Kate Moss is the new face of St. Tropez self-tanner: budget or beautiful?

Here is an image from Kate Moss’s latest endorsement/modeling gig for St. Tropez self-tanner. There’s another image – a butt shot – which I’m not including, but you can see here. I wouldn’t think Kate would want to associate herself with something as low-brow as a self-tanner, but when you think about it, Kate does mix up her advertising deals with high and low-brow stuff, so this kind of works. You can read more about Kate’s campaign here, and here’s the behind-the-scenes video of the photo shoot:

I love her voice. She’s got that smoker’s rasp, but it’s inviting and she always seems so happy and chilled out. I like that she seems jazzed about this campaign too. It’s fascinating to me that Kate looks sort of bedraggled in the video and yet the ad photos are gorgeous. At this point, I guess advertisers don’t even bother spending money on hair and makeup people because they know they can fix everything with airbrushing.

Really, I just wanted to write this post because we have new photos of Kate out and about with her daughter Lila yesterday in London. Lila is SO pretty. She turns 11 years old this year. I think she’s going to be a petite little thing like her mom.

Photos courtesy of WENN, St. Tropez.

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23 Responses to “Kate Moss is the new face of St. Tropez self-tanner: budget or beautiful?”

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  1. Lucy says:

    Still smoking hot after all these years

    • David99 says:


    • LadyMTL says:


      I get so envious when I think about how stunning she actually is. Even with all of the stuff that she put her body through (drugs and such), she looks damned good.

  2. Nev says:

    Yes Kate!!!!!!!!

    She was born cool. Sexy attitude.

  3. bns says:

    I love her, but these pictures are awful. Photoshopped to hell and back.

  4. Dawn says:

    Oh come on, Kate is anything BUT budget. She could make clothes from Dash or Sears look cool and beautiful!

  5. LAK says:

    Oh my. 4th pic down: Lila looks like Kate during her first photoshoot with Corinne Day for the Face magazine when she was 14/15ish.

    The naked photo made me laugh because they photoshopped an bottom on Kate. Her bottom is flat and not pert at all.

  6. Feebee says:

    Airbrushed to perfection. Great fantasy ad. Well done you.

  7. Quinn Parker says:

    Lover her, but if those eyes were any further apart they would be ears.

  8. littlestar says:

    I LOVE that leather coat she is wearing!

  9. RobN says:

    Honestly, I’d be vaguely embarrassed by the fact that my photos look nothing like me. Hair and make-up was one thing, but with the amount of photoshop going on, I’m not really sure why they even bother with a name model anymore when they could just create one for virtually nothing.

    • Lulu.T.O. says:

      Just what I was thinking. They cartoonify them to a ridiculous degree. And we’ve seen Kate’s bikini photos. Her body looks NOTHING like that.

  10. BrideofLordByron says:

    Actually, St. Tropez is a high end self-tanner… The best, in my opinion. I’m very pale and I used it last summer, and it was phenomenal. Kate is beautiful.

  11. heidi says:

    When not airbrushed she looks like any other sickly undernourished woman on the streets of any city.

  12. MyLittlePony says:

    I have said this before, and here it comes again: She photographs incredibly well! Both Kate and Tom Cruise – impossible to get a bad head shot of either of them regardless of the angle.

  13. heatheradair says:

    she’s been shilling for Rimmel for years, and that’s about as budget as it gets. An endorsement’s an endorsement — she does manage to elevate the brands she’s associated with. Heck — I bought half a dozen shades of Rimmel lipstick because she looked so pretty wearing them in the drugstore ads.

    i really am a good little consumer 🙂

  14. Beautiful. Nothing about Kate will ever be “budget”. She’s the best model of all time in my opinion.

  15. gogoGorilla says:

    For some reason, I read the title as Kate UPTON and I was all – HEY! Where are the chichis?? LOL.

    But Kate Moss looks beautiful, still.

  16. TheOneAndOnly says:

    Kate’s still one of the supers from the 90s and can hold her own against the Cindys,Linda’s,Christys, Naomi’s, Yasmeen’s,etc. (well maybe not Yasmeen Ghauri a true glamazon), and at least they are using a model; does Kate Hudson really need to be doing Lord and Taylor – I thought she was an actress.
    I think most posters would rather see Kate Moss than beyawnce’s stupid vacant face (and her equally photoshopped body) shilling for H&M.
    You said it heatheradair an endorsement is an endorsement – i believe Sasha Pivavorova, a haute couture model, was repping some eye cleaning/washing product awhile back. Can’t quite remember the product’s name.

  17. flotsamrose says:

    As an American transplanted to Britain, tanning lotion has become a new favorite of mine–can appreciate her British quote about “pasty pallor.” So British!

  18. It'sJustBlanche says:

    Never got her. She just looks like that girl from the trailer park who stole your boyfriend. You know the one. 🙂

  19. Mrs.Krabapple says:

    She hasn’t aged well. Drugs, drinking, and smoking take their toll, even on models.

  20. dread pirate cuervo says:

    St Tropez! They still make that stuff? I remember the ads from the 80’s. The first pic totally takes me back.

    Edit: I just Wiki’d St Tropez & it said brand was established in 1996. But I remember a tanning product from the 80’s & all the commercials were a chick by a white poolside & i could swear it was St Tropez. Does anyone know what I’m talking about?

    Edit 2: Bain de Soleil! For the St Tropez tan. I heart the Internet.