Gwyneth Paltrow deigns to open a ‘pop-up Goop shop’ for the LA peasants


Gwyneth Paltrow kept her word about not attending this year’s Met Gala after she complained so loudly last year about the infiltration of the peasant class. So what did Goop do while all of her friends were hanging out in NYC? She was in Santa Monica, at a beachside “holistic healing center for a vitamin IV drip.” Classic. Goop would rather be injected with vitamins (as opposed to consuming them through peasant food) than go to the stupid Met Gala.

Anyway, these are some photos of Goop at the “grand opening party” for her GOOP pop-up shop at the Brentwood Country Mart. A writer for The Daily Beast went the first day of the shop, and the write-up is a good run-down of what to expect from a GOOP pop-up. An excerpt:

There were, of course, her two books—It’s All Good and My Father’s Daughter—stacked strategically around the room. There was also a lot of the supremely “tasteful” product that’s already available at $200 Frame jeans, $150 Khadi cloth blankets, $10 balls of cooking twine. There was even a row of four handkerchiefs that had been monogrammed, over and over again, with a familiar set of initials: a lowercase “gp”; a script “GP,”; “GMP” in two handsome variations.

In case you’re wondering, Paltrow’s middle name is Kate. The M is for Martin.

But what really made the Goop Pop-Up such a special place—for good or ill, depending on your view of Gwyneth’s peculiar power—was what the clerk called the “one of a kind stuff we’ve sourced from around the world.”

Stuff like a $345 key-shaped brass bottle opener by Viennese modernist designer Carl Aubock. And an $825 silver Walker & Hall Sheffield ice bucket. And a giant, fluffy $265 Icelandic shearling pillow. And a $1,750 marble-and-steel side table. And a vintage 1980s Christian Dior leather backgammon set—only $2,350!

[From The Daily Beast]

Is this Goop’s version of a peasanty flea market? I think it might be. It feels like this is Gwyneth’s version of “de-cluttering” some of her massive estates following her split with Chris. And instead of selling the stuff to an auction house or donating it to someone needy (perchance someone middle class), she decided to do a pop-up store. Bless her heart.

Entertainment Weekly has a rundown too, and they point out that a few items were actually “cheap” in Goop terms. $18 lip conditioner. A $79 zip-up jacket. HOW GAUCHE.



Photos courtesy of Fame/Flynet.

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26 Responses to “Gwyneth Paltrow deigns to open a ‘pop-up Goop shop’ for the LA peasants”

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  1. QQ says:

    ….and nobody could afford any of the goods offered even if they scrounged money together


  2. yolie says:

    I can’t with this woman..

  3. mia girl says:

    “Pop up Goop” sounds like something that comes out when you squeeze a nasty pimple.

  4. don't kill me i'm french says:

    Good for her!

  5. Snazzy says:

    what the hell is a pop up shop? Some kind of fancy garage sale?

    • Hiddles forever says:

      That is what I was wondering!

    • Shelby says:

      I had to look it up,
      “Pop-up retail, also known as pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States”

    • Nina W says:

      It’s an old idea but it’s got a flashy new name.

  6. Kiddo says:

    The profile shot, in the opposite of Martha Stewart’s coined phrase, “Is not a good thing”.

  7. MissTrial says:

    Lame , all around is all I can say. I don’t get the Goop hate or the attraction really. She just ‘is.’ But seems a forced ‘is.’

  8. FingerBinger says:

    I know her website is losing money. Goop is not making a profit at all. A “pop-up Goop shop” sounds like a really bad idea.

  9. danielle says:

    I could own lip gloss recommended by goop! Or get dinner. I think I’ll go out to dinner.

  10. frisbeejada says:

    Bless her, she might just as well be walking around with a target ‘t’shirt on so everyone can throw daggers at her – metaphorically of course. What she really, really needs is a change of publicist, someone who will take her to one side, tell her quite gently she’s a total pillock and to STFU for three years – at least but preferably STFU FOREVER….

  11. Rice says:

    Well, I don’t know about anybody else but I’m ready to graduate from the peasantry to the Kingdom of Goopdom. I’ll buy one of each item there. Of course, I won’t be able to eat or pay my bills for a gazillion years. But who cares!! This is a once in a lifetime opportunity to become a citizen of the Republic of Goop. Count me in!

  12. Eleonor says:

    Seriously I’ve read poop…

  13. * says:

    Yes. Chewing is for urchins.

  14. lucy2 says:

    Why do I feel like she did the pop-up store to get a jump on Reese’s Witherspoon’s retail stores?

  15. Bobbiesue says:

    What is so odd to me is her obsession with promoting all things GOOP; it’s losing money, it’s disconnected and mocked; she announces her divorce on it…what about acting?! It seems like she’s throwing away everything for GOOP!

  16. Bobbiesue says:

    I know many will disagree but I really loved so many of her movies from the 90s and thought she was a great talent. I don’t know what happened…

  17. Trashaddict says:

    Did she put her eyebrows up for sale too?

  18. Matthew says:

    An absolutely vile woman.🙉