Gisele Bundchen’s new campaign for her intimate collection: beautiful or budget?

You know I don’t care much for Gisele Bundchen’s personality, but I’ve always thought she was prettier/more striking than many people give her credit for. Gisele is a great model who can pull off a diverse array of “looks”. She also has one of the healthier-looking bodies for a model. While I can’t say that her figure is MY personal ideal body type – my ideal is more grounded in reality, because I’m never going to be leggy and model-thin – I do think she has a great figure. So Gisele thought she would be the perfect choice to model her new line of intimates. These are some of the images from the new campaign. Thoughts?

To be fair to Gisele, it’s not like she’s really taking this particular brand global… yet. These are specifically Brazilian Intimates, for Brazilian consumers, for Brazilian booties. Some of the bra-and-panty set are really cute, although I doubt Gisele offers them in DDD sizes (seriously, I’m a triple D nowadays, it’s ridiculous). So these are not for me. But if I had smaller boobs, I would like these.

Is Gisele the best model for an intimates line, even if it is her own intimates line? Well, the execution of these photos is really nice. Her hair looks amazing, her body is crazy (she just gave birth to her second child a few months ago!) and everything looks nice. Everything is Photoshopped and airbrushed, though, which just proves that Gisele’s previous complaint about Photoshopping (Our imperfections are what make us unique and beautiful) is BS. When she has editorial control over her image (like this campaign), she defaults to excessive airbrushing too.

Photos courtesy of Gisele Intimates.

You can follow any responses to this entry through the RSS 2.0 feed.

53 Responses to “Gisele Bundchen’s new campaign for her intimate collection: beautiful or budget?”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Jenna says:

    Photoshopped to all hell in some of those pictures! I didn’t even recognize her in a few of those! o_O

  2. Pastyousayyouneverknew says:

    Obviously, she’s gorgeous. Slightly off the topic here but does anyone buy any celebrity brand of lingerie? I’ve never done that haha and I’m curious as to how many people do.

    • Sisi says:

      I’ve never done that either 🙂

    • Marty says:

      I’ve bought some Elle Macpherson pieces before. They’re very pretty without being outrageously expensive.

      • lambchops says:

        Love Elle MacPherson. Have many. Her nursing bras are the prettiest out there, the most comfortable, too.

      • Ag says:

        Elle Macpherson makes awesome bras, one of the few brands that make “off” sizes like 36A.

    • Belle says:

      I have accidentally when I am shopping, I may come across a nice pair of undies or bra at target and realize later, its a celebrity line. But its never intentional.

    • Hally says:

      Elle Macpherson bras are seriously nice, really pretty, made with quality fabrics and the styles I’ve gotten give a really nice shape, and I’m something around a 34f, 36dd, so that’s saying something. I also recently found myself in kohls with my mom and was shocked to find a great unlined lace bra from the Jennifer Lopez collection, much to my embarrassment! But it’s really great and has held up well in the wash so I’ll be ordering another! The only other celebrity line I’ve bought from is the Jessica Simpson shoe line, I think they’re comparable to nice Steve maddens, trendy and they get the job done. Jessica also has a lingere line, and since she’s a fellow busty gal I was hoping to be impressed but from what I’ve seen they’re a waste of money and sure as hell couldnt hold up her boobs!

  3. K-rock says:

    And what imperfections is she talking about? I don’t see any :/ Its so funny she’s trying to be like the “every girl” then photoshops the crap out of her pics. Hipocracy at its finest.

  4. kennedy says:

    She is the Brazilian version of GOOP. Insufferable and should SIT DOWN.

  5. littlestar says:

    I barely recognized her in the last picture. Her boobs also look a lot smaller in these photos. Does anyone know if she had implants and had them removed? I remember watching Fashion Television years ago and her breasts were much larger than that.

    • Meaghan says:

      Agreed! She def had bigger boobs earlier in her career, I think she had them reduced, probably cuz the pregnancies did a number on them I imagine

    • Turtle Dove says:

      I believe that she did have them, but removed them after she quit VS in 2007 (before she had kids).

  6. ZinJoJo says:

    I just can’t stand her. When I see her, all I get is smug. Don’t know where this originates from and I know she’s beautiful with a killer body, but maybe I’ve read too many interviews that give me the impression of smug, smug, smug. Also, that house that they built is so over the top excessive.

    Got that out. Rant over.

  7. Sumodo1 says:

    Target has amazing stuff. Pieces that make me look like Sophia Loren (yeah right)if the light is perfect…

  8. ladybert62 says:

    Close your mouth and you might look like you have a brain in that ugly face/head.

