Blake Lively launching ‘one of a kind’ Goop-esque company: ‘It’s without a genre’

Blake Lively doesn’t have a lot going on. I sometimes debate whether this is by design or whether the rest of Hollywood is a little bit smarter than Ben Affleck and Anna Wintour. Blake is a “Fashion Girl” who tried to be a movie star for a little while… until she got the pink diamond from Ryan Reynolds. Now she’s all home renovations, WASP-y vacations and cupcake-baking. I kept thinking that she would get knocked up right away just to firm up her new Suzy Homemaker image, but that hasn’t happened. Which surprises me – and I bet it surprises Ryan Reynolds too. Anyway, since no one is sending Blake any scripts, she’s decided to do the same thing Gwyneth Paltrow decided to do when she stopped getting good scripts: launch a “lifestyle” brand. Yes, Blake Lively is going Full Goop.

BLAKE LIVELY is launching her own company, and this time it has nothing to do with acting.

“It’s something that will be launching in a few months and that I’m really, really thrilled about. The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre,” Lively told us. “I have so many passions outside of acting and things that I grew up being good at and that I don’t utilize when acting. Acting was something that my family did so I just kind of got into it by default, but there was so much that I cultivated, thinking that I wouldn’t be an actor.”

Lively says that she has had the opportunity to branch out into new projects since she finished filming Gossip Girl just under a year ago, and took part in Gucci’s “amazing” Chime for Change concert this year as well as continuing as the face of the fashion house’s Premiere fragrance. But fans of her work needn’t worry, it certainly isn’t the end of her acting career.

“A lot has changed for me in the last year! I got married, I finished Gossip Girl after six years, I had my first break in a while and I’ve been working on this company… it has been nice to have a separation from my show. The first film I did coming out of Gossip Girl, I wanted it to be different from anything I’ve ever done but also representative of where I want to go, because now I’m in a different place,” she told us.

“When I was doing Gossip Girl, I had these short breaks where I could play a character on weekends, but there’s a movie I’m really excited about that I’ll be doing this winter and one of the most enticing parts of it is that it spans from the 1900s until now. The fashion is amazing, and my character gets to experience all of the different time periods and tell the story through fashion. It’s not a movie about fashion, but it’s an integral part of who she is and the whole story.”

[From Vogue UK]

WTF? No seriously… WTF is she talking about? “The main element of it is that it’s about storytelling and it’s about living a very one-of-a-kind, curated life, and how to achieve that. There’s nothing like it out there – it’s without a genre.” So, basically, she’s launching some kind of squishy lifestyle brand that will teach people how to live like Blake Lively? Sure, that’s “one of a kind,” but let’s not pretend that “it’s without a genre.” The “genre” of lifestyle branding/aspirational living stuff has been around for a LONG time, chica. At best, this will be a knockoff of Martha Stewart. At worst, it will be a really budget version of Goop.

Photos courtesy of WENN, Fame/Flynet.

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117 Responses to “Blake Lively launching ‘one of a kind’ Goop-esque company: ‘It’s without a genre’”

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  1. emmie_a says:

    I think if you need Blake to tell you how to live a one-of-a-kind curated life, you’re nowhere near living a one-of-a-kind curated life!

  2. Anna says:

    I have a meticulously curated life. I start every morning by taking a shower and getting dressed. It’s the foundation of my graceful existence. It is important to not forget the little things, like grabbing your phone before you leave the house. Not paying attention to these elements can really disrupt the harmony of your quotidian experience. The defining, dare I say, central element of my well-curated lifestyle is the 10 hours I spend at work, so that I can cap off the day in an enlightened manner with a well-cured (did I say cured? I meant ‘curated’) piece of meat between two delicately arranged grain and yeast installations. I have dubbed this expression of my multitude of artistic talents ‘a sandwich.’ And now you all shall aspire to it, and its perfectly balancing accompaniment, a fragrant, effervescent gold from a finely crafted aluminum container – a beer.

  3. Jegede says:

    If Ashley Greene, Amber Heard, Elizabeth Olsen e.t.c are getting scripts with their back catalogue of flops……..
    No one can convince me Blake is not getting any offers.

    I know I’ll check the blog out. I NEED to get out more.

  4. bowers says:

    Her bio said she attended 13 different schools before graduating from high school (which is more education than many celebs) so I giver her credit for coping.

  5. brin says:

    That black get-up is awful.

    • GlimmerBunny says:

      YES! For a “fashion girl” she sure wears some ugly outfits sometimes.

