David Beckham & Guy Ritchie’s H&M underwear commercial: hot or dumb?

David Beckham

Guy Ritchie has directed the new David Beckham for H&M Bodywear commercial. Yes, you read that correctly. The same guy who directed action-packed, gun-slinging movies like Lock, Stock and Two Smoking Barrels, Snatch, and RocknRolla is now pointing a camera at Goldenballs in his skivvies. Still, it’s definitely not the worst way to spend one’s day.

The concept of the commercial was developed by Marc Atlan Design in collaboration with H&M and Beckham’s team. Basically, David walks out of his house in a white robe to say goodbye to Posh and the boys (presumably — their faces are never revealed) in their Range Rover. When his family pulls away, David’s robe gets caught in one of the doors, and he gets locked out of the house by the family dog. Naturally, Becks takes it all in stride by picking a wedgie and deciding to chase the car.

David Beckham

The rest of the commercial focuses on Beckham in action and running through the streets of Beverly Hills with his bulge on prominent display. Somewhere along the way, he loses his shirt too. Here’s the commercial, and you can see for yourself:

It’s actually a pretty good commercial, and I don’t mind the double instance of wedgie picking if it means looking at David Beckham’s butt. Guy Ritchie did a good job of navigating the escapades of Beckham running through various backyards and even swimming through a pool to try and reclaim his white robe. At one point, he gets very close to the car, and it’s hard to believe that Posh wouldn’t notice her nearly naked husband running through the street in hot pursuit. However, I think Posh’s sense of humor would mean that she’d just keep on driving.

David Beckham

Look at that bulge! It simply can’t be real.

David Beckham

David Beckham

David Beckham

David Beckham for H&M Bodywear photos courtesy Nick Hudson, screencap courtesy of H&M

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55 Responses to “David Beckham & Guy Ritchie’s H&M underwear commercial: hot or dumb?”

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  1. Betty says:

    hot hot hot

  2. RobN says:

    Good underwear won’t give you a wedgie.

    • Rachel says:

      Hahaha. My thoughts exactly. I wouldn’t buy underwear if I knew they were going to ride up.

      I do have to give him mad props for running in those slippers though. Oww.

  3. Lucy says:

    I don’t think green is his color, he should remove them immediately.

  4. tabasco says:

    He is a yummy thing, isn’t he. Nice to see the objectification spread around to the boys! This commercial feels like one of those weird Euro commercials, shot kind of very fast and cheesy. I like. What do you think he’s got stuffed in those shorts?

    • Daphne says:

      Exactly! We’re a long way from equal objectification but I’d say this ad is a superior contribution to the ’cause’. This man has a SPECTACULAR body, and looks so good running! And I’m glad he draws attention to his ass, just like women highlight their assets in advertising all the time. Love this, thumbs up!

    • MW says:

      If objectification of DB is wrong . . . I don’t wanna be right.

  5. Pixie says:


  6. Hannah says:


  7. T.Fanty says:

    It’s David Beckham. Logic dictates, therefore, that it is both hot and dumb.

  8. RHONYC says:

    after the end scene butt clench, i concur that Vicki should have a least 2 more of that man’s babies. 😉

    Mmm-umm-ummph! yes, lawd! *wipes brow* :mrgreen:

  9. ladybert62 says:

    I have never understood the attraction of this man – guess he is not my type – he just looks dumb.

    • Esmom says:

      I’m with you. I actually find him almost repulsive, a skinny, tattooed version of Ricky Gervais. And his speaking voice is about as opposite from sexy as you can get.

      • Baskingshark says:

        +1. Not only would I definitely kick him out of bed for eating crackers, I would make him buy me a replacement box of crackers. He has a skinny-fat body with no definition and his muddy jail tatts look like his kids scribbled all over him with a magic marker. Not to mention the botox. If seeing this ad and having him on the packet is supposed to make me want to buy these underpants it ain’t gonna have the desired effect.

        Incidentally, the body double who takes over for part of this ad (see many other posts all over the internet) has a much better bod.

  10. LadyMTL says:

    I saw this commercial on TV last night and I literally sat up and took notice; I couldn’t stop grinning at the sight of him running in little white slippers. He is one damn fine looking man, I don’t care if he’s picking a wedgie or picking his nose…when he clenched his bottom at the end of the ad, I almost broke into a sweat, lol.

  11. Ginger says:

    White hot!!! I love me some Becks!! Muscles and tattoos and Victoria is the one who says he is well endowed! So the bulge is more than likely accurate. Sigh.

  12. Dee Cee says:

    Put yer pants on foolish grandpa.. you are married, a dad and rich enough..

    • Daphne says:

      Would you say that to Miranda Kerr? Or Heidi Klum? Or Beyonce?

    • sunny says:

      I agree, that’s all he can go for, cheesy stunting to show off his body. Big deal. Men with perfect six packs and prominent man parts who have no other appealing qualities elicit no drool from me. If I can’t picture myself laughing and having great conversation, their man parts aren’t anything special to me.

    • Kim says:

      So 30 plus year olds need to hang it up and not be sexy? If you are as sexy as Becks you can rock it til your 100 honey!

