Serena Williams’ US Open kit was designed by Virgil Abloh: love it or hate it?

I had such a good time last night, watching Serena Williams slide into a very easy victory against a young Australian player at the Western & Southern tournament in Cincinnati. I was worried about Serena’s form after she suffered the worst scoreline loss of her career two weeks ago, but it just goes to show you: the GOAT can always bounce back. That being said, her draw in Cincinnati is tough and I’m not expecting her to, like, win the whole thing. I hope she does well, and and I hope she builds some confidence going into the US Open in two weeks.

Speaking of the US Open, that’s where Serena will debut her latest Nike kit. She’s currently wearing (in Cincy) the red version of her Wimbledon kit, which is just a long-sleeved, high-necked tennis dress. But at the US Open, she’ll have an exclusive kit… designed by Louis Vuitton’s creative designer Virgil Abloh.

The man with one million jobs now has one million and one. Virgil Abloh, formerly Kanye West’s creative director and now the men’s designer at Louis Vuitton, has joined forces with Serena Williams, designing her outfit for this year’s U.S. Open with Abloh’s signature quotation marks. Her one-shoulder black tennis dress includes a ruffled, tulle skirt with “logo” printed above the Nike swoosh and “Serena” printed alongside the sleeve. The tulle was a nod to Williams’s love of ballet and dance.

“What I love about tennis is the gracefulness. It’s an aggressive and powerful game, but it takes touch and finesse,” Abloh said in a statement. “So the dress is feminine, but combines her aggression. It’s partially revealing. It’s asymmetrical. It has a sort of ballerina-esque silhouette to symbolize her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”

The Queen Collection will also be available for us civilians, who hope that dressing like Serena Williams will translate over to the tennis court. The line also includes the dress, both in black and white, for $500, a leather jacket with ruffled tulle bottom for $900, and a pair of Nike x Virgil Abloh Air Max 97 for $190.

[From Vanity Fair]

You can see the designs in the header Instagram and below. While I think it’s awesome that Serena, Virgil and Nike are collaborating, am I the only one who sort of hates the tennis dress he designed? I feel like Serena is the one asking for long sleeves, and I completely hate that they gave her ONE long sleeve and that tulle skirt. Serena is still the GOAT, of course. But she’ll be the GOAT in a terrible tennis kit.

Photos courtesy of Virgil Abloh, Nike.

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14 Responses to “Serena Williams’ US Open kit was designed by Virgil Abloh: love it or hate it?”

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  1. Sara says:

    Love it. Love it. Slay, woman, slay. Greatest living athlete.

  2. amanda says:

    Eww. Figure skater fug.

  3. Gretchen says:

    Not a huge fan of the skirt, but meh, whatever. I LOVE the header photo of her though, she looks amazing, so powerful and beautiful.

  4. lucy2 says:

    Part of me loves the ballerina look, but I think it’s more for the visual than the actual function of the outfit.

    • Esmom says:

      Agree. I think it’s beautiful but I really hope it provides all the functionality that she wants/needs.

  5. Reese says:

    She is the G.O.A.T. Loved her Wimbledon kit and can’t wait for the US Open.

  6. Tw says:

    While I don’t like it, I’m 💯 that Serena wouldn’t wear it if she didn’t love it and feel great in it.

  7. Lara K says:

    I freaking LOVE it!
    Serena is so powerful that sometimes her elegance gets overlooked, and this dress emphasises it. Why do tennis dresses have to be purely athletic? As long as she can move freely, this is an amazing departure from the usual sprinter chic fashion tennis players wear.

  8. stacey says:

    If Serena loves it, I love it

    I’m not a tutu girl but Serena is queen! I love the neon green and pink on the nike shoes

  9. hindulovegod says:

    It’s fun. I really like how much she’s been mixing up her kits since she returned. She has to wear compression garments. But she’s proven they don’t have to be boring. They can be fishnets!

  10. Mo' Comments Mo' Problems says:

    It’s nice for a photoshoot… I get that Virgil has broken through cultural and luxury barriers, but his designs are beyond simplistic, venturing on to dull. Uninspiring. All hype; no substance. His items are a mark of cultural currency, especially if you’ve got the $$$$ for it.

  11. Yup, Me says:

    The one sleeve thing reminds me of FloJo, another GOAT. I’m not mad about that visual throwback.