Blake Lively covers Vogue, is not trying to show a Goopy ‘aspirational life’


Blake Lively covers the new (August) issue of Vogue Magazine. This is her third Vogue cover!! And she got the cover because she’s launching her lifestyle website, Preserve. Yes. Preserve was reason enough to give Blake a Vogue cover. The article is really crazy too – like, everyone fawns over her. Even Martha Stewart and Ivanka Trump. I almost don’t want to do highlights from the piece because there are just too many eye-rolly parts, but I’ll pull some quotes. You really should read the whole piece here though.

Blake’s sense of humor: “When I say something funny, I don’t laugh, so my friends are always like, ‘Hahahahaaaa!’ so people know. When I’m not with them, I always think, This person doesn’t know I’m funny; they just think I’m a jerk.”

Preserve: As we’re driving, she tries to reach one of the dozen people on her team in Los Angeles (the company will eventually move to New York City). Much like the woman who founded it, Preserve is a fundamentally curious and free-spirited enterprise. Part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands…Lively is hoping to tap into her generation’s obsession with all things small-batch: the perfectly imperfect handcrafted, the exquisitely bespoke, the deliciously artisanal. She is, in essence, using all the modern-day digital tricks of the trade to shine a light on—to preserve—all those finer, simpler things in American life that are in danger of getting touch-screened into extinction, trampled on by the medium itself.

She’s always hungry: “You know that old saying, A way to a man’s heart is through his stomach—that’s me.”

Comparisons to Goop: “[I’m] not trying to show you the perfect life or the aspirational life. It’s real life. It’s the thing that blindsides you on an idle Tuesday that’s tragic but that also makes you who you are. It’s not about me. And it’s not about watching my journey of learning how-to, it’s about me sharing that with you so we all sort of learn together.”

Whether she’s afraid of being mocked like Gwyneth: “I’m sure there will be plenty of people who will say horrible things. I’m sure this interview will be picked apart. But you can’t worry about it. There have been so many things written about me that are untrue and horrifying. I can’t even believe that my family has to read this stuff. You just have to do what makes you happy, because you’ll never get a unanimous vote. People like to gossip. They bond over it. They don’t bond over complimenting famous people. I’m always the first person to defend Gwyneth Paltrow. Or any woman in a position of power, like Martha Stewart or Oprah, who gets burned. Because they have paved the path for so many other women who are doing something they believe in.”

Ryan Reynolds is involved with Preserve too: “He’s a part of it because everything we do in life we do together. If I’m working on a movie, he helps me with my character; I do the same with him. Picking out a coffee table. What we’re going to eat. He’s a beautiful writer—he’s written a lot of stuff for us. And he’s got a great barometer and he knows me, so he will tell me if it’s not as good as it can be.”

Her thoughts on Ryan: “He’s going to be a great father and leader and patriarch—he’s so meant to be all of those things. The fact that he lived so much before we got together, he’s the exact realized person that he should be. And so I get to share my life with the person he’s become, and we get to grow from there.”

[From Vogue]

Blake also talks a lot about her wedding and how when she was trying to plan it, it all went to hell so she called Martha Stewart and Martha sent her team down to save the wedding. Oh, and she had sparklers at her wedding and someone burned a hole in her Marchesa gown.

As for the comparisons to Goop and how Blake stresses that you would never, ever find any of this stuff without her efforts to “curate” it for all of us… sigh. She exhausts me. I believe that she’s putting in a ton of work to make this an interesting site, but it also feels like a vanity project and something that has been done before in various ways. Like, it’s her personal Etsy with a dash of Goop and Lauren Conrad.


Photos courtesy of Mario Testino/VOGUE.

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152 Responses to “Blake Lively covers Vogue, is not trying to show a Goopy ‘aspirational life’”

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  1. harpreet says:

    Firstly, another thin blonde on the cover, what a surprise.
    That being said, I like the shoot, I mean, it is gorgeous (Jackson Hole).
    I wish they could’ve put a fall TV star on the cover. Maybe Viola Davis styled by her team who dressed her for the ABC fall lineup event.

    PS: Also, there are weird quotes from her friends, like Ivanka Trump, that are so unnatural.

    • sammy says:

      It fascinates me that for a woman of color to get on the cover she has to do something extraordinary or be major in her field but Goop and Blake get to be on the cover because they are starting hobbies on the side. This also goes for Kim K who got on the cover for being Kanye’s fiance.

      • mercy says:

        It was the same when they used models for the covers. The only women of color to get American Vogue covers were supermodels, like Beverly Johnson and Alek Wek. International editions have been little more open minded, but still not enough.

      • Ciria says:

        That is almost the exact same thing that Lainey gossip said on her site today.

