Benedict Cumberbatch’s Jaguar contract is over, he’s shilling for Mercedes now

The Television BAFTA Awards 2017

This summer is looking to be pretty anticlimactic when it comes to gossip. Taylor Swift is doing her I’m Being Very Private With My Private Boyfriend rollout. Kim Kardashian is over. Political sh-t is taking over everything. And Benedict Cumberbatch isn’t trying to convince us of anything. Benedict is between jobs and promotional tours, and he’s likely spending some downtime with his wife and two sons, Kit and Hal. It also seems that Benedict’s well-worn advertising contract with Jaguar is over, because nowadays, Bendy is shilling for Mercedes. He filmed a very strange and very low-key ad/video for Mercedes while attending the London Fashion Week for men, which is co-sponsored by Mercedes.

So many questions and comments. Why did he get out of the backseat and not the driver’s seat? And yes, I do get tired of his street-style, because if left to his own devices, he wanders around in jorts and the same tired t-shirts. Bendy was grunge!! GRUNGE BENDY. And finally, the way he says “plaid”… it’s weird? Do all posh British people say “plaid” like “played”? Americans say it like “plad” with a soft “a”.

The Virgin TV British Academy Television Awards held at the BFI Southbank

Photos courtesy of WENN.

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29 Responses to “Benedict Cumberbatch’s Jaguar contract is over, he’s shilling for Mercedes now”

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  1. Anya says:

    Boring….
    And Benny, you were never grunge, just a lazy dresser.

    • Tanya says:

      lol He’s rather boring now. He wished he was grunge, but I agree. Lazy dressing does not equate to grunge.

    • Still Viola says:

      Aww, never? You followed him around as a child and teen, because you just knew he was going to be famous one day, so you know exactly how he dressed? Cute.

  2. third ginger says:

    He looks nice, and I hope he takes care of his children as much as possible. This is my requirement for all husbands. None of that “babysitting” BS. Too bad about the product switch. Like many silly Americans, I love how Cumberbatch and his buddy say Jaguar.

  3. oliphant says:

    I’m British, and pronounce plaid as ‘played’ and I’m not posh 🙂

    he looks cute there 🙂

    • spidey says:

      I’m British and pronounce plaid to rhyme with bad.I’m not posh either. BTW google translate pronounces it as I do.

  4. emmyb1608 says:

    I’ve yet to meet a British person who says “plaid”, it’s a check pattern.

    • spidey says:

      @ emmyb – it is a bit more specific than just check – it is tartan. I would never call plaid (or tartan) check.

  5. Laughy saphy says:

    Meh. I miss the Sherlock curls.

  6. Beth says:

    I never really cared much about cars, but I used to love Jaguars. The new style looks like a basic Hyundai or Kia and there’s nothing eye catching or noticeable about them anymore

  7. Sixer says:

    We say tartan or checked. Plaid is what you Yanks call it.

    As ever, I have not watched the video but if we ever do say it, we say it to rhyme with had, not played. I think it’s just more evidence of alien infiltration on Benny’s part.

    I really want to make a decent joke but I just don’t have it in me. Sorry.

    • third ginger says:

      Been some rough days for our great countries. All my best!!

      • Sixer says:

        Thank you. And right back. I can’t even manage to laugh at poor old Benny the Bouncer properly.

    • Lucy says:

      I always snicker when Brits call American Yanks, something about the word and the accent make me giddy

      • spidey says:

        Don’t hear it so much now, like we don’t hear “Yanks” calling us Limeys so much!

  8. Jerricabenton says:

    Does this mean Jon Hamm’s contract with Mercedes is over?

  9. Cee says:

    That’s an old man’s car (at least to me). Although MB’s sports line looks less so.

  10. Lightpurple says:

    His Jag contract ended quite a while ago around the time the Good to be Bad campaign started. He only got to voiceover the end line on the Super Bowl commercial, did one more about the car features that was just voiceover, may have done one more end voiceover of the tag line on the Nicholas Hoult/Tom Hiddleston series but didn’t appear in any more commercials and the end voiceover for the past few years had been the awesome voice of the marvelous Mark Strong.

    • third ginger says:

      Love Mark Strong, and the added benefit is that he is not young enough to be my son!

    • spidey says:

      can you remember the advert of Tom’s that got banned in the UK because ONE person complained that it encouraged speeding, despite that fact that the police were on hand and no speeding took place?

      • third ginger says:

        I do remember that one. silly. Hope you are well.

      • spidey says:

        Fine thanks, and you? Have been to see My Cousin Rachel this afternoon and enjoyed it a lot . Found myself shouting in my head “don’t do it, don’t do it” at Philip. 🙂

      • third ginger says:

        I have not seen that, but I love Rachel Weisz. I became hysterical crying over THE DEEP BLUE SEA a few years back.

  11. Allijo99 says:

    Awwwwww. I didn’t realize I missed Bendy until this video!! I may not be obsessed anymore (hello, Chris Pine) but I do like seeing him in all the things. Come back Benedict!

    • third ginger says:

      I do. Silly stuff. Hope you are doing well. Our great republic is a mess, as is so often the case these days.

    • third ginger says:

      I duplicated a comment. so sorry. Allijo99, Cumberbatch will have a new movie out before the end of the year. THE CURRENT WAR.

  12. Andrea says:

    I liked Tom with Jaguar better.

    My biggest question is why did he sell his relationship with Sophie so HARD then after his Oscar loss disappeared? Just was very odd time in general..

  13. Cleo says:

    This video is amazing. Everything from the unnecessary Instagram subtitles to the fact that he’s just stood next to the car gesticulating half-heartedly the whole time is perfectly cheeseball.

  14. Mac says:

    Not only does he get out the back of the car, there doesn’t appear to be a driver. I honestly thought the hook was that this car had self-driving assist or something. Weird.

    So where are the rest of the London Fashion Week for men pics? Did he show up with that gorgeous mystery hat man again? God, that pair was the stuff dreams are made of.