Blue mascara is coming back, would you wear this trend?


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Spring is here, if you’re not in the northeast, and it’s time to don those bright colors. If you can’t afford to add any springtime fashions to your wardrobe, you can add a pop of color to celebrate the season like Heidi Klum did – with a swipe of blue mascara.

The 44-year-old model showcased her blue lashes at the America’s Got Talent auditions on Sunday in Pasadena, California, pulling her long locks back off her face to highlight her eyes. Heidi also wore a shimmery silver dress, which you can see in a video she posted to Instagram. In it, she and fellow AGT judge Mel B. performed an impromptu lip-sync to “Girls Just Wanna Have Fun” during a break in filming.

Heidi’s makeup artist, Linda Hay, took us behind the scenes for a sped-up view at how Heidi’s look was achieved. She applied layers of eyeliner in black, blue and green before applying eyelash primer and then several coats of electric blue mascara to Heidi’s lashes. The resulting effect made her lovely hazel eyes stand out. I kind of wish she’d share her skincare tips, because Heidi’s skin is flawless.

Blue mascara is nothing new. Maybelline’s beloved Great Lash mascara line introduced a royal blue shade beginning back in 1971. After it was discontinued, many fans of the color were paying up to $35 a tube for it on eBay. The shade was relaunched last year and is currently only available through Walmart. Makeup artist Wendy Rowe, whose celebrity clients include Sienna Miller and Victoria Beckham told W Magazine that “In the ’80s, that blue eyeliner and mascara look was super popular—something that Princess Diana always wore at the time.”

I think it looks fierce. And, at least this is a trend that we can all try, with mascaras available at pretty much every price point from my beloved NYX to Chanel.

I love blue mascara, so I’m 100%, completely on board. I have blond hair and blue eyes, so anything that has even the slimmest chance of making me look anything like Heidi Klum I will definitely try.

Love my blue eyes 💙 Thank you @lindahaymakeup

A post shared by Heidi Klum (@heidiklum) on

Heidi Klum with co judges Mel B and Simon Cowell at the "Americas Got Talent"

Heidi Klum with co judges Mel B and Simon Cowell at the "Americas Got Talent"

Photos: WENN.com, Getty Images, Instagram

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56 Responses to “Blue mascara is coming back, would you wear this trend?”

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  1. ichsi says:

    I regularly have worn blue mascara for years now. It fits my colouring really well and I like it.

  2. lightpurple says:

    I frequently wear blue or purple or gray mascara. The colors can be hard to find but Chanel has a nice dark blue one and a nice purple. Dior has a gray. They work better with my skin tone. Black can be too harsh and brown makes me look sick.

  3. deets says:

    I love a purple lash, benefit has one that’s great. I bought it by accident originally and loved it. It’s both better suited for my eye colour, but also it’s less jarring than the blue. Blue looks awesome with brown eyes though.

  4. CidyKitty says:

    With all the eye rubbing I do by the end of the day I’ll look like I got punched in the face.

  5. Anna says:

    I love purple and burgundy mascara. They make brown eyes look golden.

  6. Beth says:

    My sister wore it every day for years. In high school she used it to put blue stripes in her blonde hair

  7. Snowflake says:

    Nope , i have blue eyes, so I feel like its too much blue

  8. OriginalLala says:

    and here I’ve been using black mascara like a plebe! I could see myself using a very dark indigo but the colored mascaras always look so light, i feel they would look weird on my olive skin

  9. Redgrl says:

    Ah! Flashback 10th grade 1985! 😀 And good comment re spring everywhere except the Northeast – it was -26C Sunday morning in my part of Quebec…

  10. manda says:

    Not sure how it would look on me, but I would totally! If it looked good, that is. I have really deeply set eyes so you can’t really see eye shadow on me unless I close my eyes, so this would be a fun way to introduce some color. I need to learn some deep set eyes makeup tricks

  11. DesertReal says:

    I did when I was a teenager.
    Couldn’t tell you how many raves I went to with blue mascara, silver or glitter eyeshadow, and dark red lipstick.
    At 33, I’m just going to stick with my black mascara.
    Still rockin’ the burgundy lip though.