      • LAK says:

        Actually American vogue has been better at using non white models than the international editions.

        British editor is on file saying she doesn’t use black models because they don’t sell. these remarks were in response to the Italian Edition of Vogue that used ONLY black models – cover, editorials, advertising, in 2008. She’s never apologised for her words despite that particular issue promptly selling out worldwide. She recently started to use JOrdan Dunn, but Jordan is a model with a contract from Burberry. ditto Malaika Firth, a model with a contract from Prada. She daren’t piss off her biggest advertisers.

        French and Italian Vogue tend to do these egregious fashion stories where they demonstrate a thoughtlessness to cultural sensitivity that is quite breathtaking – using white models.

      • Godwina says:


    • TheOriginalKitten says:

      It’s making me want it to be Fall already. I love sweater dresses and boots and leather jackets.

      • mimif says:

        Me too. Viva Autumn all the way (totally just annihilated my credit card yesterday shopping for boots).

      • Tiffany :) says:

        I love fall and the clothes! It kind of sucks in LA, because September and October can be pretty hot. While the rest of the country is breaking in their new fall wardrobe, we are stuck in our summer stuff. Boo!

      • Ag says:

        i know! i can’t wait for Fall to roll around.

      • LuckiestLibra says:

        Agreed ! The fashion and the scenery made me wistful for Fall. As far as I am concerned October through December are the best months of the year. When do stores start selling Fall clothes anyway ?

    • Kyle says:

      Ok she is on the cover because her contracts with beauty corporations. I get it. But does she really sell these products? I wanna see the receipts. She was/is(?) mediocre actress in mediocre tv show. Tv one hit wonder. How the hell can she be face of luxury brand? There is nothing luxurious about her.

      • mercy says:

        Lagerfeld, Wintour, Louboutin, Frida Giannini and other luxury brand designers and representatives beg to differ. And apparently there are enough consumers who agree with them to make Blake Lively worth their while.

      • mia says:

        She’s friends with Salma Hayek who’s married to Francois-Henri Pinault who owns high-end design houses Gucci, Stella McCartney, Alexander McQueen and Yves Saint Laurent and European entertainment and electronics retail chain Fnac. That’s why she’s got a job…

      • mercy says:

        She must have made an impression on Salma, but presumably SH has other friends who would not mind being the recipients of her largesse. Where are there contracts? Louboutin, Lagerfeld, Wintour and others pre-date her friendship with Salma.

      • @mercy says:

        I just love this gal. Slay Blake Slay!!

      • Val says:

        +10. She is boring at best.

    • Kels says:

      This is like her 5th Vogue cover isn’t it? For someone who’s basically unaccomplished in her chosen profession, I’m floored every time she’s on. Does Wintour gotta crush? She’s not a model, she’s no great beauty and outside of a certain demo that watched that tv show she was on, no one really knows her. Head scratcher.

      • Francis says:

        I think she’s stunning and so does Vogue evidently. 🙂

      • metallicwow says:

        She is beautiful in my opinion, but it is kinda amazing they’re featuring an actress whose most well-known credit is a CW series that ended in 2012.

      • Francis says:

        That series still runs in Europe and is popular. I see it everyday on a national channel in Europe where I currently traveling and it is featured in the European TV guides here.
        Also I see Blake on European covers of other magazines as I’ve been going to new stands for morning papers. She has a appeal to girls in some way,because the European magazines have her in their magazines, or on covers still, at times.

      • Marianne says:

        She’s a “Fashion-Girl” and she’s pretty close with some big designers. I think its the only reason why she keeps getting covers, since her acting career hasn’t really gone anywhere.

      • HappyMom says:

        I’m with you. She’s a pretty girl-but I don’t find her beautiful or remotely interesting to look at. I’ve never seen her in anything-but you guys all say she mumbles-so there you go: no great actress. She’s seems like a nice person? She’s married to another pretty person?

      • Godwina says:

        I think she’s utterly gorgeous, but I agree with everything else you said.

      • Nicole says:

        She’s better looking than most models. I don’t like her much but I’m pretty sure it’s because I’m jealous.

      • Francis says:

        Her acting career is just starting out really. I would not call her acting career as a failure at all. I think she was great in the movie with Ben Affleck, and it the Oliver Stone movie, I think she’s in this for the long game.
        Blake ‘s acting career is not over, this is a young lady , she’ll find roles and still very good looking, she will work.
        I think some want to write her off, but I believe she’s got skills and will grow with the right choices. Is she even 30 yet. Is she?

  2. kri says:

    When will she go away and stop boring me and making me hate vanilla.

    • Ciria says:

      She is really vanilla. Which is an insult to vanilla. Lol. Tall glass of water, this woman. She is boring.

