Would you like some meat-scented man perfume with that?
Burger King is running an even weirder ad campaign with their King mascot than the one where people woke up to see his frozen face smiling at them in bed. After seeing that commercial I had what can only be described as a nightmare involving that massive head in my bed. I was afraid to wake up.
Now, the King is promoting a new cologne that features the subtle undertones of Whopper. The “scent of seduction, with a hint of flame-broiled meat” campaign has the big-headed, perma-creepy-grin King in nothing but a carefully placed blanket lying on a bearskin rug in front of a roaring fire, in full 70s Playgirl fashion. It’s hard to get past huge and deeply disturbing King head to see the hot body, but I managed.
While fast-food chains aren’t exactly best known for selling signature fragrances, on Sunday The Home of the Whopper rolled out a men’s body spray called Flame by BK. The 5-ml bottles are available for sale in Ricky’s stores in New York City and on a dedicated Web site, firemeetsdesire.com.
On firemeetsdesire.com, Burger King takes pains make satire of the “sexy is serious” stylings of other fragrance campaigns, offering this description of the scent against a chic black background: “The WHOPPER sandwich is America’s favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”
As with any decent marketing stunt, the whole Flame campaign has stoked the embers of opinion among fans and critics alike.
“I would not wear it out of principle,” said 23-year-old Mike G., after seeing the slim silver package sporting art of a flaming heart. “It’s from Burger King. I would never wear a cologne from a fast-food restaurant. It actually angers me slightly. I mean, the packaging says heartburn — what are they trying to say?”
Quoted detractor Mike G. seems to be in the minority. Ricky’s, a NY based novelty drugstore, has reported that the cologne has completely sold out at all of their retail locations. There are going to be plenty of guys in the Big Apple getting Flame in their stockings this year.
I must admit, if I could walk into my local BK and buy a bottle for a gag stocking stuffer, I would. My husband would seriously wear the stuff and keep sniffing himself, though, so it’s probably best that the Whopper-inspired scent isn’t available at the fast-food restaurants. For those of us outside of New York City, our only alternative is to order the stuff online and the in-demand spray won’t get here by Christmas. I don’t think Santa has any inside contacts at fast food chains, either.
You can learn more about this fragrance on FlameMeetsDesire.com.
Note: This is not an advertisement and we were not contacted or paid by Burger King to mention this.