    • anon33 says:


      It’s like a package of black iridescent glitter exploded onto 90s-era Gwen Stefani’s track outfits.

  6. KinChicago says:


    Blake has never been terribly articulate.

    • HelenBackAgain says:

      Indeed no. And she’s trying SO HARD. I think that’s the worst part here.

      I mean, first of all, Ms. Lively, something is one-of-a-kind, or it isn’t; that’s an absolute. Absolutes don’t get modified. Second, you need to look up “curated.” It does not mean whatever you think it means. Third, selling a luxurious lifestyle is a genre that’s been around a long, long time.

      She’s very young, of course. I’m going to hope this is a phase. And that maybe she’ll consider an adult-ed English course before attempting to write anything herself.

  7. Talie says:

    It’s tough out there for an actress who isn’t Jennifer Lawrence or Keira Knightley or Carey Mulligan. You have to either be really talented or really lucky with box office and she is in neither category. BUT she has enough cache to get those important mag covers.

  8. MrsBPitt says:

    Well, If its a Goop knock-off, then I HOPE it will be budget, cause I can’t afford Goop shit!

  9. Tessa says:

    Curated? Ignoring the fact that she’s using the word improperly, the fact that she chose it at all implies to me that there is no spontaneity in Blake’s world, no room for stuff that wasn’t planned. I can’t live that way. I can’t design my life; my life designs me. I am a roll with the punches kind of girl. I don’t want to live according to someone else’s idea of what life should look like.

  10. T.fanty says:

    I am weary of people over-using the word “curate.” That is really the only thing I have to offer here. It doesn’t make celebrity endorsement sound more artistic, just more pretentious. It was when Usher “curated” the Macy’s 4th of July fireworks display that broke me.

    • Tiffany :) says:

      I agree. It sounds like she heard Anna Wintour use “curated” and “cultivated” and decided to try and use them in a few sentances. It doesn’t sound very natural.

  11. paola says:

    Off topic: last night I dreamt of Chris Martin cheating on Goop WITH ME. I don’t even like him but hey when in the dream he said she is a stuckup b!tch i started giggling until i woke up.
    After the realization of what i dreamt of I think i need help!

    • TWINK says:

      I had that exact same dream last week although I do find him really sexy.

    • Hakura says:

      @paola – Celebs have been finding their way into my dreams too, lately. I have NO idea why, it’s not even like I’m INTO them or their work, really. CB is the only celeb-blog I really read on an everyday basis, so it’s even stranger. xD Shoot, I can’t remember who it was most recently… definitely a woman (in a totally non-sexual/romantic way), ugh. But it’s always so weird waking up from those dreams!

  12. Belle Epoch says:

    Sounds like she’s got nothing. Cupcake recipes? Knitting? What are these fabulous things she can do that nobody else can? This just pisses me off. There are people who spend years honing their skills so they can show us on their blog how to do something right. She has a team of investors trying to capitalize on her name. There is a genre for this: it’s called Jessica Simpson. And she already did it better.

    • T.fanty says:

      I think WE should put together a CB lifestyle guide. We would rule the world.

    • littlestar says:

      That’s what I thought too – she’s not going to be doing something that hasn’t been done before. Does she not read any of the lifestyle blogs that are out there? Because they do exactly what it sounds like? she’s going to do. My personal favourite is the blog Cupcakes and Cashmere – a blend of home, food, and fashion, written by a woman who is interesting and creative.

    • Hakura says:

      @Anna – Omg! They’re so adorable… The few I’ve ever encountered have come across ‘grumpy’ xD SO cute when you can see their little tiny hands/arms, & when you can see their little belly <33333

      Fanty (or one of you guys) wouldn't happen to be the ones responsible for the hilarious little hedgehog parody video (of Miley Cyrus’ “Wrecking Ball”) up on youtube, would you? xD

  13. MisJes says:

    Oh, f-k off Blake. It’s been lovely around here without you!

  14. Mimi says:

    Blake’s problem is the public seems indifferent to her. My advice for her is to go back to tv and do indie movies for now. It will keep her in the public eye until that big role comes.

  15. Jayna says:

    I love her. Leave my Blake alone. I think I love her because I loved the description of her wedding. She looks so amazing in that mustard dress. It’s probably one of the absolute best looks on an actress this year.

    • Tessa says:

      You’re her target audience, and I’m sure you’re not alone. I think there are plenty of girls out there that find her beautiful and glamorous and are intrigued by her wedding, marriage, esthetic, etc. She knows this and is now going to capitalize on it.