    • Francis says:

      There’s room for vanilla too. Nothing wrong with. Blake, she seems nice enough , harmless and IMO she’s quite beautiful. She always reminded me of a young, California version of Carolyn Bessette in a way, tall, slim , blonde, with her own look. She doesn’t have the edge though, but that’s fine. She’s harmless , which may be why magazines like her.

  3. starfan says:

    That’s Lord of the rings level of photoshop light going on. Her nose even looks different.

    • T.C. says:

      All photoshop except for the eyes. Can’t believe she’s still getting Vogue covers for doing absolutely nothing.

  4. Emily C. says:

    “When I say something funny, I don’t laugh, so my friends are always like, ‘Hahahahaaaa!’ so people know.”

    What. Uh, out here in this world that people live in, most of us do not laugh at our own jokes. Because people who constantly laugh at their own jokes are obnoxious and not funny. Also, we laugh at jokes when they are funny; we do not laugh at jokes so everyone else around us knows that the person whose jokes we’re laughing at is funny.

    I can’t read any more of it because I cannot get past that part. I thought Blake Lively was just a boring nothing before, but now I think she is an alien.

    • Panache says:

      Emily, we might be twins separated at birth! You just wrote down EXACTLY what I was thinking! That “joking” quote is definitely the most obnoxious thing I’ve read all week!

    • K.B. says:

      Yeah, the only time I laugh after saying something funny is when I’m with a group of friends and we all have the giggles and everything people say is hilarious. If Blake delivers her funny statements the way she delivers her lines in front of a camera, I can imagine why there’d be some confusion.

    • the.princess.leia says:

      Co-sign! The lack of laughter by people is a sign that you are not funny!

    • Bucky says:

      She is dumber than a box of hair. The whole interview is just a bunch of buzzwords thrown together without any real meaning.

      Like, what even is that joking quote. Also, does this mean Ryan Reynolds is also dumb? I always assumed he was fairly quick because he has good comedic timing, and in my experience, truly funny people are smart people. Meh.

      • mercy says:

        Judging from his interviews, Ryan is very smart, funny and articulate. People question his relationships, but I’ve always liked Alanis. She has a vulnerability and sincerity that make her pretensions bearable. But Blake seems kind and with a happy disposition, and it seems like it has had a positive effect on him.

    • mercy says:

      There’s this thing called deadpan humor and I’m quite fond of it, but it doesn’t go over well sometimes, especially in print. That’s why we have emoji’s lol. She can be quite funny (intentionally ;)), but not in this interview. The writer didn’t strike me as a barrel of laughs, either.

    • Tiffany :) says:

      “When I say something funny, I don’t laugh, so my friends are always like, ‘Hahahahaaaa!’ so people know.””

      Those are called sycophants, honey, not friends.
      People shouldn’t force laughter as a social cue to tell newbies that NOW is the time to laugh for Queen Blake. I found that entire comment of hers to be both sad and creepy.

      • mercy says:

        Or they’re used to her humour. My friends can tell when I’m not being serious, but I have to be careful sometimes with strangers. My love of the deadpan can get me into trouble. 😉

      • Tiffany :) says:

        If it is simply them being used to her humor, wouldn’t they just laugh as they normally do and not “so people know”?

        I am all about a dry sense of humor, I am a fan of that kind of wit. When people are so adamant about telling others that they are funny, calling themselves funny repeatedly, it sounds more like an ego thing. If you are funny, other people will tell you that, you don’t have to remind them or prompt them. I’ve just never heard someone say “they don’t know I’m funny”. If she had phrased it as “they don’t understand my sense of humor”, I would be taking it differently.

      • mercy says:

        Well I think my interpretation is skewed by my own experiences and reading the interview before the excerpts appeared. Here’s the quote in context:

        Lively has a tendency toward deadpan humor, often delivered with a laconic stare that can make it difficult to figure out whether she is joking or not. “When I say something funny, I don’t laugh,” she says, “so my friends are always like, ‘Hahahahaaaa!’ so people know. When I’m not with them, I always think, This person doesn’t know I’m funny; they just think I’m a jerk.”

        To me it doesn’t sound like she’s trying to convince that she’s funny, but expounding on something the interviewer noticed and saying she is misunderstood, and that’s when her friends chime in to make it known that she’s not serious. The odd thing is she’s always smiling and laughing in the interviews I’ve seen with her. Her husband, on the other hand, does classic deadpan humour and I’ve seen it subsequently quoted in print like he was being totally serious.

  5. An says:

    Anne Wintour really does hate Posh. First a Kardashian and now a B-lister gets a cover? Posh just might self-combust.