  12. Poodlemom says:

    I have been wearing blue mascara since 2000! I am fair-skinned and have strawberry blonde hair–even at 59! Black mascara never seemed to be right for me…and brown mascara wasn’t right, either. I went to 20 Stop and Shop’s to find the last few tubes of great Lash BLUE Mascara…before it sold out. Then I called Maybelline, and they told me about their sister brand–NYX. Their blue mascara is wonderful. Plus L’Oreal has a blue mascara. I have quite a stash again!

  13. Shelley says:

    I loved it in high school but now I use a dark Navy blue instead. The electric blue is jarring at my age and draws attention to wrong things.

  14. Insomniac says:

    Blue mascara! I used to pile that stuff on in high school in the 80s. I don’t know if I’d do it now, but I have a purple mascara from Sephora that I use all the time.

  15. Katherine says:

    I don’t hate it but won’t wear it unless it goes mainstream cause right now it feels dated

  16. Mabs A'Mabbin says:

    Is it just my screen or is her face, in the first pic, bigly orange? I’m even seeing a dramatic coloring difference along her hairline.

  17. Snazzy says:

    On another note is that Mel B sitting next to her in those pics? What happened to her face?

    Edit: I went back up to the article to check and it is Mel B! Poor thing, what has she done?

  18. Nancy says:

    If the blue is subtle (as opposed to Klum’s) it’s ok. Otherwise you look like Bozo. There is never an excuse for blue eyeshadow unless you’re a sixties era chick!

  19. Michelle says:

    I definitely wore my share of pink eye shadow and electric blue mascara back in the 80s. I loved it back then, but as a 49 year old now, I may try to find a nice navy shade.

  20. KiddV says:

    Wasn’t a fan of blue mascara or eye shadow in the 70′s or 80′s. I think I was the only one. They didn’t look great on me. Purples, olive greens, those are my colors. I’m on the lookout for the perfect olive green eyeliner and/or mascara. Haven’t found it yet.

  21. brooksie says:

    I have blonde hair, dark eyebrows and brown eyes. I’ve been wearing Almay’s purple mascara and eyeliner off and on for years, and it’s pretty amazing how much more my eyes pop when I wear them!

  22. sadie77az says:

    This trend was so fun back in the day! Everyone I knew did either bright blue, bright purple or green. But no way could I pull it off now, and not to sound mean but I don’t think Heidi’s pulling it off either. We’re almost the same age and my face looks younger than hers, probably because I carry a bit more weight. At a certain age it’s your a$$ or your face as they say 😄I love that she hasn’t had much if any work done to her face, though.

  23. Jill says:

    I love blue mascara. I’m fair, blonde and have, blue-green eyes and transparent lashes. It’s more flattering on me than black (and brown looks awful). One trend I’m happy has circled back.

  24. Pandy says:

    Oh I used to LOVE blue mascara! Wore it faithfully. Cover Girl. The green never did as much. I’d try it again I guess (a navy anyway) but I wear mascara about three times per year lol. I don’t even own a tube right now. Maybe it’s time.

  25. Jayna says:

    I’m not into blue mascara. But I have loved her new hair color this past year. It really takes a few years off of her. It’s very flattering compared to her really blonde color she’s had for years.

  26. Dani says:

    I love my blue mascara. It’s not an electric blue, but a darker blue and makes my brown eyes pop. Looks great with navy eyeliner too.

  27. magnoliarose says:

    Yes, I wear it and have off and on. I wasn’t around for the 80s, but it did make a comeback in the late 90s with green in the early aughts.
    I like it doses when I have somewhere to go.

  28. Leah says:

    I did in the ’80′s, and I will again. It makes my green eyes look awesome!

  29. Nicole Savannah, GA says:

    YSL has a great navy, gray, cobalt, burgundy, and purple. Like it over black or dark brown mascara on the tips of the lashes. Finding a complementary color looks really nice. Most people don’t notice except kids. They are the most observant. This last season I saw yellow, purple, green, and white added.
    On Heidi, I do believe it’s a bit much. Her skin looks better as the main feature. But, it’s make up. Have fun.

  30. GMonkey says:

    Not a fan of it with blue eyes. Navy blue mascara looks awesome with brown eyes. Penelope Cruz often wears navy blue eye makeup for events and it looks amazing on her.