    • Jegede says:


      I love her too.
      I love ALL of the Sisters of the Travelling Pants.
      Blakey’s got great style and the rage she inspires makes me love her even more

  16. HappyMom says:

    She has “so many things she’s good at”? She is absolutely cut from the same Goop cloth.

  17. QQ says:

    Mallgirl Please!

    Curated? For what? Downmarket?

  18. judyjudy says:

    My brain shut off halfway through reading this. She’s so boooooooooring.

    • Hakura says:

      @judyjudy – I think even she’s bored with herself, or in general, which is why she’s trying to launch this ‘all new totally unique incredible no genre!’ business venture. She just has nothing better to do.

  19. Relli says:

    Hahahahahaha I knew it, I knew she was aiming to be the next GOOP! Actually I find her to be Jennifer Aniston/GOOP hybrid, tv girl with good hair. All those commenters who agreed and saw this coming,hold out your cups because I am pouring champagne!

  20. Square Bologna says:

    “Without a genre” = “not very well thought out.”

  21. Abbicci says:

    Well, everyone saw this coming. One more bland wasp who thinks they cook better than anyone else on the planet and has an obsessive need to use a label maker.

    The next lifestyle guru will be Taylor Swift. She made sure we were all talking about her making jam.

    • MistyNinja says:

      Taylor just needs to find a dude to marry, and then she will launch Swiftly. It seems that a husband is the determining factor.

    • MissCherokee says:

      Please, Gwyneth is 1/2 Jewish. So sick of everyone claiming she is so WASPy. Secondly, out of all the NYC private girls schools – Spence (where Gwyneth went is known to be more Jewish) Chapin is considered more WASP.

  22. Catriona says:

    Well geez, I don’t think I grasped what the heck she was trying to say here. What exactly is her new endeavor going to be? She wants me to buy.. “a curated, lifestyle”? Why would I even-I can’t with Blake Lively sometimes.

    I don’t get her. She’s all, “Acting is so BO-RING now so I’m going to do something “one-of-a-kind” and offer you a (ucch! :-/) “curated lifestyle” BUT WAIT! Don’t forget to watch the movie I will be ACTING in around Christmastime because it will feature fashion from all periods from the beginning of time, you should see it it’s going to feature the most uhhmaazing fashion but you know, it’s NOT about fashion at all.” :-/

    I’m pretty baked right now so this whole “me thinking she is an imbecile of assorted walking contradictions” could just be the bud “toking”. Ehe.

  23. Amanda says:

    Y’all are underestimating Blake Lively. I think she would easily out-goop the Goop at her own game. There seems to be a lot of ambition and calculation beneath that bland exterior.

    • Jen says:

      Why do people act like Blake Lively is some super cunning fox who outsmarts and surprises everyone? So she dated Leo for a month and dumped him…and?

      She’s bland and married to Mr. Bland, no one wants to give her any acting work, and now she’s doing some ridiculous “lifestyle” crap that people will roll their eyes at.

      • Amanda says:

        We’re not still talking about anybody else from Gossip Girl, are we? They faded away like most basic cable teen-drama stars. She’s not particularly beautiful (by Hollywood standards), her face is bland, she’s not an exceptionally talented actress…. so why is she such a big deal? Why is she a model for top fashion brands and hanging out with people like Karl Lagerfeld and Anna Wintour?

        Because b-tch has got game. Leo is just a tiny little tip of the iceberg (Titanic pun not intended).

      • Ag says:

        @Jen – I agree. People need to get over the “HOW DOES SHE DO THAT?” shit. She’s lukewarm, plain oatmeal married to her male equivalent, like you said.

      • Relli says:

        because its the one remotely interesting thing she has ever done.

      • Nya says:

        She’s not a big deal. No one gives a crap about her. No one understands why Anna Wintour is obsessed with her.

  24. Kiddo says:

    That press release or interview reads like the results of a Madlibs game. Yeesh. That, or eeny-meeny-myknee-moe-ing through a dictionary for words.

  25. lucy2 says:

    Because 1 Goop is never enough.

  26. Chicagogurl says:

    That black jumpsuit makes it look like she the member of a 90’s white girl r&b group that failed after one song got radio play for like 4 months straight.

  27. MJ says:

    So we have Paltrow (aka GOOP), Jessica Alba, and now Blake Lively telling us how we need to live our lives?

    No thank you. I can manage on my own.