    • the.princess.leia says:

      LOL. As soon as I saw the cover, I thought the same thing: Posh is probably drowning her tears by sniffing a gallon of ice cream.

    • Bernice says:

      After the Kim cover, I side with Posh over Anna. Anna has let a Vogue go to the dogs. I don’t understand the Blake thing. Prior to her marriage everyone was working overtime to make her the “it” girl. She is a crummy, mumbly actress with a pretty but asymmetrical dime a dozen face. There is no “it” there. Good luck on Preserve. Everyone and there mother has a curated blog/lifestyle site. I don’t see why hers would be a smashing success.

      • starrywonder says:

        yeah I don’t get it. And Lainey who is a fan was even throwing shade at her and how inarticulate she was in the article. When I see Blake Lively I don’t see a woman I need to ask about how to re-write text. Blah to her.

  6. mia says:

    Why I would want lifestyle tips from someone who wasn’t even able to plan her own wedding?

    • Bernice says:

      That was simply her way to bow to the Queen of lifestyle and gain favour with Martha. This way she has Martha on her side as a “mentor” who helped her and showed her how it’s done.

    • mercy says:

      Maybe her mile thick binder didn’t have many wedding resources? 😉 Most people learn more from their mistakes, and from handing the reigns over to more experienced like Martha and watching how it’s done, if they’re willing and able.

  7. Tiffany27 says:

    What kind of dirt does she have on Anna Wintour to get her THIRD cover tho?

  8. kennedy says:

    I am slightly speechless that this marble-mouth McGee managed to score THREE Vogue covers. INSANE! And not in a good way.

    It also stings that the lovely Amy Adams, Jessica Chastain and Julianne Moore are shifted to the SIDE. I don’t think there are three covers between the three of them? I know Jessica has had one but not sure if Julianne has had one Vogue US cover. And Amy certainly hasn’t.

    Also- her website sounds like GOOP, Pinterest and Etsy. Shouldn’t comment until I see it, but I refuse to believe this girl could come up with an innovative concept. I also think it’s HILARIOUS that she is “sticking up” for powerful women — honey, you named TWO of the richest, most successful and widely recognized women in the industry – Oprah and GOOP. How about you stick up for the smaller, start ups that don’t have the same name recognition? Now THAT would be commendable.

    • LAK says:

      Julianna had the cover March 2003.

      In terms of relevance, August is the worst month to have a cover. any magazine. It’s the fashion equivalent of throwing a dog a bone.

      Now if Blake had been on any other month covers that would have been significant. Like Kim K. gosh Edna Mode thinks KimK is more relevant than Blake, she placed her right after the all important March issue.

      In fashion terms March and September are the only covers that are truly important and tell everyone that you are very important.

      August! meh! is what Edna Mode is saying about/to Blake.

      • Jegede says:

        Y’know what’s funny
        I stopped listening to these who ‘deserves’ the cover rationale after the abuse Kate Upton received for getting a Vogue over.
        And Kate’s actually a model- just apparently not the ‘right kind’

        Rihanna covered Vogue this year with little to promote.
        The very internet beloved Emma Stone covered Vogue (with something to promote) but delivered poor numbers.

        So what’s the barometer of whose worthy or is it unless your fave is on the cover?
        At this point the ‘outrage’ is humorous to me more than anything

      • kennedy says:


        I think Kate Upton is fine for Vogue – she was (is?) considered the IT supermodel for a while and Vogue was originally a supermodel launching pad, so I’m wholly indifferent about her cover.

        As for the barometer of worthiness – Emma Stone at 2 covers with this year’s interview highlighting her 4 major films, 3 of which are directed by auteurs is far more significant than Marble McGee’s current slate. That isn’t to say Stone is deserving of 2 covers, but at least there’s something worthy to highlight – 4 films (and arguably a slight career revival) is no small feat.

      • Jegede says:

        You calling her Marble McGee pretty much says were you’re coming from LOL

        And I too thought Upton was fine as a choice but it would have been hard to tell judging by the abuse/horror her Vogue Italia and US covers unleashed.

        I’ve concluded at this point when the arbitarily ‘unfavoured’ and ‘undeserving’ get the Vogue cover – outrage ensues. QED

      • LAK says:

        Jegede: I think it doesn’t matter anymore sonce Vogue abandoned models for actresses back in the early 00s. It’s still the go- to fashion bible, but i think that’s more tradition than anything else. I’d rather see a model on the cover.

