People are still freaking out about Kylie Jenner’s makeup names, one year later

my angel baby is 1 month old today

A post shared by Kylie (@kyliejenner) on

I kept seeing the headlines about Kylie Jenner’s controversial blush names and I was like “are those old stories?” I looked it up – almost one year ago, Kylie debuted a new line of blushes within her Kylie Cosmetics brand, and people freaked out when they saw the blush names back then. Kylie named her blush colors: Barely Legal, Virginity, X Rated, Hot and Bothered, and Hopeless Romantic. Kylie’s target demographic is teenage girls, possibly young adult women in the late teens and early 20s. It’s an awful message to send, clearly. But people freaked out about the names LAST YEAR. I guess we’re still freaking out about it, because Kylie’s blushes got restocked and they still have the same names:

Under fire! Kylie Jenner’s fans are speaking out against the makeup mogul for using some controversial names for her new Kylie Cosmetics blushes. The 20-year-old Life of Kylie star began promoting her line of pressed blush powders on Tuesday, March 12, which come in different shades named X Rated, Barely Legal, Virginity, Hot and Bothered, and Hopeless Romantic.

Now some people are taking to Twitter to express their concern over the reality personality’s younger fans using products that they consider to be inappropriately named and slammed Jenner for not choosing better monikers for her products.

“When you have millions of teenage fans who look up to you, what do you name your new blushers? ‘Virginity’ ‘Barely legal’ and ‘X-rated’ of course,” one person tweeted. “Really? @KylieJenner. You literally couldn’t think of ANY other names to give them?”

Another follower wrote: “Seriously @KylieJenner, choose better names for your products. You have 12+ year old fans! ‘Barely Legal,’ ‘Virginity.’”

[From Us Weekly]

You can see Kylie’s blushes here at the Kylie Cosmetics site. I mean… are the names offensive? Sure. But mostly I think this is just some dumb headline-bait stunt, and of course she hasn’t renamed anything. At a woman who is much older than the targeted demo, let me just say this: I find it more offensive that Kylie is charging people $20 per blush compact.

Blushes 😍 launching this Friday at 3pm pst!

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Photos courtesy of Kylie’s Instagram.

You can follow any responses to this entry through the RSS 2.0 feed.

35 Responses to “People are still freaking out about Kylie Jenner’s makeup names, one year later”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Clare says:

    Eh I don’t think its offensive. Its the name of a blush for F***s sake. People can stop the pearl clutching. It’s a bit try hard, and if anything she’s copycatting the most popular Nars product of all time* – orgasm.

    * Not actually sure if it is actually the most popular – it was just super popular when I was in College.

  2. Merritt says:

    Urban Decay also has a blush with the name X Rated.

    • Veronica says:

      Urban Decay is also a mid-end brand that’s aimed more at 20-somethings with their prices. (Albeit, I do hate that their cool-toned red lipstick is called 69 because…omg please I am so tired of female products being constantly sexualized.)

  3. Lindy says:

    My real question is who uses bright orange blush on a regular basis…?

  4. Natalie S says:

    I’m not cool with Barely Legal and Virginity. X-Rated and Hot and Bothered is whatever, I don’t care. I don’t like the sexual references that are clearly about girls who are still essentially kids or are actually kids.

    It also doesn’t really make sense as product names for women. Those two titles are usually marketed towards dirty old men.

  5. OriginalLala says:

    I mean, It’s Kylie Jenner – what do people expect? She likes to play up the jailbait, lolita, school girl shtick. I’d be more upset if anyone I knew was actually buying this crap, regardless of age

    • whatWHAT? says:

      “She likes to play up the jailbait, lolita, school girl shtick”

      yup, not a surprise, but also not good for pre-teens who idolize her.

      and could she look any more annoyed in that pic with her “angel”? she can’t even look happy that she’s a mom and that her baby is one month old, she has to try to look “sexy”, even in a pic like this.

      PS – I’m pretty sure my dentist has wallpaper that matches her warm-up suit in that pic.

      • OriginalLala says:

        I remember when I was a pre-teen and I thought being Lolita-esque was cute and sexy, it wasn’t until I was actually a school girl in a private school uniform as a teen and was sexually assaulted on public transportation multiple times by men that I realized how sick that specific male fantasy was. Also, after i actually read Lolita I became doubly disgusted by the way people use the term

      • whatWHAT? says:

        ugh, OriginalLala, I am so sorry that happened to you.

      • Ksenia says:

        I know: she looks annoyed by having to hold the baby, thus slightly sharing the spotlight, and the photo doesn’t even show the child’s face! She’s not posting to display her kid, despite her caption, just herself, per usual. Her ugly, vapid self centeredness knows no boundaries at all. ..

    • Erinn says:

      The thing is – it’s not even a case of it being a Kylie thing. There are multiple big brands with overtly sexual names. One of Kat Von D’s best selling lipsticks is Lolita.

      Looking at the Nars blushes you have: Sex Appeal, Orgasm, Super Orgasm, and Deep Throat.

      Kat Von D lipsticks: Lolita, Lolita II, Backstage Bambi, Underage Red

      Urban Decay: Safe Word, Violate, Carnal, 69

      etc. etc.

      If people are going to slam Kylie for doing it, I don’t think it’s fair unless they’re also slamming the other brands. Those were just random ones I pulled up on Sephora – it’s a common trend in the makeup industry.

      I also have a problem with the whole “well young girls idolize her”. This is true – but it’s also not really her responsibility to babysit them. She’s an adult, she can do what she wants. She’s not out saying “hey, 14 year old girls – I hope you’re getting knocked up”. At the end of the day – it’s up to parents to keep an eye on the people their kids are obsessed with. It’s up to them to give them the skills to know what is a good decision and what is a bad decision and to not just blindly follow trends. But it’s also up to them to make sure their kids are safe/healthy/well adjusted. There are a lot of people who like to place that responsibility on celebrities – and I find it to be a cop-out. Unless she’s specifically telling young kids to make bad decisions, then it’s not her fault if kids try to be like her. And I think that should go for any celebrity.

  6. Eleonor says:

    Makeup, nail polish and all that kind of stuff has ridicoulous names.

  7. Macheath says:

    Whoever photoshopped her face in that Instagram post did a poor job of softening the lines on her jaw and cheeks. Also, those trainers/sneakers are hideous. Reminds me of something my dad would wear.

    NARS has a famous blush called orgasm. Cosmetics companies are always coming up with ridiculous ways to name every day mundane products. Controversy sells.

  8. frankly says:

    Best make-up name ever: Wet and Wild’s “SIMMA BROWN NOW!” eye pencil

  9. Lea Ann Macrery says:

    Kylie sex doll coming up next.

  10. serena says:

    I agree, there are lot more controversial stuff about Kylie or her family compared to her blush collection.