  13. Miss Kiki says:

    I do think that he’s as dumb as a box of rocks but he’s so pretty that I genuinely don’t care.

  14. marie says:

    he’s pretty..

    did anyone else think that the picture of JLH looks kinda manly? not a good look

  15. Blue says:

    I really love this commercial. 😀
    I had no idea he had a tramp stamp (looks like his son Brooklyn’s name)

  16. KellyinSeattle says:

    He’s beautiful. Also, it could be a real bump. My ex husband was like that; he had a huge bump, but he was an ass. Too bad for me 🙂

  17. karmasabiatch! says:

    Haha! Bumps to Becks and Ritchie. Super cute.

  18. j.eyre says:

    I just… I don’t… Can I…

    I feel like Joey and Chandler watching the opening scene of Baywatch “(HE) SHOULD NEVER STOP RUNNING”

    ITA about Posh seeing him and making him work for it for a laugh.

  19. s says:

    that is a massive codpiece he is wearing.

  20. sunny says:

    Totally meh about him. A man’s body is not the foremost attraction for me…..it’s the personality, eyes, voice, and brain, then the body…plus I’m not into tats at all….and Beckham fails it for me on all those fronts. I think he’s a sellout to his’brand”, he has zero personality, his voice is excruciating, and he’s basically whipped after all his dalliances with other women over the years…..Vickie won’t put up with him tarnishing the brand. They are so manufactured, I sense zero chemistry with them and their try-hard.

  21. sunny says:

    Oh, and I vote DUMB on the commercial.

  22. shabo says:

    I’m not seeing anything that remotely resembles an impressive bulge.

    Becks is overrated, his voice, his face, his body is pretty meh too, hes got pecs like a pre pubescent boy.

    • bigt says:

      Really never got the appeal. He is sorta good looking in the face. His body is so average skinny arms, O.K. quads, but expect much better from an athlete. Waay too much ink.

  23. lola lola says:

    Just when I think I’m over him and can move on…*sigh*…damn he hot hot hot…

  24. snackysnaxx says:

    “Hi, how ya doin? Ferris Bueller.”

  25. Alessandro says:

    David Beckham still has his looks,but that’s all.

  26. Nicolette says:

    Nice package, I doubt Victoria knows what to do with it.

  27. Ranunculus says:

    Both of them are dumb guys for me, so I don’t care.

  28. He doesn’t turn me on but I love that he is an excellent family man and seems to be a great dad. That little girl of his Harper Seven is just the cutest thing and is so sweet that ever time I see her my diabetes starts acting up.

  29. Ally8 says:

    That ad looks so Mentos dumb & budget.

    There’s a strange movie with Burt Lancaster called “The Swimmer” where he plays an aging business man slowly having a nervous breakdown as he swims his way across his wealthy neighbourhood, going from pool to pool. Rent it, it’s amazing. (A very young Joan Rivers has a cameo!) Sort of a Don-Draper-the-later-years California existential crisis.

    Anyway, I think this cheesy ad is playing off that great movie.

    • sucre says:

      I tought exactly the same ; it reminded me of the Swimmer, which is a great movie, but not so fun, so it’s a bit weird, felt almost like uncomfortable.

      • greenraygirl says:

        The Swimmer is from a golden age when cinematic films were a lot more grown-up and mysterious.
        And men were men.

        Oh, Burt.
        So world-weary. And so butch.

        David Beckham waxes his eyebrows and Guy Ritchie is a gimmicky mockney.

        But yes, it is quite a funny ad.

        I wish it had starred Javier Bardem in his smalls instead though.

  30. Kitkerenina says:

    No. Just no.

    Prefer Ritchie’s man movement love fest in Sherlock.

  31. Nina says:

    OMG He’s incredibly hot and I like the humor of the commercial, while it still manages to showcase his body (for women) and athleticism (for men). I’ve always thought he had cross-gender appeal. Yum! Despite my drooling, I don’t really see the huge bulge everyone is talking about. Looks normal to me…

  32. MooHoo says:

    i don’t think the add is very clever. running through back gardens and back lots been done so many times before in so many movies. Its a strong visual concept but I think Ritchie could have done more with it, in a more original way. The soundtrack is also totally wrong. Even though i think becks looks great most of the time, and no doubt, here he still looks good, somehow, he looks a bit too thin for my personal taste and not that sexy. He also is not an actor and does not have any magnetism in this short film at all.

  33. Rux says:

    It’s him running in the slippers that was my fave part.

  34. mimi says:

    OMG that was so hot. Really.

    I can’t help but ask if they added some padding. Sorry.

    Even regardless, this was one hot commercial. Yummy.

  35. Gelina says:

    It was dumb of the director to use a butt double instead of David Beckham’s own butt! HOW STUPID IS THAT? If the director or David did not feel that his butt was sexy enough for the commercial, they could have focused the camera on any part of Beckham’s body, and the commercial would have been successful.

    P.S. It was the attention that was paid to David Beckham’s frontal ‘package’ that made him an underwear superstar, not his ass/butt!

  36. Mourning the Death of Music says:

    Victoria is one lucky lady.