      • Francis says:

        Blake gets the uproar whatever she does. IMO
        I don’t see a problem with this tall, pretty lady , who is a name, on the cover and wears clothes well. Vogue knows what it’s doing.
        Also I see Blake on magazines Internationally, her show is still running in Europe and is still a hit. Designers love this woman. She turned it out at. Cannes this year, they adore her. She’s going to get covers.
        She’s a stunning woman, I don’t get the complaints,

    • mercy says:

      Julianne has had several covers over the years. Actresses of that stature should have many opportunities to get covers over a long period of time. It’s not about following trends or flavour of the month with them. I’m sure most of the other worthy recipients you mentioned will be featured several times over their long careers.

      Models have typically received little flak for multiple covers. I guess it was accepted that it’s what they did, or few readers cared enough to comment, let alone be upset by it. But honestly I don’t find most of the models that interesting beyond the beautiful photos.

      I’m thinking the outrage might actually help get covers lol.

    • Val says:

      Seriously!! Why does she have ANOTHER cover?? Why? She is not relevant to anyone anymore, Gossip Girl is finished! Seriously US Vogue just keeps getting worse, I hope they either fire Wintour and revamp the whole stale thing or Vogue sinks to the bottom of the ocean.
      The other editions are so much better anyway.

      • Santolina says:

        Wintour needs to go, yes. She’s OLD school, kowtows to the suits, plays it safe. The world is changing. US Vogue can either remain stuck in status quo/increasing irrelevance or “Be the Change.”

  9. Ari says:

    Dayum I am LOVING THESE CLOTHES I wish I could wear them lol…I think she looks fantastic and I like her outlook and I appreciate also that she isn’t downing other folks works (although I cant stand paltrow UGH) lets see how it goes!

    • Jackson says:

      Yeah, I don’t know. I kind of like the things she’s saying here. I don’t have a built-in like or dislike of her so I’ll just take her at face value at this point. And how I wish it were fluffy-lined jacket season already. Cannot wait.

    • mercy says:

      They really are beautiful, as is the setting. Now if they could please stop with the photoshop. I’ve seen enough video of these models and actresses they feature to know it’s wholly unecessary.

  10. Jaderu says:

    zzzzzzzzzzz *falls asleep…nose dives into bowl of rice crispies (with fresh strawberries and half and half of course) and drowns*

    This is Jaderu’s cat and I will be finishing her comment…
    Thanks…Thanks alot!!! Now there is no one left to fill my food bowl. I blame you Ryan Reynolds!!!

    PS… The Green Lantern sucked.

  11. bella says:

    for absolutely no reason whatsoever…
    isn’t that mean?
    i can’t help it.
    as for her lifestyle website…
    been there done that, as many say.
    who does she know to get on the cover of vogue 3 times?
    i mean…don’t you have to BE someone significant?
    how many younguns does this girl have as followers?
    are we all underestimating her?

  12. Couiny says:

    So, Amy Adams – 5 times oscar nominated actress – has no vogue cover, but Blake fucking lively has THREE covers, wft??? To be fair, Amy has a good chance to be on the december one when she promotes Big eyes for her oscar campaign. A movie produced by Harvey Weistein is a no brainer.

    I thought Zoe Saldana was a strong possibility because of guardian of the galaxy and she is also a fashion darling. But no, apparently Blake who is promoting a lifestyle blog was more important, ugh. The lovely Kerry washington and Viola Davis were also good idea for a cover. But after Lupita, I suppose it was too much for vogue us. They had to have another blonde, white, thin and bland “actress/celebrity” Ugh…..

    Blake Lively is the new Sienna Miller or Kate Bosworth, nobody know why Anna keeps putting her on the magazine cover.
    I think it’s safe to say Anna Wintour has officially lost it, but I think everybody knew that after the Kim Kardashian mess.

    • Francis says:

      Because She sells! Blake Lively sells. I don’t see how that is losing ones mind.

      KimK. Uproar I could see, but KimK also sold and Despite cancellations, KImK sold a record number of Vogue Magazines.

      Blake Lively is a stunning , seemingly nice lady and if she gets Vogue covers , more power to her. IMO

      • sammy says:

        Actually she doesn’t! Her vogue covers have been amongst the worst sellers for each of the year she has been on.

      • Couiny says:

        “Because She sells!”
        Actually,Blake Lively’ s issues don’t sell well.
        I verified on the net, and one of the first articles I found:

        I didn’t said she isn’t nice . She does seems harmless. A little pretentious at times and boring but not a bad person. Of course there are a lot of worst people in Hollywood. Like a lot of people, I’m just thinking she is overrated and not a good actress . Anna just seems to have a weird obsession with her. Four years ago, her buzz was big, her team was selling her as the next big thing, like the next Emma Stone or Jennifer Lawrence. She was everywhere, just for a supporting role in the town. And then nothing…. Blake hasn’t a lot going on, she hasn’t been on a set during 3 years. There are far more deserving actresses in hollywood today, who have interesting and successful acting careers. She is a fashionista,socialite who was one of the lead on a CW serie. Nina Dobrev from Vampire Diaries doesn’t get 3 vogue covers in four years. Same for her ex co star Leighton Meester. We are just talking about hype.

