huge area, weird acoustics, crazy football fans in the stands, and dancing at the same time.
    But the National Anthem at an inauguration should have been done live.
    Saving her voice? She’s a professional singer and can’t sing one song live two or three weeks apart?

  6. Sadie says:

    She won’t be paying a dime. Part of her pepsi contract is to fund all her “artistic endeavors”. Plus all the free publicity she will get from this. She has a million things happening this year and she will be in our faces all day everyday, yuck.

    • V4Real says:

      “She will be in our faces all day everyday, yuck.

      Just like Kim Kardashian; yuck is right.

      I am so over Bey and all her fakeness and I used to be a big fan. Now I kind of understand why some celebs want to keep their private lives, private. Because they don’t want you to see their true character, who they really are. They only want to reveal the persona that they want us to believe is their true selves. It’s all smoke and mirrors and they must continue to portray somebody that their not. I guess that’s why some celebs come across as genuine in interviews and others just sound as if they are full of themselves. Bey is definetely one that is full of BS; I think it’s getting harder for her to keep up this charade and people are soon going to start to see right through her.

      • hmmpf says:


        Also, cdan hints that she has a staf of people managing that public persona. She is NOT on instagram her self!

        Even the papped pics are taken by her own staff! (according to cdan)

      • hmmpf says:


        Also, cdan hints that she has a staf of people managing that public persona. She is NOT on instagram her self!

        Even the papped pics are taken by her own staff! (according to cdan)

      • Jolene says:

        Good post.. I, too, used to be a big fan.. I hate her now though.

  7. Ms Kay says:

    So er… Who is pre-recording/move-synching during rehearsals for her eh, yee sure it’s her on the pics? Aahhh I kinda read on her sweat shirt “Can I Leave?”… lost in transition eh…

  8. Sarah says:

    I used to really like her, but her public persona is grating.
    That interview she gave talking about how she’s more important than her mind can conceive of….you would think you were listening to a world leader or healer, not the girl who coined the immortal phrase “Bootylicious”.
    Oh, and she is filming and archiving herself all day every day. Because she is IMPORTANT.

    • cs says:

      ..And “she’s the hardest working person in the music industry”. Oh Pleaz girl Sit Down. Of course she lip syncs it’s nearly impossible to dance( crazy like she does on all fours) and sing without being out of breath.
      Kelly and 70 year old James Taylor sang live however, her stans make excuses.. She’s saving her voice for the Superbowl, It’s difficult for singers to sing live in cold weather.

    • Thunderfunk says:

      The funnier thing is that she didn’t even coin the phrase ‘Bootylicious’ (unless she coined it in the same way that, miraculously, she wrote Bee Gees’ ‘Emotions’ way ahead of her own birth). The word was around years before ‘she’ adopted it to ‘write’ that song of the same name.

  9. Gracie says:

    I’m not watching the Super Bowl, not because of her horrendous singing or “classy” attire, but I couldn’t care less about football. My mom and I are having a Captain America/Iron Man/Thor/Avengers marathon! Praise Loki!

    • Hoya_chick says:

      Gracie, that sounds fun!! Can I come to your house. I hate football. It’s dreadful so I won’t be watching. I don’t even know who is playing. I also really dislike her so it’s a no brainer that I won’t be watching.

      • Gracie says:

        My doors always open so long as your not a Hiddles fangirl! He’s mah boo *looks around suspiciously* Lol I went to my cousins little league football game last year, and my grandmother yelled at me cause I cheered for the wrong team!

    • bluhare says:

      Not watching either, Gracie. I’m proud to say I haven’t watched a single football game all year.

    • MaraJade says:

      Oh, now that sounds like a plan. I could definitely get behind that marathon.

      Mm, I’ll even see your ‘Praise Loki’ with an Ave Imperator; or Ave Deus, as the case may be. Hee. I’m more Team Stark myself… If with the hope that Tony gets it together for the next films, as he seemed a bit — flat in The Avengers. Now, I *could* say that’s Pepper literally sucking the joie de vivre out of him, but far be it from me to stoop to such allegations. Ahem.

    • Marie says:


  10. Katie says:

    I used to be a big fan of Beyonce but she’s just gotten way too arrogant and over the top for me.
    Oh and as for her sweatshirt: Can I live? I’m going with no. No, you can’t sing live.

    • Jayna says:

      I know. Private Beyonce was more interesting than pretentious Beyonce with her documentary on herself.

  11. Jayna says:

    I’ve lost interest since Destiny’s Child isn’t going to be in it. Beyonce can really perform, but she will be the third pop act in a row. I wish they would have chosen Muse instead.

  12. menlisa says:

    I used to be such a fan.
    She annoys me as much as AnnE does.
    I now understand why her and Goopy are really close.
    Birds of a feather.

  13. Dawn says:

    She has an okay voice when it is auto tuned, don’t know what she sounds like without it. She is very good at shaking her junk and looking like she is ready. willing and able for someone to jump her bones. I really don’t like or dislike her to me she is very vanilla. And I won’t be watching the half time show anyway.

      • su says:

        i know right?! i mean, fine you dont like her but pretending she cant sing is silly.