  28. Tania says:

    The back jumpsuit is hideous and unflattering. At this point I just don’t think anyone cares about Blake’s opinion. I don’t know. Maybe she’ll be really creative and I’ll be surprised?

  29. Ag says:

    “Curated life.” MUAHAHAHA!

  30. kim says:

    She’s soooooo a Jessica Fail
    Oh wait! jessica biel ….

  31. Lemony says:

    I have no problem with her not wanting to act anymore but how many of these “star brands” do they think we need? Ugh.

  32. AliceInPains says:

    Ok I admit, I had to look up what she was talking about with this “curated” nonsense. Only context I’d ever heard it really used in was museums. Still not sure she’s using it right. Her statement was totally non nonsensical.

    Edit: I searched “curated life” and I just gotta say, uh wow. So so goopy try hard. I get pursuing your dreams, dressing vintage, eating organic etc etc but do you have to have your head so far up your ass to do it? yeesh get over it.

    • TheOriginalKitten says:

      “Welcome to The Curated Life!

      With the rise of wonderful sites like Pinterest, Instagram, and Tumblr it’s become increasingly easy to sit at a computer and live vicariously through photos and posts. While I love all of these platforms, I wanted to create a community of do-ers and not just see-ers.

      The mission of The Curated Life is to encourage and inspire a life lived to the fullest. Life is a beautiful, multi-faceted journey, and one that’s not to be wasted.

      I’ll be posting regularly on large and small things that make life rich and full. Ranging from music, design, art and fashion to business, faith, and current events – all of these things make up a Curated Life. A life lived well, a life of impact, beauty and change.


      Nope, still don’t get it.

      • lana86 says:

        So instead of sitting on the computer and “living vicariously through photos and posts” on Pinterest, Instagram, and Tumblr they offer us to sit on the computer reading their posts…)))Hillarious. It’s just some mainstream media trying to sell itself, as usual.

    • Meredith says:

      The “curated life” makes it sound like my sofa would have a plastic cover on it. And I wouldn’t be allowed in that room anyway because I would mess up the “curated” look of it.

  33. Reece says:

    Unless she can tell me what doc to go to get a good deal on some boobs that look like hers then Not Interested!

  34. StaCat1 says:

    Ugh…not another one..overpaid pretentious people telling the peons how to live…no MAS.

  35. Kelly says:

    I can’t believe anyone would care about any advice Blake Lively would give

  36. St says:

    Yeah, and remember how they tried to make her happed? And it failed.

  37. Mel says:

    My female cousin has a very weird obsession with her which I think stems from the fact that she still acts like a high school teeny bopper and she loves Gossip girl. Anyway, she always says how perfect and “naturally” pretty Blake is and I’m like, seriously?! You know she got a pretty major nose job and has veneers right? That’s not “naturally” pretty in my book.

  38. Hakura says:

    The only thing I can say that hasn’t already been said… I find it hilarious how in the first pic (of her in the hideously-mustard-colored-pleather-looking dress), one of the guys behind her is totally caught checking out her ass. Busted!

  39. mike says:

    Unlike the lot of you, I actually think she’s very pretty. It’s amazing what a difference a nose job can make to the right face. (Unlike Barbara or Lea, who even if they got a nose job, I wouldn’t find even least bit attractive.)

    That said, I swear, either she’s lying or she’s the oldest 26 yr old I’ve ever seen. Srly. She does not look 26. If I didn’t know, I’d have put her in her early 30’s.

  40. moon says:

    I wouldn’t laugh so fast, I can see this being very popular with tweens

  41. Naddie says:

    Good to know this shit has nothing to do with acting, ’cause she sucks.

  42. Norman says:

    I would not send Blake Lively to walk the plank yet. Lets see what happens when she sells products. I doubt she will $900 dollar sweaters or colon detox paste. I don’t think she will be another hyper elite Goopster.

  43. RdyfrmycloseupmrDvlle says:

    she wasnt always a “fashion girl”. I remember when she was still very natural and tom boyish looking and awkward and I really liked her then. I read an article about how they were making her wear all the fashiony clothes and she was saying how, although she thought they were pretty, she was terribly uncomfortable. Now people assume shes always been this way. Not so. not so. She used to be awesome…now shes soooo lame. Ditto scenario for taylor swift!

  44. Luna says:

    I don’t need her to sell me her lifestyle. I just want her to teach me how to go from seducing a hot guy, making him fall in love with you AND proposing all within one year! And also how does she manage to make a playboy-guy hopelessly in love with her! Now that would be one book I would definitely buy!