        But yeah, great for her. It’s not like she is getting major roles, and lead in big franchise or any acting award because she is not a good actress, imo. So at least, she has still the vogue covers. Until, another pretty blonde catches Anna Wintour’s attention and she forgets Blake.

      • Marlene says:

        She does NOT sell Vogue.

      • Jegede says:

        She defffo sells now.
        Her past 4 American magazine covers 2012/2013 – Elle, Allure, People Stykle Watch and Lucky have been in the top 2 for their years

      • mercy says:

        Not surprised. Judging from social media, I’d swear she is more popular now than she was back when Gossip Girl was a thing.

      • Francis says:

        Yup, she sells.
        She’s lovely. I don’t understand why some get so worked up over this attractive blonde tv actress getting a Vogue cover. She’s a name, people still know who she is. She’s not offensive , she’s harmless , she’s pretty and if VOGUE honchos think she’s worth the cover, then she’s worth putting on the cover.
        Good for her. I see no problem with them putting this young woman on VOGUE several times, if they choose to. She sells magazine…period.

    • LAK says:

      It’s the august cover. no need to get worked up over an august cover.

      august cover is filler. no one sees it and deems you irrelevant.

      it would be really insulting to Amy Adams [or any of the ladies you’ve mentioned] to be on the august cover.

      Kim K was on the April cover which means KimK is more relevant than Blake.

      • mercy says:

        Or Kim was getting married in May and Blake’s site opens for business end of July so the covers fit with what they were promoting. I’m sure Blake could have copped a cover for her impending nuptials, if she had told anyone.

      • LAK says:

        Mercy: even if someone is selling something, being on the august cover deems one irrelevant.

        And if you are going to measure weddings as the thing that sold KimK, you couldn’t be more wrong because Kate Moss married in June/July and she was on the September cover with her wedding featured inside.

        Anyone who works in fashion will tell you august = irrelevant. It’s the thinnest edition with hardly any advertisers, everyone who is anyone, and entire fashion industry is on holiday. Being on the august cover, no matter what a person is selling is tantamount to being on the graveyard edition just like movies released in January or February of any year. Bad. Bad. Bad.

        If Edna Mode really rated Blake and her website, she’d have put her earlier or later than August cover.

  13. Mia4S says:

    So if this company is really successful will she stay away from acting? In that case; Hooray for Preservative!…Or whatever it’s called…seriously, no one with any sense cares.

    Seriously does she have compromising photos of Anna Wintour?

  14. lisa2 says:

    Everyone keeps doing some version of a Native American theme photoshoot. Is this some new thing going on..

    I get that feel from this or is it suppose to be modern Western.

  15. Angie says:

    Also, I find it weird but Amanda Seyfried has no vogue cover, she make a lot more sense than Blake if they want to go for another blonde actress. She is more talented, and in demand (and in my opinion more beautiful). But Anne got the cover for Les miserables, obviously because she was the front runner for the oscar.

    Also Mila Kunis, Emily Blunt, Anna Kendrick, Evan Rachel Wood have no vogue covers, also way more deserving. Though Emily Blunt and Anna Kendrick have Into the woods in the fall, so also a possibility.
    Mia Wasikowska, Elizabeth Olsen, Shailene Woodley and Elle Fanning will probably have at least one cover in the next two or five years. At this point, even Olivia Wilde is more deserving…

    Ellen Page would have been lovely for X men, after her coming out. I saw her cover for Flare and the title was fantastic: ” Loving ladies and living proud”. It would have been a great cover for vogue. But, she is not really a fashionista or Vogue demographic. Also, Ellen Page truly doesn’t give a fuck. I think she is one of the really few actress who really doesn’t care.

    Seriously, Blake has to have some dirt on Anna Wintour. She has just one of the best PR team in Hollywood.

  16. K.B. says:

    Did she just call her husband old in a nice way?

    • Kayl says:

      Lol kind of. But I liked that part, considering his past. It made sense.

    • mercy says:

      Lol I think so. Well he is older than her by 10 years. I actually like what she had to say about him and their relationship. She was fairly sweet and open, without being cloying or oversharing.

  17. mercy says:

    Profiles like these are always full of fawn, but I can’t recall Blake ever referring to Ivanka Trump as a friend or being photographed with her. Something tells me it’s as much about promoting Trump as anyone else. She learned from her father well. Martha seems more genuine. She’s always had nice things to say about Blake and they seem to be friends on some level.

