Forbes star currency list: Will Smith number one, Brangelina in top five

Will Smith
Will Smith’s star power just doesn’t stop. Although it occasionally has a lull, like when audiences collectively yawned for his last film, Seven Pounds. But minor box office blips don’t count when Will’s films have made more than $5.2 billion dollars. That kind of money buys a lot of donations to the Church of Scientology. And it’s the kind of money that makes Will Smith Forbes Magazine’s number one on the Forbes Star Currency List, a judgment based on past box office, potential financial attraction, whether a star can “carry” a film, and media relations.

Filling out the top five are Johnny Depp, Leonardo DiCaprio, Angelina Jolie and Brad Pitt. Angie is the highest ranked woman on the list, and she’s only one of three women in the top twenty. The other two are Julia Roberts and … Meryl Streep! Surprise! After her fifteenth Oscar nomination and hit films like Mama Mia and The Devil Wears Prada, Meryl Streep is now seen as the female Jack Nicholson – someone really cool and hip that audiences love. The Telegraph has more:

[Will Smith] topped the Forbes Star Currency list, which measures actors’ financial clout.

The data was based not just on box office success but also on a star’s ability to attract financing and guarantee cinema distribution for a project, and whether or not their presence “significantly drives box office performance”.

“Will Smith stands alone as the only actor to score a perfect 10 among industry voters in the Star Currency survey,” the magazine said.

The 40-year-old star’s films have made $5,239,409,825 (£3,615,342,000) at the worldwide box office. In the US, eight of his movies have debuted in the number one slot at the box office.

“He has shown, time and again, that, in today’s world, regardless of the material, people want to watch Will Smith. He is cross-genre and proved it multiple times,” says Ashok Amritraj, chairman and CEO of Hyde Park Entertainment.

Johnny Depp was second in the list, thanks in part to his Pirates of the Caribbean trilogy, although the magazine dubbed him “the poster child for ‘indie actor as box office star'”. Leonardo DiCaprio was third.

In fourth place, Angelina Jolie was the highest ranked actress – one place ahead of her partner, Brad Pitt. Forbes said: “She’s got the acting credibility and exposure – key ingredients. Some of her peers on the upper reaches of the list have more box office to their names, but right now, the industry clearly recognises what she can mean to a project.”

Tom Hanks, George Clooney, Denzel Washington, Matt Damon and Jack Nicholson made up the rest of the top 10. Of Nicholson, still going strong at 71, the magazine said: “Iconic. Living-legend status, but still hip with audiences. The three-time Oscar winner has mapped his career in a way few others have.”

From The Daily Telegraph

Shall I just cut this one off before it starts? There are many people who claim that Brad Pitt and Angelina Jolie are not liked by audiences, even if their films make huge box office and hard data doesn’t lie. I’m not claiming that everyone loves Brangelina – only stating that Forbes does pretty impartial analysis, and if Forbes puts both Brad and Angelina in the top five, they’re doing better than a lot of their critics claim.

Just in the past year, Angelina was declared a “billion dollar woman” because her three 2008 films (Wanted, Kung Fu Panda, Changeling) made more than a billion dollars within a nine-month period. Brad’s supporting role in Burn After Reading had a number-one box office opening weekend, and Brad earned a BAFTA nomination for his hilarious turn as a dumb, dorky gym employee. This was followed by his Oscar-nominated turn in The Curious Case of Benjamin Button, which is the number one film in the world this week. Just sayin’. Here’s a list of the top twenty:

1 Will Smith
2 Johnny Depp
3 Leonardo DiCaprio
4 Angelina Jolie
5 Brad Pitt
6 Tom Hanks
7 George Clooney
8 Denzel Washington
9 Matt Damon
10 Jack Nicholson
11 Julia Roberts
12 Adam Sandler
13 Tom Cruise
14 Russell Crowe
15 Will Ferrell
16 Meryl Streep
17 Robert De Niro
18 Ben Stiller
19 Jim Carrey
20 Clint Eastwood

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11 Responses to “Forbes star currency list: Will Smith number one, Brangelina in top five”

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  1. ANONYMUS says:

    yes ! angie we love you

  2. Gloaming says:

    Is it just my comp, or has Big Willy been Tangoed?

  3. santa says:

    Will Smith and Johnny Depp are undeniably worthy of their 1 & 2 positions, but Leo DiCaprio & Crowe in “Body of Lies” couldn’t save it from becoming a huugge turkey.

    Angelina’s a weird one – in both Kung Fu Panda and Wanted she only had about 10 lines, yet the majority of the PR was about her so she’s obviously a great “promotional tool”, but the last 2 films she’s carried on her own – “Changeling”, “A Mighty Heart” – have been box office flops. I suppose audiences react to her more favourably as an “action star” than “serious actress”…

  4. lulu says:

    Will smith is a brilliant actor and i would see any movies he is in.

  5. lunachick says:

    I love Will Smith! He has an incredible, magnetic, warm presence in his music and on film.

    It somehow doesn’t even bug me that he’s a Scientologist…I guess it’s because he seems like such a good guy regardless, and to me what you do on your own time should be your own business, even for people in the public eye.

  6. lunachick says:

    **edit…I meant people should be able to do what they want on their own time as long as they’re not hurting anyone else…a general statement meaning smoke all the pot you want in the company of consenting adults, but don’t drink/drug and drive…or have whatever sexual proclivities or make you and your adule friends happy…but CB should go to jail for a LONG time for assaulting Rihanna!

    Sorry enough ranting, I need my AM coffee…

  7. Stephanie says:

    Dont like Brad, dont like Angelina. The two faced lady doesnt talk to her dad cause he cheated on her mother, but she goes and stills Brad from Jen. Jen rocks out Angelina’s skinny A** anyday.

  8. Stephanie says:

    oops, STEAL’S I mean!!

  9. Stephanie says:

    Oh and one more thing. The press needs to lay off Jessica Simpson being FAT cause the last time I checked she was alot smaller than Michelle Obama.

  10. loldongs says:

    So is the Oompa Loompa look popular in hollywood now?

  11. Thats what I thought and you really helped me prove my point with this post. I cant wait to show my friend so he can see he was wrong. – Walter