Nikki Reed slams the lack of ‘authenticity’ of celebrity fashion lines

Nikki Reed is currently promoting her new fashion accessory line, which is a joint work with designer Morgan Bogle for his Freedom of Animals label. Nikki’s helped to create sustainable handbags and belts and such, and the line is supposedly all-vegan in nature. The purses are all made from recycled polyurethane (faux eco-leather), dyed with vegetables, and lined with organic cotton.

Nikki and Ian Somerhalder love animals and even adopted a horse together straight away, so this is a good fit for Nikki. I also feel like she knows Twilight was her acting heyday, so she’s smart to be working on another income stream. I liked Nikki a lot even though she self-promotes her private life like crazy. She’s really into oversharing, and Ian is the type to lecture his superfans, which is so hilarious. Yet when it comes to important social issues, Nikki knows what she’s talking about, so perhaps she’s not completely full of it when calling out the “lack of authenticity” of most celebrity fashion collaborations:

On celebrity fashion lines: “I think it goes without saying that people in this industry just put their name on things; everybody understands the lack of authenticity there and what the motive might be. Whereas everything I do, I do it because I live it and I breathe it and I feel it.”

How Nikki’s collaboration is different: We can all do something and we can all be a part of change some way, no matter what degree we decide to participate in,’ she explained, adding that choosing to embrace ethical fashion doesn’t mean that you have to alter every aspect of your life – or feel guilty because you don’t meet certain ‘criteria’ that people associate with being vegan. I am the first to say that I have leather shoes and I love them, but we all do. It’s just about appreciating there are other options. And that’s the gift that Morgan gave to me, I was like, I’m actually going to start changing some things about myself. This is the next chapter for me. I’m going to start buying less leather and discover why it’s important to create more of a demand for US–based products.”

[From Daily Mail]

Nikki will receive no arguments from me on what she’s said here. I think she’s a bright woman and thoroughly thinks through her professional dealings. She’s still an attention seeker, but anyone who sources locally is a good egg in my book. Will Nikki receive some backlash for calling out her fellow celebrities for simply popping their names onto any fashion line? Perhaps, but Nikki speaks the truth. Many celebs don’t know a damn thing about what’s going on during the production process, and it’s all about endorsement money for them. I can appreciate a celebrity who does their research like Nikki does.

Come by and say hi! See you at 1pm! @bloomingdales SOHO @freedomofanimals #sustainablefashion We all search to find that SOMETHING: our place on this planet, our purpose, what inspires us and those who we inspire. I want to share my SOMETHING with all of you. My new bag line with Freedom Of Animals, made of recycled plastic, is a step in a direction that will soon be the only direction. The divide in fashion between what is ethical and what is fashion forward will no longer exist as we are forced to face the reality ahead. These bags are made in the United States from post-consumer polyurethane, to make a faux suede leather unlike anything I've ever seen before. This is the future: sustainable ethical fashion that supports conservation efforts, made locally. Please, if you haven’t already, check out to look at my new collection. Let’s be a part of this movement together. And remember, when it comes to making a difference, JUST TRY. Do SOMETHING. Like I said last week, I am of the belief system that striving for perfection only encourages hypocrisy, so as I talk about my new bag line over the next few months made from recycled plastic, or as I write about ethical fashion that supports conservation efforts, I'll also leave you with this to think about: You don't have to be "one" or the "other." You can be a meat eater and still carry a faux leather bag because it means you're doing SOMETHING. Being aware doesn't mean you're obligated to do it all, it means you're doing the best you can. Lets stop being exclusive and start being inclusive. Let’s stop judging & start doing. I am on this journey with you. This is all new to me as well. I'm learning about what it means to support, and create ethical fashion just like you are. Two years ago those words weren't even in my vocabulary. And look where we are now. Let's grow together, and let's teach each other. Thanks for the love, thanks for the support and cheers to the future.

A photo posted by Nikki Reed (@iamnikkireed) on

Nikki Reed

 Ian Somerhalder

Photos courtesy of Nikki Reed on Instagram & WENN

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24 Responses to “Nikki Reed slams the lack of ‘authenticity’ of celebrity fashion lines”

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  1. fashionista says:

    Oh how i love a profound starlet first thing in the morning.