    Some models used to make the cover of Vogue every year back when they used models. It’s no secret Anna loves Blake, but she’s been a popular fashion subject with designers and on the interwebs ever since Gossip Girl. We’ll see if that translates into a successful business venture. I don’t like the name, but like what I’ve heard about the concept so far. It’s not really what I expected from her, tbh. I like to hear people’s stories of how they got their start and what goes into their work. I’m sure the artists, small business owners, etc. featured are appreciative of the opportunity and support.

    The photos by Testino are gorgeous, but too much photoshop as usual.

  18. Talie says:

    I’m sorry, buy Kim K deserved her cover more. Three is too much… but I think Sienna Miller as three too, so…

    • mercy says:

      For what? Her style is widely acknowledged to be terrible. Say what you will about Sienna, but she has good taste.

  19. maybeiamcrazy says:

    I wonder what her target audience is. Her fans from the show are under 18 and she doesn’t have fans apart from them. What “curated items” can she sell to teenagers?

  20. Shelby says:

    It’s really unfair that all you need to possess to be a Vogue cover girl are a blonde hair, a lacklustre filmography, an equally boring husband, and a very good PR team. Seriously, she looks so plain and boring. Other more accomplished or interesting actresses are more preferable than this woman.

    • Dolce crema says:

      Unfair? It’s vogue magazine…. It’s not a merit prize, it is what it is

    • Dolce crema says:

      I’m a fan of Blake and gossip girl and I find her pretty in a je ne said quoi way and an androgynous way.
      That said, I don’t like the cover photo or the one where her face looks like Kate Hudson

    • Francis says:

      Well said, Dolce creme.
      Blake wears clothes well. She’s pretty, she has a following from the tv show.
      VOGUE uses her for covers.

  21. Amelia says:

    Meh, she’s pretty harmless, seems genuinely passionate about this project and is apparently quite kind, also.
    Can’t rag on her today.

    • Jegede says:

      Then no candy for you!

      If you can’t join in on the outrage! LOL

      Did the KIm K cover get this level of hate too??

      I know Kate Upton’s did

  22. Dany says:

    i really like the cover! She looks beautiful. But the second pic is photoshopped to death, her face is glowing and so extremely clean from all the photoshop.

    Like it or not, Blake is a fashion girl and i predict she´ll get more covers in future. This Gossip Girl series made her a style icon… somehow the little (more boring) sister of Sarah Jessica Parker.
    Blake has no big talent when it comes to acting, but she is pretty, she knows how to model and she has the right friends/connections. People know her not as an actress, they know her as It Girl with pretty clothes. That sells. Of course she covers Vogue.

  23. Ciria says:

    She bores me to absolute tears.

    The comparisons to Oprah and Martha Stewart crack me up. She is nowhere near their level.

    • mercy says:

      I don’t think she was. The interviewer asked her about Goop and it segued into Martha and Oprah. If anything it sounded like she was elevating Goop to their level, but not herself.

  24. may234 says:

    She looks very pretty on these pictures! Not a fan of her as an actress, but her life choices are solid – good career, good man, obviously a family down the line.

  25. Lv says:

    “Patriarch”?? That makes me think of Father Abraham, not Ryan Reynolds. And – is she comparing herself to a man won over by cooking, I don’t know!!

    • melior says:

      Right? I can’t believe almost no one here picked up on her ‘patriarch’ comment. It’s insane! Are we more concerned with ‘lifestyle’, whether or not whe’s worthy of vogue cover (after K kardashian debacle, who still cares about Vogue anyway???) but let slip a comment that sounds downright medieval ! WTF?

  26. poppy says:

    so, this isn’t a vanity project but subscribers will be treated to FILMS featuring BL?!?!?!
    she can’t get into real films so she is doing advert “films”?
    for products she is “sharing” (why does that sound familiar cough*goop*cough).
    oprah and martha, both hard working, intelligent mavens, both got flack whenever they featured themselves on their covers so, no lesson learned here i guess?
    honestly, wouldn’t most people rather take “shared” tips from a a professional, not a celebrity?
    if 98% of these mocktresses and wanna-be celebrities disappeared 98% of everyone would even notice.

    • mercy says:

      She talks about a film she just finished with Ellen Burstyn. Nice quotes from Ellen, too.

      It sounds like the films for her site will focus on the stories of artists and business owners and their products. Maybe Blake will be doing some of the presentations and interviews. It definitely doesn’t sound like the cheesy dramas Lainey’s twee imagination conjured up.

  27. Kat says:

    She just bores me. She’s pretty but in a conventional way. She’s not that stylish, especially considering how she does it herself (to unspectacular results). She’s a failed movie star and her marriage has turned out not to be so A list.