      • Yep says:

        A agree with Dawn. Her voice is very mediocre and puts me in the mindset of Ciara or Keri Hilson. Not bad, but not great. When people post the vid of her doing Halo, I always think back to the many Destiny’s Child performances where she sounded terrible live. This is maybe a step up from those performances. I also have to ask, why is this the only performance people post of her singing live? Her vocals are marginal at best and she sounds like she’s straining to maintain notes and that shouldn’t be the case for a seasoned songstress. I’d think someone who’s been doing this say since they were a kid, would sound better.

  14. Lolly says:

    Beyonce doesn’t sing, she screams. I’ve yet to hear a song by her that touches me emotionally. Fun to sing along to but completly lacking in depth & substance

    • Victoria1 says:

      Agreed! She hurts my ears with her screaming, those notes hit a nerve with me and I get so agitated. I love football and still say Tom Petty during the halftime was the best one many years ago.

      Beyonce needs to get another pillow ready and “hide”

  15. diva says:

    Destiny Child is going to perform. Michelle is on Broadway and it was announce she won’t be at the Sunday performance. I won’t be watching the Superbowl cause I can’t stand Bouncy’s overrated ass and no teams I like are playing.

  16. spacecowboy says:

    Wife of Freemasonic and occultic rapper Jay-Z

  17. bullpin says:

    I think what bugs me about her is that she is from Houston, yet she acts like she’s from everywhere else BUT Houston. As a native, it bugs. Even worse…a whole lot of us don’t have that damn accent she has. Where did she get that from? It chaps my ass.

    • su says:

      how does she NOT rep houston? she is always name checking it in her songs , jay z does it in his, i mean what are you missing?!

    • cee says:

      I KNOW!! I’m from TX(not Houston) and she RARELY reps it. She reps Brooklyn/NY more than TX/Houston.

  18. NeoCleo says:

    She’ll lip-sync. I’d bet good money on it.

  19. tabasco says:

    I actually think there is a far greater expectation that a halftime show will NOT be live than a damn inauguration. To me, the inauguration is a turning point in how she’s judged overall. I think the massive negative reaction to her whole “thing” at the inauguration (the clothes, the ‘tude, the lip sync) was interesting and maybe a truer barometer of Beyonce-fandom than we’d otherwise realized. She’s no longer a fun 90s girl group-er and has really been pushing the idea of herself as some kind of living legend (she’s not), so I think this is a put-up or shut-up moment. I think if she doesn’t do something really spectacular and original – more than shaking her arse and whipping her hair and being high energy – her fate will be sealed as someone who will never reach a higher level than successful pop star, but not a game-changer or “legend.” To me, I think Beyonce can sing well – good, not great. She’s a decent dancer. She’s a semi-decent songwriter – and I understand some of that is up for debate as I’ve heard lots of accusations of stealing other people’s songs. She’s made good business decisions and has a good team. But, at the end of the day, she’s not a truly great singer, she’s not a musical genius and she’s not a pop culture game-changer. I would actually much prefer to some old school Destiny’s Child in crazy matchy Tina Knowles outfits at the superbowl than Beyonce on the stage thinking she’s Tina Damn Turner.

  20. michiem says:

    I blame Goop. Beyonce changed drastically from being that humble girl next door where Sasha Fierce was a stage persona to someone that is high on her own ego all the time. In addition I think the breakdown of her family – her dads cheating and her subsequent firing of him really changed her naivety that we used to like about her (albiet make fun of too). As for not repping Houston as much as a previous poster said, I think she does. She name checks Houston on several songs – recent ones too (who runs the world off the top of my head). Has charities here, her extended family is here, her mother still has a main home here. I mean anyone who grow ups, moves and has a career – what are you expected to do for your hometown?

    • cee says:

      I don’t think it all started with good-I cannot stand her at all, but Chris seems nice, love coldplay. I think it started with Jay Z-Don’t like him either

  21. taxi says:

    She’s probably learned that she may as well just leave in the ear piece.

  22. erika says:

    If I earned MILLIONS upon millions of dollars a year and someone paid me to sing at an event…

    You’d bet my ass i would NOT lipsync!

    If Beyonce lip syncs herself through live performances than is she really worth the $$$ millions she earns?

    To me it’s lazy and greedy. Look at Kelly Clarkson, a proven talent (ya can’t lipsync on American Idol). Kelly is quite a few steps down from
    ‘Queen Bey’ but she paid her dues and did the inoguration live.

  23. su says:

    she sang to a backing track, as in along WITH; that is not the same as miming! how is this difficult for people to understand?

  24. Str8Shooter says:

    Well, maybe she can pony up a few bucks to hire a SINGER this time.

  25. Flwergal says:

    She is completely overrated and overexposed. I’ve never bought any of her records nor will I ever. Did you guys see the side by side comparison of her lyrics to Run the World (Girls) to Freddie Mercury’s Bohemian Rhapsody. First has 6 writers and 4 producers, the latter 1 writer and 1 producer. And when you actually look at the lyrics of beyonce’s songs, the apparent idiocy will become apparent, if it isn’t already…

  26. JFerber says:

    Not much to add. I do like her husband, Jay Z. I think he is a game-changer: extremely talented, a hip hop mogul and a good, decent guy as well (he hates Chris Brown for beating Rihanna and Frank Ocean). Loved his collaboration with Kanye, Watching the Throne. I don’t know what he sees in her. HE is music royalty. She is not.