    I would not buy a single thing she as trying to sell.

  9. MollyB says:

    Maybe they should not focus so much on her face . . .

  10. Reece says:

    You remember when you were 8-9(I was) and you got your first bra? It was really a cheap pos bra but to you it was awesome. It was even better that you found one with bows and/or lace because it made you feel “grown up”?
    That’s what those look like.

    • hazeldazel says:

      yeah, this stuff looks wayyyy cheap. Definitely for the teeny-bopper market sold at Target or Walmart. If you’ve ever bought a piece of French lingerie (expensive but will last for years and years) you will shake your head at what passes for even expensive stuff at department stores here. VS stuff is cheap fall-apart crap made in china and not worth the money. Measure yourself properly and invest in a couple nice pieces and that’s all you need.

    • ycnan says:

      Hahaha, yes the ones without the under-wire do look like training bras. The other ones look fine. Nice comment, you nailed it.

  11. mary says:

    does she know how to pose any other way but curving herself from one side to the other?

    she’s already an amazon (long and lean and tall), why does she feel the need to stretch herself out when she poses?

    I like her kneeling pose because it’s the only one where her body shape looks normal.

    • Tapioca says:

      If you’ve ever seen candids of her in a bikini she has absolutely no waist – the twisty poses are an attempt to create one and maintain that whole Emperor’s New Clothes idea that she has a great curvy figure. Like when VS angels constantly stick out their miniscule butts. Could just hire curvy models, but no…

      And oh, the photoshop!

      • JD says:

        Yes, you’re right. She is straight as a stick.
        To me, there is nothing remarkable about her figure, except her legs. She won the genetic lottery with those.

  12. Dani says:

    She either got an impromptu nose job or they photo shopped the hell out of her face. Barely recognize her.

  13. teehee says:

    On a simple note– it looks exactly like everything else out there.
    On another note- it doesnt look like lingerie that is designed for women. I mean, the romantic, hollwood, glamorous woman stuff. Not the “hello kitty oversized shirt OR slutty g string” dipole, but the nice choice in the middle, which is no longer on the market.
    Ala blanche devereaux- somethign that a woman would enjoy putting on for herself.

    At least that is something I am desperatey in search of.
    The average woman will put these pieces shown on and look like a balloon with a few rubber bands on it, because she doesnt have the model figure (flat, flat and flat) that this stuff was designed in mind with.

    Simply said: I wouldnt buy it if it were free.

    • lambchops says:

      Yes, that extra long retro bra, the first one, I just think it would create a big roll underneath on most women.

  14. doofus says:

    um…she looks like Rachel Uchitel (sp?) in some of those pictures.

    and so, so vacant in her expression.

    thumbs down on this spread.

  15. RobN says:

    I’m boycotting any product sold by a model who can’t manage to close her mouth. A whole photo spread but only a single expression. I’m sick of the BJ face.

  16. pantalones en fuego says:

    She is undoubtedly gorgeous but she looks the exact same in every single picture no matter what. It’s kind of surprising that she still has a career being so one dimensional.

  17. Anna says:

    She looks gorgeous, but the collection is mostly meh

  18. Trek Girl says:

    The lingerie doesn’t look different from lines that are already on the market, but it certainly doesn’t look bad.

    I know very well that underwear that looks the same as everything else can actually be very different when it comes to the fit and quality. I know I can’t fit the bras, but I can fit the panties, so I would try those.

  19. Mew says:

    Managed to make her look dull. Oh wait, she IS dull.

  20. Nev says:

    She’s beautiful. Wow.

  21. RHONYC says:

    let’s face it, when it comes to intimates & desirability
    VS’s Candice Swanepoel would out-model her into oblivion.

    plus, no offense ’cause i used to buy them back in the day, but her line looks no better than René Rofé $4.99 bra & panties you could pick up in any Conway store in the city.
    jussayin. 😕

  22. YOLO? says:

    They ‘shopped the shit out of her face.
    Why even have models anymore?

  23. Turtle Dove says:

    I think that she looks beautiful as usual. I would have to try on the intimates to see how they feel if they were available in the NA market.I’m not a fan of rose and beaded necklace shots. They seem sort of Sears.

  24. Dana says:

    If I didn’t know better, I’d think the undergarments were from the Kardashian Kollection.

  25. raincoaster says:

    Surely I can’t be the only one who thinks an “intimates” collection is sex toys or something. Lingerie is lingerie or underwear. Intimates makes it sound like she’s put out a line of feminine hygiene products to go with her perfume or something.

  26. CosmicGirl says:

    I’ve watched her walk the runway in person. Sorry, but she’s flawless!