    Where’s Zoe Saldana’s Vogue cover?

  28. Sozual says:


    • mercy says:

      Lol I know. Maybe Sunday. Linda’s got a show to hype and I’m not that enamoured of her skillz, either.

      • Sozual says:

        I hope so!!! I am just tired of entertainers having to be everything. Give props to people that help you out. An entertainer has millions of ways to make money through the music biz. Endorsements etc. Songwriters,…not so much.

      • mercy says:

        Yeah I agree on that point. Credit where credit is due!

        At least Blakes acknowledges she has a staff and seems intent on making the artists the centrepoint of her site. Hopefully they will be duly credited.

  29. Hissyfit says:

    She looks great in the cover. People in the fashion world love her that’s why she gets all these covers and endorsements. She didn’t even have a movie in Cannes this year but she was the highlight of the event!

    • Sozual says:


    • Francis says:

      I’m in Europe at the moment and Gossip Girl runs everyday on tv here and it’s quite popular, it’s still featured in magazines. That TV show was an International hit on several levels.

  30. Ag says:

    lovely photos. sigh, i’d love to be in the mountains in the Fall now.

  31. Judy says:

    I like her. She seems sweet and lovely. She has more genuine likeability than Kate Hudson, Diane Kruger, Rachel McAdams and their ilk. To me famous blondes tend to have interchangeable faces but Blake is different, she has a breezy open vibe that I totally like. And she seems comfortable with who she is and how she’s perceived. She speaks the truth; some people bond over hateful gossip and that’s what I think is going on here.

  32. Lydia says:

    Does anyone truly care about Vogue covers anymore? Kim Kartrashian getting one pretty much renders them worthless. It used to be prestigious. USED TO BE. Apparently, anyone can get one.

  33. TG says:

    I know the bar is very low but can we at least give Blake credit for not misappropriating Native American headdress? You just know this shoot called for it so kudos to someone for not doing it.

  34. Lux says:

    Snooze. She’s such a bore.

  35. Lilin says:

    And here we see the natural stages of Celebrity Decay. Whenever they see the end of the road coming up to them, out comes the book. If they don’t have a good enough ghost-writer, or their career decays so early that a memoir is ridiculous, out comes the “lifestyle” venue. Literally everyone has a lifestyle. It’s the one thing you can’t screw up.

  36. UmWhat says:

    I just think it’s weird that she has to quote Baz Luhrmann when she talks, without giving him credit. (Note her “blindsided on an idle Tuesday” remark.) That`s just pathetic…

  37. Selina says:

    I do love what she said about her husband. That’s how I feel about my partner.

    • melior says:

      I’m sure we can find ways to love and respect men without calling them born leaders and patriarchs, that is without putting ourselves by default in a stupidly submissive position. ‘leader’ and ‘patriarch’ don’t convey love, they convey a need for power; the fact that we ewpress our love for men by consolidating their power over us is deeply disturbing for me. Please don’t see this as an attack on your views. It’s not meant to be one.

  38. Caz says:

    I find Blake to be zero aspirational. Am I missing something?

    Ryan is a leader/patriarch? Has anyone actually seen Green Lantern? Harrison Ford as the US President in Airforce One and as Jack Ryan…now that’s how a true leader is played onscreen.

    Blake & Ryan are spectacularly uninspiring separately and as a couple. If they’re happy, that’s great. I continue to fail to see the appeal in these two.

  39. Liz says:

    The cover photo is probably about one of the most beautiful shots I’ve seen of Blake. The lower part of her face reminds me of the reality tv girl Heidi.

    Vogue has become so boring. I have to say it but Anna needs to go. The magazine needs some fresh blood who can hire gorgeous models and actresses (sometimes) to once again grace the magazine. Enough with mediocrity.

  40. Jayna says:

    I hope she does a whole blog on percale sheets. I have become obsessed with finding crisp percale sheets like my grandmother used to have on the beds that feel just right. Threre’s a whole underground movement online, lol, I found when researching them. But I get more confused than ever. I did buy some at Bed Bath and Beyond called Perfect Percale. I do love that crisp feeling and noise when moving in the bed and don’t mind the wrinkling so much, but they don’t feel quite like I’m searching for, but close enough and cooler to the touch in Florida. I’m over sateen sheets, but maybe my memory of my visits to my grandmother’s and even my mom’s sheets is just nostalgia and I’m chasing a unicorn that doesn’t really exist. A reviewer in some article said LL Bean made the best percale sheets and I was all set to order, but then others posted to the article saying they didn’t like them.

  41. MsAubra says:

    Get those babies poppin already!!

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