  2. Angie says:

    Okay…… But what has she done since Twilight? I know her best for her overnight romance with her new husband immediately after getting divorced the first time around. They both have shared everything about their marriage. Ugh.

  3. Nayru says:

    I don’t understand the concept of celebrity product lines at all. Why should I pay more money to buy something from someone who makes a living playing pretend? What does having a pretty face have to do with knowing business or a good product? If anything I actively avoid celebrity products. I want to buy products from real designers, not barely educated narcissists.

    • vauvert says:

      Yes to this! I also actively avoid buying celeb branded products. They have zero qualification, just name recognition. Well, I am not buying something just because an actress is being paid millions to endorse it. It doesn’t make the item any more efficient or attractive or useful.

      In fact I try very hard, particularly in terms of cosmetics and fragrance, to choose brands who are not only organic and ethical, but also use complete unknowns as models. I want products that work and that I can feel good about, nothing else.

    • sofia says:

      I join you, but most people are not like us. From a marketing perspective, working with celebrities gives visibility to products that otherwise wouldn’t have such a big platform. And when the celeb is a good fit for the product (like this one seems to be – I don’t really know who she is) the promotion of it all seems genuine and that works well for both brands, the celeb and the shoes/bag/perfume…

      Now, are most celebs really interested in creating something they have a genuine interest or are actually knowledgeable about? Not really. They end up saturating the market with soulless products taking space from real designers and creators. But most people don’t really care about how things are made and until that changes, mindless celebs just trying to get a check will continue to profit.

  4. GoodNamesAllTaken says:

    I have several bags that are made of recycled materials. Have I “done something”? I don’t really think so.

  5. Amy M. says:

    She’s starres in a few episodes of this season’s Sleepy Hollow for those of you wondering if she has done any acting.
    She plays Betsy Ross. The show is kind of a trainwreck, I just watch for Tom Mison at this point.

    • BlueNailsBetty says:

      Me, too. I loved the first two seasons but this one is a bit meh. But Tom is enough to keep me watching.

  6. MinnFinn says:

    Drives me bonkers when people think that cotton is a sustainable fiber just because it’s organic. It’s not!!

    There are fibers that are much more environmentally friendly than cotton. It is a very thirsty crop according to The World Wildlife Fund as it requires about 20,000 litres of water to produce 1 kg of cotton which is what it takes to make 1 tshirt.

  7. The Original Mia says:

    She’s annoying me on Sleepy Hollow, in what has been a complete turnaround from last season. The show is actually good again and she’s this glaring sore spot.

    I hope this line takes off so she can stop with the acting. And I use that term loosely.

  8. tacos and tv says:

    I Dont appreciate the lack of authenticity when she recieved credit for writing “Thirteen” when upon further investigation I discovered it was her story and Catherine hardwicke wrote it but she still earned screenwriting credit when she should have been credited only for her story. They put her as co writer to attract more buzz because she was so young. So, yes Nikki, I agree, lack of authenticity is not a good thing.

    • belle de jour says:

      And after most famously portraying a vampire who proudly hunts down & eats only animals… perhaps her moments of clarity and authenticity and influence she’d like to have on others do not extend to her remarkable showbiz career.

  9. Sarah01 says:

    I love the blue bag I hope it’s not overpriced and quality is good. I hate buying cheap quality anything, I don’t buy designer brands cause they are overpriced but I’ll splurge a little extra for quality. I don’t like overbuying either if a nice sweater is on sale I’ll just by the one rather than two or three. I think her message is good. I do believe as a society we really need to consume a lot less. I try to live pretty streamlined but will splurge on one or two things every now and then.

  10. Mar says:

    I don’t buy leather bags-nor do I eat meat- I’m not vegan but whenever I can help save an animals like I do. I’m curious to see what these bags look like.

  11. Tara says:

    I LOVE her message. The pics are gorgeous, the shadows and highlights of her clothes and accessories perfectly complementing the gorgeous horse. I’m really intrigued by the eggshell colored round purse. FreedomOfAnimals is taking its place on my Xmas wish list.