    • A says:

      First of all, there is no proof she dumped Leo or even dated him in the first place. So they were “caught” on a yacht with Steven Spielberg and in Verona (how fitting), in what smelled like a huge publicity stunt.
      I sincerely doubt they were ever together and if they were, it was never serious and I don’t think he ever fell in love with her. Compare the pics with her to the real papp pics of when he was with Gisele and his first serious gf Kristen Zang.
      The first looked very staged and the latter looked completely natural.

      Second, Blake has stated she uses The Rules. Yes, that book.
      I’ve heard from many that it works so maybe you should give it a go? never hurts to try I guess.

      • @A says:

        Its really odd how people state Leo and Blake were a publicity stunt on the basis of there being many pics of them together in Europe.
        As if thats new for Leo
        There have been many many close up pap pics and mag write ups of him with his latest girlfriends. With VS Toni Garrn in Spain, in Ibiza, in Paris kissing and larking in full pap view.
        Leo and Erin were as blah as could be yet there were many pics of them zip lining, biking and dinind in an EMPTY resturant.
        No one cries publciity stunt.

        Fact is it’s the same old Leo does with ALL his girls. Even with Gisele with them hamming it up for the cameras in basketball games for all to see (did not stop him from cheating on Gisele non stop though and did not stop Kristen Zang declaring Leo along with Nicholas Cgae as her two ‘dirtbag’ boyfriends)

        And ‘Blake using the rules’ was a false story from the Britsih tabloid Now Magazine. A mag with so little credibility it makes the Enquirer look like TIME and only overseas blogs quote their articles just as well as Now mag recently exclusively announced Pippa Middelton’s twin preganancy

  45. Caz says:

    This is puzzling.

    There’s nothing inspiring or interesting about Blake Lively. How old is she? She’s not even old enough to be dishing out advice.

    Wonder how long Ryan is going to be supporting her curated lifestyle?

  46. ZAK says:

    Say what you will about Paltrow but at least she has an oscar and has played in some interesting and successful films. I have nothing against Lively and don’t think that she is as awful an actress as other people think she is but she is at the bottom of the young actress totem pole. She has turned into another annoying failed actress turned fashion girl like Kate Bosworth, Camilla Belle and Jessica Alba.

    • Dorothy says:

      No way, Jessica is far more likable and real than Gwyneth who is an imbecile and a total phony. Blake, no idea but she can’t be worse than Gwynnie! And still laughing cause Gwyneth was awful to Jessica when Jessica went to her for advice on lifestyle stuff and Gwyneth threw her out literally! So GOOP gets what she deserves which is another mean thing she did that makes her so hated….hope they both kick her GOOPY arse out of our faces.

  47. MissCherokee says:

    I hope she does an issue on plastic surgery. I would love to know which doc did her nose Jobs. Jobs. more the one.

    • Else a says:

      Hi everyone. I’d just like to weigh in on this topic: because I am, by profession, an actual curator at an American art museum. In the field we are so annoyed by the overuse of the word “curate” to describe any sort of random organization or presentation of material (especially by celebrities). Not EVERYTHING you do is “curating” in the formal sense of the word (Blake Lively). I totally agree that she’s using the term because it makes what she’s doing seem smart, individual or esoteric in some sense…but really you just seem like a kid wearing your mother’s heels, Blake. Rant end.

      • Dorothy says:

        No need to apologize for “Rant” – forgiven – totally valid point! When my friend told me Gwyneth had chosen that terminology for her job description ages ago, I was laughing at her pompousness because it was so inappropriate – and an insult to what you do. And boy, you should hear what my friends in the Health Care field (everyone from Dr’s, Nutritionists to surgeons, physical therapists, etc. all educated for years at Harvard, Stanford, Yale etc. have to say about Gwyneths’s health advise – really furious at her irresponsibility and arrogance! Yikes! (So again goes back to Gwynie and still doubt Blake could be worse.) MOST IMPORTANT, your “rant” wasn’t one at all. What you do is highly specialized and requires a combination of education, research, and creativity PLUS it is much harder work than at least most of these ladies coul even fathom (at least GOOP, don’t know Blake, Jessica supposedly nice at least) so you have every right to be annoyed. Just keep up the good work and don’t let these arrogant glory hog celebs make you think you are not appreciated. What you do can literally change an exhibit dramatically and I really respect you for that and hope you see this 🙂 !