Burger King flame-broiled meat cologne flies off the shelves


Would you like some meat-scented man perfume with that?

Burger King is running an even weirder ad campaign with their King mascot than the one where people woke up to see his frozen face smiling at them in bed. After seeing that commercial I had what can only be described as a nightmare involving that massive head in my bed. I was afraid to wake up.

Now, the King is promoting a new cologne that features the subtle undertones of Whopper. The “scent of seduction, with a hint of flame-broiled meat” campaign has the big-headed, perma-creepy-grin King in nothing but a carefully placed blanket lying on a bearskin rug in front of a roaring fire, in full 70s Playgirl fashion. It’s hard to get past huge and deeply disturbing King head to see the hot body, but I managed.

While fast-food chains aren’t exactly best known for selling signature fragrances, on Sunday The Home of the Whopper rolled out a men’s body spray called Flame by BK. The 5-ml bottles are available for sale in Ricky’s stores in New York City and on a dedicated Web site, firemeetsdesire.com.

On firemeetsdesire.com, Burger King takes pains make satire of the “sexy is serious” stylings of other fragrance campaigns, offering this description of the scent against a chic black background: “The WHOPPER sandwich is America’s favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

As with any decent marketing stunt, the whole Flame campaign has stoked the embers of opinion among fans and critics alike.

“I would not wear it out of principle,” said 23-year-old Mike G., after seeing the slim silver package sporting art of a flaming heart. “It’s from Burger King. I would never wear a cologne from a fast-food restaurant. It actually angers me slightly. I mean, the packaging says heartburn — what are they trying to say?”

[From MSNBC]

Quoted detractor Mike G. seems to be in the minority. Ricky’s, a NY based novelty drugstore, has reported that the cologne has completely sold out at all of their retail locations. There are going to be plenty of guys in the Big Apple getting Flame in their stockings this year.

I must admit, if I could walk into my local BK and buy a bottle for a gag stocking stuffer, I would. My husband would seriously wear the stuff and keep sniffing himself, though, so it’s probably best that the Whopper-inspired scent isn’t available at the fast-food restaurants. For those of us outside of New York City, our only alternative is to order the stuff online and the in-demand spray won’t get here by Christmas. I don’t think Santa has any inside contacts at fast food chains, either.

You can learn more about this fragrance on FlameMeetsDesire.com.

Note: This is not an advertisement and we were not contacted or paid by Burger King to mention this.

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17 Responses to “Burger King flame-broiled meat cologne flies off the shelves”

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  1. Syko says:

    I’m really surprised they didn’t sell it at Burger King. I’d have bought it, just for a joke.

    The King is bothering me quite a bit. I don’t think I dare use my fireplace, for fear of him arriving to lie there in all his magnificence staring at me.

  2. mojoman says:

    Val kilmer, is that you?

  3. what is ever. says:

    I too have always felt deeply bothered by The King, his head, and his joy of being in stranger’s beds with his food.

  4. MSat says:

    What is ever: Me too! The King really creeps me out. I’ve even had nightmares about him. He’s just weird and he has child molester hands.

  5. aleach says:

    yum. i want the burger king guy to lay in my bed with me & eat whoppers. but i could do without the meat cologne & i have a feeling thats what he smells like…

  6. what is ever. says:

    I hear that MSat!
    Does anyone else remember a couple Christmases ago, BK was giving away XBox 360 games, and one of them was called “Sneak King”?

    That is the creepiest f-cking game I’ve ever seen. You hide in dumpsters and behind bushes so you can jump out, scare the shit out of them (their word is surprise), and give them a whopper. The more you “surprise” them, the more points you get- My husband found it hilarious, I found it disturbing. It’s even creepier because it’s always at night time, wtf is that all about? weird.

  7. vdantev says:

    People wonder why the aliens don’t land outside the capitol building and say hello. Would you want to truly interact with a species that invents and wears grilled meat-scented cologne? I wouldn’t.

  8. Syko says:

    I don’t much like the ad either. “Seduction with a hint of flame-broiled meat.” Ewww.

  9. Joolzz says:

    Ok – I chuckled a bit. I read some where that men are most attracted to scents that resemble food, like pumpikn – so this is no suprise. It would be a great gift for those big “beefcake” muscle guys out there…lol

  10. Amy says:

    “It actually angers me slightly” — huh? That’s what a guy had to say about this? It angers him? What an idiot. Call it weird, stupid, funny, whatever, but what the hell makes him angry?

  11. SixxKitty says:

    Lets hope it smells preferable to BO.

  12. Zoe says:

    @Mojo: HA! You’re right, that totally looks like Val Kilmer. Scary.

  13. Christina X says:

    I’d bang a dude who smelled like meat.

  14. vdantev says:

    and that’s a step up for you Christina *rim shot*

  15. LeOne says:

    I’m sure Starbucks is kicking themselves for not having done one yet.. hehe

  16. vdantev says:

    Starbucks has a coffee flavoured liqueur which is more effective in the bedding department, if you get my meaning.

  17. Christina X says:

    I don’t really get the appeal of coffee. I apparently speak for the minority, but I never really liked it. I really don’t like coffee flavored stuff either. My food preferences are a little bit…different.